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M&M’S® AND NASCAR.COM
CELEBRATE THE COLORFUL PASSION OF NASCAR
FANS
Gives Popular “Fan
Generated” Contest a Tune-Up for the
2009 NASCAR Season
Mars Snackfood US and
NASCAR.COM® announced today
the kick off of the popular “The Most
Colorful Fan™ of NASCAR
Contest,” which celebrates all of the
enthusiastic NASCAR fans throughout the
country. Just like America’s favorite
candy known for colorful chocolate fun,
the contest: “M&M’S Seeks the Most
Colorful Fan™ of NASCAR”
recognizes, celebrates and rewards all
NASCAR fans, no matter which driver they
root for. The contest is hosted by
NASCAR.COM, the official Web site of
NASCAR.
Beginning with the
Daytona 500 on February 15, and
continuing for 24 weeks, fans can
showcase their unmatched love for the
sport, as well as their favorite teams
and drivers, by uploading their most
colorful racing-themed photos to
www.NASCAR.com/MostColorfulFan.
Fans can also share their own colorful
photos with their family and friends,
through a special “Send to a Friend”
feature.
Through the contest page
at NASCAR.COM, fans can also cast their
vote to help choose the weekly winners,
as well as three finalists who will vie
for the title as The Most Colorful Fan™
of NASCAR. As NASCAR’s elite head into
The Chase for the Sprint Cup, the 24
weekly winners will compete head-to-head
during the “Photo Playoffs,” a three
round elimination tournament where
photos with the most fan votes advance
to the next round until only three
finalists remain.
“The Most Colorful Fan™
of NASCAR Contest was a huge success
last year, which is why we’re so excited
about bringing it back in 2009,” said
Suzanne Beaudoin, vice president,
Sponsorships and Sports Marketing, Mars
North America. “We think the contest is
so unique because everything is ‘fan
generated’ – they upload and share their
own photographs, as well as decide the
weekly winners and the grand prize
winner.”
“NASCAR.com is extremely
pleased to again partner with Mars to
extend this fan-favorite,” commented
Walker Jacobs, senior vice president of
Turner Sports and Entertainment
Digital. “We’re always seeking
innovative ways to allow our advertising
partners to connect with our audiences,
and The Most Colorful Fan™ was one of
our most successful promotions. The
contest leverages the NASCAR.COM
community with user-generated content to
allow them to interact with both brands
in a totally new way.”
“Focusing on fans, the
core of our sport, is essential to
NASCAR’s success,” said Jim O’Connell,
vice president of Corporate Marketing
for NASCAR. “M&M’S’ ‘Most Colorful Fan™
of NASCAR’ is an outstanding promotion
which brings out the passion and
creativity of our fans, and rewards them
in a fun and memorable way.”
Each week of the contest,
the votes submitted on NASCAR.COM will
be tabulated and the photo with the
highest average rating and a minimum
number of votes will be selected as that
week’s winner. Each weekly winner will
receive a $200 gift card and will also
be automatically entered into the “Photo
Playoffs” for a chance to win the grand
prize, a VIP trip to the Sprint Cup Race
in Homestead-Miami in November. In
addition, this year’s promotion features
an instant-win game with two hundred
(200) twenty-five dollar ($25.00) gift
card instant-win prizes available.
M&Ms is the official
chocolate of NASCAR. For more
information about The Most Colorful Fan™
of NASCAR Contest, visit
www.NASCAR.COM/MostColorfulFan.
About Mars Snackfood
US:
Mars Snackfood US is the
United States snack operations of Mars
North America. With more than $7 billion
in annual sales in the United States,
Mars North America includes food, snack
and pet care segments, which are a
symbol of excellence for quality brands.
Headquartered in Mount Olive, N.J., Mars
North America employs more than 12,000
associates in the United States, with 54
facilities nationwide. Mars Snackfood
US, headquartered in Hackettstown, N.J.,
includes some of the world’s favorite
brands such as DOVE® Brand Chocolate,
M&M’S® Brand, MILKY WAY® Brand,
SKITTLES® Brand, SNICKERS® Brand,
COMBOS® Snack, STARBURST® Brand, 3
MUSKETEERS® Brand, TWIX® Brand and more.
Additional popular brands in the petcare
and food segments for Mars North America
include UNCLE BEN’S® Brand, PEDIGREE®
Brand Food for Dogs, and WHISKAS® Brand
Food for Cats. Please visit
www.mars.com.
About NASCAR.COM:
Turner Sports acquired
all of NASCAR’s interactive rights in
October 2000 and became the exclusive
producer of NASCAR.COM in January 2001.
The official online destination of the
NASCAR, the site consistently ranks
among the top three sport league sites
on the Internet. In 2008 NASCAR.COM was
awarded a Global Media Award by the
National Academy of Television Arts and
Sciences (NATAS) for RaceBuddy as the
outstanding interactive platform of the
year. The site has also earned an Emmy®
for its TrackPass with
PitCommand application in 2003.
Turner Sports, Inc., a
Time Warner company, presents some of
the best and most popular sporting
events worldwide and is a leader in
televised and online sports
programming. With events airing on TBS
and TNT, Turner Sports’ line-up
includes NASCAR and NASCAR.COM, the NBA,
Major League Baseball, professional
golf, PGATour.com and PGA.com. Turner
Sports also manages NBA Digital, which
includes NBA TV, NBA.com, WNBA.com,
NBADLeague.com and NBA League Pass.
NO PURCHASE NECESSARY to
enter “M&M’S® SEEKS THE MOST COLORFUL
FAN™ OF NASCAR” CONTEST. Contest open
to legal residents of the 48 contiguous
U.S. states and D.C., age 18 or older,
with Internet access as of 2/13/09.
Subject to Official Rules and void where
prohibited. Contest Entry Period starts
12:00:00am ET on 2/15/09 and ends
11:59:59pm ET on 8/1/09. Contest ends
10/5/09. For Official Rules and entry
instructions, send a SASE to: “M&M’S®
SEEKS THE MOST COLORFUL FAN™ OF NASCAR”
CONTEST, P.O. Box 11487, Bozeman, MT
59719-1487 (VT residents may omit
postage) or log on to
www.nascar.com/mostcolorfulfan. All
federal, state and local rules apply.
Sponsors: Turner Sports Interactive,
Inc. and Mars Snackfood US, LLC.
NO PURCHASE NECESSARY to
enter or win the “M&M’S®
Checkered Flag Instant Win Game”.
Game open to legal residents of the 50
U.S. states and D.C., age 18 or older as
of 2/15/09, with a valid email address
as of 2/13/09. Subject to full Official
Rules and void where prohibited.
Promotion Period starts 12:00:01 AM ET
on 2/15/09 and ends 11:59:59 PM ET on
8/1/09. Additional restrictions and
terms apply. For full Official Rules and
entry instructions, go to
https://mmscheckeredflag.icmodus.com.
All federal, state and local rules
apply. Sponsors: Turner Sports
Interactive, Inc. and Mars Snackfood US,
LLC. All trademarks are property of
their respective owners.
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