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NASCAR Brings New Experience To Fans With Twitter

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SM Staff
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[media-credit name=”twitter.com” align=”alignright” width=”150″][/media-credit]Last week during the red flag at Daytona International Speedway, Brad Keselowski (@keselowski) tweeted a picture from inside his racecar. He then continued to send out more twitter messages, better known as tweets, and pictures to keep the fans informed. The result was Keselowski’s following increasing by 100,000 followers in the span of two hours. They were enjoying that he was keeping them informed and amused during a long red flag.

NASCAR wasn’t pleased with Keselowski having the phone, originally, as they said that they do not allow recording devices or other devices for communication. However, they did not penalize him for the usage. They said in a statement that they would not penalize Keselowski as nothing “violates any current rules pertaining to the use of social media during races……We encourage our drivers to use social media to express themselves as long as they do so without risking their safety or that of others.”

Twitter and NASCAR combined as worked wonders beyond just what happened in Daytona as the NASCAR fan base on twitter continues to grow.

Mathew Vance (@48Hollywood) says he enjoys twitter because of “the insight. And feel of accessibility. Plus the contests are absolutely amazing for fans, especially those who may not be able to travel to races as much as others. Also, the ability to build rapport with people is crucial.”

Many NASCAR fans are joining twitter so they can follow their favorite teams, drivers and the drivers’ significant others. Some fans are joining to take part in the giveaways, which could see them win tickets to a race, a t-shirt, a hat or something else someone is giving away.

Denny Hamlin (@dennyhamlin) has created a tradition of doing a big giveaway on Christmas. The giveaway sees the winner to win a vacation for a family of four to any place they want to go in the US. Hamlin does more giveaways beyond that as each week, he gives away “Denny Seats” which is four tickets to each race.

Another big part of fan usage on twitter is the fans are interested in what’s going on with their favorite drivers. Many drivers tweet about what they are doing away from the race track, to therefore keep the fans informed and make them feel a part of their personal life.

Amy Stabler (@HarpAmyStabler) says she’s on twitter as she likes to be able to connect to the different NASCAR personalities and get them to answer her questions. Drivers will spend time answering questions about a variety of subjects, allowing fans to learn something new. Mark Martin (@markmartin55), who just joined twitter, spends a couple hours each day answering questions.

Vance had a great experience with Jimmie Johnson (@JimmieJohnson) as he says his favorite twitter is moment is, “Jimmie telling me to find him at the track for a pic, then remembering me when I did, and gratefully doing a pic and auto.”

The NASCAR fan interaction goes beyond just the drivers as many fans enjoy following their favorite driver’s spotter. Mike Calinoff (@MikeCalinoff), spotter for Matt Kenseth, and Bob Jeffery (@EyeInTheSky14), spotter for Tony Stewart, are two of the many spotters who have joined twitter. Both spend their time answering the questions for the fans.

All of this allows the fans to have a connection, as Ford Malone (@FordMalone) says. “We have a connection – access – to the movers and shakers that did not exist in the past. Few fans had this level of connection.” Malone says that he enjoys following Eddie Gossage (@eddiegossage), the President of Texas Motor Speedway, Ted Bullard (@TurnerCMO), the Chief Marketing Officer of Turner Motorsports, Jeff Gordon (@JeffGordonWeb) and more.

For that sake of connection, Stabler tries to follow as many different drivers and girlfriends as she can, while also following a bunch of media. She also feels that some of the people that she follows and those who follow back feel like friends.

Malone adds to that by saying he enjoys twitter due the “inner action between fans has never been as wide spread. I can connect with fans from all across the country.” Malone says that twitter has allowed him to find more people to talk about racing with. “Before twitter, I lived in a NASCAR monocosm – a small number of friends that held similar beliefs. Now I live in a NASCAR galaxy and have had a temper my rhetoric because I have NASCAR friends that hold widely different views.”

For that reason, “tweet-ups” have been brought forth at each track. These “tweet-ups” see an array of fans and media members that are on twitter meet up at an arranged spot to meet each other face-to-face. Sometimes when these tweet-ups are arranged, they include special guests as some drivers and spotters show up.

In tough economic times, twitter is also a way for drivers to connect with fans and promote their sponsors. Sometimes, it can also work in other fashion for sponsor. Both Todd Bodine (@Team_Onion) and Kenny Wallce (@Kenny_Wallace) are looking for sponsors to continue racing this year. To help the search, fans have tagged tweets with “#sponsorkenny” or #sponsortheonion” to try to spread word for their favorite driver. They have also tweeted big companies, recommending the driver of their choice.

Beyond these reasons, twitter has also brought an even crazier trend – inanimate objects tweet. Supposedly the cone that sits at the end of pit road and the lug nut on a tire have discovered a way to use twitter. They use twitter to talk candidly with people about their “experience” and more. Here’s a list of some of the objects

  1. @TheOrangeCone
  2. @TheMiniChad
  3. @JacquesDebris
  4. @TheSAFERBarrier
  5. @TheNASCARHauler
  6. @InfieldGrass
  7. @DaCautionFlag / @FlagCaution
  8. @The_GreenFlag
  9. @TheYellowLugnut
  10. @Sir_NASCARNAGE
  11. @GoodYear_Tire_
  12. @The_Sprint_Cup
  13. @NascarPaceCar
  14. @DaCheckeredFlag
  15. @Da_Black_Flag
  16. @StartFinishLine
  17. @TheCatchFence
  18. @NASCARRainDelay
  19. @NASCARJetDryer
  20. @48Horseshoe

With everything that has happened on twitter, there is only one question that fans are asking – when is Dale Earnhardt Jr. going to join twitter?

 

You can follow me on twitter via @SS_Informative (professional, nascar news) and @ladybug388 (personal).

Story on Mark Martin’s First Pole in 1981 — No. 55 Las Vegas Preview

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SM Archive
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BOWLES HAS SOLID RUN AT PHOENIX, BRINGS AMERICAN MAJORITY RACING NO. 81 DODGE HOME 19TH

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SM Archive
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Virginia Boys Dominate at Phoenix International Raceway

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SM Archive
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RCR Post Race Report — Fresh Fit 500

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Stenhouse Jr. — Sam’s Town 300 Advance

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SM Archive
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AN APPEAL TO OUR ENTIRE RACING COMMUNITY: ORANGE SHOW SPEEDWAY

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SM Staff
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I had expected to write this article as a formal announcement Orange Show would be racing this season. Instead this article will be an appeal to the Racing Community for support. Long story short, we are competing against a rodeo promoter to open OSS for racing this season.

MWR Phoenix Race Report

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Surprising and Not Surprising: Subway Fresh Fit 500

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SM Staff
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[media-credit name=”Simon Scoggins” align=”alignright” width=”259″][/media-credit]With the 36 hours of Daytona in the rear view mirror, the Cup Series headed to the Valley of the Sun. Here is what was surprising and not surprising from the Subway Fresh Fit 500.

Surprising:  With the short interval between the Great American Race and the trek to Phoenix International Raceway, the amount of news made before the haulers even arrived in the Valley of the Sun was indeed surprising.

The first ‘surprise’ was for Chad Knaus, who was fined $100,000 and suspended for six races due to illegally modified C-posts found on the No. 48 Chevrolet of Jimmie Johnson prior to the Daytona 500. Knaus and his team at Hendrick Motorsports have already agreed to appeal.

The second pre-race surprise occurred with Penske Racing announcing its move from Dodge to Ford in 2013. Roger Penske, the ‘Captain’ of the team, affirmed that he needed to make the manufacturer move for one reason only, to finally secure the Cup championship.

Not Surprising:  With a championship level crew chief in Darian Grubb atop his pit box, it was not surprising that his new driver Denny Hamlin raced his way right to the checkered flag. After a spectacular burnout, the driver of the No. 11 FedEx Office Toyota paid homage to his crew chief and team from Victory Lane.

“If you would have asked me, I would have told you I would have taken a 15th place finish,” Hamlin said. “We just kept working at it.”

This was Hamlin’s 18th career win in his 225th start. It was the driver’s first win at PIR, having finished third four times before this victory.

With the win at Phoenix, Hamlin jumped to first place in the point standings. Although obviously very early in the season, Hamlin has not been at the top of the leader board since his losing championship battle two years ago.

“We’ve never been in this position at this point in the season,” Hamlin said. “We’re back this year.”

Surprising:  While NASCAR nation has been waiting with bated breath, it was a bit surprising that the Electronic Fuel Injection (EFI) reared its ugly head for none other than reigning champ Tony Stewart. The driver of the No. 14 Office Depot/Mobil 1 Chevrolet fell prey to EFI difficulties, unable to re-fire his engine after attempting to save fuel.

“I just shut the car off to save fuel and it never re-fired,” Smoke, who finished 22nd, said. “I don’t know why that was, but it definitely cost us a good day.”

Not Surprising:  Although he did not quite live up to his moniker as ‘The Closer’, the driver of the No. 29 Rheem Chevrolet was pretty happy nonetheless. Kevin Harvick coasted on fumes to secure a second place berth in the Subway Fresh Fit 500.

“Finishing second and racing for a win in a place where we ran back in the twenties, was pretty good,” Harvick said. “You cut the fuel mileage that close, you’re figuring it right. Hopefully this is what sets the tone for the year.”

Surprising:  Those drivers hooked up with new teams for the 2012 season did not fare well in the Valley of the Sun. Hendrick newcomer Kasey Kahne hit the wall in his No. 5 Farmers Insurance Chevrolet on Lap 22. Kahne ended up in the garage for many laps, finally finishing 34th.

AJ Allmendinger, new pilot of the No. 22 Shell/Pennzoil Dodge, also had some calamity befall his Phoenix run. The ‘Dinger was caught up in the Paul Menard crash on Lap 132, relegating him to an 18th place finish.

Not Surprising:   After finishing almost dead last at Daytona and under the gun with his penalty, Jimmie Johnson was already 23 points in the hole before coming to Phoenix. Yet, to no one’s surprise, Johnson was in redemption mode yet again, scoring a fourth place finish in his No. 48 Lowe’s Kobalt Tools Chevrolet, moving him up to 38th in points.

“We were concerned about fuel,” Johnson admitted. “We just tried to make sure we got some points.”

“We had a little hiccup on pit road but we really fought back.”

Surprising:  It was surprising how well Michael Waltrip Racing performed at Phoenix, at least for the majority of the team members.

Martin Truex, Jr. scored his first top-10 of the year for his No. 56 NAPA Filters Toyota, coming in seventh. Teammate and pole sitter Mark Martin brought his No. 55 Aaron’s Dream Machine Toyota to a second-straight top-10, officially finishing ninth.

“We need to get finishes like this each week,” Truex Jr. said. “And hopefully there are even better ones to come.”

“Proud of the effort,” teammate Mark Martin said. “Any time you get a top-10 finish, you have to say it’s a reasonable run.”

The No. 56 and the No. 55 are now tied, at 71 points, for sixth position in the point standings.

Not Surprising:  With the slipperiness of the race track, it was no surprise that several drivers, including the third MWR driver, suffered tire troubles. Most notably on the tire issue list was MWR driver Clint Bowyer, behind the wheel of the No. 15 5-Hour Energy Toyota.

Bowyer suffered tire failure not one, but twice, relegating him to a 30th place finish. The MWR driver now sits 17th in points, falling six spots back due to his tire woes.

Surprising:  In addition to EFI and tire troubles, the Valley of the Sun seemed to cause some engine failures as well. Most notably were the blown engines of Jamie McMurray, Marcos Ambrose and Jeff Burton, all of whom had good runs going until the tell-tale smoke billowed out from their tail pipes.

“We blew up,” Ambrose, driver of the No. 9 Stanley Ford Fusion, said simply. “We are here trying to run for wins and run for championships and to trip over ourselves like that, it just isn’t going to get it done.”

Not Surprising:  Although not technically a short track, there were some short track tempers flaring at Phoenix International Raceway. Most notably was a flare up between Carl Edwards, driver of the No. 99 Subway Ford for whom the race was named, and Ryan Newman, driver of the No. 39 Wix Filters Chevrolet.

On lap 256, Newman brought out the seventh caution of the race, crashing after contact with Edwards.

“I’m 99 percent sure Carl Edwards didn’t do that on purpose,” Newman said. “But I trusted him.”

“Now he can’t trust me because there is a lot to be had and lost, and we lost today,” Newman continued. “We know plenty of times in this sport, what comes around goes around.”

Greg Biffle off to a hot start following back-to-back top five finishes

By
SM Staff
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[media-credit name=”David Yeazell” align=”alignright” width=”257″][/media-credit]Starting the season off with two third place finishes has Greg Biffle feeling pretty content.

Sunday in Phoenix Biffle followed up his impressive Daytona 500 run with another solid performance in his No. 16 3M Ford Fusion. He never led a lap but with his team continuing to improve on the car during the course of the race was able to mount a late race charge to fall in behind winner Denny Hamlin and Kevin Harvick.

“I certainly would have thought we would have run better today than we did,” said Biffle.

“We fought the car really bad beginning of this race. I guess the track is just a lot different than it was on Friday. I don’t care so much for this format of doing all of our practice on Friday when we get here. I like to practice and qualify and then Saturday we have happy hour. We have two practices to get ready for the race.”

This weekend’s schedule put Biffle behind he felt and he missed on what he needed. Luckily crew chief Matt Puccia kept working on it every time the car stopped on pit road. For all his hard work Biffle just didn’t think the car was that good and was ready to write the day off with a 15th or 20th place finish.

“But boy, it started coming around, coming around and really took off,” he said. “Certainly excited about how they got the car going. But I got off a little bit for today’s race. I probably was being a little aggressive. Great third-place finish.”

Heading into the season’s third race at Las Vegas next weekend, Biffle sits second in points behind Hamlin. After a 2011 season where he went winless and finished 16th in points, Biffle’s plenty pleased with how his new team is working together.

The team’s back to being competitive and Puccia seems to work well with Biffle. They were fast during Speedweeks in Daytona, sitting outside pole for the 500 and nearly winning their Duel race. Another top 10 starting position at Phoenix continued the team’s momentum and it was enough to keep them focused when the day could have gone south.

“I’m feeling really good,” said Biffle.

“I’ve got all new guys, I’ve got guys working really hard on the car, crew chief and team, and a guy that’s really, really smart paying attention to all the fine details and that’s Matt Puccia. And that’s the reason why we got two third-place finishes, because of his leadership and decision making on pit road on what to do to the car. It’s executed, he’s thinking about it. He makes the decisions he wants and that’s why we’re sitting here now.”

Yet there was still a bit of disappointment for Biffle. Even though he was ready to take whatever finish he could get during the race, beforehand he was sure that he could have won the thing. It didn’t work out that way and in being disappointed with a top five finish shows how the team is back to being where they should be.

Biffle acknowledges the team is clicking on all cylinders right now and even with cars that aren’t to his liking they’re bringing home solid finishes. Confidence is at a high going forward he says and their success during the year will come down to him learning from mistakes that he makes behind the wheel.

“Well, certainly don’t want to be greedy, but I thought myself or the 5 [Kasey Kahne] would have won the race today, honestly,” Biffle said.

“My was just so good and qualifying – I got high in 3 and 4 and was in that fuzz and came back and I wasn’t very fast crossing the white and the second lap I come back and qualified seventh. I knew my car was just super fast.

“But I went a little more aggressive on the front end. I was a little nervous about it with the heat today and how warm it was, if what I was going to do was going ot work out. I was trying to keep the front end right on the track real good, and it slid the nose and shattered the front tire. I fought that all day.

“It would be loose in and then shatter the tire when I’d try to go to the gas, so I made a little big of a mistake probably, but I guess we could have only been two spots better. But Vegas I won’t make that same mistake.”

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