DAYTONA BEACH, Fla. (Feb. 24, 2012) — NOS® Energy Drink, the brand known for providing high performance energy, has further solidified its rich motorsports heritage with a partnership with reigning NASCAR Nationwide Series 2011 Champion Ricky Stenhouse Jr. and NASCAR’s winningest team Roush Fenway Racing.
Stenhouse will be the focal point for the brand’s strategic motorsports media outreach, and be featured in national and local initiatives. Fans will be able to take part in the fun by acquiring custom co-branded Stenhouse merchandise and memorabilia through the NOS Rewards Series, the under-the-tab loyalty program launched in 2011.
“We’ve always made it a point to work with partners that embody what NOS stands for—high performance energy, unwavering mental focus, and aggressive determination—and Ricky and Roush Fenway are perfect examples .” said Eric Helms, NOS director of marketing. “Ricky’s young, he’s charismatic, and though he’s had tremendous success, he’s still committed to getting better. We’re excited to be teammates and we can’t wait for the season to start.”
NOS’ energetic colors will be featured on three races as Stenhouse mans the No. 6 Roush Fenway Ford Mustang entry in 2012, as he competes to defend his NASCAR Nationwide Series Championship title. Those races include Daytona on July 6th, Bristol on August 24th and Texas on November 4th.
“It’s awesome to have NOS Energy on our No. 6 Ford Mustang,” said Stenhouse. “We both have our sights set on going fast and finishing first in 2012, and I look forward to drinking a lot of NOS in victory lane this season.”
NOS® is deeply rooted in motorsports serving as the Official Energy Drink of both NASCAR and Formula DRIFT. The brand recently entered the competitive gaming category and counts Major League Gaming and Virgin Gaming among its partners.
About NOS Energy Drink Launched in 2005, NOS Energy Drink fuels victory by providing the high performance energy and enhanced mental focus you need to stay ahead of the pack behind the wheel, behind the controller and everywhere in between. NOS is part of the glacéau unit of Coca Cola North America. glacéau consists of brands that offer great-tasting hydration for every occasion, including vitaminwater®, smartwater®, POWERADE®, NOS® and Full Throttle®. The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. For more information about NOS, visit www.drinknos.com or Facebook.com/NOSEnergyDrink.
About Roush Fenway Racing
Roush Fenway Racing is the winningest team in NASCAR history, fielding multiple teams in the Sprint Cup and Nationwide Series with championship drivers Carl Edwards, Matt Kenseth, Greg Biffle, Ricky Stenhouse Jr. and Trevor Bayne. Celebrating 25 winning years in 2012, Roush Fenway is the leader in NASCAR marketing solutions, pioneering its exclusive Roush Fenway OnTrack sponsorship measurement services, motorsport’s first team-focused TV show and its award-winning social marketing channel RickyvsTrevor.com. Visit www.RoushFenway.com, circle on Google+ at +Roush Fenway Racing, become a fan on Facebook at www.facebook.com/roushfenway and follow on Twitter at @roushfenway. For sponsorship inquiries call John Bauersfeld at 704.720.4621
For more information on NOS: Victor Carrillo, The ID Agency, victor@theidagency.com
For more information on Roush Fenway: Andrea Perry, aperry@roushfenway.com
