America’s Most Popular Outdoor Retailer to Serve as Primary Sponsor for 11 Races
WELCOME, N.C. (November 25, 2013) – Bass Pro Shops will continue its partnership with Richard Childress Racing in 2014, serving as a primary sponsor on Ty Dillon’s No. 3 Chevrolet Camaro in the NASCAR Nationwide Series.
Bass Pro Shops/Tracker Boats will be a primary sponsor for 11 races on the No. 3 Camaro during Dillon’s first full season in the series, beginning with the DRIVE4COPD 300 season opener at Daytona International Speedway. The No. 1 outdoor retailer leader will join Yuengling Light Lager for the 2014 season
“All of us here at Bass Pro Shops couldn’t be more pleased to continue our friendship and business relationship with our long-time friend Richard Childress and his family,” said Johnny Morris, founder of Bass Pro Shops.. “We’re happy to continue our sponsorship with Ty Dillon as he advances to the Nationwide Series next year.”
The RCR/Bass Pro Shops partnership began in 1998 as an associate sponsor of RCR’s No. 3 GM Goodwrench Chevrolet Monte Carlo with NASCAR Hall of Fame driver Dale Earnhardt. The relationship continued with Kevin Harvick in the No 29 Chevrolet and in 2004 Kerry Earnhardt, Dale’s eldest son, drove RCR’s No. 33 Bass Pro Shops Chevrolet Monte Carlo in six NASCAR Sprint Cup Series races. Austin Dillon carried on the tradition in 2010 earning two victories and the Camping World Truck Series Rookie of the Year honors, before capturing the championship in just his second season in the series. Bass Pro Shops/Tracker Boats was also a sponsor for Ty Dillon’s ARCA Series presented by Menards Championship season in 2011.
“I’m a hunter and a fisherman and share Johnny Morris’ passion for the outdoors, so it’s special to have the support of Bass Pro Shops and Tracker Boats,” Ty Dillon said. “It means a lot to me that Johnny and everyone at Bass Pro Shops are going to follow me to the NASCAR Nationwide Series. We’ve accomplished a lot together in the past couple of years. We won some races for them, a championship in the ARCA Racing Series presented by Menards, and the Sunoco Rookie of the Year honors in the NASCAR Camping World Truck Series.
“I hope we can continue that success in the Nationwide Series next year. I love being able to spend time in the outdoors with my family and the Bass Pro relationship allows me to share those stories with their customers and fans.”
The Dillon/Bass Pro Shops duo has earned three victories, four pole awards, 16 top-five and 29 top-10 finishes in two seasons in the Camping World Truck Series in RCR equipment.
“Johnny Morris is a great friend and we’re all very proud to be associated with him and Bass Pro Shops,” said Richard Childress, president and CEO of Richard Childress Racing. “He’s done so much for both Ty and Austin (Dillon) early on in their careers, and we hope he’ll be with us for years to come now. To have Bass Pro Shops with Ty next year in the Nationwide Series is an honor for all of us. Ty and his brother (Austin) are both talented drivers with bright futures ahead. They are also tremendous ambassadors for the outdoors, hunting and fishing, conservation and the Bass Pro Shops brand — so it’s a perfect fit.”
Bass Pro Shops was founded in 1972 and is headquartered in Springfield, Mo. The outdoor retail leader has 63 stores throughout the United States and Canada, serving over 116 million sportsmen a year. Bass Pro Shops is slated to open 19 new locations with grand opening dates to be announced at a later date.
For additional information on today’s announcement, and all that’s happening at RCR, please visit http://www.rcrracing.com.
About Bass Pro Shops®
Bass Pro Shops®, which specializes in outdoor fun, operates 82 retail stores and Tracker Marine Centers across America and Canada that are visited by more than 116 million people every year. Bass Pro Shops’ stores, many of which feature restaurants, offer hunting, fishing, camping and other outdoor gear while their catalogs and website serve shoppers throughout the world. The company’s Tracker Marine Group® ), which has produced the number one selling brand of fishing boats for more than 35 years, manufactures and sells a variety of boats for fishing and cruising. Family fun is on tap at Bass Pro Shops’ resort Big Cedar Lodge® (http://www.bigcedar.com), voted number six by Travel + Leisure Magazine as World’s Best Hotels for Families. For more information, visit www.basspro.com. To request a free catalog, call 1-800-BASS PRO. Follow us on Facebook at http://www.facebook.com/bassproshops.
About Richard Childress Racing
Richard Childress Racing (www.rcrracing.com) has earned more than 200 victories and 15 championships, including six in the NASCAR Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping World Truck Series. Its 2013 Sprint Cup Series lineup included Paul Menard (No. 27 Menards Chevrolet), Kevin Harvick (No. 29 Budweiser/Jimmy John’s/Rheem Chevrolet) and Jeff Burton (No. 31 Caterpillar/Cheerios Chevrolet). Its Nationwide Series program included Brian Scott (No. 2 Shore Lodge/Armour Vienna Sausage/Fast Fixin’/Charter/Husky Liners Chevrolet), 2012 Nationwide Series rookie of the year Austin Dillon (No. 3 AdvoCare Chevrolet) and an all-star driver lineup on the No. 33 Menards/Rheem/WESCO/Armour Vienna Sausage/Hunt Brothers Pizza/Fast Fixin’ Chevrolet team. The NASCAR Camping World Truck Series program featured 2012 Camping World Truck Series rookie of the year Ty Dillon (No. 3 Bass Pro Shops Chevrolet) and Brendan Gaughan (No. 62 South Point Hotel & Casino Chevrolet).
