CONCORD, N.C.( March 4, 2011)–Roush Fenway Racing announced today a multi-car sponsorship with newly-founded As Seen on Racing and IdeaVillage Products Corporation. As Seen On Racing products will be featured on two Roush Fenway NASCAR Nationwide Series entries this weekend at Las Vegas, the No. 16 of Trevor Bayne, winner of the 2011 Daytona 500, and 2010 NASCAR Nationwide Series Rookie of the Year Ricky Stenhouse Jr. in the No. 6. Talks have already begun about expanding that schedule throughout the season.
Bayne’s car will showcase the HD Vision Aviator sunglasses brand, while Stenhouse’s Ford Mustang will feature EasyFeet, which is aptly described as a “carwash for human feet.”
“Easy Feet is a really cool idea and sounds like they’ve got a good grasp on the technology of it,” said Stenhouse Jr. “It’s going to be fun to try out. As a racecar driver my feet are definitely something I want to take good care of, especially the right one.
“It’s pretty cool to have Easy Feet on board with us this weekend. I think we’ve got some great opportunities here in the Nationwide Series with our No. 6 team. Our Mustangs are fast and they’ll be on a car that is capable of winning races. We’re just excited to have a new partnership with a new company, and hopefully we can grow that.”
Stenhouse, a 23-year-old native of Olive Branch, Miss. , is currently second in the Nationwide Series points. Bayne, a 20-year old native of Knoxville , Tenn. , became the youngest driver to win the famed Daytona 500 just two weeks ago and is also competing along with Stenhouse for the 2011 NASCAR Nationwide Series Championship.
Anand “Andy” Khubani, CEO and founder of IdeaVillage, a pioneer and leader in the As Seen On TV product category, commented on their sponsorship Featuring America’s top TV products on the As Seen On Racing cars are a perfect fit and one we’re really excited about. A large percentage of our customers are huge NASCAR fans and we’ve been working to find a way to participate in and support the sport and its up-and-coming drivers for a while. This is just a really a wonderful opportunity for all of us.” IdeaVillage’s products are featured predominantly in national retail chains such as Wal-Mart, Wallgreens, CVS and Rite Aid.
As Seen on Racing co-founder Donald Beshada echoed Khubani’s sentiments, stating, “launching a brand through a partnership with one of NASCAR’s elite teams, two of its young superstars, and an innovative company like IdeaVillage is exciting, to say the least. We hope to use the brand and our partnerships with companies like IdeaVillage to support racing’s rising stars and, at the same time, provide NASCAR fans with an introduction to America ’s hottest new television products.”
About Roush Fenway Racing Roush Fenway Racing is NASCAR’s largest team operating seven motorsports teams. Four in the NASCAR Sprint Cup Series with drivers Matt Kenseth, Greg Biffle, Carl Edwards and David Ragan; and three in the Nationwide Series with Edwards, Ricky Stenhouse Jr., and Trevor Bayne. For more information on any of the Roush Fenway Racing teams, log onto www.RoushFenway.com. Become a fan of Roush Fenway Racing on Facebook by going to http://www.facebook.com/roushfenwayand follow us on Twitter @roushfenway.
For sponsorship inquiries please contact Robin Johnson at 704.720.4645. About As Seen On Racing The “As Seen On Racing” brand was created to introduce racing fans to today’s hottest new consumer products. The brand’s goal is afford every company with an opportunity to reach the loyal racing community through an authentic connection with one of NASCAR’s premier teams. With an expertise in direct response media, As Seen On Racing takes traditional sponsorships and race car branding to a new level by providing partners with the tools required to quantify direct response and retail sales. To learn more or to have your next product featured by As Seen On Racing, please contact sponsor@asoracing.comor visit asoracing.com
About IdeaVillage Since 1999, IdeaVillage Products Corporation has been bringing innovative products to market under the As Seen On TV (ASOTV) banner. Headquartered in Wayne , New Jersey , the company is dedicated to providing affordable, quality products offering solutions to life’s everyday problems. Today, IdeaVillage Products are among the most popular line of consumer goods enjoying one of the largest retail distribution networks in the country, IdeaVillage’s As Seen On TV products are available nationwide at food, drug, and mass retail outlets, as well as directly. IdeaVillage has supported organizations such as the Breast Cancer Research Foundation, Cherish the Children Foundation, Boys and Girls Clubs of America and the Make-A-Wish Foundation. For more information visit www.ideavillage.com
