Joins the No. 3 Nationwide Series program for 2015 & No. 33 Chevrolet SS at Pocono Raceway
WELCOME, N.C. (September 24, 2014) – Richard Childress Racing and D.G. Yuengling & Son, Inc., America’s Oldest Brewery, announced today the renewal of their partnership and sponsorship of the NASCAR Nationwide Series No. 3 Chevrolet team and driver Ty Dillon for the 2015 season.
Yuengling will also sponsor the No. 33 Chevrolet SS at Pocono Raceway in the June NASCAR Sprint Cup Series race with Dillon behind the wheel.
“We are thrilled to continue our great partnership with Yuengling and showcase their great products to NASCAR fans,” said Richard Childress, chairman and CEO of Richard Childress Racing. “We have enjoyed working with a family-owned and operated company with such a rich heritage and tight-knit culture. It’s something we mirror here at RCR. Yuengling is an iconic American brand and the brewery has produced a quality beer for almost two centuries.”
The Yuengling Light Lager brand has been featured on the No. 3 Chevrolet Camaro in 2014, which is the 185-year-old company’s first season partnering with a NASCAR team. The Pottsville, Pa.-based brewery has been American Owned and Family Operated since 1829 and sells beer in 16 states.
“We are proud to partner with RCR again for 2015. The RCR team and the Childress family operate with the same hard work and integrity that we believe in,” said Dick Yuengling, President and fifth generation family owner of D.G. Yuengling & Son, Inc. “This sponsorship has exposed our Light Lager brand to many new consumers. NASCAR fans are proud and loyal Americans and they’ve welcomed America’s Oldest Brewery into the sport and we appreciate that.”
Dillon is currently competing for the Nationwide Series championship and has one victory, which took place at Indianapolis Motor Speedway in July.
“The Yuengling family has been a phenomenal partner and I’m honored to be a part of such a great family-operated company, just like we are here at RCR,” Ty Dillon said. “Dick, Jennifer, Wendy, Debbie, Sheryl Yuengling and all of their employees have given us an enormous amount of support. I’m looking forward to growing our relationship with all their distributors, retailers and loyal customers during the 2015 season.”
Yuengling Light Lager was featured on the hood of the No. 3 Chevrolet Silverado in the NASCAR Camping World Truck Series Pocono Mountains 150 in August where older brother Austin Dillon drove to victory lane.
For more information on today’s announcement, visit rcrracing.com.
About Yuengling:
D.G. Yuengling & Son, Inc: Based in Pottsville, PA, D.G. Yuengling & Son, Inc., America’s Oldest Brewery, is family owned and operated since 1829. Principal Beer brands include Traditional Lager, Light Lager, Premium, Light, Black and Tan, Dark Brewed Porter, and Lord Chesterfield Ale. For more information, visit www.yuengling.com.
About Richard Childress Racing:
Richard Childress Racing (www.rcrracing.com) has earned more than 200 victories and 15 championships, including six in the NASCAR Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping World Truck Series. Its 2014 Sprint Cup Series lineup includes two-time NASCAR champion Austin Dillon (No. 3 Dow/Cheerios/American Ethanol/Bass Pro Shops Chevrolet), 2011 Brickyard 400 champion Paul Menard (No. 27 Menards Chevrolet) and 2008 Daytona 500 champion Ryan Newman (No. 31 Caterpillar/Quicken Loans/WIX Filters/ Kwikset Chevrolet). Its Nationwide Series program includes Brian Scott (No. 2 Shore Lodge/Smokey Mountain Herbal Snuff/Anderson’s Pure Maple Syrup Chevrolet), 2012 Camping World Truck Series rookie of the year Ty Dillon (No. 3 Bass Pro Shops/WESCO/Yuengling Light Lager Chevrolet), Brendan Gaughan (No. 62 South Point Hotel & Casino/WIX Filters/ Smokey Mountain Herbal Snuff Chevrolet) and a multi-driver lineup with the No. 33 Menards Chevrolet team.
