NEWTON, Iowa – April 26, 2011 – John Deere is partnering with 10 of its Iowa dealers to sponsor the Iowa John Deere Dealers 250 presented by Pioneer NASCAR Nationwide Series Race. The race is scheduled to begin at 1 p.m. on May 22nd at Iowa Speedway in Newton , Iowa .
John Deere and the participating Iowa dealers will host more than 3,000 customers during the race. Jeff Oldham, Division Sales Manager at John Deere, explains that the track provides a great venue to connect with their customers.
“Iowa Speedway can hold more than 55,000 fans, and the Nationwide Series Races at this track consistently sell out,” says Oldham . “Because many of our customers are avid race fans, we are very excited about the sponsorship with our dealers, and look forward to an exciting race on the fastest track (under 1 mile) in the nation.” The Iowa John Deere Dealers 250 Presented by Pioneer NASCAR Nationwide Series race creates a national stage to spread positive messages about agriculture – especially the benefits of alternative fuels. NASCAR’s three national touring series will run on fuel blended with 15 percent American ethanol from corn grown in the United States during the 2011 season.
“Powering race cars at high speeds is the ultimate in ethanol performance,” said Todd Frazier, Pioneer business director for Iowa and Missouri . “Just as science and innovation are constantly improving the performance of the cars on the track, they are helping to develop alternative fuels that Iowa agriculture can deliver.” Iowa Speedway Vice-President of Sales and Marketing Chuck Spicer believes the John Deere-Iowa dealer partnership is a natural fit given a large portion of their fan-base is tied to agriculture.
“We’re very grateful to have John Deere and their dealers on board,” says Vice-President of Sales and Marketing Chuck Spicer. “Their sponsorship enables us to create an exciting race-going experience for our fans that’s fueled – literally – by one of the biggest names in the agricultural industry in Pioneer.”
In addition to the race sponsorship, John Deere and its dealers will give away a one-year lease on a 825i Gator XUV to 10 lucky customers. You can enter to win at one of these participating dealer locations:
· Barker Implement & Motor Co. Inc., Lenox
· Bodensteiner Implement Co., Elkader
· Elder Implement, Co., Inc., Muscatine
· Ernie Williams Ltd., Algona
· GreenValley AG & Turf, LLC, Mt. Vernon
· Horizon Equipment, Manning
· K.C. Nielsen LTD, Humboldt
· Schenkelberg Implement Co., Carroll
· Southard Implement Co., Marshalltown
· Van-Wall Equipment, Inc., Perry
John Deere is also using their sponsorship to highlight a cause they are passionate about – Make-A-Wish Foundation® of Iowa .
“We’ve invited the Make-A-Wish Foundation® of Iowa to choose a wish child recipient to open the race as the honorary Grand Marshall. We want to help raise even more awareness to the Foundations’ efforts to help kids with life-threatening medical conditions,” stated Oldham Join us at the Iowa John Deere Dealers 250 Presented by Pioneer NASCAR Nationwide Series Race on May 22nd to support Iowa ’s agricultural industry and the Make-A-Wish Foundation® of Iowa . Call 1-866-GO-RUSTY or visit www.iowaspeedway.com to get your tickets now!
About Deere & Company Deere & Company (NYSE: DE) is a world leader in providing advanced products and services and is committed to the success of customers whose work is linked to the land – those who cultivate, harvest, transform, enrich and build upon the land to meet the world’s dramatically increasing need for food, fuel, shelter and infrastructure. Since 1837, John Deere (www.JohnDeere.com) has delivered innovative products of superior quality built on a tradition of integrity.
About Pioneer Hi-Bred A DuPont business headquartered in Des Moines , Iowa , is the world’s leading developer and supplier of advanced plant genetics, providing high-quality seeds to farmers in more than 90 countries. Pioneer (www.pioneer.com) provides agronomic support and services to help increase farmer productivity and profitability and strives to develop sustainable agricultural systems for people everywhere. Science with Service Delivering Success™.
About Iowa Speedway Iowa Speedway is a state-of-the-art 7/8 mile asphalt paved tri-oval race track and motorsports facility located just 30 miles east of Des Moines at I-80 Exit 168 in Newton , Iowa . The track is owned and operated by U.S. Motorsport Corporation and designed by former NASCAR Champion Rusty Wallace, now an anchor and analyst for ABC-TV/ESPN. Iowa Speedway is designed for year-round use and includes 30,000 permanent grandstand seats. Call 1-866-RUSTY-GO or visit www.iowaspeedway.com to learn more.
