MOORESVILLE, N.C. (January 24, 2011) – Penske Racing’s Kurt Busch will join Coca-Cola’s family of NASCAR drivers this season. Coca-Cola will sponsor the 2004 Sprint Cup Series champion as Busch pursues his second series title while driving the No. 22 Shell-Pennzoil machine in 2011.
Busch will carry the iconic Coca-Cola name on both his uniform and his Dodge Charger as he looks to extend his Cup Series victory streak to 10 consecutive seasons.
“I am honored to represent Coca-Cola during 2011 racing season,” said Busch, who scored two wins and two poles in 2010, finishing 11th in the final Cup Series standings. “We’re looking forward to a great season as we transition to the No. 22 car and it’s awesome to have Coca-Cola on board for the ride.”
As part of the relationship, Busch and Penske Racing will be featured in Coca-Cola’s in-store promotions throughout the 2011 season and Busch will also make promotional appearances on behalf of Coke.
“Both Kurt and Penske Racing have proven that they are winners both on and off the track,” said Ben Reiling, director of Sports Marketing for Coca-Cola. “We welcome Kurt and Penske to the Coca-Cola Racing Family and look forward to working with him to bring the passion of NASCAR and the uplifting refreshment of Coca-Cola to his many fans.”
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Along with Coca-Cola®, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar brands, including Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero®, vitaminwater®, Powerade®, Minute Maid®, Simply® and Georgia®. Globally, the Coca-Cola Company is the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.6 billion servings a day. With an enduring commitment to building sustainable communities, the Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about the Company, please visit our website at www.thecoca-colacompany.com.
Coca-Cola Partnership
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Penske Racing is one of the most successful teams in the history of professional sports. Competing in a variety of disciplines, cars owned and prepared by Penske Racing have produced 332 major race wins, 396 pole positions and 23 National Championships. For more information about Penske Racing, please visit www.penskeracing.com.
