Leader in Stock Car Ride and Drive Entertainment Focuses on Family
(Concord, NC) April 6, 2011 – Richard Petty Driving Experience (RPDE), the world leader in stock car ride and drive entertainment, announced today that it plans to give thousands of young people the thrill of a lifetime, for FREE.
RPDE’s “Teens Ride FREE” program will give persons aged 14-19 the opportunity to receive a complimentary 3-lap high speed Ride-Along when accompanied by an adult who has purchased any RPDE ride or drive program for the same day.
Ride-Along’s are regularly priced from $99-$135.
“We’re hoping to accomplish several things with this program,” said Mike Bartelli, Chief Marketing Officer of Petty Holdings and RPDE. “We need to engage more young people in what we do and we want to encourage more of our customers to think of a day with Richard Petty Driving Experience as a family event. More broadly, we’re committed to doing what we can to help cultivate the next generation of NASCAR fans. We know from plenty of experience, that one of the best ways to create a fan is to get someone inside of a race car.”
“Teens Ride FREE” will be available at approximately 20 tracks nationwide. Vouchers for the rides will be made available by RPDE track personnel, who will validate qualification. Reservations are not required for the Ride-Along’s.
For more information, visit www.drivepetty.com/teens-ride-free or call 1-800-237-3889.
About Richard Petty Driving Experience:
Richard Petty Driving Experience, a motorsports entertainment and automotive services company headquartered in Concord, NC, produces and facilitates NASCAR race car drive and ride-along experiences, auto manufacturer ride and drive programs, safe driving programs, mobile marketing events and production services to the film industry. The company offers rides and drives at more than 20 major speedways around the country and has permanent facilities in Las Vegas, Orlando, and Concord, NC. For more information, call 1-800-237-3889 or visit www.drivepetty.com
