Fluidmaster To Sponsor Kenseth and the No. 17 Ford at Charlotte


CONCORD, N.C. (Oct. 11, 2011) — Roush Fenway Racing is proud to announce a new primary sponsorship for 2003 Sprint Cup Series Champion, Matt Kenseth, and his No. 17 team on behalf of Fluidmaster® for this weekend’s Bank of America 500 at Charlotte Motor Speedway. The sponsorship is the first of its kind for Fluidmaster® and is a true testament to the appeal of sponsorship in NASCAR serving as a way to connect companies with customers.

“It’s always exciting to introduce a new partner to the sport,” said Kenseth, driver of the No. 17 Fluidmaster® Ford. “It shows that companies recognize the loyalty in our sport between sponsors and customers, and we’re proud to have Fluidmaster® joining the No. 17 team this weekend at Charlotte.”

After researching the opportunity to participate in this weekend’s Sprint Cup Series race, Fluidmaster® recognized the strong appeal of motorsports racing among its key professional plumbing customers as well as do-it-yourselfers worldwide.

“It will be thrilling for our loyal customers, employees and other business partners to watch Matt Kenseth and the No. 17 Fluidmaster® Ford race to the finish line Saturday night,” said Robert Anderson Schoepe, Chairman and Chief Executive Officer of Fluidmaster, Inc. “This event symbolizes the global race we are in to maintain our industry leadership position, and we’re in it to win it.”

“This event is also significant for us as it coincides with the introduction of our innovative water saving DUO FLUSH™ line of products,” said Scott McDonald, VP of Marketing for Fluidmaster.

DUO FLUSH™ converts existing toilet installations into water saving dual flush systems, capable of saving up to 45% of the water normally used to flush liquid waste. Fluidmaster’s new design features easy adjust dials conveniently located on top of the valve which allow the user to set the optimal water usage for their specific toilet. The user can then simply lift up the handle for a half flush or push down for a full flush. Additional details, including an online calculator to estimate annual water and dollar savings for specific home conditions can be found via smart phones or computers at www.duoflush.com http://www.duoflush.com/ .

Kenseth has achieved two wins, nine top-five finishes and 17 top-10 finishes this season in the NASCAR Sprint Cup series within the first 30 races of the year, and is currently fifth in the Chase driver point standings.

The premiere of the No. 17 Fluidmaster® Ford Fusion will take place on October 15, 2011 for the Bank of America 500 at Charlotte Motor Speedway and the fifth race of the 2011 Chase for the Sprint Cup. The Bank of America 500 will be broadcast on ABC Saturday, October 15th with television coverage beginning at 7:30 pm EDT and radio coverage provided by the Performance Racing Network.

About Fluidmaster®

Established in 1957, Fluidmaster remains a family owned and operated company known for its superior engineering of efficient and reliable toilet components. The company has become an icon in the plumbing industry, leading its market with a worldwide distribution network across more than 80 countries and selling more toilet tank replacement valves than any other manufacturer in the world. In addition to the original fill valve developed by founder Adolf Schoepe and enhanced through the years, Fluidmaster’s complete line of toilet care parts include standard and dual flush valves, flappers, tank levers, bowl wax, toilet repair kits, and connectors. Fluidmaster’s global headquarters is located in San Juan Capistrano, California.

About Roush Fenway Racing:

Roush Fenway Racing is NASCAR’s largest team operating in both the Sprint Cup Series and Nationwide Series with drivers Carl Edwards, Matt Kenseth, Greg Biffle, David Ragan, Ricky Stenhouse Jr., and Trevor Bayne. Celebrating 25 winning years in 2012, Roush Fenway is the leader in NASCAR marketing solutions with its exclusive RoushFenwayOnTrack sponsorship measurement services, motorsport’s only team-focused TV show, and its social marketing channel RickyvsTrevor.com bringing unmatched brand opportunities to sponsors. Visit www.RoushFenway.com , become a fan on Facebook at www.facebook.com/roushfenway and follow on Twitter at @roushfenway. For sponsorship inquiries call John Younger at 704.720.4620.

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of SpeedwayMedia.com


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