Nationwide Expands Hendrick Motorsports Relationship

CONCORD, N.C. (Sept. 5, 2014) – Nationwide has expanded its three-year relationship with Hendrick Motorsports to become the majority sponsor of driver Dale Earnhardt Jr. and the No. 88 Chevrolet SS team beginning with the 2015 NASCAR Sprint Cup Series season.

Nationwide, which in May announced it will join Hendrick Motorsports as a corporate partner, will increase its primary sponsorship of Earnhardt to 21 Sprint Cup events, including the Daytona 500, for each of the next three seasons. The revised agreement provides Nationwide with nine additional primary races in 2015 and eight additional primary races in both 2016 and 2017.

“We’re thrilled to be deepening our partnership with the Hendrick Motorsports team,” said Matt Jauchius, chief marketing officer at Nationwide. “We look forward to seeing Nationwide on the No. 88 for NASCAR’s biggest races over the next three seasons.”

Nationwide is making an early debut as Earnhardt’s primary sponsor during this weekend’s Sprint Cup event in Richmond, Virginia, where it is previewing the 2015 No. 88 Nationwide Chevrolet SS paint scheme.

“That Nationwide has already elected to grow the sponsorship sends a clear message about the opportunities they see and how well our teams are working together,” said Rick Hendrick, owner of Hendrick Motorsports. “It’s quickly become a strong relationship, and we’re committed to building on that foundation and delivering results in every facet of the program.”

Earnhardt, 39, is a two-time Nationwide Series champion and has 22 career points-paying Sprint Cup victories. NASCAR’s 11-time most popular driver, he has won three races in 2014, including his second career Daytona 500, and currently sits second in the standings. The Kannapolis, North Carolina, native recently clinched a fourth consecutive appearance in the championship-deciding Chase for the NASCAR Sprint Cup, which will begin following Richmond.

“I know the people at Nationwide extremely well and truly appreciate how invested they are in our team and our sport,” said Earnhardt, whose family has been insured by Nationwide for more than 35 years and who has been featured in its national advertising since 2009. “It’s extremely gratifying that they recognize so much value in the partnership and want to do more. Having this kind of support and seeing so many positive things happening around the team feels really good.”

Fans and members of the media can follow the new @Nationwide88 handle on Twitter for updates related to Earnhardt and his No. 88 team.

ABOUT NATIONWIDE:

Nationwide, a Fortune 100 company based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the U.S. and is rated A+ by both A.M. Best and Standard & Poor’s. The company provides a full range of insurance and financial services, including auto, commercial, homeowners and life insurance; public and private sector retirement plans, annuities and mutual funds; banking and mortgages; specialty health; pet, motorcycle, boat and farm insurance. For more information, visit www.nationwide.com.

Nationwide, Nationwide is on your side, Join the Nation and the Nationwide N and Eagle are service marks of Nationwide Mutual Insurance Company.

ABOUT HENDRICK MOTORSPORTS:

Founded by Rick Hendrick in 1984, Hendrick Motorsports has earned more than 200 race victories and a record 11 car owner championships in NASCAR’s premier division, the Sprint Cup Series. Celebrating its 30th anniversary in 2014, the organization fields four full-time Chevrolet teams on the Sprint Cup circuit with drivers Kasey Kahne, Jeff Gordon, Jimmie Johnson and Dale Earnhardt Jr. Headquartered in Concord, North Carolina, Hendrick Motorsports employs more than 500 people. For more information, visit HendrickMotorsports.com or interact on Twitter, Facebook, Instagram and Pinterest.

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of SpeedwayMedia.com

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