‘Nowhere But NASCAR’ Brings to Life the Thrill of the Sport’s Top Series and the Series Where Names Are Made
DAYTONA BEACH, Fla. (Feb. 21, 2015) – Riding a surge of momentum generated by the most thrilling Chase for the NASCAR Sprint Cup™ ever, NASCAR® and FOX are releasing a broad portfolio of original creative promoting the return of the most unpredictable and dramatic experience in sports.
Variations of nine unique spots across two national series comprise NASCAR’s robust season launch campaign, including three exciting pieces of creative showcasing the NASCAR XFINITY Series™. The new ads were designed to reach casual and avid fans and feature appearances from many of the sport’s notable drivers.
“We wanted to capture and capitalize on the unprecedented excitement fueled by last year’s Chase for the NASCAR Sprint Cup,” said Kim Brink, NASCAR senior vice president, marketing. “NASCAR’s new creative puts its stars at the forefront and conveys the message that our sport is unlike any other – and that we’re anything but ordinary.”
NASCAR and FOX worked with a pair of agencies to develop the creative across the two national series. NASCAR partners Ogilvy & Mather New York created the prolific NASCAR Sprint Cup Series campaign while Pereira O’Dell New York, FOX’s agency partner, worked on the NASCAR XFINITY Series spots.
“What If” will air during the Daytona 500® on Sunday, Feb. 22 (1 p.m. ET on FOX). The spot connects fans with the extraordinary nature of NASCAR, developed over time from a grassroots beginning to a modern era dominated by intense racing competition and driver rivalries.
“The Daytona 500 is a large-scale celebration of what makes NASCAR truly unique,” said Terry Finley, senior partner, group creative director, Ogilvy & Mather. “By bringing to life these unique qualities – from the scale and pageantry, to the driver star power, the rich historical roots, or the embrace of technology, among others – the work makes a compelling case to existing and new fans alike that this type of experience can be found ‘nowhere but NASCAR.'”
“Ice Cream” will promote the launch of NASCAR Acceleration Nation™, the sport’s new national youth platform. The remaining spots – “Thank You” and “Fantasy Owner” – highlight the NASCAR digital experience and suite of apps including Raceview and Fantasy Live.
The first of three NASCAR XFINITY Series spots will debut during the series’ race on Saturday, Feb. 21 (3:30 p.m. ET on FOX Sports 1). The original creative, to be released over the next several months, will drive home the narrative that “Names Are Made Here” and feature popular, up-and-coming drivers.
“The sheer energy and momentum being felt in the NASCAR community creates a tremendous environment to work in,” said Robert Gottlieb, FOX Sports EVP of marketing. “We are entering our 15th year of working together with NASCAR and our brands are part of each other’s DNA. This collaboration — in this environment — combines our strong history together with a series of fresh, new ideas that tap into the passion surrounding the sport.”
The overall NASCAR creative campaign spots are:
- What If: Features a fresh and authentic take on NASCAR, highlighting the sport’s evolution into the greatest show on pavement.
o Click here to view the spot: http://youtu.be/FdIYvsCjEf4
- Regular Season: In NASCAR, every race and every win matters. The intensity, the pressure, and the stakes are higher each week and if you win…you’re in the Chase. NASCAR’s regular season is anything but regular.
o Click here to view the spot: http://youtu.be/YD2ZWRabgoE
- Ice Cream: Introduces NASCAR Acceleration Nation, the sport’s first-ever youth platform designed to make learning math and science fun for kids.
o Click here to view the spot: http://youtu.be/m5uXQandkJE
- Thank You: Promotes NASCAR.com’s Raceview app, which brings fans all the information they need to follow the race when on-the-go.
o Click here to view the spot: http://youtu.be/GbDIIxhiv5k
- Fantasy Owner: Promotes NASCAR.com’s Fantasy product and encourages fans to sign up and engage all season long.
o Click here to view the spot: http://youtu.be/lt_sOU3ToSM
- Names: Introduces viewers to up-and-coming NASCAR XFINITY Series drivers who work tirelessly to prepare for their shot at glory on the track.
o Click here to view the spot: http://youtu.be/Sb50axXbwaQ
About NASCAR
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (the NASCAR Sprint Cup Series™, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the TUDOR United SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visithttp://www.NASCAR.com and follow NASCAR at www.Facebook.com/NASCAR and Twitter: @NASCAR.
About FOX Sports
FOX Sports is the umbrella entity representing 21st Century FOX’s wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, FOX Sports includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing partnerships. FOX Sports includes the sports television arm of the FOX Broadcasting Company; FOX Sports 1; FOX Sports 2; Fox’s 22 regional sports networks, their affiliated regional web sites and FSN national programming; FOX Soccer Plus and FOX Soccer 2Go; FOX Deportes and FOX College Sports. In addition, FOX Sports also encompasses FOX Sports Digital, which includes FOXSports.com, FOX Sports GO, Whatifsports.com and Yardbarker.com. Also included in the Group are FOX’s interests in joint-venture businesses Big Ten Network and BTN 2Go, as well as licensing agreements that establish the FOX Sports Radio Network.
