It’s in celebration of the highly anticipated launch of Windows 10
LONG POND, PA (July 21, 2015) – Pocono Raceway and Microsoft announced today the renaming of the annual August NASCAR Sprint Cup Series (NSCS) race held at “The Tricky Triangle” as the Windows 10 400. The Windows 10 400 race weekend will take place from July 31st to August 2nd, just two days after the launch of Windows 10. For the first time ever, Microsoft’s popular operating system will be offered as a free upgrade* to customers with qualified Windows 7 and Windows 8 devices.
“Today is an exciting day for us,” said Brandon Igdalsky, Pocono Raceway President/CEO. “Microsoft has been on the cutting edge of technology and innovation since its founding in 1975. The launch of their Windows 10 platform is something Pocono Raceway is extremely proud to promote during our final NASCAR race weekend of 2015. We look forward to celebrating with everyone from Microsoft, NASCAR and, most importantly, the race fans on Sunday, August 2nd.”
Microsoft, an Official Technology Partner of NASCAR, will have device displays and interactive experiences in the Fan Fair and Paddock areas at Pocono Raceway during the Windows 10 400 race weekend. Race fans and members of the NASCAR industry will be able to relax and enjoy Windows 10 devices at these locations. Additionally, everyone is invited to interact on their social media channels using the official race hashtag, #Windows10_400.
Additionally, Hendrick Motorsports driver Dale Earnhardt Jr., the defending winner of the August NSCS race at Pocono Raceway, will drive the No. 88 Microsoft Chevrolet SS during the Windows 10 400 race weekend.
Windows 10 represents a major upgrade opportunity for customers who have existing Windows 7 or Windows 8 devices. Microsoft will also be promoting the Windows 10 free upgrade by “upgrading” some lucky fans’ race experience. Fans are encouraged to visit the Windows 10 experience in the Fan Fair for unique giveaways, and to enter to win an upgraded race day in-field party experience for several fans. Four of those fans are scheduled to get a special VIP experience with Dale Earnhardt Jr. and an opportunity to watch part of the race from the No.88 team’s pit box.
“We’re thrilled to build on our relationships with NASCAR and Hendrick Motorsports by engaging race fans in unique ways,” said Jeremy Korst, GM of Windows Product Marketing at Microsoft. “We’re upgrading their experiences not only at the Pocono Windows 10 400 race, but also off the track with Windows 10. It’s the best Windows ever. In fact, we built it in collaboration with our fans – over 5.5 million Windows Insiders. And we’re excited to offer a free upgrade, so that people all over the world can use Windows 10 to do great things.”
Tickets for the Windows 10 400 on Sunday, August 2nd start at $45 for adults. For kids, ages 12 and under, Sunday Grandstand tickets start at $22.50. Again, fans are encouraged to visit the Windows display in Pocono Raceway’s Fan Fair area and to use #Windows10_400 when interacting on social media. For more information, and to purchase tickets, visit www.poconoraceway.com or call 1-800-RACEWAY (1-800-722-3929).
Customers who are interested in learning more about Windows 10 and reserving a free upgrade should visit www.windows.com
About Pocono Raceway
Pocono Raceway, also known as “The Tricky Triangle,” is family-owned and situated in the beautiful Pocono Mountains of Pennsylvania. In business for over 50 years, the Raceway hosts multiple, national motorsports events including two NASCAR Sprint Cup Series, one Verizon IndyCar Series, one NASCAR Camping World Truck Series, two ARCA Racing Series presented by Menards and one Indy Lights Series presented by Cooper Tires events each year. The Raceway has added multiple running series events to their annual schedule including the Warrior Dash. Pocono Raceway is the world’s largest, privately-owned, solar-powered sports facility with a 25-acre, three-megawatt solar farm providing the energy needs of the Raceway, as well as, adding electricity to the local power grid. For more information, please visit www.poconoraceway.com.
About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services, devices and solutions that help people and businesses realize their full potential.
*The free upgrade offer applies to Windows 10 Home, Windows 10 Pro, and Windows 10 Mobile for qualifying Windows 7, Windows 8.1 and Windows Phone 8.1 devices that upgrade in the first year after launch. See windows.com/windows10upgrade for details.
