Partnership Brings Product Line to the Forefront of Popular Racing Organization
PHILADELPHIA, May 19, 2011 – SCA Tissue and its TorkR brand of Wipers today announced plans to serve as an official product sponsor in the wiper and shop towel category in the Automobile Racing Club of America (ARCA). The year-long partnership is a first for SCA, and will help the Tork brand gain further recognition within the automotive industry, which continues to be an important focus for SCA.
The brand will kick off the partnership on Sunday, May 15th during the Menards 200 presented by Federated Car Care at Toledo Speedway, in which drivers will sport the Tork brand logo on their uniforms and cars. Additionally, teams will receive samples of Tork Advanced ShopMaxT Wipers and Tork Premium 520 Multipurpose Cloths. Throughout each race in 2011, SCA will reward the top four finishing Tork Wiper customers who also sport the Tork logo on their car and uniform with a product gift certificate.
“SCA’s line of Tork Wipers and PerformanceT dispensers are a perfect fit for ARCA. Tork’s innovative quality and designs make them a valued addition to the industry,” said Mark Gundrum, vice president of marketing and communications for ARCA.
“The ARCA partnership is an opportunity for SCA to gain additional traction in the automotive segment while showing appreciation to our loyal customers in the industry,” said Vice President of Product and Marketing at SCA Tissue North America, John Drengler. “Crew members, car engineers and mechanics insist on using the right tool for the job and continue to switch from conventional textile shop towels that can contain residual oil, grease and chemicals inhibiting performance and requiring constant laundering. Tork Wipers and Shop Towels provide higher quality, consistent performance and a more cost effective solution.”
About Tork Performance
SCA introduced Tork Performance, the first complete line of wiper dispensers to launch to the market in September 2010, helping customers control wiper consumption and decrease refill and disposal costs in a variety of environments including kitchen and food preparation, hygiene sensitive areas, and industrial and automotive facilities. SCA’s full range of Tork Wipers offer superior quality and cost-savings to accompany Tork Performance dispensing solutions. In addition to meeting high, medium and low capacity needs for fixed and portable solutions, Tork Performance dispensing systems provide innovative and ergonomically sound designs that protect the wipers within from cross-contamination.
In the automotive setting, a range of heavy-duty to specialty wipers are typically used for wiping and cleaning water, grease, oil, dirt and solvents from various surfaces, including mechanical areas and sensitive areas such as car interiors and exteriors. Tork Performance dispensers are available in a variety of colors and capacities to coordinate with any customer environment. Some Tork Wiper options in the Tork 300 (light duty) and 400 series are 100 percent recycled and are third-party certified by EcoLogoT. For additional Tork Wiper or Tork Performance product information, visit http://www.torkusa.com www.torkusa.com.
About SCA Tissue North America
Headquartered in Philadelphia, SCA Tissue is one of the three largest producers of tissue products for non-residential markets in North America and was the first American papermaker to earn EcoLogoTM certification for its environmentally sustainable processes and Tork products.
About SCA
SCA is a global hygiene and paper company that develops and produces personal-care products, tissue, packaging solutions, publication papers and solid-wood products. Sales are conducted in some 100 countries. SCA has many well-known brands, including the global brands TENAR and TorkR. Sales in 2010 were $15 billion. SCA has approximately 45,000 employees. More information can be obtained at www.sca.com http://www.sca.com/ .
About Tork The Tork brand offers a complete range of products and services within hygiene and cleaning for professional
washrooms, healthcare, food service and industry. Through customer understanding and particular expertise in hygiene and sustainability, Tork has become a market leader in many segments and a committed partner to businesses in over 80 countries. Tork is a global brand in the SCA hygiene portfolio. To keep up with the latest Tork news and innovations, please visit: www.sca-tork.com http://www.sca-tork.com/
