Toronto, ON (July 5, 2011) Canadian NASCAR driver Pierre Bourque will begin his summer racing schedule with backing again this season from long time partners Aaron’s, Telus and Mahindra Tractors. Bourque will again drive a DJK Racing prepared race car in the NASCAR Canadian Tire Series at some of the largest racing events in Canada.
First up is this weekend’s NASCAR race on the streets of Toronto at Exhibition Place, where Bourque will pilot the #00 Aaron’s Dream Machine Dodge Avenger in the Saturday afternoon feature race of the Toronto Indy weekend. The
Bourque is excited to be back competing again this season in the premiere stock car racing series in Canada. “It’s just amazing how the NASCAR series has grown in Canada and we’re just entering the fifth season” said Bourque. “The competition is fantastic, the drivers are all very good racers, and the crowds keep getting bigger and bigger” he added.
Pierre Bourque is also proud to have such strong and loyal backing from all of his partners. “Aaron’s has supported us for many years and we’ll be driving the #00 Aaron’s Dream Machine Dodge at four races this year starting with Toronto this weekend, followed by the two races in western Canada and Barrie later in the year.
Last season it was wonderful to have Mahindra Tractors as the primary backer for the Grand Prix of Trois Rivieres, it’s a race that’s very important to them. And of course our relationship with Telus continues for another season as well. It’s good to have everyone back for another season” stated Bourque.
While this is the first race NASCAR Canadian Tire Series race Bourque will compete in this season he has been busy at several race tracks. “I got my first laps in the #00 Aaron’s Dream Machine Dodge at the annual Mopar test day at Kawartha Speedway several weeks ago” said Bourque.
“I’ve also had a couple of really good ARCA testing session with Eddie Sharp Racing at Chicagoland Speedway and Michigan Speedway. That was after I raced in the ARCA Series event at Talladega where we had a really strong run” he added.
The team is approaching the Toronto event with some unresolved business from last year. “We had some ignition problems during qualifying last year and it put us at the back of the field to start” explained Bourque. “I learned an awful lot during the race watching and following the top competitors that I’ll be able to use in the race this weekend. The whole DJK Racing team has been working really hard to prepare the #00 Aaron’s Dream Machine Dodge and we’re all really excited and expecting a good showing” said the driver.
Practice and qualifying for the NASCAR Canadian Tire Series race at Exhibition Place in Toronto takes place on Friday July 8th and the race is Saturday July 9th. Admission to the event on Friday is free to the public.
About Aaron’s, Inc.: Aaron’s, Inc. (NYSE: AAN and AAN.A), the nation’s leader in the sales and lease ownership, specialty retailing and rental of residential and office furniture, consumer electronics and home appliances and accessories has more than 1,575 Company-operated and franchised stores in 48 states and Canada. Founded in 1955 by entrepreneur R. Charles Loudermilk, Sr. and headquartered in Atlanta, Aaron’s has been publicly traded since 1982. For more information, visit http://www.shopaarons.com www.shopaarons.com.
About Telus Mobility: Telus is unique in the Canadian market because we now operate three distinct wireless networks: 3G+, 3G (CDMA) and Mike (iDEN). When you choose Telus, you get clear and simple pricing, the latest and greatest devices, an exceptional client experience plus Canada’s fastest 3G+ network. More information:
About Mahindra USA Farm Equipment Sector
Houston, Texas-based Mahindra USA Farm Equipment Sector is a wholly owned subsidiary of Mahindra & Mahindra LTD, and part of Mahindra & Mahindra’s Farm Equipment Sector (FES) – the largest tractor company in the world by volume. Mahindra’s professional-grade tractors are built with heavy-duty components that allow them to outperform other tractors in their class and are designed to provide consumers with the ability to push more, pull more and lift more, so they can do more, in less time.
For more information on Pierre Bourque, go to http://www.pierrebourque.com and http://www.twitter.com/pierrebourque
