Portland, OR (November 15, 2011) – It was announced today that Bruvado Imports has tapped Drive Motorsports International, a full-service motorsports marketing agency, for its jump into NASCAR.
Bruvado Imports, a booming beverage company that’s all about going against the norm, is taking the spirits industry by storm with its “Party in a Box”. With motorsports sponsorships in Off-Road racing and Motocross, Bruvado now looks to Drive Motorsports International for its step into NASCAR.
“We’ve worked with Bruvado before in Off-Road Racing and have spent months working with them on developing unique options that drive healthy returns” Said Tony Scott, President & CEO, Drive Motorsports International. “We handle sponsorships like a brand agency would, and we’re currently working on bringing more new sponsors to the sport. As other agencies decrease their involvement in motorsports due to the ever changing sponsorship landscape, we are increasing ours. We’re different as an agency and we want people to know that different works. We look forward to working with Bruvado on their future motorsports sponsorships and are excited about Bruvado’s growth. We are certain this NASCAR endeavor will create awareness and the consumer interest Bruvado is looking for.”
Previously, the spirits company has sponsored Cameron Steele and Menzies Off-Road Teams as well as Jimmie Albertson in AMA Supercross. Bruvado will continue to expand its motorsports marketing involvement in the future.
“Drive Motorsports International is fantastic at delivering strong results. They’re a new breed of marketing agency; they’re aggressive” Said Mike Deford, VP of Marketing, Bruvado Imports. “There’s a reason why they’re growing. Their approach is why we chose to work with them, the industry needs outside the box thinkers.”
About Bruvado Imports- Headquartered in Santa Cruze, CA, Bruvado Imports is a spirits company that produces premium Lager, Michelada, Kentucky Bourbon, 100% Agave Tequila and the famed Party in the Box. Chill. Shoot. Chase. For more information please visit www.bruvado.com
About Drive Motorsports International – Founded in 2005, Drive Motorsports International is an independent, full service Motorsports Marketing Agency with leadership positions in Representation, Consulting, Marketing Partnerships and Business Development. Offices are located in Portland, OR and Santa Monica, CA. For more information, please visit Drive Motorsports International at www.drivemotorsportsinternational.com
