PLANO, Texas (February 20, 2022) – Toyota is proud to debut ‘Countless’, a new commercial featuring two-time Cup Series champion Kyle Busch, 2017 Cup Series champion Martin Truex Jr. and three-time Daytona 500 winner Denny Hamlin.
The piece highlights all of Toyota’s incredible accomplishments in its 15 seasons in the top level of NASCAR, including 162 race wins and three championships. However, for Toyota – it’s not all about the on-track achievements; it’s about the memories made and the ‘countless’ celebrations along the way.
Produced by North Carolina-based What Not Films, which was behind Toyota’s previous motorsports commercial efforts – ‘Sign the Line’ and ‘The Dream,’ ‘Countless’ will make its television debut as part of the Daytona 500 broadcast this afternoon before beginning regular commercial rotation at the series’ second race of the season at Auto Club Speedway.
LINKS TO THE COMPLETED PIECES ON TOYOTA RACING SOCIAL MEDIA: FACEBOOK, TWITTER, INSTAGRAM AND YOUTUBE
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in North America for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships.
Toyota directly employs more than 48,000 people in North America who have contributed to the design, engineering, and assembly of nearly 43 million cars and trucks at our 13 manufacturing plants. By 2025, Toyota’s 14th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With the more electrified vehicles on the road than any other automaker, more than a quarter of the company’s 2021 North American sales were electrified.
Through the Start Your Impossible campaign, Toyota highlights the way it partners with community, civic, academic and governmental organizations to address our society’s most pressing mobility challenges. We believe that when people are free to move, anything is possible. For more information about Toyota, visit www.ToyotaNewsroom.com.
