TWO COMPANIES TEAM UP AS EIGHT-RACE PRIMARY SPONSOR
CONCORD, N.C. (Nov. 3, 2026) – Elite Rewards and Healtheflex will join Hendrick Motorsports as partners in 2027, serving as co-primary sponsors of Corey Day and the No. 17 Chevrolet for eight NASCAR O’Reilly Series races.
The two companies will debut together on Day’s No. 17 Chevrolet on March 20 at Las Vegas Motor Speedway. Their schedule will also include Dover Motor Speedway, Nashville Superspeedway, Indianapolis Motor Speedway, WWT Raceway, Richmond Raceway, Phoenix Raceway and a second event at Las Vegas.
Healtheflex and Elite Rewards work together to give employers ways to support employee health. Healtheflex provides preventive programs and screenings that help employees spot potential problems early and take steps to stay healthy. Elite Rewards delivers innovative, performance-driven business solutions that incentivize action, accelerate sales, strengthen customer loyalty and drive measurable growth.
“Elite Rewards and Healtheflex understand how much more you can accomplish when you bring the right people together,” said Rick Hendrick, owner of Hendrick Motorsports. “They value teamwork, preparation and taking care of people, which are things we believe in, too. Corey is a rising star who has earned this opportunity with his talent and work ethic. He’ll be a terrific spokesperson for both companies, and we have every confidence in him and our No. 17 team to win races and compete for a championship in 2027.”
Through tailored loyalty, incentive, and rebate programs, Elite Rewards empowers businesses to engage customers, associates and dealers, rewarding the behaviors that drive sales, strengthen relationships and deliver measurable business results.
“Elite’s partnership with Hendrick Motorsports is a natural fit for who we are as a company,” said Tom Coffeen, CEO of Elite Rewards. “We’re driven by a relentless push forward and shaped by a culture of bold innovation, the same qualities that define this sport at its core. Auto racing has always embodied speed, precision and the pursuit of excellence, and we’re proud to stand alongside an organization that shares our commitment to pushing boundaries and elevating the fan experience. Together, we’re accelerating into a future filled with possibility.”
Healtheflex helps employees take a proactive approach to their health by encouraging preventive care through a program that supplements their existing insurance coverage. The program is designed to benefit both employees and employers.
“We’re incredibly excited to partner with Hendrick Motorsports because we share a belief that great performance starts with preparation,” said Robert Cronheim, chairman and co-founder of Centavizer Healtheflex. “Hendrick Motorsports has built a culture around staying ahead, constantly improving and giving people the tools they need to perform at their best. That’s exactly what we’re building with Centavizer Healtheflex – a smarter, more proactive approach to preventative health care that helps people take control of their health before problems arise. Together, we have an opportunity to bring that mindset to an entirely new audience and show that staying ahead matters just as much in your health as it does on the track.”
Day, 20, of Clovis, California, is a 2026 NOAPS championship contender with four wins this season. In 2027, he will return to the series for his second full-time campaign in the No. 17 Chevrolet fielded by Hendrick Motorsports.
“Racing teaches you pretty quickly that you can’t do it all yourself,” Day said. “You need people around you who bring different strengths and know how to collaborate. Elite Rewards and Healtheflex already have that kind of relationship, and it’s cool to see them take this step and join the No. 17 team. Next year is shaping up to be really fun.”
Elite Rewards and Healtheflex will share primary sponsorship of the No. 17 Chevrolet at the following races in 2027:
March 20: Las Vegas Motor Speedway
May 15: Dover Motor Speedway
June 5: Nashville Superspeedway
July 24: Indianapolis Motor Speedway
Aug. 21: WWT Raceway
Sept. 10: Richmond Raceway
Oct. 9: Las Vegas Motor Speedway
Oct. 23: Phoenix Raceway
The Elite Rewards and Healtheflex paint scheme for Day’s No. 17 Chevrolet will be unveiled at a later date.
ABOUT ELITE REWARDS:
Elite Rewards (Elite) is a national provider of loyalty, incentive, rebate and engagement solutions designed to help retailers drive customer retention, increase sales and strengthen brand loyalty. With more than 15 years of proven success and deep expertise in the furniture and mattress industry, Elite now serves retailers across multiple sectors, including retail, appliance, surface and flooring, home improvement and financial services. Through its philanthropic arm, Elite Cares, the company has supported more than 50 organizations and helped raise over $1.7 million for community causes. Elite’s innovative programs, advanced technology and dedicated support teams deliver measurable results for partners of all sizes.
As a leading business solutions partner, Elite helps retailers influence the exact behaviors that matter – from repeat purchases to category growth. Its rebate and performance-driven programs give brands a scalable way to motivate customers, associates and dealers with a clear, trackable return on investment.
ABOUT HEALTHEFLEX:
Centavizer Healtheflex is an all-inclusive preventive health care management program that supplements your existing insurance plan. Built on the US HealthCenter platform, it prioritizes and incentivizes preventive care for employees while simultaneously benefiting employers through meaningful FICA tax savings. Best of all, there is no net out-of-pocket cost to the employer or the employee.
ABOUT HENDRICK MOTORSPORTS:
Founded by Rick Hendrick in 1984, Hendrick Motorsports is the winningest team in NASCAR Cup Series history. At the sport’s premier level, the organization holds the all-time records in every major statistical category, including championships (15), points-paying race victories (326) and laps led (more than 87,000). It has earned at least one race win in a record 42 different seasons, including an active streak of 41 in a row (1986-2026). The team fields four full-time Chevrolet entries in the NASCAR Cup Series with drivers Alex Bowman, William Byron, Chase Elliott and Kyle Larson. Headquartered on more than 150 acres in Concord, North Carolina, Hendrick Motorsports employs approximately 500 people. For more information, please visit HendrickMotorsports.com or interact on Facebook, Instagram, TikTok and X.
