Safeway to become the Official Grocery Partner of Phoenix International Raceway
PHOENIX – Phoenix International Raceway President Bryan R. Sperber announced today that Safeway will operate an on-site grocery store in the camping area at the race track beginning this fall with PIR’s AdvoCare 500 NASCAR Sprint Cup Series weekend Nov. 8-10. The nation’s fourth-largest grocery chain, Safeway will be the official grocery partner of Phoenix International Raceway offering snacks and campground essentials.
“We are delighted to partner with Safeway to provide our fans with a first-class grocery store at Phoenix International Raceway during the AdvoCare 500 race weekend,” Sperber said. “Our fans know that Safeway’s in-store experience is second to none, and we are excited to provide that same level of service at our AdvoCare 500 race weekend and for years to come.”
The store will look and feel just like one of Safeway’s 115 stores throughout Arizona. The 17,200-square foot store will open its doors on Monday, Nov. 4 at Noon and will be open every day throughout race weekend. The store will also be open on Monday, Nov. 11 for campers to pick up any last-minute items before they return home.
Race fans will be able to find all of their camping and cooking needs in the store, from charcoal and firewood to food and groceries, as well as ice, beer, snacks and other campground favorites. The store will also serve as the unofficial social hub of the campground as race fans start each day with coffee, donuts, breakfast burritos and the morning paper.
“Safeway is proud to partner with Phoenix International Raceway and welcomes the thousands of NASCAR fans expected throughout race week,” said Nancy Keane, Public Affairs Director for Safeway’s Phoenix Division. “Safeway’s on-site grocery store promises to provide PIR’s dedicated race fans exemplary service, warm hospitality and an inviting shopping experience.”
In addition to the store, Safeway will also host a “Safeway Race Day Experience” display in the fan midway area adjacent to the grandstands. The display will feature an old school video arcade, sports den and fan photo area.
Tickets for the November 10 AdvoCare 500 NASCAR Sprint Cup Series race, as well as all other events throughout the November race weekend at Phoenix International Raceway, are available at www.phoenixraceway.com or by calling 1-866-408-RACE (7223).
About Phoenix International Raceway
Since 1964, Phoenix International Raceway has served race fans as the premier motorsports venue in the Southwest. Tickets for the entire November 8-10 NASCAR event weekend at Phoenix International Raceway can be purchased online at PhoenixRaceway.com/Tickets or by calling 1-866-408-RACE (7223). Watch the AdvoCare 500 live on ESPN Sunday, November 10 at 4 p.m. EST/1 p.m. MST. For more information, visit PhoenixRaceway.com, Facebook.com/PhoenixRaceway and Twitter.com/PhoenixRaceway.
About Safeway
Safeway Inc. is one of the largest food and drug retailers in North America. As of June 15, 2013, the company operated 1,412 stores in the Western, Southwestern, Rocky Mountain, and Mid-Atlantic regions of the United States and 223 in Western Canada. In June 2013, Safeway announced the sale of its Canadian operations for C$5.8 billion. Safeway holds a 49% interest in Casa Ley, S.A. de C.V., a food and general merchandise retailer with 195 stores in western Mexico. Safeway also owns 73% of Blackhawk Network Holdings Inc. (NASDAQ: HAWK), its gift and prepaid card subsidiary, which completed its IPO in April 2013.
