Multi-year agreement for NASCAR XFINITY Series Race
PHOENIX – Phoenix International Raceway President Bryan R. Sperber announced today that Axalta Coating Systems will be recognized as the title sponsor of the track’s March NASCAR XFINITY Series race. The Axalta Faster. Tougher. Brighter. 200, a two-year entitlement, will officially kick off the NASCAR XFINITY series at PIR on Saturday, March 14 at 1 p.m. local time (4 p.m. Eastern).
Axalta Coating Systems will be the official automotive and industrial paint of PIR.
“We’re proud to welcome Axalta to the PIR family and to partner with them on our spring NASCAR XFINITY Series race,” Sperber said. “Axalta has a long and proud history in our sport, both in terms of visible support such as their sponsorship of Jeff Gordon’s iconic No. 24 racecar and behind the scenes with a number of race teams and track facilities. Axalta is a brand that many race fans already know and support, and we are excited to help them continue to reach new audiences.”
The leading global manufacturer of liquid and powder coatings, Axalta has a long history in the racing industry. In addition to being the sponsor of the No. 24 Axalta Chevrolet SS, driven by Jeff Gordon, Axalta is also the official paint supplier of Hendrick Motorsports and Stewart-Haas Racing. The primer base coat is also used for JR Motorsports XFINITY cars, Kyle Busch Motorsports XFINITY cars and Kasey Kahne’s dirt track sprint car.
“We are thrilled to be a sponsor of the NASCAR XFINITY Series race at Phoenix International Raceway,” said Nigel Budden, Axalta Vice President and head of its North America business. “We are expanding our motorsports involvement to include this race entitlement. This will be a joint partnership effort with our Refinish and Industrial businesses. We are revved up for March and look forward to the excitement and enthusiasm that will heat up the Valley of the Sun.”
Tickets for the Axalta Faster. Tougher. Brighter. 200 start at just $35, and 2015 season tickets are available beginning at $99. Individual tickets and season tickets are available online at PhoenixRaceway.com, by phone at 1-866-408-RACE (7223) or in person at the PIR ticket office.
About Phoenix International Raceway
Since 1964, Phoenix International Raceway has been the premier motorsports venue in the Southwest. As the only track in the West to have two NASCAR Sprint Cup Series weekends a year, PIR will kick off its 2015 NASCAR season with the CampingWorld.com 500 NASCAR Sprint Cup Series race weekend March 13-15. The season concludes with the Quicken Loans Race for Heroes 500 NASCAR Sprint Cup Series race weekend Nov. 13-15. Season tickets are available by visiting PhoenixRaceway.com or calling 866-408-RACE (7223). Follow PIR on Twitter @PhoenixRaceway, on Instagram @phoenixraceway and on Facebook at facebook.com/PhoenixRaceway.
About Axalta Coating Systems
Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, automotive refinish and commercial vehicles to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With more than 145 years of experience in the coatings industry, the 12,000 people of Axalta continue to find ways to serve our more than 120,000 customers in 130 countries better every day with the finest coatings, application systems and technology. For more information visit www.axaltacoatingsystems.com and follow us @axalta on twitter.
