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Toyota Racing – NCS Texas Quotes – Jimmie Johnson – 04.13.24

Toyota Racing – Jimmie Johnson
NASCAR Cup Series Quotes

FORT WORTH (April 13, 2024) – LEGACY MOTOR CLUB driver Jimmie Johnson was made available to the media prior to practice for the NASCAR Cup Series race at Texas Motor Speedway on Saturday.

JIMMIE JOHNSON, No. 84 AdventHealth Toyota Camry XSE, LEGACY MOTOR CLUB

Did you give any of Kyle Larson’s INDYCAR testing or give any advice on it?

“I didn’t watch, but I checked in on social media and saw that he had a good day. Certainly, excited for him. I didn’t talk to him before or after that specific test, but before Phoenix – maybe after Phoenix – I talked with him, just checking in to see what he thinks on the car and the experience. Looks like he’s off to a good start.”

What do you think will be his biggest challenge?
“Getting back and forth. The stress and time commitment. I was really surprised how much time is required to get through the month of May – which is just a couple of weeks of May at the track in Indy itself. Thankfully, the NASCAR schedule is much more relaxed – I guess he has a weekend of racing before as well. I think travel and being able to spend the time that he would want in Indy – that is going to be compromised a bit. It depends on weather in Indy. If it’s dry and he can get all of the laps that he intends to get, I think that will help him tremendously. If it is wet, and he’s got some conflicts and can’t get on track because of some NASCAR schedule, that track time starts to shrink, and that’s really what it is about – is getting reps in the very unique situations that you see in the race. Practice – I personally didn’t see the aero situations, and the traffic situations that came up during the race, and that is where I wasn’t as prepared as I would have liked.”

Is it good to see the change within the sport when it comes to the points system?

“It’s hard for me not to say the way I won the majority of my championship is the best way. Statistically, there is a lot of evidence that supports the changes we’ve made and where it is. The generation that I think anyone grows up in is the generation that they love the most, and I think our fan base – we are always trying to find new fans – but I think in time, we will know the opinion of the true fans that we are gathering and what they think of it. I think what we live and experience right now is the older generation and their opinion and then balancing that against statistics. I don’t know if I have a great answer. I kind of prefer the Playoffs where the 10 races, the points still totaled up to a champion. I felt like that was a good representation of both, but that is not the world that we are in now, but personally I liked that variation the most.”

What are some of the memories you have when you come back to Texas Motor Speedway?

“It’s funny now, the way the place drives, just have a lot of anxiety about turns one and two. In the previous configuration, that was really the most fun you could have on a mile-and-a-half was turns one and two. Bummed that it’s still not there, but it is the same for everybody – it is what it is. The track, where I’ve had my most success, is a track that you could run from line to wall. The bumps were in the worst place possible, but that was great and that created mistakes for the drivers and technical challenge for the teams, and I thought it made it where you really had to race the racetrack. I recently rewatched the battle with (Matt) Kenseth. We got Matt to come into the shop and relive that moment – and it will come out on social – and just reliving those moments and how racy the track was, and of course, I came out on top of Matt. I love to give him trouble over that. I really miss that old circuit. It was a lot of fun.”

With the new car, do you still have the same level of comfort coming back to Texas Motor Speedway?

“I found last year with the limited races that I’ve run is really, really different. I think the first 80 percent is normal, maybe 90 percent. But that last little bit and where you run the car – I spent a lifetime running a car off the right rear. This car you just cannot do that. From the aero platform, the tire and I believe the side wall stiffness of the tire, you can’t slip and slide this car around like I like to do. It got me in Charlotte – the last mile-and-a-half I was on in Charlotte – it got out front under me and I crashed. I kept telling myself coming into this weekend that I need to drive off the right front, and you drive through the right front and not my typical style of driving on or through the right rear tire. This track is really treacherous, and it is nice to see it widening out. I think last night with the truck race. We had some reports back with how the second groove was coming in and hopefully we are on the right pathway now to really start working in the middle of the track and widening this place out, and just go out and have some fun. Of course, I want to run as well as I can. I want to run all the laps. I want to help our company grow and really work through this first quarter, first half of the season with our change to Toyota. There is just a lot of new things that we trying to get our arms around. We’ve had some speed at times, but consistently having the speed is a big objective for us right now, and I hope that my participation this weekend helps us take a step in the right direction.”

What is your impression of driving a Toyota so far?

“I don’t have a lot of time behind the wheel, but I’ve really enjoyed the relationship with everyone from TRD and Toyota Motor North America. They race in a different way. They have very meaningful relationships and a true definition of a partnership. I’ve really enjoyed the last two years of getting to know them and the last six or seven months of really working hand-in-hand, since the end of last season. I think we have a really bright future together. I’m excited to work with them.”

Is there any way to describe the difficulty level of what Kyle Larson is trying to do?

“I can only speak from the experience that I’ve had. Practice, qualifying – you can get your arms around that and safely find the edge, but when it comes to race time, and you are dealing with guys that drive those cars day-in and day-out and know how to just dance on that edge – it’s tough, and the cars are in a much bigger aero disadvantage deeper in practice. Unfortunately, we lost some track position trying to short pit, and trying to gain track position in the race and we never got it back, and I ran back in the 20s, and you just can’t go anywhere from back there. If you are able to maintain track position and keep him up front – I think he will have a really good day. I think Kurt’s (Busch) experience really showed that. If you keep clean air on the car, I think it helps the lack of experience that a stock car driver would have going in. Thankfully, you do get a fair number of laps with the open test session and the way the two weeks unfold. You do get a lot of laps, and in that environment with some air on the car – you can get a sense for it, but come race day, man, you don’t want to put it in the fence. By the way, that wall hurts in an INDYCAR – there really are consequences for your mistakes made in an INDYCAR.”

What are your thoughts on the charter negotiation process?

“It has been a long road, and I think there is still plenty of road left for all sides. If it is drivers negotiating what they would like to see, team owners and certainly on NASCAR’s side – what they want to see for the future of the sport. I think it is going to come down to deep in the year, when everybody has to – and right now, it is still posturing. The clock is ticking, but if you look and see how much time is left – we are just getting into the eighth, maybe ninth inning of what really needs to happen in negotiating for all parties.”

Where are some of the areas that are hang-ups?

“Drivers probably have a different lens that they are looking through than the owners – but to steal a Mr. Hendrick (Rick Hendrick) line – it’s not about the money, until it’s about the money. Ultimately, there is protections that team owners are looking for, for longevity that would absolutely shore things up for them financially. Sure, there is discussions around monies that come up front from the TV partnership that are important. It has been interesting to watch. This is my first time in this world as team owner, and I’ve done a lot more listening than I have talking and letting the pros do their job, but what’s really ultimately, to me, been the most impressive is how the team ownership group has stuck together, and I think we are a lot stronger as a unified group – carrying a consistent message, and that has been more difficult for owners in the past, but the ownership group has been really committed to that, and I think that has been really useful.”

Do you wish the extended practices would return?

“Without a doubt. The practices are not long enough to make a meaningful change to the car. It is tough to develop. I certainly understand and appreciate the effort for cost savings. We are not going sit still, now we’ve put so much reliance on our simulation, and what is tricky with simulation is trying feed the pipeline of data, and the pipeline of information so that your simulation works correctly and crosses over to the real world, and the simulator that you drive crosses over to the real world. It is just really tough with how little track time there is for all teams to benefit that. As you unload, that is what you have, and so the bigger teams with more resources, just resources far and wide to unload on is where it is at. It affects the smaller teams that are trying to – that don’t have the access that they need, that are trying to feed their pipeline and make decisions. It just continues to make that a more challenging dynamic, and then you think of new teams, new drivers. There is just a lot of layers there, that I think more track time would benefit. I don’t think It needs to be what it once was with four hours of track time, but double the track time that we have now – whether it is was 40 minutes or 45 minutes – I think you could really help the field in its entirety be more efficient with its spending, because right now, you are just throwing darts hoping you are spending the right way, on the right things.”

How important is this stretch of four races in six weeks?

“Super helpful. Last year, I intended to run more events, and the unfortunate tragedy that our family experienced – it put the brakes on that, as it should have. To come back this year – on last year’s agenda, it was much more road course focus, trying to help our program get a bit stronger on road courses. We’ve shifted this year, for a variety of reasons, to run more mile-and-a-halves and the bulk of my schedule is mile-and-a-halves. To have them in close proximately to each other and then to be able to go back to Kansas twice – I think it is really going to help me extract as much as I can out of the car and help me give the best feedback that I can for my organization and directionally help us grow.”

Which up-and-coming driver do you think has the brightest future?

“John Hunter Nemechek (laughter). Were you expecting anything else? (laughter) In addition to that, I haven’t watched the support series races as closely the last couple of years in INDYCAR, sports car racing, but to see the young crop of truck drivers last night duking it out was impressive – and even the Xfinity field. There is some young talent there, and some new faces – at least some new faces for me watching, because I’ve been removed for the last couple of years – just impressed. It looks like there is some hungry and talented talent coming through the pipeline.”

What is your level of optimism going into Dover?

“I ran it in the sim on Thursday, and it drives a lot different. I don’t know how accurate that will be in real life. Given the opportunity to pick a track to go back to, I was like this is easy – I’m going to Dover. I love the area; I love the track and I hope that it will lead to a competitive performance. I’m anticipating that it is going to be quite different. Part of my success at Dover was what I was touching on early is driving a loose car and driving it with my right foot. You can’t do that with this car. The diffuser and the side wall of the tire and everything that is with it. I’ll assume I will have a steep learning curve.”

Do you have aspirations of expanding LEGACY MOTOR CLUB to four cars?

“I would do three first, and then four. Four would be quite the commitment. We don’t have any plans to now. That is not part of our objective. In time, I understand the benefits that come with three cars, four cars and the scaling that comes with it. From a business proposition standpoint, yes, I would be open to it, but we are not in that position now. We need to make sure that our two and a half cars are running the best to our abilities, and our cars are full of sponsorship – all of those economic partnerships are in place before it would happen.”

New partnership

“One last thing – we have a new partnership that I wanted to bring to everyone’s attention and offer you some free OLIPOP over at the transporter. Swing on by and enjoy.”

About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in North America for more than 65 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships.

Toyota directly employs more than 63,000 people in North America who have contributed to the design, engineering, and assembly of nearly 45 million cars and trucks at our 13 manufacturing plants. By 2025, Toyota’s 14th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 26 electrified options.

For more information about Toyota, visit www.ToyotaNewsroom.com.

CHEVROLET NCS AT TEXAS: William Byron Media Availability Quotes

NASCAR CUP SERIES
TEXAS MOTOR SPEEDWAY
AUTOTRADER ECHOPARK AUTOMOTIVE 400
TEAM CHEVY PRESS CONF. TRANSCRIPT
APRIL 13, 2024

WILLIAM BYRON, NO. 24 LIBERTY UNIVERSITY CAMARO ZL1, met with the media in advance of the NASCAR Cup Series practice and qualifying session at Texas Motor Speedway.

Media Availability Quotes:

I JUST TALKED TO JIMMIE JOHNSON ABOUT HOW THE PLAYOFFS HAVE CHANGED SINCE HE WAS A FULL-TIME DRIVER IN NASCAR. NOW IT’S MUCH MORE COMPLICATED TO STRING TOGETHER CHAMPIONSHIPS LIKE HE DID. WHAT’S YOUR TAKE ON IT – ARE YOU HAPPY WITH THE WAY THINGS ARE AT? DO YOU THINK IT’S BEST THE WAY THAT THEY HAVE IT NOW, VERSUS THE WAY THAT THEY HAD IT THEN?

“It’s just the format that I’ve always raced in, so I don’t know any different. That’s how we’ve always done it. The first year I was in Trucks, they didn’t have the playoff points, and then a lot of people said they created the playoff points because of us and having that motor issue at Phoenix that ultimately took us out. We had a dominate year and we got to the end, and we were in an even playing field with the eighth seed and we got eliminated.

I think the playoff points are a good thing, but I don’t know any different. I think it’s just the format and the nature of it is very intense.. very stressful. But I think that’s what you want in sports, really.. to have something that really challenges everyone. So, I feel like the way it is brings out those dramatic moments. If I were a fan, that’s what I would like to see. As a competitor, you do have to take it with a grain of salt, knowing that really it’s about Phoenix. So, you’ve just got to prepare that way; know that’s the case and try to bring your best stuff then. I’ve seen talk about doing a three-race format for the championship. If that’s the direction that they went, I wouldn’t be opposed, but I’m just going to race in whatever format it is and I’m not going to worry about what I can’t control.”

THIS RACE HAS BEEN PRIMARLY RAN IN THE FALL AND NOW IT’S MOVED UP TO THE SPRING. HOW MUCH OF A DIFFERENCE IS THERE GOING TO BE IN THE RACING?

“Yeah, I mean the biggest difference is that I can’t watch the Masters (laughs), so that’s about it. Really, it’s kind of back to how it was my first couple of years in Cup – I guess we would race here twice a year, but we would come here around this weekend. The track is just a little bit cooler. The last few times we’ve been here, it’s been scorching hot.. I mean ridiculous, like 100-plus, and a day race. So, I’m sure this will be a lot more pleasant for the fans watching in the stands because that race in the fall was definitely brutal, and I just think it will be a better overall thing for everyone.

But for us with track temps and everything – I mean I don’t think it changes a whole lot. The track was really greasy when it was 100-plus to start, but then we gained grip. I feel like it’ll probably just have more grip to start. This place is treacherous, and it just has a lot of different traits than a lot of 1.5-mile tracks.”

WHAT WAS YOUR BIGGEST TAKEAWAY FROM LAST WEEKEND? WHAT’S YOUR BEST MEMORY OR SOMETHING THAT FOLLOWED IT? IT WAS JUST SO BIG FOR THE SPORT..

“Yeah, for me, it felt like a full circle moment – just with all the history at Martinsville with being in the No. 24, having Jeff (Gordon) there and talking to Rick (Hendrick) on the phone. And then going to celebrate with him (Rick Hendrick) on Monday. We did a little photo op at his house, which it was awesome to see him. It’s been a few weeks. And I think just the history that Hendrick Motorsports has and just seeing all the people there. It was just a full circle moment I think, and it was just really a family atmosphere to have everyone there to celebrate. It was just awesome.

I’m glad that we could win. I was really glad to see all of us running so well. Those cars were awesome looking, and I felt like the ruby red schemes were always like in or around the top-six. And then at the end, we all just kind of had a sea of red at the front. So that was pretty neat. You don’t see that often in modern day Cup racing.. to have three cars in the top-three like that, and four of us in the top eight, so it was just pretty amazing.”

YOU MENTIONED THE MASTERS.. HAVE YOU BEEN TO AUGUSTA AND WATCHED IT LIVE? DO YOU PLAY GOLF, AND IF SO, WHAT’S YOUR HANDICAP?

“Yeah, I have. I haven’t been that into golf lately, but I did play this week a little bit. But I love the Masters. I’ve been once or twice, and it’s just a very special place. Just has that kind of history behind it and that aura when you walk in. It’s really cool. It’s comparable to some of the racetracks that we go to that have a lot of history. I think it’s just a special event. I like how fan friendly it is and everything.

I was around an eight handicap, but I’m probably like a 10 or a 12 right now because I haven’t played in months.”

WHAT WAS IT LIKE LAST WEEKEND.. MR. HENDRICK COULDN’T BE THERE AT THE TRACK, SO WHEN YOU GUYS GOT BACK TO THE SHOP AND THINGS RAMPED UP FOR THE CELEBRATION, WHAT WAS THAT LIKE?

“It was really cool. Got a chance to see him at his house, and just seeing him and Linda (Hendrick) and how excited they were. Linda was taking photos on her phone, and she was just so excited. So, it was really neat to share that with them. And just like I said, the history of our company and everything that they’ve accomplished – it was something that we haven’t done before, so that was cool.”

YOU’RE DOING PRETTY DARN GOOD THIS YEAR. YOU’VE SHOWN IN THE PAST THAT YOU CAN DO THAT. I ASKED YOU LAST YEAR ABOUT BEING A FAVORITE AND YOU SAID YOU DIDN’T THINK YOU WERE, BUT ALL LAST WEEK ON SOCIAL MEDIA AND IN THE MEDIA, PEOPLE WERE SAYING THAT YOU’RE THE GUY TO WATCH THIS SEASON TO MAKE THE CHAMPIONSHIP FOUR AND POSSIBLY WIN THE CHAMPIONSHIP. DOES ANY OF THAT, THIS EARLY THIS SEASON, EVEN PLAY INTO YOUR FACTORING?

“Not really. Like I said, with this format, I feel like it’s the nature of the beast. You have to keep accumulating the playoff points and try to get to the end of the season with your best performances. I mean for us, it’s great to win races. It’s awesome to lead some of those categories, but we have a lot of work to do. The days that we’ve been on, we’ve been really on. And then we’ve had a few solid days, as well. But we just have to execute every week. That’s really what I want to put together is consistent weeks, and we’ve started to do that the last three. We just want those bad days to be ninth or 10th, and those good days to still have the wins. It’s just a tough sport. Everyone is really good. We don’t know what we’ll have when we unload here. We feel like we have a good idea, but you never know what the weekend is going to be like.”

YOU STARTED OFF LAST YEAR VERY SIMILARLY TO THIS YEAR.. REALLY, REALLY HOT. WHAT IS IT ABOUT THIS NEXT GEN CAR THAT SEEMS TO FIT YOUR DRIVING STYLE BETTER? IT SEEMS LIKE YOU AND RUDY (FUGLE) ARE REALLY, REALLY CLICKING, AND THERE’S A LOT OF TALK THAT YOU GUYS ARE THE NEXT JIMMIE JOHNSON AND CHAD KNAUS.

“Yeah, so I’ve thought a lot about that because I’ve seen some talk about that. I do think the Next Gen car has been a good reset for us. But when Rudy (Fugle) came in 2021, we won the third race of the year on a 1.5-mile track, and then we had like 13 or 14 straight top-10s. We’ve had speed since he’s come on board and we’ve had that chemistry, and I thought there were a lot of races that we could have won that year in 2021 that we didn’t close the deal all the way through the playoffs. The Round of Eight, we had like a 3.0 average finish.

The Next Gen car was just a good reset for us – to go in and have a clean slate, and we really attacked it head-on. There was a little bit of discomfort early on when we were testing the car because we just weren’t sure how it was going to go. But we just kind of used that, took that challenge, and we had speed at the first few tests that we had at Charlotte. And then the short-track test at Phoenix, as well, we had pretty good speed, and then we just hit the ground running when we started with that car.

And then I think you just work with what you have. The Next Gen car has continued to evolve. The competition is closer than ever, so I feel like attention to detail has been really where we could put our focus. Just feel like we’ve adapted to it, but like I said, when he (Rudy Fugle) came onboard and we started to click, we had a lot of success and we just had to use this car as kind of a platform to keep that going.”

THOSE NEW TOYOTA’S CAME OUT – WHAT’S YOUR IMPRESSION RUNNING AGAINST THOSE GUYS?

“I just worry about the Chevy I’m in. I don’t care.. we just race against our competition and just try to make the most of it. I mean obviously they have a lot of speed. They had pretty good speed at Las Vegas, but they were really good at Phoenix and the short-tracks, and we had a lot of work to do. Feel like you never know what’s going to happen here. I mean the Ford’s could be strong. We could be really good again. You just don’t know, so you just have to go out there and see.”

WHO’S AN UP-AND-COMING DRIVER THAT YOU BELIEVE HAS THE BRIGHTEST FUTURE?

“I don’t know.. it’s so hard to tell until they get to the Cup level and kind of put the work in that it takes to be good. But I don’t know.. there’s a few out there. I think Corey Heim is doing a good job. I think he has a good approach, a good mindset. He races clean, but races hard. He gets the positions he needs to, but doesn’t make a lot of mistakes.”

LOOKING AHEAD AT TALLADEGA, CAN YOU TALK ABOUT THAT RACE?

“Yeah, I mean anytime you go to Talladega, it’s pretty unpredictable. You don’t know what’s going to happen. Our drafting has been pretty good, but you don’t want your luck to run out, in a sense, so you just have to be a good pusher. You have to be able to get pushed well; do all the little things right. I think we know in the Cup Series who the drafters are, and there’s a few out there to try and work with and be around.

Just try to have a solid weekend. You can’t really control the result there, but you can try and get good stage points, and try to be a good drafter and learn because that race in the playoffs is huge.”

IT SEEMS THAT THE MORE YOU WIN, THERE ARE MORE COMPARISONS TO JEFF GORDON. AS YOU CONTINUE IN YOUR CAREER AND WIN MORE, HOW DO YOU GO ABOUT ESTABLISHING ‘WILLIAM BYRON’, THE BRAND?

“Yeah, I mean we’re already working towards it. I was put into Jeff’s (Gordon) car and that was a lot of pressure, and we had to kind of make it our own. I feel like Jeff is a great mentor and a great asset for our team, and we use him a lot in different ways and talking off the track. But he made it known when I got in the car, that it’s my own and we kind of built the team that way – with the people and all that we have on our team.

I get that question a lot, but it’s just about trying to focus on what we can do. Hopefully the fans like that. It seems like we’ve gotten a lot of support lately, so hopefully the old No. 24 fans can kind of adapt and grow with us.”



About Chevrolet

Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands. Chevrolet models include electric and fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.

McKenna Haase’s Sprint Car Career Comes Full Circle with Interstate Batteries

Interstate Batteries Backing First and Only Female Race Winner in Knoxville Raceway History for 12 Sprint Car Races in 2024

FORT WORTH, Texas (April 13, 2024) – As a 15-year-old in her hometown of Carlisle, Iowa, McKenna Haase sold Interstate Batteries door-to-door in an effort to raise enough money to buy her first sprint car. Now 27, Haase will carry the familiar bright green colors of Interstate Batteries on the 410 winged sprint car she owns and races at some of the most prominent sprint car events in the United States.

The 12-year link between a teenage Haase (pronounced Hah-see) and the Haase of today is LinkedIn. In March 2023, not long after Lain Hancock was named President and CEO of Interstate Batteries, Haase used LinkedIn to message Hancock with her marketing deck. She wasn’t asking for money, but rather a critique of her pitch. It resonated with Hancock enough that Haase’s proposal began making the rounds within Interstate Batteries’ Dallas headquarters. Today, Haase’s relationship with Interstate Batteries comes full circle with the “Outrageously Dependable” battery brand sponsoring her for 12 sprint car races beginning with the World of Outlaws Sprint Car Series #LetsRaceTwo event May 3-4 at Eldora Speedway in Rossburg, Ohio.

“I appreciated McKenna’s drive, determination and confidence, and the more we looked at her, the more commonalities we found between her and Interstate Batteries,” Hancock said. “She takes a faith-based approach to life with a purpose that aligns with our own, and how she’s gotten to where she is today definitely resonates. Interstate Batteries started small, distributing batteries to customers in Texas, Louisiana and Mississippi, and today we sell nearly 20 million batteries a year across North and South America. McKenna is just beginning her journey of being a professional racecar driver, and we’re proud to support her efforts.”

The partnership with Interstate Batteries enables Haase to embark on her most ambitious racing schedule yet – 40 races across both the World of Outlaws and High Limit Racing series that includes such signature events as the 41st King’s Royal July 20 at Eldora and the 63rd Knoxville Nationals Aug. 7-10 in Iowa, along with other regional sprint car series.

“The more you race, the better you become,” said Haase, whose previous race schedules comprised of approximately 25 races. “The support from Interstate Batteries goes beyond just dollars. It gives me the seat time I need to compete at the highest levels of sprint car racing, and it provides an excellent opportunity to showcase the power of Interstate Batteries to the grassroots racing community.”

The investment from Interstate Batteries, along with existing partner Hy-Vee, has enabled Haase to invest in her race team, specifically by hiring a crew chief. Believe it or not, that essential component of any race team has not always been available to Haase.

“For the last two years, I’ve been the driver, owner and crew chief,” Haase said. “I enjoy being a driver/owner, but being my own crew chief happened by default. I’d have someone lined up, and then they’d get a job with another team. Quitting wasn’t an option, so I just did it. It was never easy and the multitasking did take away from the preparation I needed to put in as a driver, but I just made it work. I wanted it too much to quit.”

Haase competed in 25 national events in 2022, including the prestigious Knoxville Nationals in Iowa, the Kings Royal and 4-Crown Nationals at Eldora, and the Tuscarora 50 at Pennsylvania’s Port Royal Speedway. She finished every race, recorded zero mechanical failures, and made it to either the A- or B-main in every event she entered.

“I had a choice to make when I ended up without a crew chief – quit or figure out a way to make it work. I opted to just find a way. It was hard, really hard, but I genuinely feel I’m better because of it,” said Haase, who made history in 2015 when she became the first and only woman in the history of Knoxville Raceway to win a sprint car race.

“I know what adversity is and I know how to handle it. Preparation is the best way to minimize how adversity impacts you. With support from Interstate Batteries and all of my partners, I’m starting 2024 as prepared as I’ve ever been.”

When Haase won that 2015 race at Knoxville, she did it the day after giving the valedictorian address at nearby Carlisle High School. Haase went on to attend Drake University where she studied business and finance, experience that helps her run Team Haase Racing and her non-racing business, Stop 11 Coffee in Indianapolis.

“I like numbers and I understand their importance and how you make numbers work for a business,” Haase said. “I know my partnerships with brands like Interstate Batteries need to go beyond the decals on my racecar. It’s about delivering value even when we’re not turning laps on the track. That was the mindset I had when I was selling Interstate Batteries as a kid in high school and it’s the same mindset I have today”

As if being the driver/owner of her race team and a young entrepreneur weren’t enough for Haase, she still finds time to give back. Haase is the founder, executive director and chairwoman of the board for Youth Racers of America, a national 501(c)(3) dedicated to providing educational and career opportunities for young people who want to pursue a career in motorsports. Haase leads by example, with the upcoming racing season set to be her most prolific yet.

About Interstate Batteries

For more than 70 years, Interstate Batteries® has powered people down roads, trails and waterways and businesses to succeed. Best known for its starting, lighting and ignition (SLI) batteries, this product has been under car hoods since 1952, each one backed by the company’s service, quality and value. Interstate All Battery Center® provides portable power in both retail and commercial markets. Headquartered in Dallas, Texas, Interstate Batteries is an industry leader in recycling efforts, as well as a global leader in safe lead handling practices. Guided by a set of common values, the company’s purpose is to glorify God and enrich lives while delivering the most trustworthy source of power to the world. For more information, visit www.InterstateBatteries.com.

Buschwhacked: Cup Series star Kyle Busch wins SpeedyCash.com 250 Truck Series Thriller

Kyle Busch celebrates in Victory Lane with his team after winning Friday night’s SpeedyCash.com 250 NASCAR CRAFTSMAN Truck Series race at Texas Motor Speedway. Photo credit: Getty Images for Texas Motor Speedway.
  • Kyle Busch holds off Corey Heim to tie the TMS record for NASCAR CRAFTSMAN Truck Series wins at six.
  • RCR’s Jesse Love earns Xfinity Series pole position for Saturday’s Andy’s Frozen Custard 300.

FORT WORTH, Texas (April 12, 2024) – Kyle Busch held off a hard-charging Corey Heim following a late-race restart to win Friday night’s SpeedyCash.com 250 and earn a share of the Texas Motor Speedway record for NASCAR CRAFTSMAN Truck Series career victories.

Busch, driving in his fourth NCTS race of the season for Spire Motorsports, led 112 of the 167 laps to earn his sixth career victory at TMS and tie the record held by Todd Bodine. The feat is even more impressive given the fact that Busch was making just his fourth start at TMS in the past decade – all of which resulted in victories (2014, ’19 and ’20).

“I just got lucky the schedule changed,” said Busch regarding his limited opportunities to compete at Texas in recent years. “It was at the time of the year when Cup wasn’t here or it was in the Playoffs and I wasn’t able to do it. Fortunate to have Texas come on the schedule when I could run it. … Real cool to do that and thankful for the opportunity with Spire and everybody at Team Chevy and thanks to (car sponsor) Realtree as well for the support they give us.”

The victory in the No. 7 Chevrolet Silverado was Busch’s second of the season and 66th of his career in the CRAFTSMAN Truck Series. Heim of TRICON Garage finished second, .112 of a second behind Busch, and pole sitter Nick Sanchez of Rev Racing finished third.

It appeared that Busch was going to coast to victory, but his pursuers had other ideas as two restarts in the final 17 laps opened the door. He owned the lead on Lap 149 of 167 before a three-truck accident in Turn 2 brought out the caution and Busch relinquished the lead to Eckes.

The seventh and final caution came out two laps later for a four-truck incident in Turn 3 with Eckes maintaining the lead with 10 to go. Eckes held off Busch on the restart before a side-by-side battle ensued and the two-time Cup Series champion regained the lead a lap later.

Then it was Heim’s time to take a shot at Busch and the win. Heim closed to Busch’s rear bumper with four to go and made a last-gasp run on the final lap as he closed to .13 of a second. Busch, however, was able to thwart the challenge and hang on for the win.

Prior to the late-race drama, the only time Busch wasn’t the most dominant truck was in the opening 40-lap stage where Sanchez and Eckes battled for the lead. Eckes led 21 laps and Sanchez 16 before Busch stepped in to lead the final three and win the stage.

Busch never relinquished the lead in Stage 2, winning the segment in dominant fashion by leading all 40 laps. Sanchez was second while Eckes took third. Heim and Taylor Gray got in the mix, taking the fourth and fifth stage positions, respectively.

Busch would go on to lead 112 of the final 130 laps.

In NASCAR Xfinity Series action, Jesse Love of Richard Childress Racing

won the pole position for Saturday’s Andy’s Frozen Custard 300 (12:30 p.m., TV: FS1, Radio: PRN, SiriusXM Radio).

The Xfinity Series rookie continued to impress in qualifying as the 19-year-old Californian collected his third pole in just eight career races. The others came at the first two of the season, with Love winning the pole at Daytona and then Atlanta.

Love posted a lap of 29.093 (185.612 mph) on the 1.5-mile oval to edge defending Xfinity Series champion Cole Custer of Stewart-Haas Racing by .022 of a second. It will be the third consecutive top-five start at Texas Motor Speedway for Custer, who has never qualified outside the top 10 in eight career starts.

Qualifying was tight among the top six as the group was separated by just .061 of a second. Tanner Gray of Joe Gibbs Racing, in his third Xfinity Series race, recorded a season-best qualifying effort of third. JGR driver Chandler Smith, first in the series standings along with two wins, qualified fourth and Stewart-Haas Racing’s Riley Herbst rounded out the top five.

In addition to the Andy’s Frozen Custard 300, Saturday’s on-track activities will include the opening practice session and qualifying for the NASCAR Cup Series. Practice begins at 9:30 a.m. and will be immediately followed by pole qualifying for the Autotrader EchoPark Automotive 400 at 10:15 a.m.

Tickets are still available for the Autotrader EchoPark Automotive 400 at four price points, beginning at $115. For those looking for a more premium experience, limited tickets remain for the Turn 1 Terrace ($160). For those unable to attend Sunday’s marquee event, tickets including for the Restart Bar, also are available for Friday night’s SpeedyCash.com 250 NASCAR CRAFTSMAN Truck Series race (7:30 p.m.) and Saturday’s Andy’s Frozen Custard 300 Xfinity Series race (12:30 p.m.). Weekend camping spots are still available as well.

Tickets are on sale now for the 2024 Autotrader EchoPark Automotive 400 NASCAR tripleheader weekend April 12-14. The race weekend begins April 12 with the NASCAR CRAFTSMAN Truck Series SpeedyCash.com 250 (7:30 p.m. CT on FS1, MRN, SiriusXM NASCAR Channel 90), continues with the April 13 NASCAR Xfinity Series Andy’s Frozen Custard 300 (12:30 p.m. CT on FS1, PRN, SiriusXM NASCAR Channel 90) and concludes with the April 14 NASCAR Cup Series Autotrader EchoPark Automotive 400 (2:30 p.m. CT on FS1, PRN, SiriusXM NASCAR Channel 90 and Lone Star 92.5 – local).

Tickets are on sale now at www.texasmotorspeedway.com.

The balance of Texas Motor Speedway’s 2024 major event season includes the High Limit Sprint Car Series (April 13), Fuel Fest (April 20), the Goodguys Rod & Custom/American Flat Track/Pate Swap Meet tripleheader weekend (April 25-28), C-10 Nationals (May 10-12), LS Fest (May 18), Bandas y Trocas (May 25), Solar Car Challenge (July 11-17), SuperMotocross World Championship Playoff 2 (Sept. 14), Goodguys Rod & Custom (Sept. 27-29), American Sprint Car Series (Oct. 4-5), the High Limit Sprint Car Series inaugural season finale (Oct. 11-12) and the Gordy’s Hwy 30 Fest Texas (Oct. 17-20).

ABOUT TEXAS MOTOR SPEEDWAY

Texas Motor Speedway is among the largest sports and entertainment venues in the United States and features an array of amenities such as the largest single LED screen of any sports facility in North America, making it one of the premier venues in the world of sports. The 1.5-mile superspeedway located in Fort Worth hosts all three NASCAR national series among its various races and specialty events throughout the year. Texas Motor Speedway is owned and operated by Speedway Motorsports, LLC, a leading marketer and promoter of motorsports entertainment in the United States. For more information, please visit texasmotorspeedway.com.

TICKETS:

For ticket information about Texas Motor Speedway’s 2024 events schedule, please visit www.texasmotorspeedway.com.

MORE INFO:

Keep track of all of Texas Motor Speedway’s busy schedule by following on Facebook, X, and Instagram. Keep up with all the latest news and information on the speedway website and TMS mobile app.

Jordan Anderson Racing Bommarito Autosport NASCAR Xfinity Series Race Overview- Texas Motor Speedway

Jordan Anderson Racing Bommarito Autosport
NASCAR Xfinity Series Race Overview-
Texas Motor Speedway; April 13, 2024

Track; Texas Motor Speedway – Oval (1.5-Miles)
Race: Andy’s Frozen Custard 300; 200 Laps –45/45/110; 300 Miles
Date/Broadcast: Saturday; April 13, 2024 12:30 PM/CT (1:30 PM/ET)
TV: Fox Sports 1 and the Fox Sports App
Radio: Performance Racing Network (PRN) – Check Local Listings for affiliate, and SiriusXM NASCAR Channel 90
Social Media: Jordan Anderson Racing Bommarito AutoSport; Facebook, Instagram, and X

Jeb Burton – No. 27 State Water Heaters
Chevrolet Camaro SS Preview- Texas Motor Speedway

News and Notes:

  • Practice; After the passing NASCAR Xfinity Series (NXS) technical inspection Friday afternoon, the field of 38 NXS cars would take to the 1.5-Mile Texas Motor Speedway for a short 20-minute practice session. Jeb Burton would record a fast lap of 30.419 at 177.521 mph on Lap 1 of his 19-lap session placing the State Water Heaters Chevrolet Camaro SS 17th fastest.

– Starting Position; At the conclusion of practice, teams would be given ten minutes to make adjustments, change tires, and add fuel prior to moving into qualifying to determine the starting order for Saturday’s Andy’s Frozen Custard 300. In 2024, intermediate track qualifying would consist of a single round of a single car for one lap. Lined up 12th to make his qualification run, Burton would put down a fast lap of 29.797 at 181.226 mph placing the No. 27 State Water Heaters Chevrolet 21st overall. Burton will line up Inside Row 11 for Saturday’s Andy’s Frozen Custard 300.

– Texas Motor Speedway Stats; Saturday’s NXS Andy’s Frozen Custard 300 will mark Burton’s 12th NXS start at Texas Motor Speedway. In eleven previous starts, Burton holds an average finish of 19.6 with a 90.0% lap completion rate completing 1926 laps of the possible 2139. With a total of 12 laps led Burton has earned one Top-Five finish (March 2019), three Top-Ten finishes (March 2019, Nov. 2019, July 2020) and six Top-15 finishes.

Featured Partner

  • State Water Heaters; State Water Heaters is a leading manufacturer of commercial and residential water heaters. For more than 60 years, State Water Heaters has built dependable, long-lasting water heaters for commercial and residential applications. State remains fixed on manufacturing durable products that last longer. For more information, visit StateWaterHeaters.com or follow us on Facebook, X, and Instagram. Solid.State.

Parker Retzlaff – No. 31 FUNKAWAY
Chevrolet Camaro SS Preview- Texas Motor Speedway

Social Media; Facebook, X, Instagram

  • Practice; After clearing mandatory NASCAR Xfinity Series (NXS) technical inspection Friday afternoon, the field of 38 NXS cars would take to the 1.5-Mile Texas Motor Speedway for a short 20-minute practice session. Parker Retzlaff would best a fast lap of 30.613 at 176.396 mph on Lap 2 of his 17-laps placing the FUNKAWAY Chevrolet Camaro SS 25th fastest.

– Starting Position; As the checkered flag would fly on practice, teams would be given ten minutes to make adjustments, change tires, and add fuel prior to moving into qualifying to determine the starting order for Saturday’s Andy’s Frozen Custard 300. In 2024, intermediate track qualifying would consist of a single round of a single car for one lap. Lined up 13th to make his qualification run, Retzlaff would log a fast lap of 30.194 at 178.843 mph placing the No. 31 FUNKAWAY Chevrolet 29th. Retzlaff is scheduled to start the Andy’s Frozen Custard 300 Inside Row 15.

  • Texas Motor Speedway Speedway Stats; Saturday’s Andy’s Frozen Custard 300 will mark Retzlaff’s third start at the 1.5-mile Texas oval. In two previous starts, Retzlaff holds an average finish of 25.5 with a 74.5% lap completion rate completing 298 laps of the possible 400. Retzlaff has a career best finish of 21st at TMS coming during his debut at the speedway in 2022.

Featured Partner

  • FUNKAWAY; Headquartered in Waukegan, Illinois, FunkAway is a line of odor elimination products that removes the horrible effects of bad smells. Guaranteed to work on clothing, shoes, gear, pet products, car interiors and more, FunkAway allows customers to renew and refresh, rather than throw away. To learn more about FunkAway, visit Funkaway.com and connect on Instagram and Facebook. #FUNKINFAST31

About Jordan Anderson Racing Bommarito Autosport

Jordan Anderson Racing Bommarito AutoSport is a NASCAR team, owned by owner/driver Jordan Anderson and Bommarito Automotive Group President, John Bommarito. Established in 2017 the organization is fueled by an incredible, close-knit team of employees, fans, and sponsors with a focus on integrity in the pursuit of excellence. Our goal is to embrace the journey we’re on and to never give up – whether on the track, in the pits, or in life. Every single team partner, and fan of ours, is what keeps our race cars running strong and our team performing at the highest level.

Toyota Racing – NCTS Texas Post-Race Report – 04.12.24

HEIM RUNNER-UP IN TEXAS
Three TRICON Tundras in the top-eight finishers

FORT WORTH (April 12, 2024) – Corey Heim battled race winner Kyle Busch late before finishing second in the NASCAR Truck Series race at Texas Motor Speedway on Friday evening. Heim continued his impressive streak of top-10s – with seven straight to start the year and 22 in his last 23 Truck Series starts.

Taylor Gray added to his streak with his sixth straight top-10 after a seventh-place finish, while his brother, Tanner Gray, battled back from a practice crash and a 34th-place starting position to finish a season-best eighth. With the run, Tanner Gray joined Heim and Taylor Gray in the provisional Playoff field with 10 races remaining in the regular season.

Toyota Racing Post-Race Recap
NASCAR CRAFTSMAN Truck Series
Texas Motor Speedway
Race 7 of 23 – 200 Laps, 105.2 Miles

TOYOTA FINISHING POSITIONS
1st, Kyle Busch*
2nd, COREY HEIM
3rd, Nick Sanchez*
4th, Christian Eckes*
5th, Zane Smith*
7th, TAYLOR GRAY
8th, TANNER GRAY
13th, STEWART FRIESEN
16th, DEAN THOMPSON
21st, TIMMY HILL
30th, KRIS WRIGHT
*non-Toyota driver

TOYOTA QUOTES

COREY HEIM, No. 11 Safelite Toyota Tundra TRD Pro, TRICON Garage

Finishing Position: 2nd

What would have it taken for you to get by him?

“Just more experience I think. He does such a great job aero blocking. I had a couple runs, here and there. It was pretty single lane tonight. You could make a run in the second groove on older tires, but with all of the throttle time we had – wide open – it was hard to make a lane change and gain momentum. Track position was the biggest thing, but he did a great job too. You can’t take anything away from him – he’s one of the greatest of all time. Just huge thank you to TRICON Garage, Toyota Racing, Safelite for all they do. We were solid tonight. I think we were probably a fifth-place truck. I admittedly struggle here a lot, so to finish second is pretty good. I will take it. Obviously, you want to win, but not a bad day for us.”

Can you tell me about that three-wide move there on the next-to-last restart?

“Just going for it. I knew track position was going to be it with it being single groove, sometimes double groove on the restarts. Being in front of Kyle (Busch) was going to be the main thing. I did everything I could. I was a little overagressive in the beginning and knocked a hole in the nose, so probably just need to pick my battles better, I guess.”

What more could you have done to catch Kyle Busch?

“It just seemed like a big track position game at the end there. Of course, you can get really big runs down the straightaways, but once you got to the corners it is really hard to stay behind somebody and keep momentum. I just was doing all I could there – trying to take him three-wide on the next-to-last restart and then got the caution. I was just trying to build a run on him, but he is just too good. He does a really good job. I’m really happy with our run tonight in our Safelite Tundra. We got stage points and finished second. I feel like we were probably a fifth-place truck, and I admittedly struggle here a little bit at this race track, so to finish second here is a good day for us and we will build on it to get better.”

TAYLOR GRAY, No. 17 JBL Toyota Tundra TRD Pro, TRICON Garage

Finishing Position: 7th

You continued your top-10 streak with another top-10 finish. Can you talk about your race?

“I can’t thank all of my TRICON guys enough. They gave me a really good JBL Tundra TRD Pro. The cautions at the end – we didn’t need those. It was just another cycle on the tires. It got us continously tighter and we ended up bleeding spots on that last restart. Good points day. We move on and go to Kansas.”

TANNER GRAY, No. 15 Operation 300 Toyota Tundra TRD Pro, TRICON Garage

Finishing Position: 8th

If we would have told you a few hours ago that you would finish eighth tonight, what would you have said to that?

“Honestly, before the race started, I felt really good about our chances. I knew that we would have a fast Tundra. We’ve raced this truck before and ran well with it. I would have honestly felt confident. Wrecking in practice is a terrible way to start the day – just caused these guys a lot of extra work, but once we got into the race, we were awful. I don’t know – we have something wrong in the front. We struggled with the handling. It was extremely bad – pretty much the entire race. Jerame (Donley, crew chief) did a good job throwing a hail mary there and catching the caution at the right time. We got ourselves some track position and then we just came in and tightened up a ton and took a swing at it and was able to manufacture a finish. Really proud of everyone from TRICON – it’s nice to come out of here with a good finish, but I’m still frustrated at myself for putting us in a hole in practice. I feel like if I hadn’t done that, we might be in better shape yet, but definitely needed a good finish. Nice to manufacture one when you have a start like that, but proud of everyone from TRICON, can’t thank everyone at Toyota, Operation 300 and Dead On Tools enough for the support.”

About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in North America for more than 65 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships.

Toyota directly employs more than 63,000 people in North America who have contributed to the design, engineering, and assembly of nearly 45 million cars and trucks at our 13 manufacturing plants. By 2025, Toyota’s 14th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 26 electrified options.

For more information about Toyota, visit www.ToyotaNewsroom.com.

The Evolution of Customer Service at Honda Car Dealerships

Photo by Ryan on Unsplash

The journey of customer service at Honda is a testament to the brand’s commitment to continuous improvement and customer satisfaction. This evolution has been influenced by changing market dynamics, technological advancements, and a deepening understanding of customer needs and expectations. At the Honda dealership in Plattsburgh, NY, as well as at other locations globally, Honda’s customer service strategies have transformed significantly, aiming to provide a holistic and enriching experience for every customer.

Early Days of Customer Service

Historically, the approach to customer service in car dealerships, including Honda’s, was fairly transactional. The primary interaction between customer and dealership was limited to the purchase process, with little emphasis on the customer’s journey before and after the sale. Early customer service focused mainly on closing sales and addressing mechanical issues, without a broader vision for customer engagement or satisfaction.

Transition to a Customer-Centric Approach

By the 1990s, it became clear that to differentiate themselves in a crowded market, dealerships needed to shift from a product-centric to a customer-centric approach. For Honda, this meant not just selling cars, but creating an experience that would build lasting relationships with customers. This shift was marked by a more attentive approach to understanding customer needs, preferences, and expectations, and tailoring services to meet these demands.

Integration of Technology in Customer Service

The integration of technology has revolutionized how dealerships interact with customers. At Honda, the adoption of digital tools has enabled better communication, more personalized service, and streamlined operations. Online platforms allow for scheduling appointments, previewing car models, and comparing options, all from the comfort of the customer’s home. In the dealership, digital kiosks and tablets make processes like checking in for service visits and reviewing financial options more efficient.

Focus on Employee Training and Development

Recognizing that the quality of human interaction can profoundly impact customer satisfaction, Honda has heavily invested in comprehensive training programs for all dealership staff. These programs are designed not only to enhance product knowledge but also to equip staff with advanced customer service skills. Training focuses on communication, empathy, problem-solving, and adaptability—skills that empower employees to deliver exceptional service at every point of contact.

Enhancing the Showroom Experience

The design and atmosphere of Honda dealerships have evolved to support a customer-friendly environment. Modern showrooms are more than just car displays; they are spaces where customers can feel relaxed and welcome. Comfortable seating areas, children’s play zones, and refreshment stations are just a few of the amenities designed to enhance the customer experience. These thoughtful touches make waiting times less cumbersome and transform the dealership into a more inviting place.

Implementation of Customer Feedback Systems

To refine and perfect its service offerings, Honda has put robust customer feedback mechanisms in place. These systems gather insights directly from customers through various mediums, such as direct surveys, digital feedback forms, and social media monitoring. This ongoing collection of feedback is crucial for Honda to understand customer satisfaction levels and identify areas for improvement.

Loyalty Programs and Customer Retention

Honda’s loyalty programs are structured to acknowledge and reward returning customers. These programs not only incentivize repeat business but also strengthen the emotional connection between the brand and its customers. Benefits often include discounts on maintenance services, parts, and accessories, as well as exclusive offers on new car purchases, all of which enhance customer loyalty and satisfaction.

Preparing for the Future of Customer Service

As we look to the future, Honda is embracing emerging technologies to further enhance its customer service. Artificial intelligence, for example, is being explored for its potential to offer personalized shopping experiences and predictive maintenance services. Moreover, big data analytics is increasingly used to gain deeper insights into customer preferences and behavior patterns, enabling Honda to tailor its services even more precisely to meet individual needs.

Conclusion

Honda’s evolution in customer service is a clear reflection of its dedication to not just meeting, but exceeding, customer expectations. Through strategic investments in technology, employee training, and customer engagement initiatives, Honda has established a new standard in automotive customer service. As the landscape continues to evolve, Honda’s commitment to innovation and customer satisfaction will undoubtedly keep it at the forefront of the industry, continuing to offer experiences that are as reliable and rewarding as the vehicles it sells.

How Subaru Dealerships Enhance Customer Experience Through Innovative Services

Photo by Patrik Storm (Alstra Pictures) on Upsplash

At the heart of Subaru’s success is a profound commitment to customer satisfaction, which is meticulously woven into the fabric of every dealership’s operations. This philosophy is particularly evident in places like the Subaru dealership in Plattsburgh, NY, where the focus is on exceeding customer expectations through innovative services and a personalized touch. Subaru’s customer service strategy combines state-of-the-art technology with a warm, community-focused approach, setting a standard for excellence in the automotive industry.

Personalized Customer Interactions

Subaru’s reputation for personalized service is built on a foundation of genuine customer engagement. Dealerships are trained to not just sell cars but to build relationships. Sales personnel take the time to understand each customer’s driving habits, needs, and preferences. This allows them to offer tailored advice that goes beyond generic sales pitches. Whether customers are looking for adventure-ready SUVs like the Subaru Outback or efficient commuter vehicles such as the Subaru Impreza, the staff’s aim is to match every individual with their ideal car.

Technological Integration in Customer Service

Leveraging technology to enhance the customer experience is a hallmark of modern Subaru dealerships. Interactive displays and digital configurators allow customers to customize and visualize their new Subaru in the showroom in real time. Online platforms streamline the process from scheduling service appointments to comparing different models and configurations. This integration of technology makes the car buying and maintenance process more transparent, efficient, and customer-friendly, allowing for a smoother transition from shopper to satisfied owner.

Focus on Comfortable Facilities

The physical environment of Subaru dealerships is carefully curated to provide comfort and convenience. Recognizing that the car buying process can be lengthy, facilities are designed to make the wait enjoyable. Luxurious lounges with amenities such as modern seating, complimentary beverages, and entertainment options ensure that customers feel at home. These thoughtful touches reflect Subaru’s commitment to customer care, aiming to make every visit to the dealership a pleasant experience.

Comprehensive After-Sales Support

Subaru’s approach to after-sales service is comprehensive, offering customers a broad spectrum of support to ensure their vehicle remains in top condition. This includes access to advanced diagnostics and maintenance tools that keep their Subaru running smoothly. The availability of Subaru-certified technicians ensures that all repairs and maintenance are performed to the highest standards, using genuine Subaru parts. This meticulous attention to detail in after-sales support underscores Subaru’s dedication to long-term customer satisfaction.

Community and Environmental Initiatives

Subaru’s identity is deeply intertwined with its commitment to the community and the environment. Dealerships engage in a variety of activities that contribute to local charities and environmental causes, from sponsoring pet adoptions to participating in local clean-up days. These initiatives resonate well with customers who value ethical and sustainable practices, enhancing their loyalty to the Subaru brand. This alignment of corporate responsibility with customer values is a key element of Subaru’s strategy to enhance the overall customer experience.

Training and Development for Staff

Ensuring that dealership staff are knowledgeable and courteous is another area where Subaru excels. Regular training sessions are conducted not just on new car features and technical specifications but also on effective communication and customer service best practices. This empowers employees to provide exemplary service and also helps them develop a career within the company, which contributes to higher job satisfaction and better customer interactions.

Innovative Financing Options

Understanding the financial aspect of purchasing a new vehicle, Subaru offers a variety of financing options designed to alleviate the economic burden on customers. This includes flexible leasing terms, attractive loan rates, and customized payment plans that can be adjusted to meet the financial circumstances of each buyer. By providing these options, Subaru helps customers afford the cars they want without undue financial stress, enhancing the overall buying experience.

Conclusion

Subaru dealerships are more than just car sellers; they are pivotal elements of the communities they serve and innovators in customer service. By focusing on personalized interactions, leveraging technology, providing comfortable facilities, offering comprehensive after-sales support, engaging in community and environmental initiatives, continually training staff, and providing innovative financing options, Subaru not only meets but often exceeds the expectations of its customers. As the brand continues to evolve, these foundations of customer service allow Subaru to maintain a strong, loyal customer base and a reputation for quality and reliability in the automotive market.

The Complete Buyer’s Guide to Choosing the Right Vehicle at a Buick GMC Dealership

Navigating the purchase of a new vehicle at a Buick GMC dealership in Queensbury, NY, involves a series of strategic decisions and considerations. The dealership offers a diverse array of models that cater to different tastes and requirements, making the selection process both exciting and potentially overwhelming. This comprehensive guide is designed to streamline your car buying journey, ensuring that you make an informed choice that aligns with both your practical needs and lifestyle aspirations.

Understanding Your Driving Needs

To start, it’s imperative to assess what you need from your next vehicle. Your daily activities, family size, typical travel distances, and terrain types play a significant role in determining the appropriate vehicle type. For instance, a Buick Enclave offers ample space and comfort for family outings, whereas a GMC Sierra is suited for towing and hauling due to its robust capabilities. Clearly identifying your usage scenarios helps in narrowing down the vehicle selection to those that truly fit your lifestyle.

Assessing Your Budget

Setting a budget is the cornerstone of the car buying process. This includes not only the upfront cost of the vehicle but also ongoing expenses such as maintenance, insurance, and fuel. During this phase, consider the total cost of ownership which encompasses depreciation, repairs, and even resale value. Financing options play a critical role here; understanding the terms of financing through the dealership and comparing these with other financial institutions can result in substantial savings over the life of the vehicle.

Evaluating Vehicle Features and Technologies

Today’s vehicles come loaded with an array of features that can enhance safety, comfort, and overall driving pleasure. When visiting the dealership, take the time to familiarize yourself with the latest innovations in vehicle technology. Features such as adaptive cruise control, lane keeping assist, and automatic emergency braking are not just conveniences but can significantly increase safety on the road. Additionally, luxury features like heated seats, a panoramic sunroof, or a state-of-the-art sound system could transform your daily driving into a more enjoyable experience.

Considering Long-Term Ownership Costs

Understanding the long-term costs associated with owning a Buick or GMC is vital. Research the fuel efficiency of different models to estimate monthly expenses, particularly if you have a long commute or frequently travel. Maintenance is another crucial aspect, as some vehicles may require more frequent services or more expensive parts than others. Additionally, consider the warranty offered by Buick GMC, which can cover significant repairs and maintenance issues, potentially saving you money in the long run.

The Importance of Test Drives

No amount of research can substitute for the experience of a test drive. It’s the best way to gauge the comfort, handling, and suitability of a vehicle. During a test drive, evaluate everything from the ease of entry and exit from the vehicle to the comfort of the driving position and the intuitiveness of the dashboard layout. It’s also wise to test the vehicle in different driving conditions to see how it handles urban traffic, highways, and if possible, rougher terrains or inclement weather conditions.

Reviewing Vehicle History and Reliability

For those considering a pre-owned Buick or GMC, scrutinizing the vehicle’s history report is essential. This report provides insights into the car’s past, including any accidents or major repairs, which can affect your decision. Reliability ratings from various consumer reports and automotive websites can also offer a perspective on what potential issues you might expect and the overall dependability of the model you are considering.

Navigating the Dealership Experience

Walking into a dealership can be intimidating, but with the right preparation, it can also be a rewarding experience. Knowledge of the vehicle’s market value, the best buying times, and common sales tactics can empower you as a buyer. It’s important to maintain a clear communication with the sales team and not to rush into a decision. Take your time to discuss your options thoroughly and always be ready to walk away if the deal does not meet your expectations.

Finalizing Your Purchase

Finalizing your vehicle purchase involves a detailed review of the sales agreement, understanding all the financial aspects including the interest rates, payment terms, and any additional fees. It is crucial to ensure that all components of the deal are transparent and understood before signing any paperwork. This final step solidifies your investment and sets the stage for a new chapter with your Buick or GMC vehicle.

Conclusion

Choosing the right vehicle at a Buick GMC dealership is a multifaceted process that requires careful consideration of many factors. From understanding your needs and setting a budget to evaluating features and taking comprehensive test drives, each step is crucial in making an informed decision. By approaching the car buying process with thorough preparation and a clear understanding of your goals, you can ensure that you select a vehicle that not only meets your expectations but also provides joy and reliability for years to come.

Innovations in Customer Service: How Chevrolet Car Dealers Are Changing the Game

Photo by Giorgio Trovato on Unsplash

As customer expectations continue to evolve, Chevrolet has remained at the forefront of redefining the automotive dealership experience. Recognizing the need for a more dynamic, interactive, and satisfying customer service model, Chevrolet dealerships, including those Chevrolet dealerships in Plattsburgh, NY, have embarked on innovative paths to enhance every aspect of customer interaction. This commitment to innovation ensures that Chevrolet is not just keeping pace with industry standards but setting them.

Implementing Cutting-Edge Technology

Chevrolet’s integration of technology into its customer service process is reshaping how consumers interact with automotive brands. Virtual reality (VR) and augmented reality (AR) experiences allow customers to visualize car modifications and features in real-time, providing a deeply immersive shopping experience. Additionally, AI-driven chatbots and customer service interfaces streamline communication, providing quick responses to customer inquiries and reducing wait times for service requests. These technological advancements make dealership visits more efficient and engaging, drawing in tech-savvy consumers and setting a high standard for competitors.

Enhancing Personalization through Big Data

The use of big data analytics is a game-changer in personalizing customer interactions. By analyzing vast amounts of data, Chevrolet dealerships can better understand customer preferences, from vehicle model preferences to desired features and optimal contact times. This level of insight allows dealerships to tailor their communications and offers to individual customers, enhancing the likelihood of a sale and improving customer satisfaction. Personalized marketing campaigns and follow-ups based on predictive analytics ensure that customers receive attention at moments most likely to influence their purchasing decisions.

Revolutionizing Customer Interactions with Mobile Integration

Mobile technology integration goes beyond basic functionalities; it extends into every facet of the dealership experience. Chevrolet’s mobile apps offer everything from remote diagnostics for vehicles to virtual tours of new models. Customers can manage their vehicle maintenance, book service appointments, and even unlock their cars using their smartphones. This convenience factor significantly enhances the user experience, placing control directly in the customer’s hands and mirroring the seamless, integrated digital experiences they are accustomed to in other aspects of their lives.

Streamlining Processes with Automation

Automation at Chevrolet dealerships encompasses several core areas including inventory management, customer relationship management (CRM), and transaction processing. Automated systems provide staff with real-time data about inventory levels, customer preferences, and historical interactions, which can be used to enhance the sales process. Moreover, automation in service appointments and parts ordering ensures that customers receive quicker and more reliable service, increasing overall satisfaction and loyalty.

Focusing on Comprehensive Employee Training

Despite the heavy reliance on technology, Chevrolet has not overlooked the importance of human interaction in customer service. The dealership invests in extensive training programs that equip employees with not only the technical skills required to handle new tools and technologies but also the interpersonal skills necessary to deliver exceptional service. Empathy training, conflict resolution, and customer engagement strategies are all part of the curriculum, ensuring that employees represent the Chevrolet brand effectively and positively.

Offering Flexible Financing Solutions

Chevrolet dealerships offer a spectrum of financing options designed to accommodate the diverse financial situations of their customers. From traditional financing to newer, more flexible leasing agreements, the goal is to provide affordable solutions that do not compromise on customer needs or desires. Special financing rates, incentives for trade-ins, and discounts for certain demographics such as military personnel or recent graduates are examples of how Chevrolet makes vehicle ownership accessible to a broader audience.

Prioritizing After-Sales Support

The relationship between a dealership and its customers does not end at the point of sale. Chevrolet’s comprehensive after-sales support includes maintenance services, warranty claims processing, and access to upgrades and accessories. Dealerships ensure that they maintain regular contact with customers through scheduled check-ups and reminders for service dates, which not only helps in maintaining the vehicle’s condition but also reinforces the dealer’s commitment to their customers.

Conclusion

Chevrolet dealerships are redefining the standards of customer service in the automotive industry through innovative practices. By embracing advanced technologies, personalizing customer interactions, and streamlining service processes, they are ensuring that customers have a memorable and satisfying experience. These innovations not only enhance customer loyalty and satisfaction but also position Chevrolet as a leader in the automotive industry, ready to meet future challenges and opportunities in customer service. As these trends continue to evolve, Chevrolet remains dedicated to improving and adapting its services to meet and exceed the expectations of modern consumers.