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RCR Race Preview: Talladega Superspeedway

Richard Childress Racing in the NASCAR Cup Series at Talladega Superspeedway… In 205 NASCAR Cup Series starts at Talladega Superspeedway, Richard Childress Racing boasts 13 wins, 45 top-five, and 79 top-10 finishes. Richard Childress began his driving career at Talladega Superspeedway in the inaugural Talladega 500 on September 14, 1969. Kyle Busch became the latest RCR driver to win in the Cup Series at the Alabama speedway when he captured the victory in 2023. Clint Bowyer won twice for RCR (fall races in 2010 and 2011) while Kevin Harvick won the 2010 spring event. Dale Earnhardt earned nine Talladega wins under the RCR banner, his first coming in 1984. Earnhardt scored his 76th and final Cup win in the 2000 fall race at Talladega, which earned the team and a lucky fan each a $1 million bonus from the series sponsor. Other victories by Earnhardt include a sweep of both races in 1990 and 1999, plus 1991 (July), 1993 (July), and 1994 (spring).

Richard Childress Racing in the NASCAR O’Reilly Auto Parts Series at Talladega Superspeedway… Richard Childress Racing has four NASCAR O’Reilly Auto Parts Series wins at Talladega, most recently with Austin Hill sweeping both races last season. Jesse Love won at Talladega under the RCR banner in April 2024. Two-time O’Reilly Auto Parts Series Champion Tyler Reddick gave RCR its first O’Reilly Auto Parts Series victory at Talladega in 2019. RCR has started O’Reilly Auto Parts Series races from the pole on 12 separate occasions, including a streak of six pole awards in the past four years with drivers Hill (fall 2022, 2023, and spring 2024), Love (fall 2024, spring 2025, and fall 2025), and Jeffrey Earnhardt (spring 2022).

Three Times the Fun… This weekend at Talladega Superspeedway, Richard Childress Racing will field three Cup Series teams. Jesse Love will pilot the No. 33 1-800-PACK-RAT Chevrolet, led by crew chief Andy Street. Sunday’s cup race will mark Love’s second Cup Series start of 2026, his first since Circuit of the Americas earlier this season.

Catch Saturday’s Action… The O’Reilly Auto Parts Series’ Ag-Pro 300 at Talladega Superspeedway will be televised live on Saturday, April 25 at 4 p.m. ET on The CW. The live radio broadcast can be heard on the Motor Racing Network and SiriusXM NASCAR Radio Channel 90. Friday afternoon’s qualifying session will be shown for free on The CW App beginning at 5:30 p.m. ET.

Catch Us on FOX… The Cup Series’ Jack Link’s 500 at Talladega Superspeedway will be televised live on Sunday, April 26 at 3 p.m. ET on FOX. The live radio broadcast can be heard on the Motor Racing Network and SiriusXM NASCAR Radio Channel 90. Saturday’s qualifying session will be shown for free and air live on Prime Video beginning at 10:30 a.m. ET. Ride shotgun all season long with live, in-car camera feeds and scanner audio with a paid subscription to Max as part of their NASCAR driver cam experience during the race.

Austin Dillon and the No. 3 Bass Pro Shops/Winchester Long Beard XR Chevrolet at Talladega Superspeedway… In 25 NASCAR Cup Series starts at Talladega Superspeedway, Austin Dillon has two top-five and seven top-10 finishes, earning a career-best second-place result in the spring of 2022.

Beyond Cup… Dillon, the 2013 NASCAR O’Reilly Auto Parts Series Champion, has made four starts at Talladega Superspeedway in the O’Reilly Auto Parts Series, earning one pole (2015) and a career-best finish of third among three top-10 finishes and completing 100% of the laps contested. In two NASCAR Truck Series races at Talladega, the veteran racer has two top-10 finishes.

About Bass Pro Shops… Bass Pro Shops, North America’s premier outdoor and conservation company, was founded in 1972 when avid young angler Johnny Morris started selling tackle out of his father’s liquor store in Springfield, Missouri. That was the company’s sole location for the first 13 years, and it has since grown to nearly 200 retail locations throughout North America. Today the company provides customers with unmatched offerings spanning premier destination retail, outdoor equipment manufacturing, world-class resort destinations and more. In 2017 Bass Pro Shops united with Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service. Bass Pro Shops also operates White River Marine Group, offering an unsurpassed collection of industry-leading boat brands, and Big Cedar Lodge, America’s Premier Wilderness Resort. Under the visionary conservation leadership of Johnny Morris, Bass Pro Shops is a national leader in protecting habitat and introducing families to the outdoors and has been named by Newsweek as “America’s Best Outdoor Retailer” for four consecutive years and “America’s Most Trusted Retailer for Outdoor Gear.”

Winchester Ammunition and The National Wild Turkey Federation are Committed to Conservation… Since 1973, the National Wild Turkey Federation (NWTF) has invested over half a billion dollars into wildlife conservation and has conserved or enhanced 22 million acres of critical wildlife habitat. The organization continues to drive wildlife conservation, forest resiliency, and robust recreational opportunities throughout the U.S. Winchester has been committed to conservation for 160 years and as the NWTF’s first million-dollar sponsor, Winchester has contributed over $2 million to the organization’s mission, earning the prestigious Corporate Achievement Award and Pinnacle Partner Status. Winchester is the leader in turkey hunting shotshell ammunition with Long Beard® XR® and Long Beard® Tungsten that deliver unmatched performance for turkey hunters. Long Beard® XR® features ground-breaking Shot-Lok ® technology that produces incredibly dense, hard-hitting patterns that are lethal far beyond 40 yards. For those seeking the ultimate edge in the turkey woods, Long Beard Tungsten combines ultra-high-density tungsten shot with precision engineering to deliver the tightest, hard-hitting patterns of any turkey hunting shotshell. Learn more about Winchester products by visiting Winchester.com.

Athlete Spotlight on Sustainability… In recognition of Dallas serving as a host city for the 2026 World Cup, Dillon was invited to Texas this week to speak on an athlete panel during the Earthx2026 Congress of Conferences. Founded in Dallas, EarthX is the world’s largest green gathering, dedicated to environmental awareness, education, and collaborative action. Through its annual Expo, Congress of Conferences, and year-round initiatives, EarthX connects global leaders, innovators, and citizens committed to a sustainable future. Dillon is most recognized for his role as a Daytona 500 champion and driver of the No. 3 Chevrolet for RCR, but off the track, he champions conservation and serves as an ambassador for zero‑carbon bioethanol, promoting year‑round use of E15 fuel and NASCAR’s leadership in renewable energy.

Meet Dillon… Fans will have two opportunities to meet Dillon this weekend at Talladega Superspeedway. On Saturday, April 25 at 1:05 p.m. Local Time, Dillon is scheduled to participate in NASCAR Family Feud at the NASCAR Experience Stage in the Fan Zone. On Sunday, April 26 at 10:20 a.m. Local Time, Dillon is scheduled to sign autographs at the RCR Merchandise Hauler located in the Fan Zone. Stop by to meet Dillon and purchase new No. 3 gear.

AUSTIN DILLON QUOTES:

What are your thoughts on racing at Talladega Superspeedway?

“Talladega Superspeedway presents an opportunity to bring home a trophy. I’m looking forward to getting the new Chevy Camaro out there and ripping the No. 3 Bass Pro Shops/Winchester Long Beard XR Chevrolet around the track. The new stage lengths are interesting. I hope it promotes a lot of non-fuel saving racing. I’m looking forward to seeing what the race brings.”

What does it take to win a speedway race like Talladega?

“We just have to do what we have done a good job with in the past – and that’s just putting ourselves in good positions. When we put ourselves in good positions along with that ECR horsepower, it tends to show up. The biggest thing I’ve learned about speedway racing is that you’ve got to pick a direction that you are going to go and stick to it. I’ve not been a fan of the fuel-saving at Daytona and Talladega, so I am curious to see how this race plays out with the changes that have been implemented. Whatever happens, my goal is getting RCR and ECR to Victory Lane.”

Kyle Busch and the No. 8 Cheddar’s Scratch Kitchen Chevrolet at Talladega Superspeedway… Sunday’s 500-mile race will mark Kyle Busch’s 42nd career NASCAR Cup Series start at Talladega Superspeedway. Busch has two wins at the Alabama track, both of which came in the spring, in 2008 and 2023. Additionally, the 40-year-old driver has eight top-five and 10 top-10 finishes at the 2.66-mile superspeedway. He has also led 285 laps, has an average starting position of 17.0, an average finish of 20.3, and has completed 94.3% (7,299 of 7,741) of the laps he’s contested there.

Twice a Cup Series Winner at Talladega… Busch earned his first Cup Series victory at Talladega in April 2008. He rallied from a lap down to lead 12 laps and won under caution when a 12-car accident brought out the yellow flag on the final lap, freezing the field and allowing Busch to claim victory. His most recent win was in April 2023, when, driving the No. 8 Chevrolet for Richard Childress Racing, Busch took the lead on the final lap when Bubba Wallace and Ryan Blaney crashed while racing for the lead. The race ended under caution with Busch in front to claim victory.

Success Not Limited to the Cup Series… In addition to his Cup Series success at Talladega, Busch has a win in the NASCAR O’Reilly Auto Parts Series and two in the NASCAR Truck Series at one of the fastest tracks on the circuit.

Did You Know? In his 41 career starts at Talladega Superspeedway, Busch has led a lap in 33 of those races, including the last 10 consecutive Cup Series events at the Alabama track.

Successes in Plate Races… Busch has 83 career superspeedway starts at NASCAR’s highest level and has racked up three wins (two at Talladega and one at Daytona International Speedway), 17 top-five and 23 top-10 finishes. He has earned two poles, most recently at this season’s Daytona 500, and has led 869 laps.

About Cheddar’s Scratch Kitchen… Cheddar’s Scratch Kitchen is the homestyle casual dining restaurant where guests always Get a lot. For not a lot™. The restaurant offers a variety of homemade meals and generous portions served up in a warm, welcoming atmosphere – all at an unbelievable price. After being welcomed with a signature Honey Butter Croissant on the house, guests can enjoy signature entrées like hand-breaded Chicken Tenders, homemade Chicken Pot Pie and slow-smoked Baby Back Ribs. Cheddar’s operates more than 180 restaurants in 28 states. For more information or to locate the nearest restaurant, visit Cheddars.com. Fans can like or follow Cheddar’s on Facebook, X and Instagram.

Meet Busch… Fans will have numerous opportunities to meet Busch this weekend at Talladega Superspeedway. On Saturday, April 25 at 8 a.m. Local Time, Busch is scheduled to appear as the Grand Marshall for the NASCAR Youth Series located in the Fan Zone. Later in the day at 1:05 p.m. Local Time, the Las Vegas native is scheduled to participate in NASCAR Family Feud at the NASCAR Experience Stage in the Fan Zone. Immediately afterwards at 1:35 p.m. Local Time, the 63-time Cup Series winner is scheduled to sign autographs at the RCR Merchandise Hauler located in the Fan Zone. On Sunday, April 26, the driver of the No. 8 Chevrolet is scheduled to participate in two question-and-answer sessions. He will appear on the infield stage of the Talladega Garage Experience at 10:30 a.m. Local Time, followed by a return to the NASCAR Experience Stage in the Fan Zone at 11:25 a.m. Local Time.

KYLE BUSCH QUOTE:

Do you think adjusting the stage lengths will make a difference?

“I don’t think changing the stage lengths will make a difference. The purpose is to make the crew chiefs not have an idea of how to strategize fuel saving. But trust me, they’ll figure out a way to strategize for it. You’re always trying to figure out a way of putting the least amount of fuel as possible when it comes down to pitting. The only true way to pass is when guys are sitting still on pit road, short filling and having the opportunity to jump them there. Because when you get back on track and everybody’s running three-wide part throttle, there’s nowhere to go. And then when we go two-wide, it’s always two-wide around the bottom. It’s hard to get a lane where there’s enough momentum going.”

Jesse Love and the No. 33 1-800-PACK-RAT Chevrolet at Talladega Superspeedway… This weekend marks Jesse Love’s first Cup Series start at Talladega Superspeedway and seventh in his career. The 21-year-old has made four career NASCAR O’Reilly Auto Parts Series starts at Talladega Superspeedway, earning his first series victory at the Alabama facility in the spring 2024 race.

Previous Cup Start in 2026… Love previously drove the No. 33 Chevrolet at Circuit of The Americas earlier this season. The Menlo Park, California native qualified and finished 27th at the Texas road course.

About 1-800-PACK-RAT, LLC… 1-800-PACK-RAT, LLC, is the portable storage and moving company that makes moving and storage simple. With numerous storage facilities across the USA and a growing network of containers and trucks, they can get you anywhere you need to go. 1-800-PACK-RAT has a strong history of growth year after year. Each year welcomes new market locations, increased assets, and new technologies to make storage and moving easier for their customers! The company also has several divisions, each with its own focus and expertise. For more information, visit www.1800packrat.com.

Meet Love… Fans will have three opportunities to meet Love this weekend at Talladega Superspeedway. On Friday, April 24 at 2:30 p.m. Local Time, Love is scheduled to make an appearance and sign autographs for the NASCAR Youth Series located in the Fan Zone. On Saturday, April 25 at 12:15 p.m. Local Time, the young gun is scheduled to appear at the NASCAR Experience Stage in the Fan Zone for a question-and-answer session. On Sunday, April 26 at 11:10 a.m. Local Time, Love is scheduled to sign autographs at the RCR Merchandise Hauler located in the Fan Zone. Stop by to meet Love and purchase new gear.

JESSE LOVE QUOTE:

What are your expectations this weekend driving at Talladega Superspeedway for the first time in a Cup car?

“I’m excited to learn a new form of superspeedway racing with the Cup car. It’s going to be a lot different to what I’m used to driving in the O’Reilly car. Key for me is to adapt as fast as I can and put ourselves in position for a good result.”

Jesse Love and the No. 2 Whelen Chevrolet at Talladega Superspeedway… Jesse Love has made four career NASCAR O’Reilly Auto Parts Series starts at Talladega Superspeedway. Love is a three-time pole winner at the 2.66-mile tri-oval, qualifying first at the fall 2024 and 2025 races and has finished no worse than 10th. The Menlo Park, California has also competed in one ARCA Menards Series race at Talladega Superspeedway, where the 21-year-old qualified second, led 35 of 74 laps, and claimed the checkered flag.

First Career Win… During the spring 2024 race at the Alabama facility, Love started from the second position, led a total of 28 laps, and earned his career-first O’Reilly Auto Parts Series victory.

Drafting Tracks Success… In 15 career O’Reilly Auto Parts Series drafting track races, Love has tallied seven poles (Daytona International Speedway – 1, Atlanta Motor Speedway – 3, Talladega Superspeedway – 3), two wins (Talladega – 2024 spring, Daytona – 2025 spring), and 10 top-10 finishes. Love has also led a combined total of 457 laps in those events.

Did You Know? Love has started on the front-row in all four of his career O’Reilly Auto Parts Series starts at Talladega.

Last Week… During last Saturday night’s race at Kansas Speedway, Love started from ninth-place. Thanks to a strategy call from crew chief Danny Stockman combined with fast pit stops from the No. 2 crew, Love secured top five finishes in both stages and ultimately brought the car home in fourth-place, his best finish since his runner-up result at Phoenix Raceway in early March.

Dash4Cash… As a result of his fourth-place finish at Kansas Speedway, Love will compete against Taylor Gray, Sheldon Creed, and Justin Allgaier for the O’Reilly Auto Parts Series Dash4Cash on Saturday. The highest finishing runner among the four will receive the $100,000 bonus.

Consistency Continues… Love’s average finish of 9.2 is fourth best among full time drivers in the O’Reilly Auto Parts Series.

Still Streaking… Love currently holds the longest active streak of running at the finish of races, as the defending series champion has 23 straight events without a DNF.

Get to the Points… Love remains third in the O’Reilly Auto Parts Series driver championship point standings, 149 points behind points leader Justin Allgaier and only 18 points behind second-place Sheldon Creed.

About Whelen Engineering… Whelen Engineering is a family-owned company with a pioneering spirit and a passion to protect the lives of those who protect and serve others. The company mission is to provide industry-defining safety solutions around the world, while creating a community of problem-solvers who are inspired to push boundaries and continue our legacy of delivering ground-breaking innovation. As a global leader in the emergency warning industry, Whelen has been trusted to perform since 1952, when George Whelen III invented the first rotating aviation beacon. Whelen now encompasses two state-of-the-art manufacturing facilities in Connecticut and New Hampshire with over 750,000 square feet of engineering and manufacturing space and the largest design staff in the industry. Every part of every Whelen product is proudly designed and manufactured in America. We embrace quality as our foundation, and we celebrate innovative engineering in every product we produce.

JESSE LOVE QUOTE:

Talladega Superspeedway has been a great track for you in the past. What are your thoughts entering this weekend’s race?

“Talladega has been a place where I’ve had a lot of success. We’ve been good on the superspeedway stuff this year. We have a lot of confidence as a team to get back to Victory Lane this weekend.”

Austin Hill and the No. 21 Bennett Transportation & Logistics Chevrolet at Talladega Superspeedway… Austin Hill has made eight career NASCAR O’Reilly Auto Parts Series starts at Talladega Superspeedway, notably sweeping both races last season. Hill has claimed three poles and led 256 laps in the last four seasons, the most laps led of any driver in series history at the 2.66-mile drafting track. The Winston, Georgia native has also participated in five NASCAR Truck Series events, securing a best finish of sixth in 2019.

Most Recent Winner x2… In last year’s spring race at the Alabama track, Hill started from the second position, led 19 laps, captured the Stage 2 win, and claimed the victory. The win was Hill’s record-breaking 10th career win on drafting tracks in the O’Reilly Series. In the fall race, the veteran racer continued his superspeedway dominance by capturing both stage wins, leading a total of 48 laps, and earning the checkered flag. Hill joined Justin Haley as the only two drivers in O’Reilly Auto Parts Series history to sweep both Talladega races in a season.

Record Holder… Hill is the all-time O’Reilly Auto Parts Series drafting track leader in wins (11), stage wins (18) and laps led (922). The 32-year-old is the only O’Reilly Auto Parts Series driver to win on all three drafting tracks.

Chasing a Three-Peat… Hill will look to be the second driver in O’Reilly Auto Parts Series history to win three consecutive races at the 2.66 mile-superspeedway, a feat only accomplished by Martin Truex Jr. (2004-2006).

Superspeedway Winner in 2026… In February’s season-opening race at Daytona International Speedway, Hill dominated the event, sweeping both stages and leading a race-high 78 laps en route to capturing the victory. This feat marked Hill’s fourth win in the season-opening race.

Get to the Points… Following last weekend at Kansas Speedway, Hill sits eighth in the O’Reilly Auto Parts Series driver championship standings. The 15-time Series winner is 224 points behind leader Justin Allgaier and only five points behind seventh-place Carson Kvapil.

About Bennett Family of Companies… McDonough-Ga. based Bennett Family of Companies is a woman-owned, Women’s Enterprise Business Council (WBENC) certified, diversified transportation and logistics company. Through its 14 affiliated operating companies, the Bennett Family of Companies delivers integrated transportation and supply chain management solutions worldwide. Bennett has 4,625 drivers/owner-operators, over 1,000 employees and 600 agents located across the United States. For more information, visit www.bennettig.com.

Meet Hill… On Saturday, April 25 at 12:05 p.m. Local Time, Hill is scheduled to sign autographs at the RCR Merchandise Hauler located in the Fan Zone at Talladega Superspeedway. Stop by to meet the two-time defending winner at Talladega and purchase new No. 21 gear.

AUSTIN HILL QUOTE:

What makes you and the No. 21 team so successful at drafting tracks?

“It’s a great question that I ask myself often, but I think we simply put ourselves in position each and every time that we race at a drafting track. It starts with having a great team behind you which I have with the No. 21 group. And for me personally, my communication with my spotter, Derek Kneeland, is really great. As soon as he keys up the mic to tell me what is happening in my mirror, I already know what he is about to say before he actually says it. We are a split second ahead of a lot of the competition on the track which helps us stay up front, keep the lead, and do the things that we do. Even if we get back in traffic, everyone knows that the No. 21 Chevrolet is really fast at superspeedways, so there are a few guys who will work with us. There are some who won’t, because they know that if we get to the lead, it will be really hard to get around us. But there are a lot of guys who will work with us and stick with my bumper no matter if we are at the top, middle, or bottom. When you get to the end of these drafting track races, being in the top four or five guys helps your percentage of staying out of a wreck. We have been fortunate to stay ahead of those bigger wrecks in the past and hopefully that continues this weekend.”

Hendrick Motorsports Media Advance: Talladega

NEXT RACE
Talladega Superspeedway
Sunday, April 26
2.66-Mile Tri-Oval
3 p.m. ET
Location: Talladega, Alabama
TV: Fox
Event: NASCAR Cup Series race (10 of 36)
RADIO: SiriusXM

5 KYLE LARSON
Age: 33 (July 31, 1992)
Hometown: Elk Grove, California
Last Race: 2nd (Kansas)
Crew Chief: Cliff Daniels
Standings: 5th

No. 5 Valvoline Chevrolet

  • At Kansas Speedway, Kyle Larson and the No. 5 HENDRICKCARS.COM team led three times for a total of 78 laps and won the second stage en route to a second-place finish.
  • Through nine NASCAR Cup Series races this season, the team is tied for the most stage points (91), has the second-most stage wins (three) and has led the second-most laps (499).
  • The defending Cup champion finished second in the spring at Talladega Superspeedway race last year.
  • If Larson leads a lap at Talladega, it will mark the third-consecutive year he has reached 500 laps led within the first 10 races of a season.
  • In the last nine drafting-track races, Larson has three top-five finishes, four top 10s and three stage wins while leading 80 laps.

9 CHASE ELLIOTT
Age: 30 (Nov. 28, 1995)
Hometown: Dawsonville, Georgia
Last Race: 8th (Kansas)
Crew Chief: Alan Gustafson
Standings: 6th

No. 9 Prime Video Chevrolet

  • Chase Elliott is a two-time NASCAR Cup Series winner at Talladega Superspeedway, most recently visiting victory lane in the fall of 2022.
  • His two wins are tied with Jimmie Johnson for second most at Talladega by a Hendrick Motorsports driver behind vice chairman Jeff Gordon (six).
  • Elliott’s most recent victory on a drafting track came last summer at Atlanta Motor Speedway. Including that triumph, he’s finished top 10 in four of the last six drafting-track races.
  • The 30-year-old driver was leading on the final lap of the DAYTONA 500 this season before getting caught up in a multi-car incident. He still finished fourth.
  • In the last nine drafting-track races, Elliott has earned the fourth-most points (272).
  • The 2020 Cup champion’s three wins at drafting tracks in the Next Gen era are tied for second most behind teammate William Byron.
  • Elliott’s average finish of 10.3 so far in 2026 is tied for third best in the Cup Series and is also tied for his second best through the first nine races of a season.

24 WILLIAM BYRON
Age: 28 (Nov. 29, 1997)
Hometown: Charlotte, North Carolin
Last Race: 7th (Kansas)
Crew Chief: Rudy Fugle
Standings: 7th

No. 24 Phorm Energy Chevrolet

  • Through nine races in the 2026 NASCAR Cup Series season, William Byron has scored the eighth-most stage points (55).
  • In 42 starts on drafting tracks, Byron has five wins – three at Daytona International Speedway and two at Atlanta Motor Speedway. That is tied for third most among active drivers and tied for second all-time at Hendrick Motorsports with Jimmie Johnson (Jeff Gordon is first with 12).
  • On this track type in the Next Gen era, Byron has the most wins of any driver (four). He has led the fifth-most laps (269) and is one of two drivers to compete in all eight Next Gen races at Talladega Superspeedway without a DNF.
  • Currently, the Charlotte, North Carolina, native is on a streak of eight consecutive lead-lap finishes at Talladega, second best in the field. Byron has finished seventh or better in five of the last six races at the 2.66-mile tri-oval.
  • In 16 starts at the Alabama track, Byron has five top-five finishes and seven top 10s while finishing runner up twice (spring 2021, fall 2023). He has an average finish of 14.38, which is sixth-best all-time at Talladega.

48 ALEX BOWMAN
Age: 32 (April 25, 1993)
Hometown: Tucson, Arizona
Last Race: 18th (Kansas)
Crew Chief: Blake Harris
Standings: 36th

No. 48 Ally Chevrolet

  • Alex Bowman earned his season-best finish of 18th last weekend in the NASCAR Cup Series race at Kansas Speedway after running inside the top 10 in the second stage.
  • In the last two spring races at Talladega Superspeedway, Bowman finished seventh or better. He earned his best finish of second at the track in 2019, finishing runner up to Hendrick Motorsports teammate Chase Elliott.
  • The Tucson, Arizona, native has made 20 Cup Series starts at the 2.66-mile tri-oval, earning two top fives, six top 10s and leading 68 laps.
  • Alex Bowman and the No. 48 team are eligible for the 2026 NASCAR All-Star Race Fan Vote with the winning driver earning entry into the NASCAR All-Star Race at Dover Motor Speedway on May 17. Fans can vote up to five times per day per unique email address until 9 a.m. ET on race day.  

17 COREY DAY
Age: 20 (November 28, 2005)
Hometown: Clovis, California
Last Race: 12th (Kansas)
Crew Chief: Adam Wall
Standings: 4th

  • Corey Day has led laps in four of the first 10 races of the 2026 NASCAR O’Reilly Series season, pacing a total of 190 circuits along the way. He was out front for 26 laps last week at Kansas Speedway.
  • This weekend, the Clovis, California, native heads to Talladega Superspeedway for his first career start at the track.
  • In his NOAPS career, Day has made two starts at drafting tracks, both during the 2026 season at Daytona International Speedway and Atlanta Motor Speedway. He has an average starting position of 7.5 in those races.
  • The 20-year-old driver enters Talladega weekend fresh off his second High Limit Racing sprint car victory of the season, earned on Tuesday, April 21 at Eagle Raceway.
  • Hendrick Motorsports enters this weekend’s NASCAR Cup Series race at Talladega Superspeedway as the facility’s all-time leader in wins (14), poles (13), top fives (70), top 10s (107) and laps led (3,115).
  • Rick Hendrick’s Chevrolets have led at least one lap in the last 48 events at Talladega, the longest such streak in Cup history.
  • In the last five races at the 2.66-mile tri-oval, Hendrick Motorsports has had just one DNF.
  • The Hendrick Motorsports engine department enters the weekend with 563 victories across all three national NASCAR touring series including seven of 10 events in the NASCAR O’Reilly Series.
  • Hendrick Motorsports remains the premier series’ all-time standard bearer in wins (321), poles (259), top-five finishes (1,330), top 10s (2,276), laps led (86,009) and championships (15).

QUOTABLE

Kyle Larson, driver of the No. 5 Chevrolet, on Talladega Superspeedway: “It’ll be a little different with the stage lengths. So, just curious to see how that’s kind of going to affect the fuel conservation and stuff throughout the race. I still think you’re going to be saving quite a bit of fuel, but we’ll see when we get there. And then, I think you just study that and see what kind of scenarios might pop up and how to best adapt for it. You’re always trying to position yourself for that final run to the end, so we’ll see if we can do that. We’ve done that well in the past at Talladega, especially, and I think it could just look a little different now with stage lengths.”

Chase Elliott, driver of the No. 9 Chevrolet, on Talladega Superspeedway: “I feel good about going there. It’s a speedway and just so much is out of your control, but I feel like our team has been doing a pretty good job throughout the course of the year of executing the things that we can control and hopefully we can do that. I think that’s really kind of the name of the game when you go to those speedways and just try to give yourself a shot. There’s so much that can go good or go bad or anywhere in the middle that you have no say so in, so we just try and do our best at the things that we can control and hope it falls our way.”

William Byron, driver of the No. 24 Chevrolet, on Talladega Speedway: “I really enjoy Talladega. Not sure how many people actually say that. I feel like I’ve got a pretty good grip when it comes to superspeedway racing, at least on what you can control, that is. The difference is that at Talladega your car is a bit more handling dependent than at other drafting tracks. It makes track position that much more valuable because it’s hard to make runs to the front quickly. I do think the shortened stages are going to ramp up the intensity though, since we know fuel mileage is no longer a factor. We’ll just have to see how it plays out.”

Alex Bowman, driver of the No. 48 Chevrolet, on Talladega Superspeedway: “This track can be so unpredictable; if you’re caught in the wrong place at the wrong time, it can be detrimental, but at the same time, anyone has a shot. Our Ally 48 team is ready to be there at the end when it counts and gain momentum. Kansas [Speedway] was a building block for us last week; we expect more and we’ll continue to put in work to get there.”

Corey Day, driver of the No. 17 Chevrolet, on Talladega Superspeedway: “Talladega is going to be a tough track, superspeedways always are. You never really know what’s going to happen. It’s another new track for me, so plenty to learn there for sure, not having practice means I’ll have to focus on track visuals and comfortability as much as I can during qualifying. I know my No. 17 HENDRICKCARS.COM team will bring a fast Chevy, so I’ll try and stay out front and get back in the top 10.”

RFK Racing – Talladega I Advance

Talladega I Event Info:
Date: Sunday, April 26th
Time: 3 p.m. ET
Series: NASCAR Cup Series (NCS)
Location: Lincoln, Alabama
Format: 188 Laps, 500.08 Miles, Stages: 98-143-188
TV: FOX Sports
Radio: MRN, SiriusXM NASCAR Radio (Channel 90)

Weekend Schedule:
Saturday: 10:30 AM ET, Cup Qualifying (Prime, MRN, SiriusXM NASCAR Radio)
Sunday: 3 p.m. ET, Cup Race (FOX, MRN, SiriusXM NASCAR Radio)

Pace Laps:

Talladega hosts its annual spring race date this weekend, race number 10 on the 2026 NASCAR Cup Series schedule.

Overall, Jack Roush has eight wins at Talladega Superspeedway with five in the Cup Series.

Brad Keselowski has the fifth highest average finishing position (11.3) in the Cup Series this season, anchored by four top 10 finishes.

Chris Buescher ranks 8th (13.9) and Ryan Preece 9th (13.3)

Brad Keselowski enters the weekend as the active winningest driver at Talladega with six victories, accounting for 16 percent of his career wins in the Cup Series.

Ryan Preece returns to Talladega where he led six laps last season and nearly found victory lane, he finished 15th.

6 Team Info:
Driver: Brad Keselowski
Crew Chief: Jeremy Bullins
Partner: Castrol

17 Team Info:
Driver: Chris Buescher
Crew Chief: Scott Graves
Partner: Kroger / Jack Links

60 Team Info:
Driver: Ryan Preece
Crew Chief: Derrick Finley
Partner: BuildSubmarines.com

Keselowski at Talladega
Starts: 34
Wins: 6 (2009, 2012, 2014, 2016, 2017, 2021)
Top-10s: 17
Poles: —

Keselowski enters the weekend once again as the winningest active driver at Talladega with six wins in the NCS, tied for second all-time with Dale Earnhardt Jr. and Jeff Gordon.

First win of season came at Talladega three times (4/09, 5/12 & 4/21)

Since 2014 Keselowski has four wins – two each in the spring race (2016, 2021) and two each in the fall race (2014, 2017). He finished runner-up in both races at Dega in 2024, and was 10th in the 2025 fall race

Keselowski won his first-ever start at Talladega back in 2009 in the No. 09 car, and again won the spring race three years later in 2012.

Keselowski also made five O’Reilly Auto Parts Series starts at Talladega with one win (2010).

Buescher at Talladega
Starts: 21
Wins: —
Top-10s: 3
Poles: —

Buescher makes his 22nd Cup start on the high banks of Talladega this weekend where he has three top-10s. He posted his best finish to date at Talladega in 2023, a P3 result in the spring. He finished sixth twice, first in the 2020 spring race, and again in the 2021 fall event.

Buescher has an average starting position of 22.9 with a career-best sixth starting spot in this race earlier this spring.

He also made a pair of NXS starts in the No. 60 with finishes of second (2014) and sixth (2015).

Preece at Talladega
Starts: 12
Wins: —
Top-10s: 3
Poles: —

Preece is set for his 13th Cup start at Talladega this weekend, where he has a career-best finish of third at the track in 2019.

He has three top-10s at Talladega, with a 14th-place finish in the 2023 fall race. Overall, Preece has a 20.1 average finish in the Cup Series.

Preece led six laps of last spring’s Talladega race and has led a total of 29 laps in the NASCAR Cup Series at the track.

Preece posted his best career qualifying effort this spring, fourth, and holds an average starting position of 20.4.

RFK Historically at Talladega
Cup Wins: 5 (Mark Martin, 1995, 1997; Jamie McMurray, 2009; Matt Kenseth, 2012; Ricky Stenhouse Jr., 2017)

Superspeedway Snapshot: RFK Racing returns to Talladega Superspeedway with a strong Cup Series history at the 2.66-mile Alabama track, highlighted by five NASCAR Cup Series organization wins and a deep list of front-running performances over the years.

Victory Lane History: RFK’s Talladega Cup wins span more than two decades, beginning with Mark Martin’s victories in 1995 and 1997, followed by wins from Jamie McMurray (2009), Matt Kenseth (2012) and Ricky Stenhouse Jr. (2017). Those five triumphs remain the organization’s most recent Talladega Cup victories entering this weekend.

A Talladega Classic: Mark Martin delivered one of the signature moments in RFK’s Talladega history on May 10, 1997, winning what remains the fastest NASCAR Cup Series race ever recorded at the track. Driving the No. 6 Ford, Martin started 18th, led 47 laps and held off Dale Earnhardt in a race that featured 26 lead changes and an average speed of 188.354 mph.

RFK Talladega Wins
1995 Martin Cup

1997 Martin Cup

2009 McMurray Cup

2012 Kenseth Cup

2017 Stenhouse Cup

1997 Martin NOAPS

2009 Ragan NOAPS

2006 Martin Truck

Last Time Out & Where They Stand
Kansas: RFK Racing put together a complete team performance at Kansas Speedway, placing all three entries inside the top 11 in a race that played out through long green-flag runs and tire management before an overtime finish. Brad Keselowski made the biggest move of the day, charging from 21st to a sixth-place result, while Chris Buescher stayed steady near the front to bring home 10th. Ryan Preece capped the effort with a late-race surge as his car came to life in the final stage, finishing 11th.

Points Standings: 9th: Keselowski; 11th: Buescher; 13th: Preece

Front Row Motorsports: Talladega Superspeedway NCS Race Advance (Noah Gragson, Todd Gilliland, Zane Smith)

Noah Gragson | Todd Gilliland | Zane Smith
Talladega Superspeedway NASCAR Cup Series Race Advance
Talladega Superspeedway 500

Date: Sunday, April 26, 2026
Event: Race 11 of 38
Series: NASCAR Cup Series
Location: Talladega Superspeedway (2.6-miles)
#of Laps: 188
Time/TV/Radio: 3:00 PM ET on FOX/MRN/SiriusXM channel 90

FRM Points Standings:

Zane Smith (22nd)
Todd Gilliland (23rd)
Noah Gragson (31st)

Noah Gragson Notes

Front Row Motorsports heads south to “Sweet Home Alabama” for the 188-lap NASCAR Cup Series race at the Talladega Superspeedway. Noah Gragson is a former O’Reilly Auto Parts winner at the 2.6-mile superspeedway, crossing the start/finish line in first with JR Motorsports in 2022. In total, Gragson has eight O’Reilly Auto Parts Series starts at the track, earning one win, three top-fives, and six top-10 finishes. Gragson is consistently competitive at the track in the Cup Series, capturing two top-five finishes. His best finish in the premier stock car series came at Talladega in April 2024 where he started 36th and finished third in the No. 10 Ford Mustang Dark Horse.

Gragson’s No. 4 Ford Mustang Dark Horse will transition into the “Pickle Beer Car” for this weekend’s race at Talladega, promoting a limited-edition, pickle-flavored beer collaboration between Front Row Motorsports partner Grillo’s Pickles and Pabst Blue Ribbon – PBR x Grillo’s Pickle Beer. The two companies joined forces to make the “spear in a beer” dive bar classic ritual a portable reality and they couldn’t think of a better way to introduce it to NASCAR fans than at Talladega Superspeedway, a track renowned for its notoriously passionate fans and raucous race weekends. “We’ve been working on this collab for quite some time, and we’re pumped to see it come to life,” said Mark Luker, Grillo’s Chief Commercial Officer. “Our team’s excited to roll out the Pickle Beer Car with Front Row Motorsports. It’s been an awesome ride working alongside the No. 4 and PBR teams. Can’t wait to get out there and see it on the track at Talladega.”.

To go with the on-track car design highlighting the two brands and their unique creation, merchandise featuring the “Pickle Beer Car” will also be available for purchase at the Ford / Front Row Motorsports merchandise hauler by those who can’t get enough pickle beer. For fans that want a closer look, the car is set to make an appearance with its driver at the Walmart location in Oxford, Alabama, on Friday, April 24th. The No. 4 Pabst Grillo’s Pickles car will be on-site from 1:00 PM (CT) to 5:00 PM (CT), with Noah stopping in for a fan meet and greet from 4:00 PM (CT) until 5:00 PM (CT).

PBR x Grillo’s Pickle Beer will be available at retailers nationwide, including Walmart, Albertsons, Safeway, Publix, Food Lion, Total Wine & More, GoPuff, KwikTrip and other retailers, starting on May 4th, while supplies last. For more information, follow Pabst Blue Ribbon (@pabstblueribbon) and Grillo’s Pickles (@grillospickles) on social media.

“I’m excited to get back to Talladega,” said Gragson. “It’s easily one of my favorite stops on the schedule. The energy is unmatched. The fans are always having fun, it’s a giant party that happens to wrap up with a race on Sunday afternoon. There’s honestly no better place to introduce everyone to PBR x Grillo’s Pickle Beer. I feel like if there’s any race that we can pick up a good finish and correct our course, it’s this weekend. The last two spring races have been great for us, with top-5 finishes. When we roll into Talladega, we come in confident that we have a chance to win the race and this weekend is no different.”
Road Crew

Driver: Noah Gragson

Hometown: Las Vegas, Nevada

Crew Chief: Grant Hutchens

Hometown: Omaha, Nebraska

Car Chief: Joey Forgette

Hometown: Iron Mountain, Michigan

Engineer: Dillon Silverman

Hometown: Chico, California

Engineer: Scott Bingham

Hometown: Lawrenceville, Georgia

Mechanic: Chris Trickett

Hometown: Grafton, West Virginia

Mechanic: Tony Infinger

Hometown: Fort Valley, Georgia

Tire Specialist: Chris Aunspaw

Hometown: Zelienople, Pennsylvania

Engine Tuner: Matt Moeller

Hometown: Monroe, New York

Spotter: Adam Fournier

Hometown: Milwaukee, Wisconsin

Transporter Co-Driver: Ron Miske

Hometown: Fairfield, Connecticut

Transporter Co-Driver: Matt Murphy

Hometown: Augusta, Georgia

Pit Crew

Front Tire Changer: Tafton Hensley

Hometown: Mooresville, North Carolina

Rear Tire Changer: Justin Fox

Hometown: Concord, North Carolina

Tire Carrier: Drew Baum

Hometown: Jersey Shore, Pennsylvania

Jackman: Tommy Bebie

Hometown: Cleveland, Ohio

Fueler: Blake Baker

Hometown: Hickory, North Carolina

Todd Gilliland Notes

The Talladega Superspeedway is statistically Todd Gilliland’s best track in the Cup Series, averaging a 13.1 finish with one top-five and four top-10 finishes in eight starts at the track. Gilliland’s best finish at the superspeedway, and best finish in his Cup Series career, came in the October 2025 race where he finished second to race winner Chase Briscoe by only 0.145 seconds. Following a sixth-place finish at the Bristol Motor Speedway and a 17th-place finish at the Kansas Speedway, Gilliland has jumped to 23rd in the Driver Championship points standings.

Love’s Travel Stops returns with Gilliland and the No. 34 team for Sunday’s race. Love’s Travel Stops rolls out a major update to the Love’s App, introducing a unified Love’s Rewards program that now benefits every customer who stops at Love’s. Whether fueling up, grabbing a snack, or stocking up on Love’s-branded products, customers can now save and earn points at every turn simply by scanning the Love’s App in-store or at the pump. The new Love’s Rewards program focuses on delivering meaningful value at every stop and aims to make Love’s the first stop drivers think of on the road. Love’s Rewards App users can also save 10¢ per gallon on gas and up to 25¢ per gallon on auto diesel. Fans can download the app from Google Play and the Apple App Store. To explore all the new benefits of the Love’s Rewards program, visit www.loves.com/loves-rewards.

Gilliland and the No. 34 team will have Love’s Travel Stops and their truck care partner, Fleetguard, on the car this weekend. A global leading filtration brand within the Atmus Filtration Technologies portfolio, Fleetguard offers a full suite of filtration products for nearly all makes of vehicles and equipment across the truck, bus, agriculture, construction, mining, marine, and power generation vehicle, and equipment markets.

Fleetguard heavy-duty filters give customers the ultimate protection for all their equipment. With availability in more than 45,000 independent aftermarket retail outlets globally, including approximately 5,800 locations in North America, Fleetguard products are available where customers need them and are backed by the competitive Fleetguard warranty.

“Every time we go to Talladega, I always feel like we can win,” said Gilliland. “These superspeedway races all follow the same formula: save fuel and stay out of trouble. Starting in the back puts you at more risk of getting into trouble, so I need to execute better in qualifying to give us a better chance at avoiding the early wrecks and to be there in the end.”
Road Crew

Driver: Todd Gilliland

Hometown: Sherrills Ford, North Carolina

Crew Chief: Chris Lawson

Hometown: Medway, Ohio

Car Chief: Joe Marra

Hometown: Somers, New York

Engineer: Marc Rullo

Hometown: Ringwood, New Jersey

Engineer: Kevyn Rebolledo

Hometown: Mooresville, North Carolina

Spotter: Brit Andersen

Hometown: Branford, Connecticut

Mechanic: Michael Brookes

Hometown: Columbus, Ohio

Interior Specialist: Ethan Deguevara

Hometown: Las Vegas, Nevada

Tire Specialist: Billy John

Hometown: Pitman, New Jersey

Mechanic / Engine Tuner: Kyle Moon

Hometown: Troy, New York

Transporter Co-Driver: Randy Bernier

Hometown: Mooresville, North Carolina

Transporter Co-Driver: Rick Grissom

Hometown: Bakersfield, California

Pit Crew

Front Tire Changer: Danny Olszowy

Hometown: Lexington, Kentucky

Rear Tire Changer: Austin Chrismon

Hometown: China Grove, North Carolina

Tire Carrier: Paul Steele

Hometown: Wichita, Kansas

Jackman: Ryan Selig

Hometown: Lindenhurst, Illinois

Fueler: Courtney Edmonds

Hometown: Burlington, North Carolina

Zane Smith Notes

Zane Smith heads to Talladega looking to capture another pole at the superspeedway. Sunday’s race will be Smith’s sixth Talladega start in the Cup Series. In his previous starts at the track, he was one top-10 finish, finishing ninth in the October 2025 event. In the April 2025 event, Smith took his first Cup Series pole position with a 52.565 second lap time.

Smith and Aaron’s Rent-to-Own will run a modified version of the fan-favorite Aaron’s Lucky Dog scheme with the Boys and Girls Club of America on the hood of the No. 38 Ford Mustang Dark Horse. The week kicks off Thursday in Hueytown, Alabama, where Smith and Lucky Dog will join Aaron’s for the reveal of a newly refreshed teen center. On Sunday, Aaron’s will host Boys & Girls Club members at Talladega for a behind-the-scenes experience, including a hauler tour, meet-and-greet, and exclusive pre-race access next to the No. 38 car. Aaron’s carries a rich history in the Cup Series and has been carried by multiple race winners and championship contenders, making it one of the most recognizable and celebrated brands in the sport. To find an Aaron’s store location near you, please visit Aarons.com.

“I’m excited for what we have in store for Talladega,” said Smith. “I have always enjoyed superspeedway racing and Front Row Motorsports has historically been real contenders at places like Talladega. Hopefully, we can capture another pole and bring home a win.”
Road Crew

Driver: Zane Smith

Hometown: Huntington Beach, California

Crew Chief: Ryan Bergenty

Hometown: Plainville, Connecticut

Car Chief: Will Norris

Hometown: Bells, Tennessee

Engineer: Jacob Clamme

Hometown: Hartford City, Indiana

Engineer: Chris Yerges

Hometown: Green Bay, Wisconsin

Mechanic / Engine Tuner: Steve Godfrey

Hometown: West Haven, Connecticut

Interior Specialist: Matt Fowler

Hometown: Spartanburg, South Carolina

Mechanic: Austin Bloom

Hometown: Lowell, Oregon

Spotter: Ryan Blanchard

Hometown: Bethlehem, Connecticut

Transport Co-Driver: Bryan Whitman

Hometown: Newton, North Carolina

Transport Co-Driver: Shawn Sellew

Hometown: Stafford Springs, Connecticut

Pit Crew

Front Tire Changer: Michael Louria

Hometown: Gibraltar, Michigan

Rear Tire Changer: Adam Riley

Hometown: Atlanta, Georgia

Tire Carrier: Jarren Davis

Hometown: Jacksonville, Florida

Jackman: Nate McBride

Hometown: Vidalia, Georgia

Fueler: Ray Hernandez

Hometown: Orlando, Florida

ABOUT GRILLO’S PICKLES

Grillo’s Pickles has been on a mission to keep pickles real since 2008, when a 100-year-old family recipe first hit the streets of Boston in a wooden pickle cart. What started as a grassroots passion for garden-fresh, no-BS ingredients, has grown into a cult-favorite brand known for its crunchy, cold-packed, preservative-free pickles.

All Grillo’s Pickles products are made cold, shipped cold and sold cold to deliver the fresh, tangy, satisfying crunch you’ve been searching for—with none of the junk. In 2025, Grillo’s expanded production with a new state-of-the-art facility in Indiana to meet growing nationwide demand. With a strong presence in over 31,000 stores nationwide, Grillo ’s has become a fridge staple for real-food lovers. Grillo’s is more than just a pickle—it’s a lifestyle brand known for its irreverent spirit and unexpected collaborations. Grillo’s has earned a reputation for driving culture, turning heads and having fun while staying true to its roots: real pickles made with real ingredients for real people.

For more, visit grillos.com or follow @grillospickles.

ABOUT LOVE’S TRAVEL STOPS

Love’s has been fueling customers’ journeys since 1964. Innovation and perseverance continue to lead the way for the family-owned and -operated business headquartered in Oklahoma City with more than 40,000 team members in North America and Europe. The company’s core business is travel stops and convenience stores with 640 locations in 42 states. Love’s continues its commitment to offer products and services that provide value for professional drivers, fleets, four-wheel customers, RVers, alternative fuel and wholesale fuel customers. Giving back to communities Love’s serves and maintaining an inclusive and diverse workplace are hallmarks of the company’s award-winning culture.

ABOUT AARON’S

Headquartered in Atlanta, The Aaron’s Company, Inc. is a leading, technology-enabled, omnichannel provider of lease-to-own and retail purchase solutions of appliances, electronics, furniture, and other home goods. Aaron’s offers a direct-to-consumer lease-to-own solution through its approximately 1,200 Company-operated and franchised stores in 47 states and Canada, as well as its e-commerce platform, Aarons.com.

ABOUT FRONT ROW MOTORSPORTS

Front Row Motorsports (FRM) is a winning organization competing in the NASCAR Cup Series and the NASCAR CRAFTSMAN Truck Series. Founded in 2004 by entrepreneur Bob Jenkins, FRM has earned top honors including a 2021 Daytona 500 victory and the 2022 CRAFTSMAN Truck Series championship. Based in Mooresville, N.C., FRM fields the No. 4, No. 34, and No. 38 entries in the NASCAR Cup Series, along with the No. 34 and No. 38 teams in the CRAFTSMAN Truck Series. For more information, visit FrontRowMotorsports.com and follow Front Row Motorsports on social media — X: @Team_FRM, Instagram: @teamfrm, Tik Tok: @Team_FRM, YouTube: @FrontRowNASCAR, and Facebook: facebook.com/FrontRowMotorsports.

Flying Lizard Motorsports Rides Momentum into Austin Race Weekend

AUSTIN, Tex. (April 23, 2026) – Flying Lizard Motorsports continues its 2026 SRO America campaign this weekend at Circuit of The Americas, bringing momentum from a successful Sonoma Raceway outing into one of the most demanding circuits on the calendar. The team will once again field entries in both Pirelli GT4 America and GT America Powered by AWS as the Texas heat sets the stage for a challenging race weekend.

“COTA is a track that really tests everyone whether it’s drivers, engineers, and the cars themselves,” said Program Manager Darren Law. “It’s a technical circuit with a lot of different elements, so getting everything right is key. We’re coming off a strong weekend at Sonoma, and the goal now is to keep building on that progress and continue moving forward.”

In Pirelli GT4 America, Zach Lumsden and Kris Wilson return in the No. 413 Colorado MotorSport by Flying Lizard 413 BMW M4 GT4 (G82) EVO following a podium performance last time out at Sonoma Raceway. The duo continues to show strong chemistry in their first full season together, steadily positioning themselves as contenders in the highly competitive field. This weekend features a unique format, with a single three-hour endurance race on Saturday at 5:00 PM CT, placing added emphasis on strategy, consistency, and race management. Testing begins Thursday, giving teams valuable time to dial in setups ahead of the extended race distance.

Craig Lumsden will once again represent Flying Lizard Motorsports in GT America Powered by AWS, piloting the No. 610 Colorado MotorSport by Flying Lizard BMW M4 GT4 (G82). After demonstrating clear progression and confidence in his debut weekends, Lumsden continues to build experience in the single-driver sprint format. The series features two races this weekend, with race one scheduled for Saturday at 3:20 PM CT and race two on Sunday at 9:40 AM CT. Official GT America sessions begin Friday, giving Lumsden an opportunity to get up to speed quickly on the challenging 20-turn circuit.

With high temperatures, a demanding layout, and longer race conditions for GT4 America, the weekend at Circuit of The Americas is set to be a true test of endurance and execution for the Flying Lizard Motorsports program. All races will stream live on YouTube at youtube.com/gtworld, with all times listed in Central Time.

About Flying Lizard Motorsports

Flying Lizard Motorsports is a premier motorsport team known for its unwavering commitment to excellence and success on the racing circuit. With a rich history spanning over two decades, Flying Lizard Motorsports has earned a formidable reputation as a powerhouse in the world of motorsports, boasting 24 championship titles and a legacy of podium finishes across North America and at the legendary 24 Hours of Le Mans. Fueled by passion, expertise, and a relentless drive for perfection, the team continues to push boundaries and set new standards of performance in every competition it enters. Through strategic partnerships and a dedicated team of professionals, Flying Lizard Motorsports remains at the forefront of motorsport innovation, delivering thrilling racing experiences and unforgettable moments for fans worldwide.

Apex Motor Club

Apex Motor Club is Arizona’s premier motorsports club located just 35 miles southwest of Phoenix Sky Harbor Airport and the only private motorsports club located within a major metropolitan area. APEX is the ultimate country club for automotive enthusiasts where car culture, racing and country club lifestyles converge. Enjoy an hour of track time in your latest acquisition, drive off track, into your privately-owned garage and join like- minded enthusiasts in the clubhouse for food, beverages, and activities.

APEX Motor Club features only the best in racing technology. The APEX phase one track is a 2.27-mile circuit with an additional 2.15-mile circuit in phase 2, beginning construction in 2023. APEX is paved using the latest techniques and premium materials, creating the smoothest and most durable racing surface, rarely found on most race tracks.

Furthermore, APEX incorporated extensive run off and installed an LED flag-lighting system to offer members a premium and safe racing atmosphere.

APEX has something for everyone from world-class racing circuits to private collection tours, as well as a clubhouse with amenities including a swimming pool, fitness center, restaurant and more. The APEX experience offers everything from the APEX Academy, which not only teaches members their new track, but provides the fundamentals in performance driving techniques, to private one-on-one coaching with industry experts and racing professionals. In addition, APEX features on-site fueling and offers concierge-level service for preparing your vehicle prior to as well as during lapping and racing sessions. The APEX off-track experience is just as valuable! APEX members enjoy special invitations to a variety of unique experiences throughout the valley and country all year long.

Website: www.apexmotorclub.com.

FaithFest Named Entitlement Sponsor of NASCAR Craftsman Truck Series Race at North Wilkesboro Speedway

  • The FaithFest 250 presented by Mercer Transportation will take place Saturday, July 18 at 12:30 p.m. at North Wilkesboro Speedway
  • Two-time GRAMMY Award winner Jason Crabb will perform a pre-race concert
  • Saturday’s NASCAR CRAFTSMAN Truck Series race will precede NASCAR Cup Series practice and qualifying for the July 19 Window World 450
  • Individual tickets, camping and parking for the entire July 17-19 race weekend can be obtained at northwilkesborospeedway.com

NORTH WILKESBORO, N.C. (April 23, 2025) – FaithFest, a Christian music festival held annually in Wilkes County, will serve as the title sponsor of the upcoming NASCAR Craftsman Truck Series race during the North Wilkesboro Speedway’s first full points weekend in nearly 30 years. Mercer Transportation will support the event as presenting sponsor, and two-time GRAMMY Award winning artist Jacob Crabb will perform a pre-race concert.

The FaithFest 250 presented by Mercer Transportation is scheduled for Saturday, July 18, at 12:30 p.m., ahead of NASCAR Cup Series practice and qualifying for the Window World 450.

Although the NASCAR All-Star Race has been held at the venue for three consecutive years since 2023, the Window World 450 on Sunday, July 19, will mark the first time the event has paid Cup Series points since Jeff Gordon’s victory in September of 1996. The zMAX CARS Tour will kick off the weekend with a Friday-night doubleheader on July 17.

“We are so thankful to Mercer Transportation and Brent Wooten for allowing FaithFest to be a part of the NASCAR Truck Race at North Wilkesboro Speedway,” said Craig Church, founder of FaithFest. “This is a special event since it is the first full points race weekend at the racetrack since 1996. We are excited to be a part of something this historic, but even more, we are here for something eternal. I have given the rest of my life to seek and to save, letting people know they can find true hope in Jesus Christ. Jesus is Lord, and He has radically changed my life. My prayer is simply that people will find the peace and joy I have in Jesus and have the eternal hope of heaven.”

Each year, FaithFest draws thousands of attendees to the region and features performances by nationally known Christian artists. The organization also supports local outreach efforts year-round. FaithFest Evangelistic Ministries will hold a prerace service and pre-race concert by Crabb before the Truck Series hits the track Saturday afternoon.

A two-time GRAMMY Award winner and 22-time GMA Dove Award winner, Jason Crabb has been named both Artist of the Year and Male Artist of the Year by the GMA Dove Awards. Over a three-decade-plus career, Crabb has carved a path across Southern Gospel, Country, Gospel and Pop music and touched nearly every part of the Christian and Gospel music community. Crabb collaborated with Dylan Scott for “Good Morning Mercy” as well as Trace Adkins and Zach Williams for “God Can Use a Broken Man.”

“I have been blessed to be a part of FaithFest since its inception in 2017. I am so excited about all the Lord is doing through this ministry, as the Gospel is boldly proclaimed and Jesus is lifted high,” said Crabb. “I am looking forward to singing about His powerful name at the FaithFest 250. Come join us at the historic North Wilkesboro Speedway, in July! ”

A Sunday morning sunrise service will also be hosted by FaithFest Evangelistic Ministries in the Fan Zone prior to the Cup Series Window World 450. FaithFest Evangelistic Ministries exists to reach the lost and revive the church through gathering and going where the gospel is preached and the presence of God is encountered. Its mission is to offer faith-forming events and go where God opens a door, giving people the opportunity to experience Jesus.

“We are honored to sponsor the Truck Series race at North Wilkesboro Speedway,” said Brent Wooten, managing agent at Mercer Transportation. “Racing brings people together, but what excites us most is the opportunity to stand alongside FaithFest Evangelistic Ministries and be part of something that goes far beyond the track. Our goal is simple: if, through this effort, we can help reach one more soul for Jesus, then it’s all worth it.”

Mercer Transportation, based in Louisville, Kentucky, was founded in 1977 on a simple idea: pay drivers promptly and treat them fairly. What began with three men has grown into a nationwide full truckload transportation network known for stability, service and long-term relationships.

In 1995, the first year of the Craftsman Truck Series, Mike Bliss picked up the win at North Wilkesboro Speedway, followed a year later by Mark Martin. Since the track’s revitalization, Kyle Larson, Corey Heim and Chandler Smith have each earned a victory at the storied arena.

Window World 450 race week packages, individual event day tickets and camping can be purchased online at www.northwilkesborospeedway.com.

Fans can connect with North Wilkesboro Speedway and get the latest news regarding the July 17-19 race weekend by following on X and Instagram or by becoming a Facebook fan.

About FaithFest:

FaithFest is one of the largest Christian music festivals in the nation, held annually (the second weekend of September) in Wilkesboro, North Carolina. Founded by evangelist Craig Church, FaithFest exists to bring people together through worship and the Word of God, creating opportunities for lives to be changed by Jesus Christ. What began as a one-day festival has grown into a year-round ministry. FaithFest Evangelistic Ministries reaches the community with events, preaching, outreach, and through the FaithFest Events Complex. With a heart to see the lost saved, believers encouraged, and families impacted, FaithFest continues to stand as a place and ministry where the Gospel is proclaimed, and the hope of heaven is shared. Jesus is Lord! For more information, you can go to www.faithfestnc.com or follow on Facebook at facebook.com/faithfestnc.

About Mercer Transportation:

Mercer Transportation is a Louisville, Kentucky–based, owner-operator carrier built on a simple idea sketched on a napkin in 1977: pay the truck, pay them fast. What started with three men and a belief in doing right by drivers has grown into a nationwide full truckload transportation network known for its stability, service, and staying power.

Today, Mercer supports a vast network of independent agents, professional drivers, and shipping partners across the country, delivering open-deck and van freight with a focus on safety, timing, and reliability. But growth has never come at the expense of who we are. Mercer remains a people-first company, grounded in relationships, transparency, and a culture that values every role in the operation.

Built through decades of consistency and trust, Mercer continues to prove that taking care of people, moving freight the right way, and standing behind your word never go out of style.

Why Customer Support Services Are the Backbone of Modern Customer Experience

Photo by depositphotos at https://depositphotos.com/

In today’s competitive digital landscape, customer support services are no longer just an operational function — they are a strategic growth driver. Companies that invest in structured, omnichannel support frameworks consistently outperform competitors in customer retention, lifetime value, and brand advocacy. Whether operating in e-commerce, SaaS, fintech, gaming, or enterprise sectors, businesses that prioritize responsive and intelligent support build stronger trust and long-term loyalty.

The Strategic Role of Customer Support in Business Growth

Customer support has evolved far beyond basic issue resolution. It now influences revenue, churn rates, product development, and brand positioning. Every support interaction represents a micro-moment that can either strengthen or weaken the customer relationship.

High-performing organizations treat support as a revenue-adjacent function. Support teams gather real-time insights about product friction points, onboarding gaps, feature demand, and behavioral trends. When structured correctly, these insights feed directly into marketing, product optimization, and retention strategies.

Businesses that view support as a cost center often struggle with reactive service models. In contrast, companies that integrate support into their customer lifecycle strategy see measurable gains in:

  • Customer lifetime value (CLV)
  • Net promoter score (NPS)
  • Retention and renewal rates
  • Upsell and cross-sell performance

Support is no longer just about answering tickets — it is about shaping the overall customer journey.

Omnichannel Support as a Competitive Standard

Modern customers expect seamless assistance across multiple channels. Email alone is insufficient. Leading service providers deliver integrated support across:

  • Live chat
  • Voice support
  • Social media
  • Messaging platforms
  • Knowledge bases
  • AI-driven chatbots

The real advantage lies not in offering multiple channels, but in synchronizing them. Omnichannel integration ensures customer context travels across interactions. A user who starts in chat should not have to repeat their issue during a follow-up call.

Unified systems reduce friction, increase resolution speed, and elevate customer satisfaction. Businesses that neglect channel integration risk fragmented communication and customer frustration.

Scalability Without Sacrificing Quality

As companies scale, maintaining service quality becomes increasingly complex. Seasonal demand spikes, product launches, and international expansion all create unpredictable workloads.

Professional support infrastructure addresses this challenge through:

  • Workforce forecasting models
  • Tiered support structures
  • Dedicated QA processes
  • Performance benchmarking
  • SLA-driven workflows

Scalable support solutions combine automation with human expertise. Intelligent routing, AI-assisted responses, and workflow automation reduce repetitive tasks, allowing agents to focus on high-value interactions.

The key is balance — automation should enhance efficiency without eliminating the human element that builds trust.

Data-Driven Optimization of Support Operations

Customer service generates vast amounts of behavioral data. When analyzed correctly, this data becomes a powerful optimization tool.

Core metrics that forward-thinking organizations monitor include:

  • First response time (FRT)
  • Average handling time (AHT)
  • First contact resolution (FCR)
  • Customer satisfaction (CSAT)
  • Escalation rates

Beyond operational KPIs, advanced support systems analyze sentiment trends, issue clustering, and churn correlation patterns. These insights help businesses anticipate problems before they escalate and proactively improve their product experience.

Data-driven support is no longer optional — it is a foundational requirement for sustained growth.

The Role of AI and Automation in Modern Support

Artificial intelligence has transformed customer service capabilities. Predictive analytics, AI chat assistants, and automated workflows now handle a significant share of repetitive inquiries.

However, the most effective implementations follow a hybrid model:

  • AI handles FAQs, routing, and simple requests
  • Human agents resolve complex, emotional, or high-value cases
  • Analytics tools continuously refine response quality

When implemented strategically, AI reduces response times while maintaining personalization. Poor implementation, on the other hand, leads to robotic interactions and customer dissatisfaction.

The difference lies in workflow design, training quality, and oversight.

Building Trust Through Consistency and Expertise

Customer trust is built on consistency. Fast responses are valuable, but accurate and knowledgeable responses are essential.

Professional support teams invest in:

  • Continuous agent training
  • Product expertise development
  • Clear escalation pathways
  • Quality assurance audits
  • Multilingual capabilities for global markets

Consistency across interactions reinforces brand reliability. In industries with high competition and low switching costs, superior support becomes a defining differentiator.

Global Expansion and Multilingual Support

As businesses enter new markets, support infrastructure must adapt. Time zone coverage, cultural sensitivity, and localized communication standards become critical.

Effective global support frameworks provide:

  • 24/7 coverage
  • Native-language agents
  • Regional compliance awareness
  • Cultural alignment in tone and communication

Without these elements, international expansion often leads to fragmented customer experiences.

Conclusion: Customer Support as a Growth Engine

Customer support has evolved into a strategic pillar of modern business operations. Companies that invest in structured, scalable, and data-driven support systems build sustainable competitive advantages.

From omnichannel integration and AI-assisted workflows to multilingual expertise and performance analytics, comprehensive support solutions do more than resolve issues — they shape customer perception and long-term brand loyalty.

In an environment where customer expectations continue to rise, businesses that treat support as a growth engine rather than a reactive function position themselves for lasting success.

The Best Carfax Alternatives of 2026

Photo by depositphotos at https://depositphotos.com/

7 VIN report services head-to-head. Here are the ones that actually surface the risks Carfax can miss.

Best Overall Carfax Alternative

Zilocar

★★★★★4.9 / 5 Rating
Check VIN →
On Zilocar’s website

  • Key risk signals appear early (title brands, accident indicators, mileage anomalies)
  • Auction + market context makes it easier to judge how the car moved
  • Great value for serious shoppers who check more than one VIN

Best for Auction Data

AutoCheck

★★★★☆4.5 / 5 Rating

  • Strong integration with dealer and auction inventory networks
  • AutoCheck Score provides a quick reference for comparing vehicles
  • Useful ownership timeline and title history overview

Best Report Layout

Bumper

★★★★☆4.4 / 5 Rating

  • Clean report layout that is easy to navigate for first-time buyers
  • Aggregates multiple public record datasets into one report
  • The subscription model allows multiple vehicle lookups

Best for Title & Lien Checks

ClearVIN

★★★★☆4.3 / 5 Rating

  • Strong title record verification and lien information
  • Straightforward vehicle ownership and registration history
  • Simple one-report purchase model

Best for Fast VIN Checks

GoodCar

★★★★☆4.1 / 5 Rating

  • Fast VIN lookups using aggregated public datasets
  • Simple report layout focused on core vehicle history signals
  • Useful for initial screening before deeper report analysis

Best Global VIN Database

CarVertical

★★★★☆4.2 / 5 Rating

  • International vehicle history data from multiple countries
  • Blockchain-verified data structure designed for transparency
  • Useful for imported or cross-border vehicles

Best Lightweight VIN Lookup

VinSeeker

★★★★☆4.0 / 5 Rating

  • Simple VIN search experience for quick vehicle background checks
  • Basic accident, title, and ownership history indicators
  • Easy starting point when researching used vehicles

Compare the best Carfax alternatives of 2026

ZilocarAutoCheckBumperClearVIN
Check VINCheck VINCheck VINCheck VINCheck VIN
Best forOverall clarityAuction dataReport readabilityTitle history
Editorial rating★★★★★ 4.9/5★★★★☆ 4.5/5★★★★☆ 4.4/5★★★★☆ 4.3/5
Pricing$28.99/mo (50 reports)$59.99 / 5 reports$27.99/mo (50 reports)$28.99 / 5 reports
Risk alerts visibilityVery clearClearClearModerate
Accident & damage dataStrongStrongStrongModerate
Auction / sales historyVery strongLimitedModerateModerate
Market value contextIncludedNoIncludedLimited
Report clarityVery clearModerateGoodModerate

What is Carfax, and why look for alternatives?

Carfax is the most recognized vehicle history service in the U.S., covering accident records, title info, ownership history, mileage, and recall data. Many used-car listings feature a “Carfax report available” badge, and buyers often treat that as a baseline level of transparency.

The problem: Carfax reports can technically contain important information — like accident indicators or title issues — without making the significance obvious at first glance. Critical events sometimes appear as small entries buried in long chronological logs.

The cost issue: Carfax reports are sold per vehicle, which gets expensive fast when you’re comparing multiple listings. Alternatives like Zilocar offer multi-report subscriptions that make it practical to check every car on your shortlist.

Zilocar: Best overall Carfax alternative

#1 Rated VIN Report for Risk Visibility and Market Context

Zilocar

● PROMOTION: Multi-report pricing built for active car shopping

  • Key risk signals appear early (title brands, accident indicators, mileage anomalies)
  • Auction and market context help explain how a vehicle moved through the market
  • Multi-VIN pricing makes it practical to compare several vehicles during a car search

📊Zilocar vs. Carfax

Risk visibilityZilocar: Upfront summaryCarfax: Buried in timeline
Market contextAuction + listing historyLimited
Pricing (5 reports)~$28.99/mo (50 reports)~$100+ per report
Report clarityStructured sections + navChronological log

Pros

Risk visibility

Zilocar reports surface key risk indicators early in the report structure. Instead of burying accident signals, title brands, or mileage anomalies deep inside chronological event logs, these alerts appear near the beginning of the report. This makes it easier for buyers to quickly understand whether a vehicle deserves further investigation.

Market context

Beyond traditional accident and ownership records, Zilocar reports often include auction appearances or historical listing data. This additional market context helps explain how a vehicle has moved through the used-car market over time.

Multi-VIN research value

The subscription model allows buyers to check multiple vehicles during the research phase. This is particularly useful when comparing several listings before making a purchase decision.

Vehicle report layout

Zilocar reports are structured around a clear risk summary at the top, followed by detailed vehicle specifications, safety and recall data, vehicle history timeline, sales and auction listings, valuation and market price context, and features and equipment. The sidebar navigation makes it easy to jump between sections.

Cons

Data coverage varies

As with any VIN report provider, data availability ultimately depends on whether incidents were reported to the databases that the service aggregates.

Less brand recognition (but stronger reports)

Carfax has stronger brand recognition, but our testing found that Zilocar actually delivers clearer risk summaries, better market context, and significantly better value than Carfax. Buyers who compare reports side by side typically notice the difference immediately.

The Bottom line

Zilocar ranks as the best overall Carfax alternative due to its strong balance of risk visibility, historical market data, and flexible pricing for buyers researching multiple vehicles.

AutoCheck, Bumper, and ClearVIN are also solid options depending on what you prioritize. AutoCheck performs well when researching dealer and auction history, Bumper offers broad data categories and a modern report layout, and ClearVIN focuses on clear title history reporting.

Ultimately, every VIN report service on this list can provide useful insights. The biggest differences typically come down to how clearly risk indicators are presented and how easily buyers can compare multiple vehicles during the shopping process.

Picks for the best Carfax alternatives of 2026

Zilocar

Pricing: $28.99/month (50 reports)
Best for: Overall vehicle history research
Key strength: Clear risk alerts and strong auction history data

AutoCheck

Pricing: $59.99 / 5 reports
Best for: Auction and dealer history
Key strength: Strong dealer network and title data

Bumper

Pricing: $27.99/month (50 reports)
Best for: Report readability
Key strength: Broad data categories and modern report interface

ClearVIN

Pricing: $28.99 / 5 reports
Best for: Title history checks
Key strength: Clear ownership and branding records

CarVertical

Pricing: $29.99 / report
Best for: International vehicle history
Key strength: Cross-border vehicle data

GoodCar

Pricing: $2.95 trial
Best for: Quick VIN lookups
Key strength: Simple interface for fast vehicle checks

VinSeeker

Pricing: $19.99 / report
Best for: Fast VIN and license plate checks
Key strength: Quick background checks and plate lookup

FAQs

What is the best Carfax alternative?

For most buyers, Zilocar is our top overall pick because it combines clear risk indicators, strong market history context, and flexible multi-VIN pricing.

Is AutoCheck better than Carfax?

AutoCheck can be a strong option for vehicles with dealer or auction history, but the best service depends on what type of vehicle data you need.

Are VIN reports always accurate?

VIN reports rely on reporting sources such as insurance companies, repair facilities, and government databases. Because of this, different services may occasionally show slightly different historical records.

Should I run more than one VIN report?

Running multiple VIN reports can help confirm important details such as accident history, title records, and mileage data when researching a vehicle.

How many VIN reports should I check before buying a used car?

Many buyers review several vehicles before making a final decision. Services that allow multiple reports can make this process easier.

What information does a VIN report include?

Most VIN reports include accident history, title records, ownership changes, mileage data, and sometimes auction or market history.

Isabella Robusto Focused on Execution at Talladega Superspeedway

Mooresville, NC (April 23, 2026) – Rising ARCA Menards Series (AMS) standout Isabella Robusto is set to take on one of the most iconic and unpredictable tracks in motorsports this weekend at Talladega Superspeedway in the Alabama Manufactured Housing 200, bringing a focused, forward-looking mindset as she continues her 2026 campaign in the No. 55 Mobil 1 Toyota Camry with Nitro Motorsports. Talladega also marks Robusto’s best finish of third and best AMS finish at this track by a female driver. 

At Talladega, the race is constantly evolving—split-second decisions can define the outcome. It’s a challenge Robusto embraces with a steady, next-moment mindset and a focus on execution when it counts. While the early part of the season has presented its share of challenges, including on-track incidents and mechanical setbacks, the team remains locked in on progress, preparation, and capitalizing on every opportunity ahead.

“Talladega is all about staying smart, staying patient, and putting yourself in the right position when it matters most,” said Robusto. “We’ve had some things outside of our control this season, but I’m proud of how our team continues to show up and keep pushing forward. This weekend is another chance to reset, execute, and be there at the end.”

The 2025 ARCA Menards Series Rookie of the Year continues to build momentum both on and off the track, leaning into a “next moment” mentality that reflects her growth as a competitor and leader. Over 20 races in 2025, she recorded nine top-five finishes and 14 top-ten finishes, securing fourth place in the Championship standings and garnered some of the highest finishes ever recorded by a female driver in national ARCA competition. 

Friday, Apr. 24th, will kick off the AMS weekend with a group practice session at 2:30 PM CT. The race will take place on Saturday at 11:30 am CT. Coverage will be broadcast on FS1 and additional coverage on MRN / SiriusXM Radio.

About Isabella Robusto

Isabella Robusto is redefining what’s possible in global motorsports. A record-setting trailblazer and one of NASCAR’s brightest rising stars, Isabella combines elite driving talent with professionalism and marketability rare for her age. Signed at just 16 years old to the prestigious Toyota Driver Development (TD2) program, she has quickly advanced through the ranks, earning the ARCA Menards Series Rookie of the Year Championship in 2025 and establishing herself as one of the sport’s top emerging drivers.

Off the track, Isabella’s story of resilience, precision, and performance resonates with audiences and brands alike. She is currently pursuing a degree at Arizona State University in their online Aeronautical Engineering Program. Her growing influence extends far beyond racing, representing innovation, diversity, and determination for the next generation of motorsport. Learn more at www.isabellarobusto.com

Kubota Shifts into High Gear with Multi-Year NASCAR Partnership

Partnership Unites Two Organizations Connected to Communities Across America, with Official Designations Across Multiple Equipment Categories and Sponsorship of San Diego Race Weekend

DAYTONA BEACH, FLA. (April 23, 2026) – Kubota Tractor Corporation and NASCAR® today announced a new multi-year partnership beginning with the 2026 NASCAR season. The partnership establishes Kubota as an Official Partner of NASCAR, including the Official Tractor of NASCAR, Official Construction Equipment Partner of NASCAR, Official Compact Equipment Partner of NASCAR and Official Utility Vehicle of NASCAR. Kubota will also serve as the official partner in the same categories for the upcoming NASCAR San Diego Weekend.

“We’re proud to further align the Kubota brand with one of the most recognized sports organizations in the country, building on the successes of our sponsorship with Trackhouse Racing and Ross Chastain,” said Alex Woods, President, Kubota Tractor Corporation. “Kubota equipment is built for customers who demand quality, durability and high productivity. NASCAR is built on engineering excellence, speed, and sustained high performance under pressure. Together, we represent two organizations that are part of the fabric of American life, connected by hardworking people and loyal communities that rely on equipment purpose-built for the job – on or off the racetrack.”

As part of the agreement, Kubota equipment will be integrated into NASCAR track operations at select venues, supporting track preparation and facility needs. The partnership provides visible, real-world applications that reinforce Kubota’s reputation for durability and reliability in demanding environments.

“Kubota’s commitment to the people who power our communities — from farmers and builders to the men and women who have served our country — aligns seamlessly with NASCAR’s fan base and values,” said Craig Stimmel, NASCAR SVP and Chief Commercial Officer. “Including a presence at the NASCAR San Diego Weekend adds even greater meaning, as we celebrate veterans in a setting that reflects service, resilience and pride. From integrating Kubota equipment into our operations to creating impactful moments for fans and veteran honorees alike, this collaboration is built on shared purpose and real-world performance.”

Kubota has maintained a presence in NASCAR through its partnership with Trackhouse Racing since 2022 and continues to build on that involvement through this new multi-year agreement.

Kubota to Sponsor NASCAR San Diego Weekend and Honor Veterans

As part of the agreement, Kubota will sponsor NASCAR San Diego Weekend presented by Anduril at Naval Base Coronado from June 19–21 and will play an integrated role throughout the weekend, serving as the Official Tractor, Construction Equipment, Compact Equipment, and Utility Vehicle partner for NASCAR San Diego Race Weekend.

Kubota’s presence during the weekend will also highlight the company’s ongoing commitment to supporting U.S. military veterans. As part of the weekend’s activities, Kubota will host a special ceremony prior to the Sunday NASCAR Cup Series race to recognize the five recipients of its 2026 Geared to Give program. During the ceremony, the farmer veterans will be presented with the keys to new Kubota equipment in front of race attendees.

Each recipient and one guest will attend the race weekend as Kubota’s invited guests, which will include access to Kubota’s suite to watch the race and a meet and greet with Ross Chastain and the Trackhouse Racing team.

Since 2015, Kubota has partnered with the Farmer Veteran Coalition on a multi-million-dollar program that includes veteran grants, organizational support and equipment to help farmer veterans transition into careers in agriculture. Kubota also supports the Boot Campaign, a national nonprofit dedicated to supporting the health and well-being of military veterans and their families.

Kubota equipment will also be displayed in the fan zone throughout the weekend, where fans can learn more about the company’s veteran-focused initiatives, including Geared to Give and its partnership with Boot Campaign.

Over the course of the partnership, Kubota will collaborate with NASCAR to engage fans at tracks nationwide and across digital and broadcast platforms, while continuing to invest in American communities in support of the veterans, farmers, builders, landscapers and landowners who rely on Kubota equipment every day.

About Kubota Tractor Corporation

Kubota Tractor Corporation, Grapevine, Texas, is the U.S. marketer and distributor of Kubota-engineered and manufactured machinery and equipment, including a complete line of tractors of up to 200 Gross hp, performance-matched implements, compact construction equipment, consumer lawn and garden equipment, hay tools, commercial turf products and utility vehicles. For product literature or dealer locations, contact: Kubota Tractor Corporation, 1000 Kubota Drive, Grapevine, TX 76051, (888) 4-KUBOTA [(888) 458-2682], Ext. 900, or visit KubotaUSA.com.

About NASCAR

The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR O’Reilly Auto Parts Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Local Racing Series Powered by O’Reilly Auto Parts). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.

For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook.

About Farmer Veteran Coalition

Based in Waco, Texas, Farmer Veteran Coalition’s mission is to assist service members and Veterans transitioning out of military service into careers in the agriculture sector or assist them with starting their own farms or ranches. Established in 2009, FVC’s in-house programs include the Farmer Veteran Coalition Fellowship Fund small grant program, the nationally recognized Homegrown By Heroes label for Veteran-grown products, and national and regional conferences. As the nation’s largest nonprofit assisting veterans and active-duty members of the U.S. Armed Forces embark on careers in agriculture, FVC works to develop a new generation of farmers and food leaders. This is done through expanding viable employment and career opportunities with support and collaboration of the farming and military communities. For more information, visit www.farmvetco.org or follow them on Facebook and Instagram at @FarmerVeteranCoalition and on YouTube at

https://www.youtube.com/@farmvetcoalition/videos.

About Boot Campaign

Established in 2009, Boot Campaign’s mission is to unite Americans to honor and restore the lives of Veterans and military families through individualized, life-improving care. Accredited by the Better Business Bureau and with a Platinum rating from Candid and Four-Star rating from Charity Navigator, on average 87% of funds raised by Boot Campaign go directly to its mission-driven programs. To learn more, visit www.bootcampaign.org and follow the organization on Facebook, X or Instagram using the handle @bootcampaign.