Josh Wise got in the Sprint All-Star race, and at least managed to still be running at the end. His sponsor, Dogecoin, got all sorts of publicity, and Danica Patrick, Kyle Larson, and Austin Dillon got screwed.
When Dogecoin and the "NASCAR on Reddit" community announced their intention to crowdfund a sponsorship for a NASCAR team, some in the sport, myself included, thought it would never happen.