Edwards teams up with Copart .com to Host Auction; Proceeds to Benefit Back2Back Ministries
Concord, N.C. (October 25, 2010) – Copart-sponsored NASCAR driver Carl Edwards has teamed up with Copart, Inc., a leading online vehicle auction company, to auction off Edwards’ personal memorabilia beginning October 25, 2010. By using Copart.com as the sole auction platform, Copart will help Edwards auction off items including his Harley Davidson motorcycle that he won at Road America, a race-used firesuit, the hood of his No. 60 Copart Ford raced in Nashville and an autographed pit crew uniform. Edwards intends to donate all auction proceeds to Back2Back Ministries’ orphan care program based in Monterrey, Mexico.
“Track officials showed us the Harley that would go to the race winner and while Lonnie Clouse of Back2Back Ministries and I were admiring this motorcycle, I told him, ‘if we win this race I will donate this motorcycle to Back2Back Ministries,’ Edwards said. “I started thinking about how to sell the motorcycle – through a raffle or some sort of silent auction – and then it hit me that I have the perfect sponsor – who sells vehicles online – to help us raise money for this charity. It was a case of everything falling into place.”
Copart will use social networking platforms along with other viral marketing tactics to help drive people to the auction and sweepstakes where they can become a Copart.com member for free. Once a member, folks can place their bid on any of Edwards’ memorabilia and enter a sweepstakes with a chance to win one of 500 No. 60 Copart Ford die cast cars.
“This partnership is a humble way for Copart to test its new marketing platform and support Back2Back,” said Todd Guckenberger, director of Back2Back Ministries. “While they promote their auction via their social networking program, they are raising enormous amounts of visibility for our organization.”
The live online auction will take place on Copart.com November 15, 2010, but interested fans can start placing their maximum bids today. Fans are encouraged to visit Copart.com for a chance to own a piece of Carl Edwards’ history.
“We are incredibly proud to be the connecting piece of the puzzle in this campaign to support Back2Back Ministries,” said Jay Adair, CEO of Copart. “The opportunity to serve as the vehicle between Carl Edwards and Back2Back in raising money for this charity is tremendous and demonstrates a core value that we at Copart stand for.”
About Roush Fenway Racing
Roush Fenway Racing is NASCAR’s largest team operating nine motorsports teams. Four in the NASCAR Sprint Cup Series with drivers Matt Kenseth, Greg Biffle, Carl Edwards and David Ragan; and five in the Nationwide Series with Edwards, Ricky Stenhouse, Jr., Trevor Bayne, Colin Braun, Brian Ickler, and Paul Menard. For more information on any of the Roush Fenway Racing teams, log onto www.RoushFenway.com. Become a fan of Roush Fenway Racing on Facebook by going to http://www.facebook.com/roushfenway and follow us on Twitter @roushfenway. For sponsorship inquiries please contact Robin Johnson at 704.720.4645.
About Copart
Copart, founded in 1982, provides vehicle sellers with a full range of remarketing services to process and sell salvage and clean title vehicles to dealers, dismantlers, rebuilders, exporters and, in some states, to end users. Copart remarkets the vehicles through Internet sales utilizing its patented VB2 technology. Copart sells vehicles on behalf of insurance companies, banks, finance companies, fleet operators, dealers, car dealerships, the general public and others. The company currently operates 147 facilities in the United States, Canada and the United Kingdom. Salvage vehicles are either damaged vehicles deemed a total loss for insurance or business purposes or are recovered stolen vehicles for which an insurance settlement with the vehicle owner has already been made. For more information, or to become a member, visit www.copart.com.
About Back2Back Ministries
Back2Back Ministries is an international Christian non-profit organization that is dedicated to being a voice for orphans. Since 1996, Back2Back has been impacting the lives of children across the globe, with a focus in Mexico, Nigeria and India. Back2Back exists to transform the lives of orphans and impoverished children in developing countries, by meeting their physical, spiritual, educational, social and emotional needs that they might overcome their life circumstances and break free from the cycle of poverty. Learn more at www.back2back.org.
