DENVER, Colo. (Nov. 29, 2010) — Furniture Row Racing announced that it has formed a marketing division and has named Kevin Jerome to direct the team’s new multi-staff entity.
“The new marketing arm is dedicated and specific to Furniture Row Racing,” explained team general manager Joe Garone. “This is an effort to expand our program as we seek to meet our goals of bringing a business partner on board for our No. 78 team and a new primary sponsor to form a multicar operation. We are excited about Kevin joining our team and leading an aggressive marketing department. He brings a wealth of sales and marketing experience that will help grow the business side of Furniture Row Racing.”
As marketing director for Furniture Row Racing, Jerome will oversee the team’s sales, sponsorship relations, sponsorship procurement and licensing operations.
Jerome joins Furniture Row Racing from Alcatel-Lucent, a global 100 telecommunications equipment manufacturer. He had been affiliated with Alcatel-Lucent for the past six years and was most recently sales director for the company’s internet protocol (IP) products.
“Our objective is to expand the visibility of Furniture Row Racing through the business community with potential and existing partners,” said Jerome, who earned a master’s degree in business from the University of Colorado. “I am leaving the premier telecommunications company to join Furniture Row Racing because I realize the potential of the motorsports company. I will take what my background has to offer and work diligently to use those skills with the goal of taking Furniture Row Racing to the next level from a marketing perspective.”
Jerome will lead a marketing team which includes Pat Driscoll, corporate relations, business development and new hire Skip Fox, senior account manager, licensing. Driscoll has been involved with Furniture Row Racing the past two years, leading the Farm American program. Fox is joining the race team from Richard Petty Motorsports.
A native of Golden, Colo., Jerome and his wife, Debra, reside in Highlands Ranch, Colo.
