Belkin, a technology provider based out of California, announced Tuesday that they’re entering the motorsports world and will serve as a secondary sponsor on Jamie McMurray’s No. 1 Sprint Cup Series Chevrolet.
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[/media-credit]The company has revealed a brand new identity and logo on a specially-designed car during the 2012 International Consumer Electronics Show (CES) in Las Vegas that the 2010 Daytona 500 winner will drive this season.
Belkin will also serve as primary sponsor on McMurray’s car during the April 1st race at Martinsville Speedway.
“We are excited to join Earnhardt Ganassi Racing and Jamie McMurray as a sponsor for the upcoming 2012 NASCAR season”, said the CEO and founder of Belkin, Chet Pipkin. “With tens of millions of fans and legions of devotees and viewers, NASCAR is a sport of the people, so it seems like a natural fit for a company that prides itself on taking inspiration from real people and creating products that enhance the role of technology in people’s lives.”
Here is what Steve Lauletta, the president of EGR, offered on the new partnership:
“Earnhardt Ganassi welcomes Belkin as a new partner of our team, the No. 1 Chevrolet and Jamie McMurray. We hope this relationship will help generate awareness and brand loyalty for Belkin, among our large number of devoted race fans.  Belkin’s commitment to innovative design, quality and performance speaks to racing fans and is a natural tie-in with our mission at Earnhardt Ganassi Racing.”
