Kellogg Company, Pop-Tarts® and Rice Krispies Treats® to Sponsor Roush Fenway No. 6 Ford Mustang at Daytona
CONCORD, N.C. (Feb. 10, 2012) – Ricky StenhouseJr., 2011 NASCAR Nationwide champion, will be sponsored by Kellogg Company and its Pop-Tarts and Rice Krispies Treats brands for the Nationwide season opener at Daytona International Speedway on Feb. 25, 2012. The Rice Krispies Treats logo will be featured on the hood of the No. 6 Ford Mustang with the Pop-Tarts logo accenting the quarter and TV panels, as Stenhouse begins defense of his 2011 NNS title
“I am excited about having Kellogg’s Pop-Tarts and Rice Krispies Treats on our car for the season opener at Daytona,” said Stenhouse. “Kellogg Company has been a great partner of our Roush Fenway organization. I look forward to eating my favorite breakfast food, blueberry Pop-Tarts, during SpeedWeeks.”
“Ricky is a fantastic driver and we are thrilled that he is a true fan of Kellogg’s products,” said Melissa Pawlowicz, senior director of Kellogg Integrated Promotions. “Our partnership with Roush Fenway Racing has proven to be a great way for us to share the excitement of NASCAR with our consumers and we are excited to expand our involvement.”
In his four career starts at Daytona International Speedway, Stenhouse has one top-five and two top-10 finishes.
About Kellogg Company
With 2011 sales of more than $13 billion, Kellogg Company (NYSE: K) is the world’s leading producer of cereal and a leading producer of snacks and frozen foods. Our well-loved brands – produced in 18 countries and marketed in more than 180 countries – include Cheez-It®, Coco Pops®, Corn Flakes®, Eggo®, Frosted Flakes®, Kashi®, Keebler®, Kellogg’s®, Mini-Wheats®, Pop-Tarts®, Rice Krispies®, Special K®, and many more. To learn more about Kellogg Company, including our corporate responsibility initiatives and rich heritage, please visit www.kelloggcompany.com.
About Roush Fenway Racing
Roush Fenway Racing is the winningest team in NASCAR history, fielding multiple teams in the Sprint Cup and Nationwide Series with championship drivers Carl Edwards, Matt Kenseth, Greg Biffle, Ricky Stenhouse Jr. and Trevor Bayne. Celebrating 25 winning years in 2012, Roush Fenway is the leader in NASCAR marketing solutions, pioneering its exclusive Roush Fenway OnTrack sponsorship measurement services, motorsport’s first team-focused TV show and its award-winning social marketing channel RickyvsTrevor.com. Visit www.RoushFenway.com, become a fan on Facebook at www.facebook.com/roushfenway and follow on Twitter at @roushfenway. For sponsorship inquiries call John Bauersfeld at 704.720.4621.
