Childress Institute for Pediatric Trauma Featured on Betty Crocker Packaging at all Kroger Stores

WINSTON-SALEM, N.C. – June 21, 2012 – The Childress Institute for Pediatric Trauma will be featured on six Betty Crocker packages at all Kroger stores around the United States as part of the “Bake for a Better Tomorrow” campaign. Packaging will be in stores beginning June 19.

The special-edition packaging features NASCAR owner Richard Childress and his wife Judy Childress, co-founders of the Childress Institute, as well as Jeff Burton, driver of the No. 31 Wheaties Chevrolet in the NASCAR Sprint Cup Series.

“Betty Crocker is all about family and great recipes and is proud to support the Childress Institute,” said Kelly Kaiser with General Mills. “We are donating $15,000 to the Childress Institute to support this cause very near and dear to our friend Richard Childress’ heart.”

“The Childress Institute for Pediatric Trauma is grateful to General Mills and their Betty Crocker brand for helping us raise awareness about the No. 1 killer of children in America,” said Richard Childress, president and CEO of Richard Childress Racing and co-founder of the Childress Institute for Pediatric Trauma. “More than 12,000 kids die every year from serious injuries, which is more than all other causes combined. No matter the age of the child, or the cause of injury, The Childress Institute wants to help all children have a better tomorrow by promoting a model level of care from the point of injury through treatment and recovery.”

The Childress Institute is thanking fans for their support by launching the Race Weekend Sweepstakes. The winner will receive a weekend travel package for two to the Cup race on October 7, 2012, including plane tickets, garage passes, tickets in the stands, and hotel accommodations. The approximate retail value of the Grand Prize is $3,000.

To enter, visit the Childress Institute on Twitter @injuredkids, on Facebook at, or online at The sweepstakes will run from June 19 through July 31, 2012, and the winner will be selected and notified by August 7, 2012.

“General Mills is an outstanding partner in racing and they are just as passionate about improving the lives of children,” said Burton. “My wife Kim and I are proud to support the Childress Institute for Pediatric Trauma through the ‘Bake for a Better Tomorrow’ campaign.”

In addition to learning more about the Childress Institute, consumers can enter for a chance to win a $500 Kroger Gift Card and also download recipes at Visit to locate a Kroger store to purchase Betty Crocker products in support of the Childress Institute for Pediatric Trauma.


Media Contact: Kara Thompson,, (336) 491-9766

The Childress Institute for Pediatric Trauma is working to save injured children’s lives through research, education and awareness, as well as help them recover quickly.  Serious injury is the No. 1 killer of kids in America – more than 12,000 children die each year and more than 100,000 survive with some form of a disability. The Childress Institute for Pediatric Trauma at Wake Forest Baptist Medical Center was established through the generosity of Richard and Judy Childress. For more information, please visit

About General Mills: General Mills is one of the world’s leading food companies, operating in more than 100 countries.  Its consumer brands include Cheerios, Fiber One, Haagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, and Wanchai Ferry.  Headquartered in Minneapolis, MN, USA, General Mills had fiscal 2011 net sales of US $14.9 billion.

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of

More articles


Please enter your comment!
Please enter your name here

brand new bingo sites

American Muscle

10 deposit casinos

Latest articles