TNT’s Wide Open Coverage of Coke Zero 400 at Daytona, with truTV Simulcast, Delivers Highest-Rated & Most-Viewed Daytona 400 Since 2008

[media-credit name=”NASCAR on TNT” align=”alignright” width=”300″][/media-credit]THIS JUST IN…

…from Turner Sports

TNT’s signature Wide Open coverage of the Coke Zero 400 at Daytona Powered by Coca-Cola, combined with the first-ever simulcast on truTV, generated a 3.8 U.S. household rating and 6,184,000 total viewers to become the highest-rated and most-viewed Daytona 400 since 2008 (3.8 U.S. HH rating and 6,390,000 total viewers), based on Nielsen Fast Nationals.

Saturday’s prime-time coverage (7:30-10:32 p.m. ET) is up 12 percent compared with last year’s 3.4 U.S. HH rating and three percent over the average of 6,029,000 total viewers in 2011. The race, won by Tony Stewart, generated the highest metered market ratings in Greenville/Spartanburg/Asheville, S.C. (9.3 rating); Charlotte (9.2); Greensboro, N.C. (9.2); Indianapolis (8.6) and Birmingham, Ala. (7.4).

TNT’s coverage of the NASCAR Summer Series will conclude with the New Hampshire 301 from New Hampshire Motor Speedway on Sunday, July 15, at 1 p.m. with Countdown to Green pre-race coverage at noon.

(Source: Nielsen Media Research, based on Live + Same Day data Fast Nationals. 2012 NASCAR Daytona 400 Simulcast on TNT + truTV gross audience compared to 2011 NASCAR Daytona 400 on TNT. Historical comparison for dates of the Daytona 400 on TNT.)