In its Third Year, Program Gives BMS Guest Cost-Saving Options
BRISTOL, Tenn. (Monday, Jan. 28, 2013) – One of the most recognizable of Bristol Motor Speedway’s guest initiative programs takes shape for 2013 with at least three new partners.
The Fan-Friendly Lodging Program identifies properties with reduced rates and nightly minimums to help ease the cost of attending events at Bristol Motor Speedway. It is just one of the more than half-dozen such programs established at BMS in the last three years aimed at adding value to the pilgrimage made by guests to the East Tennessee mountains.
“When we developed this program more than three years ago, we did not want to limit the definition of lodging properties to just hotels, but any type of facility with accommodations for our guest,” said BMS General Manager Jerry Caldwell. “As a result we have chain and privately-owned hotels, cabins, lodges and even an historic Inn which has hosted three former U.S. Presidents.
“It is a wide variety of options for our guests to choose what best suits their needs and we encourage them to see which of these properties may be right for them.”
Properties in three states: Tennessee, Virginia and North Carolina, make up the preliminary list for 2013.
Caldwell expects more properties to join the program.
“We have spent three years building this project and our goal is for it to grow with more properties and options every year.
For more information on the participating properties go to: http://www.bristolmotorspeedway.com/news_media/news_releases/2013-fan-friendly-lodging.html
For guests looking for more than a place to stay, there are several ticket options available as well with packages for the Food City 500 with tickets starting at just $65. Weekend offerings are available starting at $99. Season tickets, which include both Sprint Cup races and both Nationwide events, also may be purchased starting at just $175.
For more information, please contact the BMS ticket office toll-free at 1-866-415-4158 or at www.bristoltix.com.
Speedway Motorsports is a leading marketer and promoter of motorsports entertainment in the United States. The Company, through its subsidiaries, owns and operates the following premier facilities: Atlanta Motor Speedway, Bristol Motor Speedway, Charlotte Motor Speedway, Sonoma, Kentucky Speedway, Las Vegas Motor Speedway, New Hampshire Motor Speedway and Texas Motor Speedway. The Company provides souvenir merchandising services through its SMI Properties subsidiaries; manufactures and distributes smaller-scale, modified racing cars and parts through its U.S. Legend Cars International subsidiary; and produces and broadcasts syndicated motorsports programming to radio stations nationwide through its Performance Racing Network subsidiary. The Company also equally-owns Motorsports Authentics, a joint venture formed with International Speedway Corporation to produce, market and sell licensed motorsports merchandise. For more information, visit the Company’s website at www.speedwaymotorsports.com.
