Ganassi enhances fan engagement and race day experience through digital marketing
CONCORD, N.C. (January 31, 2013) – Chip Ganassi Racing Teams (CGRT) and SapientNitroSM, part of Sapient (NASDAQ: SAPE), today announced the re-launch of their updated mobile app, which was one of the first mobile applications for the high-velocity world of racing. The application brings fans the latest news for driver and event information, and exclusive content in one centralized and expansive mobile experience, bringing the rich heritage and legendary success of CGRT right to the palms of your hands.
The CGRT mobile app update will introduce a weekly interactive game called “Call the Race”, which allows fans to predict the outcome of the upcoming NASCAR Sprint Cup Series race and ranks the game players on a leaderboard based on their correct answers throughout the season. Each week, the top-three players with the highest score will receive a digital gift card by email.
The Chip Ganassi Racing Teams mobile app provides up-to-date, behind-the-scenes video content straight from the Team’s official YouTube Channel Ganassi TV, a one-stop shop for breaking news stories and at-track social media updates from all seven drivers and six teams, as well as a FanCam, which is an interactive element that allows fans to be creative with CGRT images. The mobile application conveys the high-octane rush of racing for a team that competes at the highest levels in three touring series – the NASCAR Sprint Cup Series, the IZOD IndyCar Series and the GRAND-AM Rolex Sports Car Series – allowing fans to make their iPhone and iPod Touch a unique part of their race-day experience.
Key App Features:
· Up close and personal information about all of the CGRT drivers including: bios, stats, photos, and racing resumes
· Real-time breaking news straight from the team
· Aggregated Twitter feeds from all your favorite CGRT drivers, live tweets from the track and links to the official team Facebook and Instagram pages.
· Behind-the-scenes video on Ganassi TV and photography from race events, interviews, and events
· Upcoming race event details including series’ calendars, event dates, and locales with notifications
· Current driver statistics and points standings after every race
· Updated race data for each driver and overall post-race results
· Engaging fan interactions, including promotions and giveaways, racing trivia with leader boards and scoring, FanCam photography, and Call the Race weekly competition
· Clickable sponsor interactions including a store location finder and special offers
To download the Chip Ganassi Racing application:
Click here to view the iTunes Application Store
Notes of Interest
App Summary: To bring fans the full spectrum of the racing experience, SapientNitro spent much time at the racetrack to better understand everything about what the race fan wants to experience. From being down in the pits with all the sounds and smells of racing to conversations with drivers, crew members, support personnel, and even interviewing dyed-in-the-wool fans. With this enhanced knowledge of the racing world, SapientNitro and Chip Ganassi Racing Teams worked closely together to craft an easy-to-use mobile application that provides a valuable brand experience for fans and partners alike.
Quote Board:
Michael Leonard, Vice President and General Manager Mobile Experience Studios, SapientNitro: “The racing industry continues to evolve each year as fans look for new ways to connect with the sport across multiple digital channels. Our ongoing strategic partnership continues to improve the event experience for CGRT fans, increases driver star power, attracts new audiences to the racing community and allows fans to engage with the brand through mobile commerce. We’re honored that Chip Ganassi Racing Teams continues to enlist us in this partnership.”
Steve Lauletta, President, Chip Ganassi Racing Teams: “Our mobile app has been a great tool to engage with the fans and also show the diversity of our team. This latest update pushes the envelope in the motorsports industry as we continue to work towards giving our fans a unique race-day experience through second screen technology. It is also reassuring to have a partner like SapientNitro that can help us expand our digital footprint in both fun and innovative ways.”
About SapientNitro
SapientNitroSM, part of Sapient® (NASDAQ: SAPE), is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating never-ending stories across brand communications, digital engagement, and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking.
SapientNitro’s Idea Engineers represent a connected powerhouse of creative, brand and technology expertise – one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients. We partner with industry-leading clients such as Chrysler, Citi, The Coca-ColaCompany, Lufthansa, Target, and Vodafone, in 31 cities across The Americas,Europe and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @SapientNitro.
About Chip Ganassi Racing Teams
Chip Ganassi has been a fixture in the auto racing industry for over 25 years and is considered one of the most successful as well as innovative owners the sport has anywhere in the world. Today his teams include three cars in the IZOD IndyCar Series, two cars in the NASCAR Sprint Cup Series, and one Daytona Prototype in the GRAND-AM Rolex Sports Car Series. Overall his teams have 15 championships and over 150 victories, including four Indianapolis 500s, a Daytona 500, a Brickyard 400 and five Rolex 24 At Daytonas. Ganassi boasts state-of-the-art race shop facilities in Indianapolis and Brownsburg, Ind. and Concord, N.C., with a corporate office in Pittsburgh, Penn.
