Rahal Letterman Lanigan Racing Announces Partnership with Steak ‘n Shake

Rahal Letterman Lanigan Racing (RLL) announced that Stake ‘n Shake will be the primary sponsor for Graham Rahal’s Nio. 15 IndyCar for five events this season. Those events including the Indianapolis 500, Long Beach, the Grand Prix of Indianapolis, Detroit and Mid-Ohio.

“I’ve been eating them since I was 11. Finally, free Steakburgers!” David Letterman, co-owner of RLL with 1986 Indy 500 winner and three-time Indy car champion Bobby Rahal and Mi-Jack co-owner Michael Lanigan, said.

“As a longtime fan of Steak ‘n Shake, this partnership seems so perfect,” Bobby Rahal added.  “Over the years I have visited many Steak ‘n Shakes and never had the thought that they could potentially be a sponsor of ours but here we are. We are thrilled to welcome the Steak ‘n Shake brand to Rahal Letterman Lanigan Racing and introduce them to Indy car racing.  This is another bit of good news for our sport with a new company coming in. We’re looking forward to putting them in Victory Lane.”

Steak ‘n Shake is “the definitive American brand and home of the original Steakburger™ and hand-dipped milkshakes” and becomes the first Indianapolis-based company to be involved in IndyCar racing.

“Dave Letterman clearly loves Steak ‘n Shake, and we love teaming up with champions. After all, the best way to be a champion is to unite with champions,” Sardar Biglari, Founder, Chairman and Chief Executive Officer of Biglari Holdings Inc., commented. “As we enter the Indy car series with Rahal Letterman Lanigan Racing, without a doubt we are sponsoring the very best in racing and we are honored to be associated with the team, whose name is synonymous with winning.”

 

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of SpeedwayMedia.com

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