Rahal Letterman Lanigan Racing announced that they have extended their partnership with Valpak into a second season together.
“We’re excited that Graham and the team will share the Valpak message throughout the circuit,” Michael Vivio, president of Cox Target Media and Valpak, said. “Watching them go full throttle during last year’s race season was exhilarating and it’s exciting to see them bring the Valpak message to millions of viewers.”
The partnership will see Graham Rahal make an appearance on the Valpak envelope later this year, promote the Valpak smart phone app and spread the Valpak savings message. Rahal was featured on the August envelope last year that was mailed to more than 40 million households throughout the United States and Canada.
Per the press release, “Valpak has led the industry in mobile couponing, with mobile savings through apps and continuing to incorporate the latest technology. Its commitment to being in front of the latest technology helped its first-to-market integration into four mobile wallets, including Passbook, Microsoft, Samsung and Google”.
“We’re thrilled to continue our great partnership with Valpak,” Bobby Rahal, co-owner of Rahal Letterman Lanigan Racing with CBS Late Show host David Letterman and Mi-Jack co-owner Mike Lanigan, said. “Like a number of our partners, Valpak is one of the great iconic brands in today’s marketplace and we couldn’t be more proud to represent them at their home race in St. Petersburg. We look forward to supporting their many franchises and customers at IndyCar races across the nation.”
The Verizon IndyCar Series season kicks off this weekend with the Firestone Grand Prix of St. Petersburg, with Graham and Bobby Rahal will visit Valpak headquarters and the Valpak Manufacturing Center in Florida for a tour on March 26.
