TNT RACEBUDDY ON NASCAR.COM DEBUTS WITH SINGLE DAY RECORD-SETTING 1.1 MILLION STREAMS; +187% OVER LAST YEAR
TNT RaceBuddy on NASCAR.COM debuted its newly-enhanced online companion during last Sunday’s TNT telecast of the NASCAR Sprint Cup Series race at Pocono Raceway with single-day record-setting traffic of 1.1 million streams, besting last season’s stream total by 187% (375,000 in 2010) and RaceBuddy’s previous single-day best 712,000 streams (Pocono, June 8, 2008).
Additional TNT RaceBuddy on NASCAR.COM highlights from Sunday include:
* RaceBuddy Player Page Views +24%,(238,000 vs. 192,000 in 2010)
* Total RaceBuddy Visits +52%,(152,000 vs. 100,000 in 2010)
* RaceBuddy Unique Users +45%, (120,000 vs. 82,000 in 2010)
* 7.2 million total minutes streamed
TNT RaceBuddy on NASCAR.COM was fully-enhanced this season, allowing fans to choose from a total of10 camera views, twice as many as last year,including twoMosaics and eight individual camera angles withfour In-Car Driver Cams, twoBattle Cams highlighting head-to-head competition between drivers, a Backstretch Cam and a Pit Road Cam. The two Mosaic Views allowfans to view four streams at once. The unique race companion also continues to offer DVR Functionality, anEnhanced LIVE Leaderboard andRaceView’s position tracker:
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