World’s First Bronco Pickup debuts at SEMA – Built by BDS

BDS Suspension is proud to debut the world’s first Ford Bronco pickup truck at the SEMA Show in Ford’s booth (Central Hall #22200). Named Fire Command Bronco, the 2-door Bronco turned fire/rescue truck is ready at a moment’s notice to go off-road for any emergency.

The backwoods fire/rescue-themed Bronco is ultra-capable to rush the fire chief or rescue lead ahead of heavier equipment to assess each situation and build a tactical plan of attack for the team. Fire Command Bronco is a one-of-a-kind pickup that recalls the “half cab” early Broncos used by many rural fire departments decades ago.

Equipped with the right gear, Fire Command Bronco gets the job done thanks to suspension upgrades with oversized wheels and tires, dual winches, state of the art communications, emergency lighting, first aid, tools and more.

The suspension consists of FOX Performance Elite fully adjustable coilovers with DSC and BDS high-clearance tubular control arms. Together, these simple bolt on suspension modifications can tackle any terrain from street to extreme. Finishing off the unique half-top conversion is a bottom-hinged drop tailgate that replaces the stock side-hinged design.

The team at BDS took a brand-new Black Diamond™ edition Bronco, disassembled it, then proceeded to shorten the roof and re-engineer the roll cage structure. The Bronco’s unique configuration showcases BDS Engineering’s advanced vehicle development capabilities, with Ford playing an integral role in the overall design.

Carter Reed with BDS Suspensions, who led the Fire Command Bronco build, is available to talk about the unique fire/rescue Bronco pickup.

Fire Command Bronco – Reveal movie, behind the scenes build videos, fact sheet and photos are available at the links below:

Reveal Movie:

  • The exciting Fire Command Bronco reveal movie, filmed with the Bronson, Mich. Fire Department, demonstrates the capabilities of the 2-door Bronco pickup.

Build Videos:

Hashtag: The official hashtag for the build is #projectfirecommand

Are you a die-hard NASCAR fan? Follow every lap, every pit stop, every storyline? We're looking for fellow enthusiasts to share insights, race recaps, hot takes, or behind-the-scenes knowledge with our readers. Click Here to apply!

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of SpeedwayMedia.com

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest articles

Mid-Ohio Sports Car Course season passes and event tickets go on sale Monday for...

Ticket sales open Monday (Dec. 8) at 10 a.m. ET for all five major race weekends scheduled for 2026 at Mid-Ohio Sports Car Course.

Rette Jones Racing to Field Two Entries in Coveted Snowball Derby

Rette Jones Racing will close out its 2025 racing season this Sunday in one of the most prestigious Super Late Model events in the world — the coveted Snowball Derby at Five (Fla.) Flags Speedway in Pensacola, Florida.

CHAMPION IRRIGATION PRODUCTS AND JR MOTORSPORTS JOIN FORCES FOR 2026

JR Motorsports announced today that Champion Irrigation Products, Inc., an industry pioneer in irrigation solutions, will join the organization during the 2026 NASCAR O’Reilly Auto Parts Series season as a primary partner for three races with Carson Kvapil

WORLD SUPERCROSS CHAMPIONSHIP RETURNS TO EUROPE FOR PIVOTAL SWEDISH GP IN STOCKHOLM

The 2025 FIM World Supercross Championship makes its sole European appearance of the season this weekend as the championship heads to Stockholm for Round 4

Best New Zealand Online Casinos