Front Row Motorsports Hires Travis Peterson as No. 34 Crew Chief

Part of Organization Changes Aimed at Increased Performance

MOORESVILLE, N.C. (November 23, 2022) – Front Row Motorsports (FRM) will have new crew chiefs for both the No. 34 and No. 38 teams for the 2023 NASCAR Cup Series season. The announcement is part of several changes within the organization.

Veteran lead race engineer Travis Peterson will assume the new crew chief duties for the No. 34 after spending the last five seasons at Roush Fenway Keselowski Racing (RFK) working with drivers Chris Buescher, Ryan Newman, and Matt Kenseth. Prior to his time at RFK, Peterson served as a race engineer at Hendrick Motorsports for Dale Earnhardt Jr. and JR Motorsports.

FRM is also in the process of making leadership changes with its No. 38 Cup Series team. Former No. 38 crew chief, Seth Barbour, has been named FRM’s Technical Director and will oversee all track engineering and car preparation processes for both FRM Cup Series entries. A new crew chief for the No. 38 team will be announced later.

In other team leadership news, former No. 34 car chief, Ryan Bergenty, has been promoted to Performance Director. In his role, Bergenty will oversee all body and chassis assembly for all FRM entries. On top of Bergenty’s duties on the body and chassis side, he will work with the team crew chiefs to optimize each week’s build while staying within the competitive guidelines each race.

Raised in Kannapolis, N.C., Peterson was born to be a crew chief. Moving with his family to North Carolina from Wisconsin as a child so his father could work at Joe Gibbs Racing (JGR), Peterson spent his high school years at the race shop learning his craft. He later graduated from UNC Charlotte with a degree in Mechanical Engineering while doing his internship at JGR.

Peterson, 31, quickly rose to the ranks of a race engineer at JR Motorsports and Hendrick Motorsports for Dale Earnhardt Jr. before becoming the lead race engineer for the No. 17 team at RFK. Peterson was called upon to be the crew chief for the No. 17 team earlier this year and has earned two top-10 finishes as a crew chief in the Cup Series in only five races. Additionally, Peterson has wins and a championship in the NASCAR Xfinity Series and several wins in the NASCAR Cup Series as a race engineer.

He now takes the reigns of the No. 34 Ford Mustang team that is coming off a season with 12 top-10 and two top-five finishes. Peterson will bring additional ideas and experiences with hopes of propelling the No. 34 back into the Playoffs.

“The past two seasons Front Row Motorsports has seen success and we’re taking the next steps forward,” said Jerry Freeze, General Manager, Front Row Motorsports. “We know that Travis is a person that can immediately come in, take the baton, and continue to move the No. 34 team to the front. We also made several changes internally to help with car preparation and engineering for all our race cars and trucks. Our final piece is finding a new leader for the No. 38 team. We’re confident that with these changes that we’ll be even better next season.”

In a new role, Peterson is ready for his next challenge.

“I think there are a lot of people in the NASCAR garage who are noticing what Front Row Motorsports has accomplished with the new car and their truck program,” said Peterson. “This is an opportunity to come into a winning and championship organization and help take that next step of getting more wins in the Cup Series and be in the Playoffs. I’m ready to get to work. I’ve always had the goal of becoming a crew chief and now I’m ready to take advantage of the opportunity.”

Peterson and all other new roles begin immediately.

ABOUT FRONT ROW MOTORSPORTS

Front Row Motorsports (FRM) is a winning organization in the NASCAR Cup and Camping World Truck Series. The team is the 2021 Daytona 500 champions and 2022 NASCAR Camping World Truck Series champions. The team was founded in 2004 and is owned by successful entrepreneur, Bob Jenkins. FRM fields the No. 34 and the No. 38 NASCAR Cup Series teams along with the No. 38 NASCAR Camping World Truck Series team from its Mooresville, N.C. headquarters.

Are you a die-hard NASCAR fan? Follow every lap, every pit stop, every storyline? We're looking for fellow enthusiasts to share insights, race recaps, hot takes, or behind-the-scenes knowledge with our readers. Click Here to apply!

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of SpeedwayMedia.com

1 COMMENT

  1. FRM certainly made a lot of new records thanks to Blake Harris’s presence as crew chief over the past two years as well as McDowell’s big breakthrough Daytona 500 win in 2021 last year.

    Although 2022 may not be exactly be the same, but the 34 team has posted some decent results along the way and hopefully, Peterson will keep up the good work where Harris left off by helping McDowell make more new records other than superspeedways and road courses in 2023. As for Todd Gilliland, it’s not bad following a rookie Cup year especially when being flown straight away from Trucks level, but he can certainly make up more time taking a leaf out of his team-mate over in the No.38 before Todd will no doubt steer the ship by the time McDowell eventually retires in the long-run.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest articles

NBC SPORTS AND THE SMX LEAGUE ANNOUNCE 2026 SMX WORLD CHAMPIONSHIP MEDIA SCHEDULE

NBC Sports and the SMX LeagueTM announced today the 2026 Monster Energy SMX World Championship broadcast and streaming schedule

New World-Class Video Board Coming to Bowman Gray Stadium

NASCAR, in collaboration with the City of Winston-Salem and Winston-Salem State University, today announced that construction began this week on a new, state-of-the-art video board at Bowman Gray Stadium

Coleman, Telitz, and Barnicoat Target Unfinished Business at the Gulf 12 Hours

Todd Coleman and Aaron Telitz are heading back to Abu Dhabi with redemption in mind as they prepare for the 2025 Gulf 12 Hours.

Rick Ware Racing Switches to Chevrolet Ahead of 2026

Rick Ware Racing’s NASCAR Cup Series operation will switch to Chevrolet in 2026, aligning with the winningest manufacturer in series history.

Best New Zealand Online Casinos