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[/media-credit]NEW PARTNERSHIP AGAIN PAIRS POWER TOOL MAKER WITH KASEY KAHNE
CONCORD, N.C. (May 4, 2012) Through its Rockwell Tools brand, Positec Tool Corp., a global company that manufactures and markets power tools and lawn and garden equipment, will serve as primary sponsor of the No. 5 Chevrolet driven by Kasey Kahne for the May 12 NASCAR Sprint Cup Series race at Darlington (S.C.) Raceway. It will mark Rockwell Tools first sponsorship of a Sprint Cup team.
“We are very excited about partnering with Hendrick Motorsports, Kasey Kahne and the No. 5 Chevy race team for the upcoming NASCAR Sprint Cup race at Darlington as our initial sponsorship at this level,” said Tom Duncan, president and CEO of Positec Tool Corp., the parent company of Rockwell Tools. “NASCAR fans are some of the most loyal and supportive in all of sports, and we see this as a great way to promote and build our Rockwell brand of power tools and accessories.”
Rockwell Tools recently sponsored Kahnes Camping World Truck Series entry when NASCAR returned to Rockingham (N.C.) Speedway for the first time since 2004. Despite starting from the back of the pack on a slippery racetrack, Kahne found Victory Lane in the April 15 event. The sponsorship was the first for Rockwell Tools in NASCAR.
Kaseys batting 1,000 with Rockwell Tools on the hood, so the bar is set high for Darlington, said Rick Hendrick, owner of Hendrick Motorsports. Partnering with them is a terrific opportunity, and keeping that winning streak going would be a great way to kick it off. Its exciting that Rockwell is increasing its NASCAR presence, and were looking forward to developing a successful program together.
Darlington ranks as one of Kahnes best tracks with three top-five finishes and four pole positions in nine Sprint Cup starts. Kahne has two truck series wins there and set the Sprint Cup track qualifying record with a lap of 181.254 mph in May 2011.
I am looking forward to Rockwell Tools coming on board the No. 5 car at Darlington, Kahne said. As far as tracks that I look forward to, Darlington is always in the top five. Hopefully I can put Rockwell Tools in Victory Lane for the second time this year.
The No. 5 Rockwell Tools Chevrolet paint scheme was unveiled today to members of the Hendrick Motorsports Champions Club, a free online fan club available at www.HendrickMotorsports.com. Champions Club members also received a discount code for 10 percent off purchases at www.RockwellTools.com.
ABOUT POSITEC: Positec manufactures and markets the Rockwell® and Worx® brands of home improvement tools and accessories to professional contractors and home improvement enthusiasts around the world. Positec is focused on developing products and technologies that make a positive contribution to society by making life easier, the workplace safer and the environment cleaner. Since its founding in 1994, Positec has achieved industry-leading growth and employs almost 4,000 people in 12 countries. For more information, visit www.positechtoolgroup.com.
ABOUT HENDRICK MOTORSPORTS: Founded by Rick Hendrick in 1984, Hendrick Motorsports has earned 199 race victories and a record 10 car owner championships in NASCARs premier division, the Sprint Cup Series. The organization fields four full-time Chevrolet teams on the Sprint Cup circuit with drivers Kasey Kahne, Jeff Gordon, Jimmie Johnson and Dale Earnhardt Jr. Headquartered in Concord, N.C., Hendrick Motorsports employs more than 500 people. For more information, please visit www.HendrickMotorsports.com or interact on Twitter, Facebook and Pinterest.
