Investing in an SEO agency in San Francisco is a fairly crucial step for online growth. And it’s common to have high expectations at the beginning. There’s a lot of content online about how an SEO agency can transform your business; however, you also need to understand that SEO is more than just a few keywords stuffed in the content.
Setting the right expectations at the beginning of your collaboration with the SEO agency in San Francisco will ensure a smooth transition.
To help you with that, we have shared below what actually happens when you work with an SEO agency. This way, you can learn how exactly an SEO agency in San Francisco helps you and what you can offer them for better results.
Let’s begin!
- A Complete Content Audit
Imagine you’ve just moved into a new home. The first thing you do is check every corner, making sure everything is in place and identify areas that need fixing or updating. Similarly, when you start with an SEO agency in San Francisco, one of the first steps is a comprehensive content audit.
The SEO agency in San Francisco will comb through every piece of content on your website. This means looking at blogs, product descriptions, service pages, and even those forgotten landing pages. They’ll evaluate the quality, relevance, and performance of each piece. They will focus on questions like; Is your content engaging? Does it align with your brand’s voice? Are there gaps where new content could provide value?
During this audit, the agency will also identify any outdated or underperforming content. This isn’t just about trimming the fluff but about revitalizing your website. The goal is to ensure that every piece of content attracts visitors and converts them into customers.
By the end of this audit, you’ll have a clear picture of what’s working, what needs improvement, and where new content is needed.
- Clear and SMART Goals
Setting goals is crucial for any successful venture, and SEO is no different. However, these aren’t just any goals; they’re SMART goals – Specific, Measurable, Achievable, Relevant, and Time-bound.
For instance, rather than saying, “We want more traffic,” a SMART goal would be, “We aim to increase organic traffic by 20% within the next six months by targeting high-intent keywords.” This clarity helps everyone stay on the same page and provides a clear target to work towards.
The SEO agency in San Francisco will work with you to understand your business objectives and translate them into SMART goals. Whether it’s increasing your website traffic, improving your search engine rankings, or boosting online sales, these goals will be tailored to your unique needs. This ensures that every strategy and tactic implemented is aligned with achieving these specific outcomes.
- Dedicated Point of Contact
Navigating the world of SEO can sometimes feel overwhelming. That’s why having a dedicated point of contact at your SEO agency in San Francisco is so valuable. This person becomes your go-to for any questions, concerns, or updates.
This relationship ensures that you always have someone who understands your business and SEO strategy in depth. They’ll provide regular updates, share insights, and troubleshoot any issues that arise.
- Proactive Consultation
One of the biggest advantages of working with an SEO agency in San Francisco is their proactive approach to consultation. They don’t just wait for you to come to them with questions or problems. Instead, they actively monitor your website’s performance and look for opportunities to improve.
For example, if there’s a new algorithm update from Google, your SEO agency in San Francisco will assess how it might impact your site and recommend necessary adjustments. Or, if they notice a sudden drop in traffic, they’ll investigate and identify the cause, providing you with a solution before it becomes a significant issue.
Proactive consultation means you’re always ahead of the curve. The SEO agency in San Francisco keeps you informed about the latest trends, best practices, and potential challenges in the SEO landscape.
- Regular Monitoring
SEO isn’t a set-it-and-forget-it task. It requires constant vigilance and adjustment. The SEO agency in San Francisco will regularly monitor your website’s performance using a variety of tools and metrics. This includes tracking keyword rankings, analyzing traffic patterns, and measuring conversion rates.
Regular monitoring allows the agency to spot trends and identify any issues early on. These insights are then shared with you through regular reports. These reports provide a detailed look at what’s working, what’s not, and what steps are being taken to improve your SEO performance. It’s a transparent process that keeps you informed and involved every step of the way.
- Transparent Communication
You should always know what your SEO agency in San Francisco is doing and why they’re doing it. This means clear, open communication about strategies, progress, and any challenges that arise.
Your SEO agency in San Francisco will provide regular updates on their activities, including the content they’re creating, the links they’re building, and the technical optimizations they’re implementing. They’ll also share the results of their efforts, showing you the impact on your rankings, traffic, and conversions.
If there are any setbacks or challenges, the agency will communicate these openly and work with you to find solutions. This level of transparency builds trust and ensures that you’re always in the loop.
- Results Over Time
SEO is like lasagna and not instant noodles. It takes time. So, have realistic expectations about the timeline for seeing results. While some changes can have immediate effects, most SEO efforts take time.
You might start seeing improvements in your rankings and traffic within a few months, but significant results often take six months to a year. This is because SEO involves a combination of strategies, including content creation, link building, and technical optimization, all of which take time to implement and see results.
Your SEO agency in San Francisco will set realistic expectations from the start. They’ll provide regular updates on progress and celebrate the milestones along the way. This long-term approach ensures that your SEO strategy is sustainable and delivers lasting results.
Get Started with Your SEO Agency in San Francisco
Overall, working with an SEO agency in San Francisco involves a comprehensive and collaborative approach. Just make sure you hire the right SEO agency in San Francisco. If this decision is made right, you’ll not only improve your search engine rankings but also build a strong, sustainable online presence that drives growth and success for your business.
We suggest you look for experienced agencies like AdLift that have systems and processes in place. Since they have worked with multiple industries, they have a clear idea of how to set different goals and expectations for each market. Contact them and also read their case studies to see the results they have brought for their clients.
