RFR Drivers take fan interaction to the open highways of America
CONCORD, N.C. (January 27, 2014) – Roush Fenway Racing (RFR) and Walgreens announce the 2014 “Race Around America”, a fan-interactive road trip featuring four of the sport’s hottest drivers wheeling a sleek ROUSH Mustang over the country’s open highways, throughout the course of the racing season.
RFR veterans Greg Biffle and Trevor Bayne and NASCAR Nationwide Series rookie of the year candidates Chris Buescher and Ryan Reed take turns behind the wheel, as they cross the country, undertaking a series of special activities on six epic road trips that will be shaped and determined by the fans.
The cutting edge promotion – presented by Walgreens Balance™ Financial Prepaid MasterCard® – will launch in Daytona and run through Homestead. Fans will have various opportunities to shape the outcome of the ‘race’ and eight episodes to see their decisions in action.
Fans will determine the driver’s route from track-to-track, as well as deciding on various upgrades the 2014 Ford Mustang will receive along the way. By the series’ culmination, the car will be transformed into a ramped up ROUSH Stage III Mustang.
Walgreens Balance™ Financial is a full suite of integrated financial services which includes the Balance™ Financial Prepaid MasterCard, a safe alternative to cash for the millions of customers without a traditional bank account or those who want alternatives to debit cards and checking accounts. Customers can earn Walgreens Balance® Rewards points just for using the Balance Financial Card. By linking the Card to a Balance Rewards account, customers earn 10 points for every $1 spent at Walgreens or Duane Reade stores, 1,000 points for the first direct deposit and more points for in-store reloads and monthly direct deposits. Cardholders can enjoy all the other benefits of Balance Rewards membership, including dollars off future purchases. For more about Balance Rewards visit www.walgreens.com/balance.
The program kicks off in Daytona, and features six unique road trips that will be chronicled in a series of eight webisodes.
Follow hashtag #RaceAroundAmerica for more information.
Roush Fenway Racing is the winningest team in NASCAR history, fielding multiple teams in the Sprint Cup and Nationwide Series’ with championship drivers Carl Edwards, Greg Biffle, Ricky Stenhouse Jr., Trevor Bayne, Ryan Reed and Chris Buescher. Having celebrated 25 winning years in 2012, Roush Fenway is the leader in NASCAR marketing solutions, pioneering motorsport’s first team-focused TV show and its award-winning marketing campaigns for “RFR Driven”, “Let Ricky Race”, Pillow Pets, RickyvsTrevor.com, “25 Winning Years” and Google+. Visit RoushFenway.com, circle on Google+, become a fan on Facebook and Instagram and follow on Twitter at @roushfenway.
About Walgreens
As the nation’s largest drugstore chain with fiscal 2013 sales of $72 billion, Walgreens (www.walgreens.com) vision is to be the first choice in health and daily living for everyone in America, and beyond. Each day, Walgreens provides more than 6 million customers the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice in communities across America. Walgreens scope of pharmacy services includes retail, specialty, infusion, medical facility and mail service, along with respiratory services. These services improve health outcomes and lower costs for payers including employers, managed care organizations, health systems, pharmacy benefit managers and the public sector. The company operates 8,200 drugstores in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. Take Care Health Systems is a Walgreens subsidiary that is the largest and most comprehensive manager of worksite health and wellness centers, provider practices, and in-store convenient care clinics, with more than 750 locations throughout the country.
