Multi-Generational, Family-Owned Companies Bring ‘Unique’ Pretzels to Race Fans
LONG POND, PA (May 26, 2015) – Pocono Raceway, one of the most ‘unique’ superspeedways in motorsports, and Unique Pretzels, the original producers of a split-open pretzel, have agreed to a multi-year extension of their existing partnership. Unique will continue to serve as the “Official Pretzel of Pocono Raceway” with their products available for race fans at multiple concession areas during Pocono’s three major motorsports events, including the upcoming Axalta “We Paint Winners” 400 race weekend, June 5-7.
“Our friends at Unique Pretzels have been a great partner of ours over the last three years,” said Brandon Igdalsky, Pocono Raceway President/CEO. “Since becoming a partner of ours in 2012, they have offered fans some of the best pretzels I have personally ever tasted. We are excited to extend our official partnership with this sixth-generation, Pennsylvania family-owned business and to give fans the opportunity to purchase their delicious products at the Raceway for years to come.”
Unique Pretzels, headquartered in Reading, PA, has been owned and operated by the Spannuth family since the early 1800’s. Their wide variety of products include “Splits”, “Shells”, Flavored Shocked “Shells”, Mustard Dips and Chocolate Coated ‘‘Splits”. Additionally, they offer specialty gift baskets and tins for any occasion. For more information, visit www.uniquesplits.com
“Unique Pretzels is excited be back as The Official Pretzel of Pocono Raceway,” said Justin Spannuth, Unique Pretzels Vice President/COO. “We hope to continuously grow as a bigger staple to the Pocono tradition and have the opportunity to go fast with the great fans and partners at Pocono! We are very proud to support another Pennsylvania based, multi-generational family-owned and operated company. The Unique family is looking forward to coming to the race and interacting with the fans!”
Pocono Raceway and Unique Pretzels collaborated on a special video to announce their partnership renewal. Visit www.poconoraceway.com/uniquepretzels to see how Tricky, the Raceway’s official mascot, Igdalsky and Spannuth prepare for the upcoming events at “The Tricky Triangle.”
Tickets to the Axalta “We Paint Winners” 400 on Sunday, June 7, start at $45 for adults and $22.50 for kids, ages 12 and under. For more information, visit www.poconoraceway.com or call 1-800-RACEWAY (1-800-722-3929).
About Unique Pretzels
The Spannuth Family started baking hard and soft pretzels back in the late 1800’s and became known as Unique Pretzel Bakery in 1921. The demand for our hard pretzels increased rapidly because of our “Unique” baking process. We would let the raw pretzel set to perfection and when ready, the pretzel would be placed into the oven where it would burst open creating bubbles and crevices that were crispy, yet crunchy, and full of flavor. As we produced this split-open pretzel we started calling them “Splits”. They were the only one of their kind. We then used that same split-open baking process when we invented the “Shells.” We removed the inside of the pretzel to create these bite-sized hollow pockets, leaving the crunchy, tasty outside pretzel shell.
Still using the original recipe, the 6th generation of the Spannuth family is proud of its quality and high standards of what a pretzel should be by only using our knowledge of the baking process to achieve the finest flavors and textures. More flavor, fewer ingredients, smarter baking.
Visit www.uniquesplits.com for more information.
About Pocono Raceway
Pocono Raceway, also known as “The Tricky Triangle,” is family-owned and situated in the beautiful Pocono Mountains of Pennsylvania. In business for over 50 years, the Raceway hosts multiple, national motorsports events including two NASCAR Sprint Cup Series, one Verizon IndyCar Series, one NASCAR Camping World Truck Series and two ARCA Racing Series presented by Menards events each year. The Raceway has added multiple running series events to their annual calendar, including the Warrior Dash. Pocono Raceway is the world’s largest, privately-owned solar-powered sports facility. Their 25-acre, three-megawatt solar farm provides the energy needs of the Raceway, as well as, adds electricity to the local power grid.
For more information, please visit www.poconoraceway.com.
