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Tire Pros Becomes Newest Partner for JR Motorsports

By
Official Release
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North Carolina-Based Company on Board No. 8 for Six NXS Races in 2021

MOORESVILLE, N.C. (March 9, 2021) – JR Motorsports announced today they have entered into a key partnership in 2021 with Tire Pros, the nation’s largest franchise network of independent tire dealers, and a subsidiary of American Tire Distributors (ATD). The addition of Tire Pros brings a unique alliance together to market the franchise brand across several JRM assets on and off the racetrack. Tire Pros will be featured as the primary partner on the No. 8 Chevrolet for six races during the 2021 NASCAR Xfinity Series season with drivers Josh Berry and Sam Mayer.

Based in Huntersville, N.C. and founded in 1981, Tire Pros is the nation’s largest network of elite, independent and locally owned tire dealers. Uniting over 600 dealers under a shared national brand, Tire Pros provides a broad suite of specialized tools and resources to help franchisees drive traffic to their stores, enhance operations and maximize profitability. Additionally, the company is backed by the power of ATD, one of the largest independent suppliers to the replacement tire market with more than 130 distribution centers and over 80,000 customers across North America.

“It’s great to see a company like Tire Pros come into our sport for the first time and use th­­at opportunity to get behind Josh (Berry) and Sam (Mayer), and I can’t wait to see what we can accomplish together,” said Dale Earnhardt Jr., team owner of JRM. “We are thrilled to have them as a partner with us at JR Motorsports.”

Berry will be behind the wheel of the No. 8 Tire Pros Chevrolet for four events, starting with Atlanta Motor Speedway (March 20), followed by Darlington Raceway (May 8), Charlotte Motor Speedway (May 29) and Texas Motor Speedway (June 12). Mayer will then carry the Tire Pros colors at Bristol Motor Speedway (Sept. 17) and in the season finale at Phoenix Raceway (Nov. 6).

“The partnership with JR Motorsports and their recognizable driver lineup provides us with an incredible opportunity to reach new customers and elevate the Tire Pros brand and presence of our more than 600 retail store locations across the country,” said Greg Bell, president of Tire Pros. “With the omni-channel assets and recognition that JRM brings, we’re excited to introduce the Tire Pros brand to a very loyal and passionate audience.”

Berry, the 2020 NASCAR Weekly Series champion, has gotten off to a strong start in the 2021 NXS campaign, matching a career-best finish of seventh this past weekend in Las Vegas. In total, the Hendersonville, Tenn. native has scored a total of four top 10s, including two this season, in just 10 previous starts in the NXS. Meanwhile, Mayer built off of his NASCAR ARCA Menards Series East championship in 2020 by claiming his first career NASCAR Camping World Truck Series victory at Bristol in just his seventh career start. Overall, Mayer has been strong at “Thunder Valley,” earning a combined four victories in just five starts at the high-banked short track.

The No. 8 Tire Pros Chevrolet will make its debut with Berry at Atlanta on Saturday, March 20 at 5 p.m. ET live on FS1, PRN and SiriusXM NASCAR Radio Channel 90.

ABOUT TIRE PROS
Tire Pros Francorp is a subsidiary of American Tire Distributors (ATD) with over 600 franchise locations across the country serving 45 states. Positioned as the nation’s largest network of elite, independent tire dealers, the Tire Pros franchise program brings tire dealers together under a shared national brand and offers them dedicated retail sales consultation and marketing support, training, financial management, and additional enhancements to help them compete in today’s fast-changing retail marketplace. Through their affiliation, independent dealers are able to offer an industry-leading warranty package featuring complimentary roadside assistance that is honored at over 30,000 service centers nationwide, among other benefits. Information for those interested in joining the Tire Pros network may be found at tirepros.com/franchise.

ABOUT AMERICAN TIRE DISTRIBUTORS
American Tire Distributors is one of the largest independent suppliers of tires to the replacement tire market. It operates more than 130 distribution centers, including 24 distribution centers in Canada, serving approximately 80,000 customers across the U.S. and Canada. The company offers an unsurpassed breadth and depth of inventory, frequent delivery and value-added services to tire and automotive service customers. American Tire Distributors employs approximately 5,000 associates across its distribution center network, including approximately 600 associates in Canada.

ABOUT JR MOTORSPORTS:
JR Motorsports is the racing operation co-owned by NASCAR Hall of Fame member and 15-time Most Popular Driver Dale Earnhardt Jr., Kelley Earnhardt Miller and NASCAR Hall of Famer Rick Hendrick. Now in its 20th year of overall competition, JR Motorsports competes in multiple divisions, including the NASCAR Xfinity Series where it currently fields four full-time teams and earned championships in 2014, 2017 and 2018. The company also races in Late Model competition and owns four championships in regional Late Model divisions and added a prized national title in 2020. To learn more about the organization, its drivers and its sponsorship opportunities, visit www.jrmracing.com.

Ford Performance NASCAR: Logano Going For Phoenix Repeat

By
Official Release
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FORD PERFORMANCE NASCAR: PHOENIX NOTES

This weekend will see Ford teams in the NASCAR Cup and NASCAR XFINITY Series head to Phoenix Raceway, where Joey Logano and Austin Cindric posted victories last season. Logano is the defending Cup winner for Sunday’s scheduled Instacart 500 while Cindric’s last visit to the track saw him lift the championship trophy after winning the NXS season finale.

This Week’s Schedule:

Saturday, March 13 – NASCAR XFINITY Series, 5:30 p.m. (FS1)
Sunday, March 14 – NASCAR Cup Series, 3:30 p.m. (FOX)
FORD IN THE NASCAR CUP SERIES AT PHOENIX

· Ford has 17 series wins at Phoenix Raceway.
· Alan Kulwicki won the first series race at Phoenix Raceway in 1988.
· Current Ford drivers Kevin Harvick, Joey Logano and Ryan Newman have series wins.

FORD IN THE NASCAR XFINITY SERIES AT PHOENIX

· Ford leads all manufacturers with 14 series wins at Phoenix Raceway.
· Jack Roush is second for most owner wins in the series with eight.
· Austin Cindric won the race and series championship at the track in November.

HARVICK HOLDS PHOENIX RECORD

Kevin Harvick holds the record with nine career NASCAR Cup Series wins at Phoenix Raceway with his latest coming in 2018. That’s the most victories for Harvick on any track currently on the NASCAR schedule. Michigan International Speedway ranks second on his personal list for career wins with five while New Hampshire Motor Speedway is third with four. In addition, Harvick goes into Sunday’s scheduled race having posted 15 consecutive top-10 finishes. The streak started in 2013 when he won the next-to-last race of the season, igniting a six-race stretch that saw him win five times, including four straight, and finish second once.

LOGANO HOPING TO DEFEND 2020 PHOENIX WIN

Joey Logano will be looking for his second straight win at Phoenix Raceway in the spring race after he outlasted fellow Ford driver Kevin Harvick in overtime last season. Taking the inside lane, Logano was able to get a good jump on the restart to get in front of Harvick coming off turn two and was able to maintain a car length distance the rest of the way. Logano led 60 laps, including the final 24, as he registered his second career Cup win at the one-mile track. Ford dominated the race, leading 210 of the 316 laps, which also featured 12 cautions.

TEAM PENSKE TOP TENS TOGETHER

Sunday’s race at Las Vegas Motor Speedway saw the Team Penske trio of Brad Keselowski, Ryan Blaney and Joey Logano all post top 10 finishes. Keselowski led the way with a second place run while Blaney was fifth and Logano ninth. That marked the first time this season all three drivers have finished in the top 10 and the 27th time since the organization became a three-team unit in 2018 (112 combined starts). That means all three Team Penske Mustangs have finished in the top 10 of the same race 24.1 percent of the time.

EDWARDS ENDS DROUGHT

When Ford went to victory lane at Phoenix in the second race of 2013, it snapped a 70-race winless drought for Carl Edwards, whose previous victory came in Las Vegas in 2011. Edwards led 122 of 312 laps, including the final 78, to win the, but there were anxious moments, particularly at the end when a green-white-checker finish had most of the leaders wondering if they had enough gas in the tank to reach the end. Edwards did and managed to beat Jimmie Johnson, Denny Hamlin, Brad Keselowski and Dale Earnhardt Jr. to the finish line.

BUSCH WINS DEBUT NIGHT RACE

Kurt Busch made Phoenix Raceway history when he drove his No. 97 Irwin/Sharpie Ford Taurus to victory in the first NCS night race held at the track on Apr. 23, 2005. Busch dominated from the start as he led 132 of the first 133 laps, and while others like Brian Vickers and Michael Waltrip led multiple laps at different stages of the event, it was Busch who proved to be too strong down the stretch. He passed Waltrip with 44 laps to go and was never threatened again as he won by 2.315 seconds. Busch led 219 of the 312 laps as Phoenix hosted the first of two annual Cup dates each season for the first time.

KULWICKI WINS FIRST CUP RACE IN PHOENIX OPENER

Alan Kulwicki, driving the No. 7 Zerex Ford, won his first NASCAR Cup Series race in the debut event at Phoenix Raceway on Nov. 6, 1988. Kulwicki, who celebrated by taking a Polish Victory Lap for which he is still remembered for today, passed leader Ricky Rudd with 16 laps to go and ended up taking the checkered flag in his 85th start by 18 seconds over runner-up Terry Labonte. Fellow Ford drivers Davey Allison and Bill Elliott finished third and fourth, respectively. Kulwicki, who ended up leading four times for 41 laps in taking the next-to-last event of the season, went on to win four more Cup races during his career.

WALLACE RAINS IN 1998

Rusty Wallace had only three more chances to keep his streak of winning at least one race a season alive when he rolled into Phoenix Raceway in 1998. He had gone to victory lane in each of the previous 12 seasons and didn’t want to see it come to an end, so that’s why what he did on Oct. 25 was so impressive. Wallace, who started sixth, made a beeline to the front and pretty much stayed there all afternoon until rain came and halted the race after 257 laps. The event was eventually called, marking the first rain-shortened race in the track’s NASCAR history, but there was no doubt Wallace deserved the win. He led 196 of the 257 laps, including the final 73. Wallace’s streak eventually reached 16 seasons before it was snapped in 2002.

FORD NASCAR CUP SERIES WINNERS AT PHOENIX RACEWAY
1988 – Alan Kulwicki
1989 – Bill Elliott
1991 – Davey Allison
1992 – Davey Allison
1993 – Mark Martin
1995 – Ricky Rudd
1997 – Dale Jarrett
1998 – Rusty Wallace
2000 – Jeff Burton
2001 – Jeff Burton
2002 – Matt Kenseth
2005 – Kurt Busch (1)
2010 – Carl Edwards (2)
2013 – Carl Edwards (1)
2016 – Joey Logano (2)
2018 – Kevin Harvick (1)
2020 – Joey Logano (1)

FORD NASCAR XFINITY SERIES WINNERS AT PHOENIX RACEWAY
2000 – Jeff Burton
2001 – Greg Biffle
2003 – Bobby Hamilton Jr.
2005 – Greg Biffle (1) and Carl Edwards (2)
2006 – Matt Kenseth (2)
2008 – Carl Edwards (2)
2009 – Greg Biffle (1) and Carl Edwards (2)
2010 – Carl Edwards (2)
2014 – Brad Keselowski (2)
2015 – Joey Logano (1)
2018 – Brad Keselowski (1)
2020 – Austin Cindric (2)

Larson’s Vegas win isn’t a form of revenge – it’s a redemption story

By
Joseph Shelton
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LAS VEGAS, NEVADA - MARCH 07: Kyle Larson, driver of the #5 HendrickCars.com Chevrolet, celebrates after winning the NASCAR Cup Series Pennzoil 400 presented by Jiffy Lube at the Las Vegas Motor Speedway on March 07, 2021 in Las Vegas, Nevada. (Photo by Brian Lawdermilk/Getty Images)

It’s unanimously agreed that 2020 was a dumpster fire the world over, and NASCAR was not exempt from that assessment. There weren’t any cars on track for a while in the spring, and hardly any fans were able to attend the races. On top of that, there were off-track issues as well – notably the unfortunate instance when Kyle Larson’s utterance of an derogatory racial term cost him his job, his sponsors, and any hope of racing for the 2020 championship.

Not long after, when the world devolved into chaos following George Floyd’s murder, it looked like any immediate hope of Larson returning to a stock car was going to have to wait. So Larson instead took to the dirt, winning several sprint car races and taking some time away from the NASCAR world. However, at the same time, Larson also completed sensitivity training on the way to being reinstated, which he was six months later before signing on with Hendrick Motorsports to drive for their No. 5 team.

While this was going on, the NASCAR world witnessed the rise of one of the drivers as a strong voice in the NASCAR garage – Bubba Wallace. As the only full-time black NASCAR Cup Series driver, Wallace’s words became some of the most profound in the NASCAR community, especially following Floyd’s death, as well as the murders of Ahmaud Arbery and Breonna Taylor. His words became so profound that when they led to NASCAR’s forced removal of the Confederate Flag, he and NASCAR were praised by many across the world.

When a noose was found in his garage area at Talladega over the summer, many believed it was an act of retaliation due to Wallace’s actions. However, when the matter of the noose turned out to be nothing more than a serious coincidence, several detractors sneered and jeered at him, accusing him of “playing a race card” even though cities were in fact burning due to racial violence.

Several of those detractors even went as far as assuming (and asserting) that there were issues between Larson (again, who used a seriously insensitive racial epithet out of ignorance and lost his ride as a result) and Wallace (who became a much needed social activist in NASCAR). This was in spite of the fact that when Larson said what he said, Wallace was one of the first people to talk to him and to come to his defense.

So sure were Wallace’s detractors that Larson was acting on a misplaced matter of revenge, that they either didn’t realize or weren’t paying attention to what Larson was doing away from the track – educating himself on matters of social injustice, so much so that when his sensitivity training ended he continued to visit areas such as the Urban Youth Racing School, volunteering at a food drive in Minnesota, and even visiting the site of Floyd’s death and visiting a memorial at the site.

In short, Larson worked to better understand the plight of those who are socially disadvantaged and to become an ally. He spoke with Wallace, former driver Willy T. Ribbs, and NHRA competitor J.R. Todd. He worked to redeem himself after losing his ride, being publicly humiliated, and being labeled a racist.

“The first lesson: The N-word is not mine to use,” Larson wrote in an essay he released last fall. “It cannot be part of my vocabulary.”

“For far too long, I was a part of a problem that’s much larger than me. I fully admit that losing my job and being publicly humiliated was how I came to understand this. But in the aftermath, I realized that my young kids will one day be old enough to learn about what their daddy said. I can’t go back and change it, but I can control what happens from here on out.”

Larson has shown to all just how hard he’s willing to go to prove himself worthy by scoring three top-10s in the first four races, moving his Hendrick Motorsports No. 5 into third in points following his win in Las Vegas on Sunday. After boiling the tires and thanking the fans and his team, one of the first people to meet him in Victory Lane was none other than Wallace.

When Wallace visited Larson in Victory Lane, it spoke volumes as to how far Larson had come. Could Wallace have shunned Larson? Yes. Could the rest of the world shun Larson? Sure. But ultimately, it came down to the simple truth that Larson spoke in ignorance without thinking. People like Wallace recognized this and opened up to help educate Larson, and in return, Larson took the initiative to educate himself for the better. There isn’t any animosity. There isn’t any anger.

Rather, there’s hope. There’s compassion. There’s empathy. All of these things that the world needs more of right now. Not revenge, there’s no revenge here. There’s only redemption for Larson. And although some may think the Vegas win was the cap on it all, if Larson has anything to say about it he’s going to keep working to spread those ideals.

Dan-O’s Seasoning Returns to Spencer Boyd Racing with Spicy Truck

By
Official Release
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Mooresville, NC (March 9, 2021) – It was announced today that Dan-O’s Seasoning will return as a sponsor of Spencer Boyd in 2021. As part of the history-making race at Daytona International Speedway Road Course in 2020, Boyd drove a green Dan-O’s Seasoning truck representing the brand’s original flavor. This year’s truck will be red promoting the spicy version of the seasoning.

“I use Dan-O’s on a weekly basis,” noted Boyd. “My nutritionist keeps my diet to a lot of chicken and fish. Thankfully Dan-O’s is low in sodium but big in flavor so my meals aren’t boring. I use it so much they even made a bottle with my face on it last year!”

Dan-O’s Seasoning is made with just the good stuff in life: all-natural unrefined sea salt, and the best herbs and spices that can be found. Spices and herbs come first, none of that fake stuff like gluten, artificial chemicals, sugar or GMO’s. Unlike other seasoning blends, they’ve cut sodium to just 50 mg per serving, so that you can stay healthy while loving what you cook.

The namesake of the seasoning, Dan-O himself loves the interaction with NASCAR fans, “I spend a lot of time on social media platforms like TikTok and Facebook and love all the comments I get from Spencer’s fans. It will be fun to see the reaction to this Spicy Silverado Spencer will be driving at Pocono.”

Spencer and Dan-O did some cooking together last year and plan to do even more this year. The COVID-19 pandemic has forced us to stay in and cook at home. From simple recipes that can be found at www.danosseasoning.com/recipes/ to all day barbequing weekend events, Dan-O’s has you covered. The cooking duo wants fans to submit their Dan-O’s Seasoning recipes for a chance at Spencer and Dan-O cooking the best recipe in one of their videos.

Dan-O’s logo first appearance on the Youngs Motorsports No. 20 Chevrolet Silverado was at Las Vegas Motor Speedway last Friday while the debut of the ‘Spicy Truck’ will be later this season at Pocono Raceway.

To try Dan-O’s seasoning, ask your local retailer about Dan-O’s or shop online at – www.danosseasoning.com.

How to change odometer mileage and test its performance?

By
SM
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As we all know, mileage data is one of the most important things in the car. Every buyer focuses on the odometer, besides other details before making the final decision. I’m sure you did the same thing while choosing your car, as we all know lower mileage means a longer lifespan for our “best buddies”. For that reason, it’s important to control and check the performance of the odometer, for avoiding any extra data on automobiles. By visiting SuperKilometerFilter.com, you can get a mileage blocker and check the performance of your vehicle. 

What distinguishes mileage blocker from other tools?

SuperKilometerFilter.com allows you to buy a mileage blocker that can help you to stop the mileage in a car while testing its performance. By using the tool, you can avoid adjustment of the existing odometer data. Due to big interest, we’ve got many different odometer devices. Most of them sound quite attractive with their exciting features, offering odometer reset, rollback, reprogramming, etc. But remember software that can change current data on your car, might cause you additional issues… 

Such devices are meant for fraudulent purposes and can solely remove the mileage/km figures from odometers. Car owners usually use mileage correction tools to reverse/rewind traveled distance. However, cars have multiple data storage units and such deceitful actions can be traced. Using the device might even cause a fine under the local law. 

All about Mileage Stopper

The Mileage Stopper, which allows you to stop the odometer while testing its performance, works on a diesel-gasoline engine, as well as, Plug-in Hybrid Electric Vehicles (PHEVs) and Electric cars. The device works perfectly whether your automobile counts mileage in miles or kilometers. The mileage stopper at superkilometerfilter.com is created specifically for each brand and model. For that reason, the compatibility is high and any car owner can find the tool for their “best buddies”. 

Advantages of Odometer Blocker

There are many reasons why I’d advise you to use the odometer blocker from superkilometerfilter.com. Below I’ll mention some of them very shortly:

  • It fits almost every automobile;
  • The Odometer blocker doesn’t adjust the mileage data;
  • Easy to use;
  • You can install it by yourself with the DIY instruction;
  • The tool keeps previously chosen settings; hence you don’t have to set it up again after removal;

How to use the Kilometer Stopper tool?

Now since you know how useful the Kilometer Stopper is, I guess you wonder how to use it. First of all, you can review a wide variety of kilometer stopper tools at superkilometerfilter.com and choose the one that fits your car. Installation is very simple and the same for almost any vehicle. Installation might take you several minutes. You should simply plug the kilometer stopper between the port of the speedometer and that’s it! Now you can use the tool.

Conclusion

Now since you know how comfortable it is to use the mileage blocker tool instead of odometer correction, I’m sure you are ready to test it on your car. You can find the right device at superkilometerfilter.com and enjoy using its unique features!

5 Considerations When Choosing A Paintless Dent Repair Shop

By
SM
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For most people, having a brand-new car is always a dream come true. But regardless of how much you take care of it, there are certain situations that will leave your vehicle with at least a few dents. 

While you may not mind driving a dented car, it’s still best to have it fixed so you can get the most out of its value. This is where hiring a paintless dent repair shop comes to the rescue. However, choosing a paintless dent repair shop is not that easy. There are several considerations you need to remember, including the following:

  1. Type Of Dent Involved

One of the important considerations when looking for a paintless dent repair company is to determine the type of dent on your car. By knowing the type of dent in your vehicle, you’ll be able to figure out whether you require a simple paintless dent repair service or a more extensive process to get your car totally fixed. 

Below are the following kinds of dents to keep in mind from the get-go:

  • Round Dents – These are usually caused by hailstorms and other round items such as basketballs, footballs, and many more. When these things hit your car, a rounded dent will occur. 
  • Car Dings – These happen during a parking lot incident or when small objects hit your vehicle on a windy day. These can result in a small crack or scratch in the paint. 
  • Crease Dents – These are considered the most complex and time-consuming dents you can deal with because they’re likely going to stretch your car’s metals. 

As you can see, there are different types of car dents you may deal with. Thus, whatever dent your vehicle has, make sure the paintless dent repair Colorado Springs shop or other car repair shops near you knows exactly how to handle it. 

For example, you may consider working with professionals who use special rods, flat bars, hammers, hot melt glue systems from hotmelt.com, ratchets, and other innovative tools designed to remove car dents.

  1. License

This is another essential thing to consider when picking the right paintless dent repair company. Typically, dealing with a shop that’s not licensed can result in further problems and possibly even more costly repairs. Hence, if you don’t want this to happen, be sure to choose the one which has a valid license. 

With a licensed repair shop, you’ll be guaranteed that its staff has the knowledge, skills, and expertise that make it capable to handle car dent problems effectively and professionally. And since paintless dent repairs aren’t DIY projects, working with a licensed dent repair shop is beneficial. This is also a way for you to ensure accountability, especially if something goes wrong in the course of the repair.

  1. Insurance Coverage 

Sometimes, an accident may occur during a car repair project, even if it’s supervised by a skilled worker. And despite other essential reasons for having a car insurance, it’s also best if you consider choosing a dent repair shop that carries insurance coverage to ensure your car is covered in case of an accident or damage. 

When you entrust your repair needs to an insured company, you can have peace of mind knowing that your car is safe and that the money you spent will be reimbursed when unforeseen circumstances take place.

  1. Use Of The Latest Technology 

It’s also a good idea to pick a paintless dent repair shop that utilizes the latest technology in auto repair. This means that the people working on a dent repair Colorado Springs or wherever you may be located should be skilled enough in using technology so they can offer the best service for your vehicle. 

For example, you may consider working with professionals who use special rods, flat bars, hammers, hot melt glue systems, ratchets, and other innovative tools designed to remove car dents. That way, you can rest knowing that your dent repair needs will be handled properly with the use of technological advancements. 

  1. Prompt Customer Service 

Lastly, be sure to consider customer service as a crucial aspect of the auto repair industry. For instance, when the shop you’ve chosen doesn’t address your queries or answer calls on time, it can be a sign that they’ll not take care of your repair needs promptly or they lack organization in doing so. 

And since you probably don’t want to work with an unorganized auto repair shop, you should always keep into account the ability of the company to provide good customer service before having them perform repairs on your car. 

Final Thoughts

Indeed, a paintless dent repair can be one of the best options to get your dents fixed and maintain your car in good appearance and condition. Therefore, if you’re looking for a perfect shop that can attend to your repair needs, keep the tips above in mind and you’re good to go. You’ll be confident that the company you choose can guarantee good results, and would always have your best interests in mind.

Is Instagram Use For Sports Marketing?

By
SM
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No doubt the importance of social media platforms now a day is very high. Companies like I AM Builders, which offers commercial construction estimating services, have utilized social media to grow their business. To increase the marketing growth for a business and for any marketers to promote their business, they take help of the social sites. There is a massive chance to promote the business on these types of digital platforms and you could be missing out, so read the editorial reviews of Kicksta and get your online marketing off with the right start. Even today, sports investors do their business marketing on digital sites because there remain lots of people.

Moreover, today, all the big and small business people use the Instagram app for marketing their business with their audiences. If you are a sports marketer and want to use Instagram for marketing then you will have to follow up a few steps with your account. Even you can get free Instagram followers with the help of some apps as well. Besides that, the GetInsta app is very much helpful for offering you the thing that you want.

Nevertheless, for sports marketing, sports marketers will have to give their all attention to some effective steps which can actually offer them success. Moreover, the free Instagram likes on a post can help the audiences to know about everything regarding sports.

Few Reasons Why People Choose Instagram For Sport Marketing

Now here we will provide some reasons why Instagram helps in sports marketing and help to grow the business as well. Now, look at the reasons in the below context.

1. A Large, Active Audience

Presently, Instagram is one of the most popular apps among users and marketers as well. There are millions of Instagram users who daily log in to this app for getting some interesting stories, news, or other things as well. A large number of active people you will get on this platform. Hence, if you want to promote your sports business, you can do that on this platform as well.

No doubt there is much craze for sports among sports lovers. If you share valuable information with the audiences then you can grow your sports business within the minimum of time. For the starting of your business, you can seek the assistance of the Instagram followers app, for having some regular followers as well.

However, it is always an advantage to have a large group of followers and share content with the perfect use of hashtags. As well all know that without using proper hashtags one post never gets the attention that it requires. 

2. Focus On Visual Content

For sports marketing on Instagram, the marketers will have to give their all focus on sharing or creating visual content. Without visual content, sports lovers will not be entertained. Hence, it is much needed to create perfect visual contents for your audiences to engage them in your Instagram sports account.

Besides that, it had been said that people find visual content more interesting than the text. Moreover, you can use the images as well for telling your story to your audiences too.

Check out these great visuals at https://www.greenfly.com/blog/sports-marketing-examples/.

3. Strong Focus On Mobile

Lastly, most of the active Instagram users use mobile phones to log in to the app and see the news feeds as well. Therefore, Instagram is an all-device-friendly app that can use by users easily. Nevertheless, sports marketers should consider this step strongly and create their sport account easy access for users. The users should not feel complex about loading their account and using it as well. If you follow all these three steps then you can grow your sports business on Instagram quickly.

Conclusion 

Therefore, this is how Instagram is used for sports marketing. You can do the same just by following these three simple and easy-going steps and can bring success as well.

Katherine Legge and Christina Nielsen to Contest Full IMSA WeatherTech SportsCar Championship Season in No. 88 Richard Mille Porsche 911 GT3 R for Team Hardpoint EBM

By
Official Release
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Legge and Nielsen to Contest Full Season after Opening with Top 10 Finish for Team Hardpoint EBM at Daytona in January

DANVILLE, Virginia (March 8, 2021) – Katherine Legge and Christina Nielsen, with support from luxury watchmaker Richard Mille, will return to the No. 88 Team Hardpoint EBM Porsche 911 GT3 R as co-drivers for the full 2021 IMSA WeatherTech SportsCar Championship GT Daytona (GTD) season.

The International Women’s Day announcement is a continuation of a program that began at the season-opening 24 Hours of Daytona. Legge and Nielsen teamed with Team Hardpoint EBM regulars and co-owners Earl Bamber and Rob Ferriol for a 10th-place finish in the endurance classic, driving the No. 88 VB Enviro Care/Richard Mille Porsche 911 GT3 as a single-car team. Bamber and Ferriol will drive the No. 99 GridRival Porsche 911 GT3 R during the 2021 season.

Both drivers are familiar with the IMSA paddock beyond the season-opener. Legge has four career IMSA WeatherTech race wins and was the GTD championship runner-up in 2018.

“I’m really excited to be joining Team Hardpoint EBM again, especially with Richard Mille as a partner,” Legge said. “I’m really proud to represent both Richard Mille and Team Hardpoint EBM and team with my friend Christina. I think we’ll be a force to be reckoned with. I’m very grateful to be given that opportunity and have to thank VB Enviro Care for helping us to get the program started at Daytona.”

Nielsen became the first woman to win a major full-season professional sports car championship in North America with a GTD title in 2016 and is a four-time race winner in the class.

“I’m looking forward to what will be a different setup with Katherine and I joining forces in our own car and being teammates to Rob and Earl,” Nielsen said. “I’m grateful to the partners we have on board, especially Richard Mille, and to Team Hardpoint EBM and Porsche. I know we’ll have everyone working as a united effort to hopefully achieve some good results.”

The No. 88 Richard Mille Porsche 911 GT3 R livery will feature Richard Mille, with additional support from the Florida Safety Council.

“We couldn’t be happier to have Katherine and Christina back under the Team Hardpoint EBM banner,” Ferriol said. “The team really gelled at Daytona and they both fit in right away with our crew. We’re looking forward to the challenge of running two cars and representing Porsche and all of our partners throughout the 2021 season, beginning at Sebring.”

Both the No. 88 Richard Mille Porsche 911 GT3 R and the No. 99 GridRival Porsche 911 GT3 R return to action for the Mobil 1 12 Hours of Sebring, March 17-20.

About Richard Mille:
The first watch to carry Richard Mille’s name, the RM 001 Tourbillon, launched the millennium: the year was 2001, and the model marked the beginning of a new era in watchmaking. Today, the collection points resolutely towards the future, while holding steadfast to the time-honored traditions of fine watchmaking. Richard Mille endeavored to apply the techniques and materials found in the most innovative sectors such as in the domains of F1 racing car development and the aerospace industry to watchmaking, with the goal of creating an extreme timepiece, without compromise, without gimmicks.

About Team Hardpoint EBM:
Hardpoint Motorsports was founded by Rob Ferriol in 2018 with the vision of combining his experience as a successful entrepreneur with his passion for racing. Team Hardpoint EBM is a joint venture between Team Hardpoint and Earl Bamber Motorsport formed in late 2020 to combine the resources of EBM and co-owners Earl Bamber and Will Bamber and the early success of Team Hardpoint. Headquartered at VIRginia International Raceway, the team’s 2021 plans include a full-season effort in the IMSA WeatherTech Sports Car Championship in a Porsche 911 GT3 R and a multi-car effort in the IMSA Porsche Carrera Cup North America. More information on Team Hardpoint EBM can be found at www.hardpoint.com or through its strong social media presence on Facebook, Instagram and Twitter.

Mazda Commits to Women’s Initiative for MX-5 Cup Shootout

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Official Release
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March 8, 2021 – Following the introduction of Mazda’s Women in Motorsports Initiative at the 2020 MX-5 Cup shootout, the Japanese auto brand has committed to keeping the program in place for the foreseeable future.

Mazda has long recognized the ongoing need for programs that support female drivers. The concept of using the MX-5 Cup shootout to support emerging women in the sport was an ideal way for Mazda to contribute to this directive.

“It’s fantastic to see the motorsports industry creating more and more opportunities for women to advance their racing careers,” said Mazda North American Operations Motorsports Program Manager Jonathan Applegate. “With the MX-5 Cup shootout, we saw the perfect method to contribute to the movement with a scholarship recognizing the top female participant. I’m happy to say that Mazda has committed to continuing this program moving forward.”

The Women in Motorsports Initiative is the newest chapter in the long-running story of support that Mazda has generated to help deserving talent connect with opportunity in motorsport.

The Mazda MX-5 Cup shootout was created in 2008 to give grassroots Mazda drivers the opportunity to earn a scholarship for a full-season of MX-5 Cup competition. Last year, Mazda added a $75,000 scholarship for an outstanding female driver that takes part in the shootout. Last year’s winner was Savanna Little, who currently drives the No. 63 Hixon Motor Sports car.

“Earning the scholarship from Mazda Motorsports was the kick start I’ve been needing for years to begin my career in professional sports car racing,” Little said. “Many aspiring pros know that it’s a game of hundreds of ‘noes’ trying to break into pro racing without being self-funded or coming from a racing family. Sometimes all it takes is one ‘yes’, or a few people believing in you.

“There is no other manufacturer supporting club racing in the way Mazda does, and I believe whole heartedly you have to support the brands and organizations that support your passions,” added Little, who hails from Austin, Texas. “So, I put my faith in the Mazda grassroots racing ladder system to help me develop the fundamental skills (not only on track, but off track as well) to one day be able to sustain a career in professional racing. I am still on cloud nine every time I step behind the wheel of my ND2 Global MX-5 Cup Car and I am looking forward to every challenge and opportunity to develop myself further this season.”

Mazda’s Women in Motorsports Initiative is about more than just funding, it is equally important to provide recipients with resources to improve their driving, data analysis and media presence. The Mazda family is rich with experienced coaches and mentors to prepare drivers for professional racing.

“In my opinion, support in the grassroots to the semi-professional racing is vital for women to get to the next level,” said Hixon Motor Sports Team Manager Shea Holbrook. “Mazda remains focused on fostering development, working with the driver, team, even providing mentorship, coaching and media. There’s been wonderful opportunities for women in racing but, the disconnect has also been, it stops where it started. Mazda furthering their support shows the commitment they have not just to women but to grow the industry.”

In the 2021 MX-5 Cup season opener at Daytona, Hixon Motor Sports fielded four female drivers and Mazda hopes to see this trend continue. Next on the schedule is Sebring International Raceway March 17 – 19.

About: The Idemitsu Mazda MX-5 Cup presented by BFGoodrich® Tires is the signature spec series for Mazda Motorsports. Mazda-powered grassroots champions earn a Mazda scholarship to advance their career. The Idemitsu Mazda MX-5 Cup champion earns a $250,000 scholarship.

Find out more at http://www.mx-5cup.com.

Wright Motorsports Takes Points Lead in Sonoma Raceway Double Header

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Official Release
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SONOMA, Calif., (March 8, 2021) – After a successful weekend for the first two rounds of the GT World Challenge America and GT America, Wright Motorsports takes the points lead for each series, earning three wins and one podium finish in four races.

In the Fanatec GT World Challenge America powered by aws, Fred Poordad and Jan Heylen made their Pro/Am class debut in the No. 20 Porsche 911 GT3 R, securing a first and second place finish in races one and two, respectively. Poordad competed in the Am class last year, and after securing the 2020 championship with co-driver Max Root, he advanced to the Pro/Am class with longtime Wright Motorsports driver Jan Heylen.

Fred Poordad started race one from eighth overall and fourth in class behind the Compass Acura NSX and a pair of DXDT Racing Mercedes AMG GT3s. Contact ahead between the two Mercedes in the opening turns sent one spinning off course, which Poordad was safely able to avoid. He lost a position to the TR3 Racing Lamborghini on the start, but after the early race incident between the two Mercedes, he was able to take back his spot and pull away to create a 0.5 second gap. Jeff Burton and the Reardon Lamborghini joined the fight, putting heavy pressure on Poordad. He led a train of four cars, running sixth overall, eventually creating a nice cushion for the No. 20. The chase between the Porsche and the Lamborghini lasted for almost the Am’s entire stint, with Poordad acquiescing in the final laps of his stint. Poordad pitted from seventh, and true to Wright Motorsports form, quick work in pit lane moved the Porsche up to rejoin in fifth position overall with a five second lead over Dakota Dickerson. He gained another overall position before a full course caution was declared, grouping the entire field back together. The race returned to green, and Heylen and the No. 20 Porsche drove to victory, securing the Pro/Am class win, and a third-place overall podium position. The pair currently leads the 2021 Pro/Am championship, with a six-point lead over Braun and Kurtz.

Since he finished the previous day’s race, Heylen started race two for the No. 20 Porsche, taking the green flag from second in class and fourth overall. The pole sitting Lamborghini had an issue on the start, and Heylen took advantage, sliding into second place overall behind the new race leader, Colin Braun in the No. 04 Mercedes. The pair ran 1-2 for the entirety of their stint, and Heylen pitted during the mandatory pit window for the No. 20 Porsche to get a new set of tires, a tank of fuel, and have Fred Poordad take over. Poordad rejoined behind the No. 04 Mercedes, which now had George Kurtz at the wheel. The pair held position to the checker flag, with the Wright Motorsports entry finishing fourth overall and second in the Pro/Am class.

Charlie Luck made his GT America powered by aws race debut Saturday morning, starting from pole position in the Masters class and third place overall in the No. 45 Porsche 911 GT3 R. He had a clean start and took second place with some pressure from behind until the car in second place spun, giving Luck a little breathing room. The race leading Mercedes of George Kurtz created a 21 second lead but was forced to serve a drive through penalty for leading the field to green two slowly. Luck assumed the class lead with 14 minutes remaining, though Kurtz, running in the faster class, took the position back in the final laps. In his first race with the Porsche 911 GT3 R, Luck secured the victory in the Masters class, setting a fast lap to start from third overall on Sunday.

Again taking the green flag from the class pole position, he quickly created a sizeable gap over the competition, and then made the pass over Jason Howard for second place overall. A full course caution closed the one second lead George Kurtz had over Luck, and they went back to green with eight minutes remaining. Luck maintained his position to the checker flag, taking second place overall and securing his second win of the season. His back-to-back victories give him a 17-point lead in the Masters class heading into the next rounds of the championship.

Circuit of the Americas will host the next two rounds of the two championships April 30-May 2. The series raced at the Austin, Texas circuit twice last year, where Wright Motorsports earned two wins and two podium finishes. Until then, the team will continue to test in preparation for the remainder of the season. For series information, visit sro-america.com.

Fred Poordad
Well that was a heck of a race one, and a great way to start the season at Sonoma Raceway. We struggled with car set up all weekend., but the team put it together for us and gave us a great car. Happy with the outcome of race one, finishing first in Pro/Am. We took our chances and opportunities when we could, and this is a good building block for the season. As for race two, I came out behind the 04 Mercedes, and didn’t have the pace to keep up. That was really the difference. Overall, given how quickly this season came about and how little we tested, I’m happy with my results and the rest of the season. Wright gave us a great car today, and I know they will for the whole season, so it’s up to the drivers.

Jan Heylen
We’re here to win the championship, so this is a good start to the season. We had enough pace to win in class in race one, and all that matters is we got the win and we got the points. It was not a perfect race for us but things came our way and it was sell deserved. We stayed out of trouble and gave Fred his first win of the season. Race two was a little more tough, but we did the best with what we had. We finished second and came away as the points leaders, that’s what we’re here for. Overall it was good. We had a good race weekend, especially when you consider we only had one test in the off season. I’m happy with the results and looking forward to Circuit of the Americas.

Charlie Luck
Coming from a Cup series, I didn’t know if I was going to be competitive here. The car is totally different than the Cup car. So a big thanks goes out to Bob Viglione, John Wright, and Jan Heylen. Those guys have given me such a good set up and have done a great job coaching me, even on nutrition and exercise. The support from my wife, Lisa and our family is incredible. This weekend absolutely exceeded expectation. I didn’t make any major mental mistakes, and in race two, I pushed even harder and was closer to Kurt’s pace than before. I have so much more to learn, and so much more to grow. We’re so fortunate and blessed to do this and get in the cars to compete like this. I think we have a phenomenal start.

Wright Motorsports
Wright Motorsports is the premier Porsche race engineering facility in Ohio and a multi-series, international racing team known for superb car preparation, expert race strategy and driver development. Located in Batavia, Ohio, it is owned and directed by John Wright, a certified Porsche factory-trained technician. As a crew chief John Wright has played a key role in winning eight driver and seven team championships in World Challenge, IMSA (ALMS) and the Grand-Am Rolex Series. Wright Motorsports won the team championship in Porsche GT3 Cup USA in 2012, 2013 and 2015, and went on to win the Pirelli World Challenge Overall, Sprint, Team and Manufacturer’s titles in 2017. The 2020 season will see the team return to IMSA Weathertech SportsCar Championship. For more information, visit wrightmotorsports.com

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