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NASCAR Pays Tribute by ‘Honoring Our Heroes’ with Special Paint Schemes and Remembrance

If there is a NASCAR race being run in Richmond, you will generally find me in the Media Center moonlighting from my “day job.” It allows me to put on a different hat for a couple of days and see the world in a completely different light. Writing about NASCAR is not only a passion, but, at times, a much needed distraction from my full-time career. I am a Paramedic with a background in firefighting. Rarely do my worlds collide, but this weekend, commemorating the tenth anniversary of 9/11 at the track, they did just that.

I listened to drivers share their personal accounts of where they were on Sept. 11, 2001. Denny Hamlin was putting an exhaust on a new car, Kurt Busch was testing in South Carolina and Ryan Newman was listening to a waterproof radio that hung from the shower head while he was bathing that morning. You can’t help but be transported right back to where each of us was that day.

I lived in Arlington, directly across from the Pentagon, I watched it all play out in real time before my eyes. Not knowing what could possibly happen next, I choked back tears as I said my “good-byes” and “I love yous” to my parents on the phone that morning. It seems almost melodramatic now but at the time I was terrified and truly unsure if I’d make it out alive. The anniversary brings back painful memories for me. It remains the worst day of my life.

[media-credit name=”CIA Stock Photo” align=”alignright” width=”234″][/media-credit]Today in the Media Center I was reminded of loss, as Mary Siller Scullin recounted her brother’s life, a New York Firefighter who died on Sept. 11, 2001. Stephen Siller was off that day preparing for a game of golf with friends when he heard the news that the World Trade Center had been attacked. Instinctively, he grabbed his gear, threw it into his truck and made his way towards the burning towers. When he arrived at the Brooklyn Battery Tunnel, it had already been closed to vehicular traffic, so Siller put his 75 pound gear on his back and ran through the tunnel to the towers to help  rescue his fellow New Yorkers.

Siller lost his life when the towers collapsed leaving behind his wife, five children and five siblings to carry on his memory and share his story. The Stephen Siller Tunnel to Towers Foundation, was started by his brother Frank to honor his fallen sibling. It is a charitable organization set up to follow in the footsteps of this true American hero.

Drivers David Gilliland, Danica Patrick, Greg Biffle, Trevor Bayne and Ricky Stenhouse Jr. joined Howard Hitchcock, Vice President of Lionel NASCAR Collectibles, to present a $125 thousand dollar check to Mary Suller Scullin, Vice President of the Stephen Siller Tunnel to Towers Foundation.

One of the primary missions of the Foundation is to help military members who have been seriously injured and sacrificed the quality of their lives in the line of duty.  The Foundation is currently in the process of building “smart homes” for three servicemen who suffered the loss of both arms and legs during combat but lived to share their stories.

Two of the three gentlemen were on hand, US Army Specialist Brendan Marrocco and USMC Corporal Todd Nicely. Scullin earmarked the donation to be used for the construction of a customized home for Nicely. Marrocco’s home was finished in June.

“It’s not every day that you get to do something so important for America’s finest heroes on an anniversary that’s so meaningful to our country,” said Hitchcock. “I’m proud of our team, we worked extremely hard to put the Honoring Our Heroes program together and we hope this donation and the funds that follow it will go a long way towards finishing Todd’s new home. “

The check was the first installment of the proceeds from Lionel NASCAR Collectibles “Honoring Our Heroes” die-cast program.  Eight drivers will run a special “Honoring Our Heroes” pain scheme this weekend. Each of those cars will honor those who lost their lives in the 9/11 attack as well as our nation’s military heroes. During the Nationwide race, look for the special paint schemes on the cars of Danica Patrick, Carl Edwards, Trevor Bayne and Ricky Stenhouse Jr.. David Gilliland, Greg Biffle, Tony Stewart and Jamie McMurray will their “Honoring Our Heroes” cars on Saturday night’s Sprint Cup race.

“When we first talked to Lional NASCAR about the possibility of drivers racing with out Foundation’s name on the cars, we had no idea it would be this big,” said Scullin. “Today, as I see these drivers and all these cars I am overwhelmed with emotion. On September 11, 2001, my brother Stephen sacrificed his life for his fellow Americans and he would be honored to know that his legacy is making such a difference in the lives of young men like Brendan and Todd.”

After the presentation of the check, Scullin presented each of the drivers a small piece of metal from the World Trade Center stamped with the words “W.T.C. 9/11 Never Forget” and the number 343 in honor of the 343 firefighters who died that day.  She reminded the drivers that the metal was special because her brother’s body was never recovered, so each piece of that metal held a piece of Stephen’s spirit and hoped that it would help to keep each of them safe.

Each of the drivers acknowledged the “gift” with great humility and thanks. They not only recognized the lives lost, but applauded the fact that even though all those firefighters lost their lives running into the face of danger, the disabled servicemen who sat before them knew that they could face death or dismemberment but they still signed up to simply “do their jobs” and if given the chance would do it all again.

It is refreshing to see that our NASCAR heroes have heroes of their own.

Matty’s Picks: Wonderful Pistachios 400 Vol. 17 – Richmond – September 10, 2011

[media-credit id=18 align=”alignright” width=”225″][/media-credit]It all comes down to this! The regular season will officially come to a close and the post-season will officially begin after the dust settles Saturday Night.

Officially, nine of 12 tickets to this year’s Chase for the NASCAR Sprint Cup have been given out, with a record 14 drivers still in the hunt for one of the three remaining spots in The Chase. Previously, the most drivers mathematically eligible for one of the unclaimed spots in The Chase for the Sprint Cup heading into Richmond was seven, dating back to 2005.

If you’re wondering if your driver has a guaranteed spot on The Chase stage, Jimmie Johnson, Kyle Busch, Carl Edwards, Matt Kenseth, Jeff Gordon, Kevin Harvick, Kurt Busch, and Ryan Newman are all guaranteed spots in the Top-10 for the first race of the 2011 Chase. These drivers will also receive bonus points in The Chase for their winning efforts during the first 26 races of the season.

The other driver who has a guarantee from NASCAR to put his toys in the box this year is Brad Keselowski. Keselowski has made his position known by way of his three wins on the season, two of which coming in the last five races. In the words of my high school wrestling coach, “Matty, it’s not always about being good all the time, but being good at the RIGHT time.” Keselowski has been on a roll heading into The Chase, finishing outside the top-three just once in the past five races.

Atlanta Recap

Rain, Rain, Go Away! was the tune sang last week in Atlanta, after the Sprint Cup race had to be postponed from Sunday evening until Tuesday morning. At a racetrack known for close finishes, the race Tuesday was nothing short of what was expected out of a race at Atlanta Motor Speedway.

My winner pick fought diligently to take the lead about ¾ through the race, but fell a half-second short of victory to race-winner Jeff Gordon on lap 325. Jimmie Johnson rolled off the starting grid in 17th place on Tuesday, and threw the book at his car in an effort to make it drive better.

The first two runs the car was pretty bad. And Chad made some great adjustments on pit road to get the car in the track to where I could carry any speed in and through the center and then use the throttle off. Before that I was on ice and couldn’t drive the car” said Johnson following his runner-up finish.

Johnson was even in the lead with 50 to go, but finally surrendered the lead to a charging Jeff Gordon, who really had the car to beat on Tuesday Afternoon. Still, I can not complain about a second-place finish following my blunder just two weeks ago at Bristol.

My Dark Horse pick handed me my worst finish of the year on Tuesday. A 36th place finish was what I had to show for a Dark Horse pick last week due to an accident involving Juan Montoya and my pick, Clint Bowyer on lap 243.

Bowyer earned his career-best starting position for the race Tuesday morning by laying down an absolutely flawless lap on Saturday, good enough to start second. For the majority of the first half of the race, Bowyer was a staple in the Top-10, but after contact with Montoya on lap 243, Bowyer found himself waiting in the garage while the “Helping Hands” pit crew worked diligently to get the No. 33 Chevrolet back in racing order.

Bowyer had this to say about the incident with Montoya: “We had a really good Cheerios/Hamburger Helper Chevrolet today and got wrecked by another competitor who was racing stupid and not showing any patience. It sounds like we are going to have to win next week to make the Chase for (the NASCAR Sprint Cup) and we run well in Richmond. We had a top-10 car this weekend and I expect us to have one in Richmond. This team isn’t going down without a fight.”

Richmond Picks

This week, I will do something I’ve yet to do this season with Matty’s picks…pick a driver two weeks in a row. I might get some backlash for doing it, but its really the right thing to do this week.

Winner Pick

My winner pick this week was my Dark Horse last week and is the guy to beat this week not only because of his history at RIR, but for the passion he will be driving with on Saturday night.

Clint Bowyer stands on the outside looking in on The Chase for the Sprint Cup now in 14th place heading into the race Saturday Night. He lost two spots with his finish last week at Atlanta and is hungry to show that he deserves to race for the Sprint Cup this year. He needs to win Saturday night to make the last 10 races meaningful this season, and needs help (not in a positive way) from Denny Hamlin if he has any chance of making The Chase.

6th place seems to be Bowyer’s favorite finishing spot the past few years at RIR, with three 6th place finishes in the past four races at the track. He did have the opportunity to visit Victory Lane at Richmond in May of 2009, and boasts a 9.5 average finish at RIR.

Bowyer may be a ringer pick for the race Saturday night, and judging by his practice speeds earlier today, he will make things interesting not only in the 400-lap race, but for the last few covenanted spots in The Chase.

Dark Horse Pick

My Dark Horse pick is also a guy who needs a win plus some help from other drivers to make the 2011 Chase field. Marcos Ambrose has one win this year already, and sits just outside the Top-20 in points in 21st position.

In order to be a part of the Chase field, Marcos Ambrose would have to win the Wonderful Pistachios 400 Saturday Night, but also enter the Top-20 in the points standings to seal up the second and final Wild Card spot this season.

Now, the driver sitting 20th in points seems to be little to no threat to win Saturday night, as he has yet to finish any better than 16th at the D-shaped short-track, a positive statistic for Ambrose. Marcos Ambrose sits seven points behind Menard in 21st, but a win out of him and an average finish from Paul Menard would give him enough of a points gain to end up in a Wild Card spot for The Chase.

Ambrose is hungry to show he belongs among NASCAR’s elite with a spot in the 2011 Chase for the Sprint Cup. He does have two Top-10’s at Richmond, including a 5th-place finish last year in this exact race. I know it may seem like a real long-shot, but I’ve seen stranger things happen…

This wraps up the regular season for Matty’s Picks, but stay tuned next week for my thoughts on the start of the Chase and my picks for Chicagoland.

Until Next Time…You Stay Classy NASCAR NATION!

NASCAR We’ve Got Us a Situation Here: Jersey Shore’s ‘Snooki’ Will Not Wave the Green Flag at Richmond International Raceway

With R. Lee Ermey serving as the Grand Marshal and Nicole “Snooki” Polizzi from MTV’s hit show, Jersey Shore originally selected to wave the green flag at the start of this weekend’s Sprint Cup race in Richmond, it seemed fitting that Wonderful Pistachios was the sponsor because it got fans wondering if NASCAR had gone nuts!

[media-credit id=18 align=”alignright” width=”225″][/media-credit]The “Wonderful Pistachios 400” takes to the track at Richmond International Raceway on the very same weekend of the tenth anniversary of 9/11. Fans want patriotism and respect in remembrance of a day that changed our lives forever, not a comical farce!

It just so happens that both Ermey and Snooki are spokespeople for Wonderful Pistachios, so along with the race naming rights, they probably come as a packaged deal. The company also employs a variety of other personalities in their commercials, such as Chad Ocho Cinco, but with the NFL season kicking off this week he was probably too busy focusing on his new team and all. Wee-Man couldn’t commit unless he was given a guarantee to wave the flag in a “Jackass” worthy stunt, say from the track’s actual start/finish line and not the actual flag stand and that Keyboard Cat probably had a gig somewhere at a local ASPCA. So we get what we get.

That being said, I actually do get Ermey, who is best known for his portrayal of Gunnery Sergeant Hartman in “Full Metal Jacket.” Before becoming an actor, Ermey served in the US Marine Corps for 11 years. He rose to the rank of Staff Sergeant and after injuries forced to retire in 1971, he was later bestowed the honorary rank of Gunnery Sergeant after serving 14 months in Vietnam and two tours in Okinawa, Japan.

Despite his larger than life, often abrasive on screen persona, he was first and foremost a decorated soldier who fought for our country, he deserves to be honored as well as honor those who continue to fight for our freedom. But Snooki? That’s a whole other situation all together.

By right, Virginia is known as one of the Southern states and no matter how hard NASCAR tries to diversify the image; it is a sport that originated in the south and still carries with it a certain charm found only in it’s culture. The mere presence of Snooki, a girl whose ultimate dream is to “move to Jersey, find a nice, juiced, hot, tanned guy and live her life” could prove unsettling to your average NASCAR crowd, but look a little deeper and you will find a heart of gold in that pint-sized pixie. Snooki, the daughter of a volunteer New York firefighter will “pay tribute to to firefighters by passing the flag-waving duties to Frank Siller, founder of the Stephen Siller Tunnel to Towers Foundation,” as stated in a RIR press release on Thursday.

Stephen Siller was a FDNY firefighter, who died after running through the Brooklyn-Battery Tunnel to Ground Zero on Sept. 11, 2001, left behind five children. Frank Siller honored his heroic brother by starting the Tunnels to Towers Foundation bearing his sibling’s name to help children who have tragically lost parents.”My brother dedicated his life to helping people, and he lost his life helping people,” said Frank Siller, “If he was still here, he’d be doing more than any of us.”

Thank you Snooki for doing the right thing, you’ve made a lot of us NASCAR fans proud.

To be fair, this self-professed “Guidette,” (the feminine form of “Guido’), who will still be in attendance on behalf of her sponsor, was probably wondering just what she had gotten herself into as she prepared to do her thing in front of what she probably viewed as thousands of rowdy rednecks. Look, by stereotype alone, born and bred in the south with an inherent love of NASCAR and all things that involve a tractor, I could easily be type-casted as a “redneck.” I know that we’re a tough crowd, but are we really all that different?

Yankee vs. Rebel. “Yous guys” vs. “Y’all.” Sure, they’ve got Springsteen and we’ve got Skynyrd, but the truth is both bands rock in the name of the USA and isn’t that what it’s really all about? By God, we’re Americans, free to express ourselves as we see fit. So instead of hating on all of the little idiosyncrasies, let’s celebrate our similarities.

We both have funny accents.

We both have the potential for big hair. Seriously, you think Jersey girls are bad? Try visiting Texas sometime!

We’re both loud, unruly drunks. They call it a bender, while we lovingly refer to it as tailgating.

They have their trashy tanning salons and well, we have Wal-Mart.

On Jersey Shore they like to throw out the phrase “G.T.L. Baby! Gym, tan, laundry.” We ‘necks prefer “G.T.O. Darlin’! Grand Turismo Omologato.”

Snooki has friends named “The Situation,” Jwoww and Pauly D.  While some of us have a father, who also doubles as our uncle, first and second cousin, as well as a nephew.

In 2010 Snooki was arrested for “disorderly conduct.” How can we possibly judge knowing that many of us have been witness to some foolish girl being escorted out of a race for taking her top off and whipping it wildly, lasso style above her head.

So let’s find away to all get along this weekend people and save making fun for when it really counts, on Sept. 18 when a Caveman will serve as Grand Marshal for the Geico 400 in Chicagoland.  Ah, he makes it look so simple doesn’t he?

Is NASCAR’s Business Model Flawed?

Often we forget that as much as we love a sport there is ultimately a business model behind it. They are intrinsically connected whereas one cannot survive without the other. It is why there are labor stoppages and why leagues such as Major League Soccer struggle to establish a foothold in the American sports landscape.

[media-credit id=18 align=”alignright” width=”228″][/media-credit]In NASCAR, the business side is inherently more visible and interconnected than in other sports. Since Richard Petty first donned the STP colors in the 1970s, the power a sponsor has had over a team, and to an extension the sport, has greatly increased. No sponsor means no team, no team means no driver and no driver means no series.

Today’s announcement of Kevin Harvick Incorporated’s exit from NASCAR team ownership provides yet another example of the problems with the current NASCAR business model.

From a business standpoint , KHI is the dream NASCAR organization. They have public and passionate owners in Kevin and DeLana Harvick. They possess a great depth of drivers, including several past champions. They have countless race wins and series championships. Yet they too have struggled to secure sponsorships, despite their impressive resume.

What more does a team have to do?

Earlier this year Red Bull Racing’s announcement of their exit from the sport may ultimately be viewed as the catalyst for the demise of teams like KHI. Red Bull personifies the demographic NASCAR yearns for, yet the corporate offices in Austria decided that NASCAR is not a viable enough source of said demographic to justify continuing to build a team.

So what has changed in NASCAR? A mere ten years ago the sport was the darling of numerous Fortune 500 companies, but now finds themselves often shunned by those same companies. When successful drivers like Carl Edwards, Matt Kenseth and Clint Bowyer struggle to find sponsor dollars, clearly there is something wrong.

Much of this can be explained by one of the simplest mantras in business, the lack of a clear identity. In order for your product to thrive, and yes NASCAR is ultimately a product, it has to differentiate itself from others. This is what spurred the rapid growth in the mid-1990s as fans and sponsors relished and the differences of NASCAR when compared to other sports. It was brash, it was exciting and it often produced mesmerizing television.

Over the last ten years those differences have slowly been erased, being replaced by a more monochromatic vision of the sport. To the average fan, the only real difference between the three national series is the length of the race and the vehicles they drive.  It is the same tracks, the same drivers and usually the same race winners.

Once upon a time the Camping World Truck Series was known as an old school series, with plenty of beating and banging on short tracks around the country. The Nationwide Series was known as the stomping grounds of future NASCAR greats at both short tracks and the large superspeedways of the Sprint Cup Series. All were interconnect with the occasional appearance of Cup Series stars and companion race weekends, but ultimately each were their own series.

Granted NASCAR has finally taken steps to give the Nationwide Series an identity, but there is still a long way to go. This is most exemplified by the fact the current points leader, and multi-race winner, often lacks a sponsor on race day. In the truck series it is becoming almost a regular occurrence for a season’s champion to suddenly be out of a ride the next season. As a business, why would I be attracted to either of these models? If other businesses are not interested in it enough to sponsor proven teams and drivers, clearly there must be something wrong with the sport.

Right?

A slowing economy finally brought to light the issue of changes in NASCAR over the last decade. Clearly the sport road the coattails of growth a little too long and have now boxed themselves into a corner. This doesn’t even touch on the issues with the large numbers of despondent fans who have a tendency to give the sport a negative vibe. NASCAR now has one of the most cynical fan bases in the country, a fact that I’m sure businesses are well aware of.

If the diehard fans don’t believe in the sport, why should a business?

How does NASCAR fix this? There is no quick or easy answer. Mitigating costs has not worked. Neither has the fabrication of a championship battle by denying points to Cup drivers in the Nationwide series.

Ultimately the sport needs to find some way to give each series its own identity. Put the Truck Series at tracks like Irwindale or Myrtle Beach and market it as the series where drivers cut their teeth and become men. Make the Nationwide Series the place where drivers get their first taste of Cup cars and occasionally battle the stars of the sport. Institute a true ladder system like every other major sport has to attract both fans and sponsors back.

It works for college athletics and their associated

professional counterparts, why wouldn’t it work for NASCAR?

If I were NASCAR CEO Brian France, I would be greatly concerned about today’s announcement. There will be plenty of positive spin, identifying that KHI will still be around, just under the RCR banner. Yet one still has to acknowledge that KHI chose to end their organizational presence despite a wealth of success.

And if that’s not enough to entice teams and sponsors to the sport, than what is?