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Ford Wins Atlanta Cup Pole For Fourth Straight Time

Ford Performance Notes and Quotes
NASCAR Cup Series
Quaker State 400 Qualifying | Atlanta Motor Speedway
Saturday, September 7, 2024

FORD DOMINATES ATLANTA CUP QUALIFYING FOR FOURTH STRAIGHT RACE

  • Ford has had at least seven drivers qualify in the top 10 in each of the last four Atlanta Cup races.
  • Ford has won the last four NASCAR Cup Series poles at AMS (Logano, Almirola and McDowell twice).
  • Ford has swept the front row in four straight AMS qualifying sessions (McDowell/Blaney (2024-2), McDowell/Logano (2024-1), Almirola/Blaney (2023-2), Logano/Cindric (2023-1).
  • Ford swept the top eight spots in the 2023 spring race.
  • Ford swept the top six spots in the 2023 summer race.
  • Ford swept the top five spots in today’s qualifying session.
  • All three Team Penske drivers have qualified in the top 10 in each of the last four races, including a sweep of the top three spots in the 2023 spring race.
  • Team Penske has had at least one driver start on the front row in each of the last four Atlanta Cup races (Blaney, 2024-2; Logano, 2024-1; Blaney, 2023-2; Logano and Cindric, 2023-1)

Ford Performance Results:
1st – Michael McDowell
2nd – Ryan Blaney
3rd – Todd Gilliland
4th – Josh Berry
5th – Austin Cindric
7th – Joey Logano
10th – Chase Briscoe
12th – Harrison Burton
13th – Noah Gragson
17th – Chris Buescher
19th – Brad Keselowski
21st – Ryan Preece
29th – Justin Haley
31st – Cody Ware

POLE-WINNING PRESS CONFERENCE

MICHAEL MCDOWELL, No. 3 B’laster Work It Like A Pro Ford Mustang Dark Horse – WHAT DID YOU LEARN TODAY? “I think coming in to this weekend we sat on the pole in the spring race early in the season and felt that pressure to come back here and have another shot at it, so we executed our plan well today. As far as what it gives you as an indication for tomorrow, I don’t think it’s a huge indicator of anything other than we have the same speed we did here last time. The good thing for us was in the race our car raced really well and sometimes you trim them out and you get a lot of speed and you’ll get into the race and it’ll just be a handful, but we led a lot of laps, had a really fast car. I thought we had one of the better driving cars, so I don’t feel like we’re compromising anything going into the race with the speed that we have, and it was the same a couple weeks ago in Daytona. I felt like we had one of the fastest cars there, so it’s just about executing and being there at the end and giving yourself a shot at trying to win the race.”

IF SOMEONE TOLD YOU THAT YOU WOULD BE TIED FOR THE SERIES LEAD IN POLES ENTERING THE PLAYOFFS HOW WOULD YOU RESPOND TO THAT? “I would have told you you’re lying. One of the goals for this year, you always set goals and some are super lofty and some are more of just personal achievements that you want to achieve. One of our goals this year was to get a pole. Last year, we had a lot of speed and I don’t know how many times we qualified third and fourth and second. A bunch of times and even led a lot of the first round qualifying, and then would get beat by a little bit going into the second round, so it was a personal thing going into this offseason of really focusing on qualifying and trying to get a pole. It’s an important part of a career and stats and we’ve been close. So, I think that more than anything is when we went to Daytona and we sat on the front row and saw how close we were, that was like, ‘Alright, we’re right there. We just have to do everything we can.’ And then we came to Atlanta and obviously got our first one and it’s kind of spiraled since then. Obviously, predominantly it’s been superspeedways. I did get the pole at Gateway, but what I’m probably most proud of our overall qualifying effort. I don’t know if it’s still the case because Darlington was so bad, but going into Darlington we had the best qualifying average of any Ford team for the season, not just for superspeedways. I think we’ve made it to the second round 12 or 14 times, so I’m proud of the speed that we’re bringing to the racetrack. On the flip side, it’s a little bit of a gut check too because we haven’t got to Victory Lane and we’ve had a decent amount of speed, but it’s hard. It’s hard winning races in the Cup Series. We’ve put ourselves in position several times and haven’t got it done, so we’ve still got 10 more shots at it and that’s how we’re looking at tomorrow and how we’re looking at Watkins Glen coming up. We have really good racetracks in front of us.”

IS THIS A MASTERCLASS OF HOW TO BUILD A TEAM AND GO FROM BUILDING TO WINNING POLES AND RACES? “It’s incredible. Sometimes I think it’s undervalued what Front Row has done and where they’ve come from in the last three or four years to what we’re doing week in and week out. At the other side of it, it’s a compliment that people aren’t really that shocked when we run well or challenge for wins, so it’s going in a good direction. It’s a tremendous amount of work. It’s a tremendous effort by everybody, but we’re still, I don’t want to say small. Bob doesn’t like it when I say small, but we’re still a medium-size team, so to do what we’re doing – not just here, but week in and week out – is a real testament to what hard work and dedication and being resourceful and being efficient can do because I promise you we’re not spending the most and we don’t have the most people, but we have a great group of men and women who fight really hard and this Next Gen car has given us the platform to do what we’re doing. Without that, it would have been a really tough road, but from that point forward we’ve been in the game and I think we’ve done a good job of trying to stay in the game. It’s getting harder and harder. It always does, like when you have the big powerhouse teams they always figure it out a little bit better as time goes on and you see that with Hendrick and with Gibbs and some of the other teams that are consistently fighting for those wins week in and week out. They’ve separated themselves a little bit, but we’re still in the game and this car has given us that opportunity.”

HOW DO YOU PREPARE FOR THE START OF QUALIFYING? HOW DO YOU FOCUS ON THOSE LAPS? “Two parts. For these weekends that do not have any practice, you do a lot of preparation as silly as it sounds because you’re just going around holding it wide-open and hitting your marks and your shifts, but because you don’t have that warm-up, so to speak, you have to get everything right the first time, so there is a lot of pressure to do that. You study and you execute your plan, and then on race day, more than anything, the preparation that you do during the week of which line you’re going to choose if you do get the pole, which lanes had momentum and what the handling and the balance did and how you have to move around. You do all of that leading up to it and then when you get in you just get laser focused on the task in front of you and you switch gears. The switching gears part is pretty fun because all the way up to the race you’re signing autographs and you’re doing interviews and it’s not that you’re not in the game, but you can’t be. You’re not locked in and then you get in the car and you click the belts and then all of a sudden it’s like a switch, it’s like a mode and you just get laser focused and locked in. It’s a cool feeling. It’s an adrenaline rush. I don’t know if it’s the same for everybody. Some guys will probably hear that and be like, ‘What? This guy is taking his job way too serious,’ but, to me, it’s awesome when you get in that locked in zone and you’re ready to go.”

WHAT’S IT GOING TO TAKE TO BE UP FRONT TOMORROW AND CONTEND FOR THE WIN? “It’s tough when you’re the pole-sitter because you’re trying to control the race and you’re trying to control the runs, but you’re also the sitting duck that people are building runs on and dragging back and building momentum. The last time here, I kind of let the first part of that race play out, but wanted to stay near the front in those first two rows, but you need to learn what your car is gonna do and balance and all that. We were able to win the first stage here in the spring race, so I felt like our car drove well and we did what we needed to do, so, to me, it’s more about just keeping yourself in position. It’s not do or die. It’s not a lap one, lap two, lap 10 and you’ve got to block every lane and every run that’s coming, but ideally you want to keep control of the race as long as you can. We all know that’s hard for the pole-sitter. It’s a great idea, but it’s hard to do without making big moves all the time and you kind of run out of those big moves eventually, so you try to save them for the end or at least try to take that approach. This is one of those races though where handling will matter. It will matter more so than Talladega and Daytona. We saw that in the first race here. If you’re able to take a run and stay wide-open and stay committed, you could clear a car and get back in line, where Daytona and Talladega it’s hard to actually clear somebody like that. I think there’s an extra emphasis on your car driving well and then when you get down to the end it’s just being in the right spot at the right time with the right push and hope nothing around you goes too far sideways.”

HOW CONFIDENT WERE YOU ON GETTING THE POLE? “Not super confident. I don’t think you ever go into it like, ‘Oh, we’ve got this.’ I knew that we would have a shot at it, but I knew when Blaney went faster than us that first round, even though it was only by a few hundredths, you know that it’s gonna come down to executing everything perfectly, where if you’re talking about a tenth, it’s hard to make up a tenth. But it’s easy to mess up a couple hundredths, so you’re nervous about doing your job well to make sure you give yourself the best chance. I think Daytona a few weeks ago we had everybody covered by more than a tenth and so it was less nerve racking and then this one I felt like it was gonna take everything being done perfect to have a shot at it.”

IS IT STARTING TO SINK IN THAT THE RACES ARE RUNNING DOWN WITH YOUR TIME AT FRONT ROW? “No, not yet. I haven’t let it creep in. I kept telling everyone we’re just focused on winning a race to get in the Playoffs. Now we’re here. The Playoffs are happening and I’ve just redirected that focus on winning a race before the season is over, so I haven’t really allowed myself to get to that place yet. It’s gonna be tough. There’s no doubt about it. This is home for me. It’s been home for me. It wasn’t an easy decision. As weird as it might sound, I feel like I’ve already mourned that decision if that makes sense – when it first happened of ‘do I really want to do this? This is where you’ve been and potentially where you could be and could finish’ and all those things. So, it was a tough decision. It wasn’t like I went into it like, ‘Here we go.’ It wasn’t a fun decision. It’s hard when you’re that close with people and your team and you felt like you’re a part of it, so I feel good about my decision though. I don’t have any regrets, but I know Phoenix is gonna be tough. It will be tough for sure because of what we’ve done and what we’ve built here. It’s a different atmosphere than any other race team that I’ve been to and we’ve accomplished a lot together. Obviously, they’ll continue to go on and accomplish a lot. They have a great program and great drivers coming into it, but I’ll wait until Phoenix to really start thinking about it.”

WHAT DOES IT MEAN TO WIN FOUR STRAIGHT SPEEDWAY POLES? “I don’t want this to come off as saying this wrong, but I think it means a whole lot more to the team, just that we’re bringing the fastest car to the racetrack and it’s hard to do. I know some people will sit there and be like, ‘Oh, it’s just a superspeedway,’ but the amount of detail and the amount of hours that go into making a superspeedway car fast, and the fact that we’re doing it better than everyone else right now is a huge testament to what the team is doing and how hard they’re working. These are hard. They’re hard to get. It’s not easy, so to get four in a row is remarkable and so, for me, what’s gratifying is just seeing my guys hard work pay off and seeing how excited they are, and I know that I have the fastest race car to compete with tomorrow in the race. It gives me confidence going in there to do my job and try to win the race. But, I’m really proud. It’s a proud moment. I think it was a huge moment in Daytona when both of our cars were on the front row. We were almost there again today and it’s an accomplishment that is not the end all, be all. It’s not the greatest thing. Winning tomorrow would be better, but it’s still something to be celebrated because of how hard it is to do at the top level of our sport.”

RYAN BLANEY, No. 12 Dent Wizard Ford Mustang Dark Horse – WAS THERE ANY PART OF THE TRACK YOU WANTED A BIT MORE? “I don’t know. It’s hard to tell here. We just slowed down a little bit on our second run and I think the 34 picked up a little bit, but, overall, it’s a good day. We have good speed. We’re starting on the front row, so I’m proud of the effort and excited for tomorrow.”

ANYTHING YOU WANT TO CHANGE ON YOUR CAR? “You can do little changes for the race tomorrow, just kind of air-pressures and stuff like that, but I don’t know. I felt pretty decent in qualifying handling-wise, but getting in the pack is a whole different thing. It’s nice that we have the track position and I think the speed is good to hopefully control a lane, and I’m sure we’ll get back in the pack tomorrow at some point and we’ll see how I am in traffic. It’s all good right now. It’s a solid starting spot and I’m looking forward to hopefully being able to control the first part of the race, especially the first stage, and then see how it shakes out from there.”

AUSTIN CINDRIC, No. 2 Menards Quaker State Mustang Dark Horse – “I think once again the Fords at speedways are really, really strong. I felt like our car handled extremely well in qualifying, which it’s not something you necessarily have to worry about here, but I think it just bodes well for us for the race tomorrow. I’m excited about it and feel like we can have a shot at the win.”

TODD GILLILAND, No. 38 CITGARD Ford Mustang Dark Horse – “Our cars have been really fast at all the superspeedways and it feels like we actually have cars very, very capable of winning every single superspeedway at this point and that doesn’t last forever. It always goes in waves, so, to me, even Daytona felt like a little bit of a missed opportunity with how fast my car was. I felt like even when I was in the back I could go to whatever line I felt like it would really move the line forward and those are hard to come by in these type of races when everyone is so close. I’m excited about it. I think we definitely need to take advantage of it while our cars are this fast.”

THAT FIRST POLE IS SO CLOSE, BUT JUST OUT OF YOUR GRASP. “Overall, qualifying went great. That’s the tough part. You can’t be too disappointed with third. Honestly, I was more disappointed at Daytona because I actually thought that one was really within our grasp. This week, it was kind of unrealistic to pick up more than a tenth to those guys because those guys are picking up more, too. I wasn’t as heartbroken this time. At Daytona, I was heartbroken. Overall, we just have some really, really fast Ford Mustangs coming out of Front Row Motorsports.”

CHASE BRISCOE, No. 14 Mahindra Compact Tractors Ford Mustang Dark Horse – “We ended up 10th there and I’m not really sure how we slowed down in the second round. I guess we didn’t slow down, everybody else kind of sped up, but I’m not really sure what happened there. We have a good starting spot. We’re starting inside the top 10 and should have a good pit stall selection, but it’s really hard to say what you’ve got just running one lap around here, but so far so good. It’s a good start to the weekend. Starting 10th is a lot better than starting 30th, so we’ll just have to see what we can do with it tomorrow.”

McDowell Earns Pole in Bennett Qualifying

HAMPTON, Ga. (Sept. 7, 2024) – Michael McDowell continued his pole-winning ways at Atlanta Motor Speedway by taking the top qualifying spot in Bennett Transportation and Logistics Qualifying on Saturday afternoon in preparation for the NASCAR Cup Series Quaker State 400 Available at Walmart.

The driver of the No. 34 Front Row Motorsports Ford laid down a lap of 30.926 seconds at 179.267 mph on the 1.54-mile intermediate track that races like a superspeedway. He was second after Round 1 of qualifying.

McDowell earned his first career pole position in his 476th career NASCAR Cup Series race on Feb. 24 at Atlanta Motor Speedway. He has since captured the top spot for four consecutive superspeedway races and has started all five of the 2024 season’s superspeedway races from the front row.

Joining McDowell on the front row for Sunday’s Quaker State 400 Available at Walmart (3 p.m. ET, USA, PRN Radio) was Ryan Blaney, who wheeled his No. 12 Team Penske Ford to a lap of 30.999 seconds at 178.844 mph.

“I don’t think you ever go into it (qualifying) like ‘oh, we got this’,” said McDowell when asked about his confidence going into the qualifying session for Race 1 of the Round of 16 Playoffs. “I knew that we’d have a shot at it. But when Blaney went faster than us that first round, even though it was only by a few hundredths (of a second), you know that it’s going to come down to executing everything perfectly.”

The balance of the top 10 were: Todd Gilliland (No. 38 Front Row Motorsports Ford); Josh Berry (No. 4 Stewart-Haas Racing Ford); Austin Cindric (No. 2 Team Penske Ford); Kyle Larson (No. 5 Hendrick Motorsports Chevrolet); Joey Logano (No. 22 Team Penske Ford); Austin Dillon (No. 3 Richard Childress Racing Chevrolet); William Byron (No. 24 Hendrick Motorsports Chevrolet); and Chase Briscoe (No. 14 Stewart-Haas Racing Ford).

Tickets for Sunday’s Quaker State 400 Available at Walmart are available online at www.AtlantaMotorSpeedway.com or by calling 877-9-AMS-TIX.

About the Quaker State 400 Available at Walmart:

The Quaker State 400 Available at Walmart kicks off the NASCAR Cup Series playoffs. 16 drivers begin their quest to hoist the Bill France Cup on Atlanta Motor Speedway’s high banks on Sunday, Sept. 8.

Accompanying the Quaker State 400 Available at Walmart is the Focused Health 250 on Saturday, Sept. 7. With just three races remaining in the NASCAR Xfinity Series regular season, the rising stars of NASCAR will have added pressure to secure their place in the postseason with a trip to victory lane.

More information on the Sept. 6-8 Quaker State 400 Available at Walmart weekend and ticket availability can be found online at AtlantaMotorSpeedway.com.

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Keep track of all of Atlanta Motor Speedway’s events by following on Twitter, Instagram, and become a Facebook fan. Keep up with all the latest news and information with the Atlanta Motor Speedway mobile app.

Toyota Racing – NCS Atlanta Quotes – Tyler Reddick – 09.07.24

Toyota Racing – Tyler Reddick
NASCAR Cup Series Quotes

HAMPTON, Ga. (September 7, 2024) – 23XI Racing driver Tyler Reddick was made available to the media on Saturday prior to practice for the NASCAR Cup Series race at Atlanta Motor Speedway.

TYLER REDDICK, No. 45 Jordan Brand Toyota Camry XSE, 23XI Racing

With how daunting the first round is, how helpful are those Playoff points are that you earned for winning the regular season championship?

“Well our approach doesn’t change for the Playoffs or for the opening round for the Playoffs, but certainly having those Playoff points helps in case it does get a little bit out of hand with these first three races. There is just a lot of uncertainty. I feel like that this is a track that races like a superspeedway – handling comes into play and people, drivers do have issues in the car and spin and crashes happen. If you look at Watkins Glen, just with what the tire could do there, there is uncertainty there, but when I go through these first three, I feel good about the speed that we had. Granted here in the Spring, we wrecked here on lap two and we didn’t learn from that previous race, but we’ve been solid here and just seeing how fast the Toyotas were in Bristol – even though again, we were in an early wreck – I feel good about that one as well. We should have speed here at the first three, so we will just keep the approach that we’ve been having all summer long – just trying to score as many points as possible and stay in the top-five all day, and if we do that, we also, as a bonus, will have a shot at winning a race at the end of the day.”

How much more prepared are you for your second Playoffs with 23XI Racing?

“I think our biggest thing is more so going into the Playoffs last year is just being more consistent. Last season, coming out of Charlotte, we were like 30 points out of the lead, and we gained a lot of ground and kind of had a really good early Spring into Summer push, we just had a lot of bad races over the course of the summer. I feel like we did we did a good job correcting that for the first and second round of the Playoffs, ultimately in the round of 8, we kind of lost a little speed and had some of our worst races of the year. I think that is the biggest thing – just work on being consistent. We’ve done a good job with that over the summer stretch. I don’t see any reason why that would change for us. I just feel like the more and more we get into this season, the more comfortable we get with how we’ve been running. The confidence is on our side I think.”

How are you feeling?

“Better, thankfully. It took until I think – Thursday was the really first normal day. It took a lot longer than I thought it would to run its course, but thankfully good to go and ready for this one.”

Is it frustrating as a driver with how much uncertainty is there in the first round?

“No, it is in our control. Maybe a wreck that happens in front of you is out of your control, but how you end up in that position is. Obviously, we know that qualifying is not our strength – we know that we will probably be starting back there in the mess a bit, but it is in our hands to get in front of it or get out of there, so it is very much in our control I feel like. We got to do the Watkins Glen tire test, so naturally we feel pretty good about the laps we got to have there. It is probably one of my worst road courses, of the ones we go to. The speed of the Toyotas in Bristol in the Spring helps with that. Our car was really torn up – we were damaged early on in that race, and I still felt like we if our car would have been 100 percent we would have been really strong. I’m feeling good about it.”

How have you seen the growth of 23XI?
“It is just little steps, just working on the process that we have, our preparation – fine tuning it every single step of the way. There is not one big thing, right? Just a lot of good people working together on the road and back at Airspeed to help achieve those goals. It has been really cool to just see that continued path – we really haven’t hit a spot where we leveled off and sat there for a while. It seems like we continue to gradually climb and improve and as the year goes on. I’m really excited about that, but it is what we need to contend with some of the top teams and drivers that have been around for a long time. We will keep after it.”

How did being able to run last season with 23XI help you set up the foundation to have the on-track success you have had?

“It definitely played a huge factor in it. I have all the faith in the world that the cars would have been as fast but seeing that we just have great people and smart people at Joe Gibbs Racing as well that play a big role in where our cars are at on the race track too. They would have had the speed and potential, with or without me, but certainly, some of the things that me and Billy (Scott, crew chief) have been able to work on, some of the things we got to work on a year on back at the COTA tire test to just make the road course program better. Those things were really beneficial, certainly, just for the team chemistry side of it. That extra year has really helped us hit our stride this year.”

What did you have to go through with Billy Scott to build that relationship and chemistry?

“We just had to go through races. The more time we’ve had together – we’ve got to experience the highs and the lows – and understand how to navigate them as a team. I think that just experience can be invaluable as a team, the more we know each other the more instinctively we know what’s going to happen next without really having to talk about it or letting it play out. I think that experience for both of us has really helped us a lot. We brought in Nick Payne (spotter), who is kind of new to the sport – was doing Xfinity and Trucks, no full time Cup gig, and starting fresh with him. Just having the consistency across the board with the team really helps.”

How important is it to stay even in the car and not let the emotions get the best of you?

“Very important. If emotions get the best of you, it’s easy to make some poor decisions right? That more times than not just make your day worse. Just have to keep a level head and think what the next restart, the next lap – what the future scenario is. You try to respond more than react, but it is tough when you are strapped in the car, it is hot, not having a good day, it is easy to get frustrated and certain times, it is probably good to let it out, but it is definitely easy to do – and it is something that I’ve had to learn – to figure out how to digest the bad and the good and move on from it, and approach the next scenario with as level head as possible.”

Did you ever imagine growing up racing Kyle Larson that you would be amongst the top drivers in NASCAR?

“I mean Kyle (Larson) – definitely when he left the outlaw kart stuff and started running midgets and sprint cars – it was very automatic. I could tell watching from a far that he was going to go wherever he wanted to go. On my end, I didn’t know if it was going to work out. It kind of looked like the door was coming to a close, and then I got a break – started working with (Ken) Schrader, won a race. I definitely saw Kyle getting here, but I didn’t, at times, think it was going to work out for myself, but thankful it did. It is really cool that two kids that grew up racing at Cycleland Speedway in go karts, all those years ago, are doing that on the Cup side now. “

About Toyota

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CHEVROLET NCS AT ATLANTA 2: William Byron Media Availability Quotes

NASCAR CUP SERIES
ATLANTA MOTOR SPEEDWAY
QUAKER STATE 400
TEAM CHEVY PRESS CONF. TRANSCRIPT
SEPTEMBER 7, 2024

 William Byron, driver of the No. 24 Relay Payments Camaro ZL1, met with the media in advance of the NASCAR Cup Series qualifying session at Atlanta Motor Speedway.

Media Availability Quotes:

I know it’s been talked about extensively – you guys started off really hot and slowed during the summer, just like last year. How do you recapture the early season momentum at the start of these playoffs? How much of the summer was you guys trying things and preparing for what you need for the playoffs?

“Well I mean, yeah, we finished second two-and-a-half weeks ago at Michigan, so I feel like we’ve been pretty good; hit or miss, though. Some of those tracks during the summer aren’t as good for us as a team, but we’ve really circled all of the playoff tracks and worked really hard to have our best at the end of the year. So yeah, I think once you win two or three races early in the season, like I said this week, the goal is to try and stack playoff points. If you can’t do that, then the goal is to try and position yourself well for the fall and all the tracks in the playoffs. So, I feel good about that. We’ve had success here at Atlanta. Although it can be unpredictable, I feel like as I’ve studied and watched it back; a lot of times if you’re up in the front and making good decisions, you can kind of control your destiny here. I think that’s the goal for us.. try to have a good day today in qualifying. Not quite sure what kind of speed we’re going to have in qualifying because you want to be able to have enough pace in the pack and everything like that; enough grip. Hopefully we can make the top-10 and go from there.”

How much more do you feel like is in the driver’s hands here at Atlanta, compared to the traditional superspeedway like Daytona and Talladega?

“Yeah, it’s kind of an old school race, in a sense. But I mean, I think we’ve seen it get two and three wide here. I feel like as you get down to the end of the race, it’s going to be two and three wide, just like it is at any other plate race once everybody gets their stuff handling a little better. We just have to see what the offset is from spring to fall here with the track. It looks a little bit grayer walking in, but you never know until you get out there kind of what the handling is like. It seems like every time we watch the Xfinity race here, we get a little bit fooled because their package has less downforce. So just not completely sure what to learn from today, other than try to go out there and have a good qualifying lap.”

You’ve been in the playoffs enough times to kind of know how things go. But this year, we have Atlanta to start, another road course at Watkins Glen, and then another speedway and road course in the Round of 12. Given that change, how much more uncertainty and anxiety do you think there is among the playoff drivers, and how much validity do you think there is to the idea that we could see surprise drivers not advance through the first couple of rounds?

“Yeah, I mean it’s going to be crazy. You know, you’ve got two superspeedways and two road courses in the first two rounds, so it is crazy. It’s going to put an emphasis on being good at those places and being good at road courses, especially when there’s two of them now and not just the ROVAL anymore. You know, I think for us, it’s just race-by-race. Try to show up here; put a good effort in and see what we can get out of this weekend and then that really dictates the pace for the next weekend.

There are definitely a lot of elements of the first two rounds that are pretty unpredictable, but you’re going to see the teams that can handle the adversity and work through that really thrive.”

Projecting to 2025, Talladega is going to be in the Round of Eight next year. Do you think there’s value in having that wild card element that deep into the playoffs?

“Yeah, I mean I’m not a big fan of it, but I’m not really thinking about next year, yet. Really just thinking about Atlanta.”

A couple of weeks ago at Daytona, you said that following the 500 win, you’re more relaxed and more confident at that track. Is the mindset the same here, and has that changed at all with this now being a playoff race?

“Yeah, I mean I think we know what it takes to win here, for sure. It’s just constantly changing because the track is losing grip. It’s changing every time we come back here; the setups are evolving. We just have to continue to evolve with the ‘new’ Atlanta that it is. I don’t think until we get eight, nine, 10 years down the road, will we really know what this place takes and kind of what it evolves into. It could lose a lot of grip over the next three or four years and become spread out. It is different than Daytona, for sure. The reasons I felt relaxed there is just because we were coming back there after winning a big race.”

What was the game changer for you at Watkins Glen last year that allowed you to go on and win that race?

“I feel like it started two years before that when we had a test there. We tested in 2022 with the Next Gen car; had a really good two-day test. That really kind of contributed to a lot of the setup items for the company there and build a good baseline. Unfortunately we didn’t have a good weekend that weekend. I think we had a battery issue. We qualified fourth and had to start in the back. We didn’t quite have our balance the way we needed to get through traffic, so we didn’t have a great weekend. But I feel like that is where it started. I had the Xfinity race that year in 2022, as well. And then coming back in 2023, I just felt like I was well prepared; knew the place, knew what we needed to focus on. Fortunately the baseline setup we built had good benefits when we unloaded in 2023. We were really fast off the truck. In the race, we were a top-three car. It was just about trying to get out front and have good pit sequences under green.”

How much will the pits come into play at Watkins Glen?

“Oh, it’s going to be huge. If you pass one or two cars a run, that’s a really good run at Watkins Glen in the Next Gen car. It’s going to be huge. Strategy is going to be big. You’re just going to have to do a good job in qualifying to put yourself on the offensive side, where you’re ahead of everyone else. If you can qualify in the top five or six, you put yourself in a really good spot.”

Walk us through how you prepare mentally for a race? Is it different, mentally, coming to a track like this, as opposed to a road course race?

“Yeah, it’s a little different. The stress of what you can’t control is a little higher at a place like this, so you try to put that away; set that aside. I feel like when you go to a place like here, you’re preparing for what moves you need to make. And you’re also just making sure that you’re doing a good job executing the little things. Like when we go out here to qualifying, making sure that I’m getting through the shift points good; getting off pit road well. A lot of detail here with pit road and the change in speed under green and under caution. So, you’re thinking about how you can maximize your green flag rolling time and yellow flag rolling time.

Yeah, I mean it’s just different. There’s probably not as much for Atlanta, really. But then for Watkins Glen, there’s a lot of physical prep; a lot of mental prep. It’s a tough place. I’m running double-duty next weekend, so I’ll have a lot of laps. I’ll try to take good notes and understand the track because there’s a lot of changes at Watkins Glen with the curbing.”

Is there any advantage to staying in the back of the pack a little bit early on to see how things are developing in the race, or do you want to race up front the whole time?

“Yeah, I mean a lot of the wrecks happen in the middle. So, if you’re in the back, you’re in a bad spot. But yeah, I mean if you’re going to ride – like let’s say you’re really trying to avoid a wreck, you’re going to get way back. But no, I don’t think you will here because track position is important and handling matters. It takes a long time to get back to the front, so you’re going to spend most of your time in this race up in the front, if you can. If you can’t, you might try to save fuel and jump the strategy.”

About Chevrolet

Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands. Chevrolet models include electric and fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.

Ford Performance Notes and Quotes – Josh Berry Looks Ahead to Sunday’s Atlanta Cup Race

Ford Performance Notes and Quotes
NASCAR Cup Series
Quaker State 400 | Atlanta Motor Speedway
Saturday, September 7, 2024

Josh Berry, driver of the No. 4 Decisely Insurance Ford Mustang Dark Horse for Stewart-Haas Racing, stopped by the infield media center at Atlanta Motor Speedway before qualifying to answer questions from the media.

JOSH BERRY, No. 4 Decisely Insurance Ford Mustang Dark Horse – YOU HAVE A NEW SPONSOR ON THE CAR. “We’re really excited to have Decisely Insurance on the car this weekend. It’s a really good-looking car. It’s purple and should really stand out on the racetrack, so we’re excited to welcome them to the sport. It’s the first race for them and the first race for us. It’s exciting to bring new partners in for us amidst everything that’s going on, so it’s a benefits-based company here in Georgia that is growing really fast and this is a home race for them. We’re gonna have a bunch of their employees and partners with us here this weekend, so we’re excited for it.”

DO YOU FEEL YOU CAN PLAY SPOILER THIS WEEKEND? “Yeah, I think so. Obviously, we had a really good car at Daytona with a lot of speed. We were in great position there until we weren’t, so we feel like we had a strong car here in the spring. I feel like I’ve grown and learned a lot since then. I put us in a hole speeding on pit road in the spring, so we’ve ironed all of that stuff out hopefully. Car handling does matter a lot here, just because how the draft is and how tight the track is. You can tell the cars that are comfortable and handling well, so if we can check those boxes at the beginning of the race and we stay out of trouble, I think we’ll have a shot at it at the end.”

HOW DO YOU BALANCE THESE LAST 10 RACES TO FINISH STRONG WITH SHR BUT ALSO TRYING TO TAKE SOME NOTES FOR NEXT YEAR WITH THE 21? “Nothing has really changed for us. Obviously, we would love to be in the Playoffs. We’ve been working all year trying to get better. It’s been a little up and down, but we’ve had a lot of great races. We’ve had a couple bad ones, but we’ve had a lot of great races in there too, so I think we just need to keep trying to be more consistent. That’s all we’re lacking. It’s pretty apparent when we have the speed and we might find ourselves to the front, we pass cars, we get up there. I think for us we’re trying to add a little bit more consistency and enjoy these last 10 races together. That’s a big part of it too, and obviously Chase being in the Playoffs is great for the company. He drove a fantastic race last week. He really did and I think between both of us, I think both of our cars were fast enough to win and he was able to get it done, so that was really cool for everybody at the company, too.”

HOW DO YOU STAY GROUNDED DURING EVERYTHING GOING ON? “I don’t know. To be honest, the last couple of years have been a whirlwind, and I think even sitting here today I never would have thought I would be in this situation and this would all happen like it has even this year. I don’t even know if I really know what to expect anymore. Obviously, I’m proud of the job we did this year amidst everything going on. To have landed the opportunity with the Wood Brothers and the 21 car is something I’m excited for. That’s a great group with a great legacy in the sport. There’s a ton of backing from Ford and Team Penske and everything that I think a group and being a part of that program is really gonna help me grow and work on some of the things that I need to do better on the track. Aside from everything else that’s been going on, I think none of us would have thought we’d be in this position that we have been in, but it is here and we’ve got 10 more weeks together to keep racing and enjoy our time together. Then we’ll all go our separate ways.”

HAVE YOU HAD ANY CONVERSATION WITH HARRISON ABOUT TAKING OVER THE 21 NEXT YEAR? “Not specifically. Obviously, I reached out to all of those guys after the Daytona win and congratulated them, but we’re all professionals. We’ve all been doing this stuff a long time and there’s no awkwardness or hard feelings there. Obviously, I’m cheering for those guys. They’re in the Playoffs. They’re focused. I’m staying out of everything they have going on. They’re focused on their Playoff run these next few weeks and I’m gonna let them do their thing.”

DO YOU FEEL YOU HAVE AS GOOD A SHOT AS ANYBODY TO WIN THIS RACE TOMORROW? “Yeah, I think so, but I think these races ebb and flow. Some weeks you definitely have the races where it seems like if you just survive you get a good finish, but there are some times the cream really does rise to the top and stays up front the whole race. I think it’s really important to have your car handling good where you can race up front all night and then there is definitely some fate involved in being there at the end, but I feel like we have as good a shot as anybody coming here. We just have to execute and stay out of trouble.”

CAN YOU TALK ABOUT WHAT BRISCOE’S WIN MEANT TO SHR? “I think it was just a really cool moment for everybody there. There’s been a transition period ever since obviously it was announced they were closing down and selling charters. We lost some people initially and then now who is left are the people that are gonna ride this out – racers that aren’t gonna quit on us and keep building fast race cars and doing whatever they can to get in Victory Lane. I know that everybody has been working extremely hard all year, but especially recently trying to do everything we can to make that push to hopefully get a car into the Playoffs and go to Victory Lane, so it’s a big deal to win a race like that. Like I said, he did a great job. Who knows what’s gonna happen these next 10 weeks for them, but just getting there is a big deal and I think we all recognize that.”

YOU HAVE TIES TO THE LAST TWO WINNERS IN THE SPORT. WHAT IS THAT LIKE? “I think that obviously the Daytona win, that’s great for their program. It’s a huge deal for the Wood Brothers. I would have loved to win the 100th race, but it was Harrison’s day and he capitalized and won, but it’s great for that program and the Wood Brothers that I’m gonna benefit from next year. So, it’s exciting for them and the same with Chase. I think that was really exciting for everybody at Stewart-Haas to see that win and the job that those guys did. It was a big morale boost for everybody, but nothing really changes. Everybody has been working their guts out all year trying to win races, but it’s still cool to get a reward for all of their hard work and it was fun to see that for sure. I think the only thing that really sticks out to me through the whole thing is thinking about how important it is to win a race to make the Playoffs. I’m not 100 percent sure on this, but I would say some of those guys that missed it were probably 11th or 12th in points. It’s so important to win a race when you get the opportunity. I think that’s the biggest thing I’ve taken from it the last couple weeks going into next year is that if you want to make the Playoffs, you better plan on winning.”

HAVE YOU THOUGHT ABOUT WHAT YOU WOULD DO OR HOW AGGRESSIVE THIS WILL MAKE YOU IN THE FUTURE? “I don’t know. If you get in those situations, capitalizing on it is incredibly important. We talk about points and we look at the points. Even as a team we look at them all year long and stage points and this and that, and then you come down to it and unless you’re in the top 10, you’re probably in danger. So, unless you’re in the top 10 or you’re racing for the regular season championship or something like that, then the points matter. They do matter, but it’s just such a unique scenario of what’s happened and how it’s played out the last few weeks, having those new winners. I don’t know that my mindset changes in any way, but if you’re gonna fall back on points, you better have a lot of them.”

SO DO YOU KNOW WHAT TO EXPECT THIS WEEKEND WITH THE TRACK CONTINUALLY AGING? “Yeah, it’s definitely changing. Every time we get here the asphalt color looks lighter and lighter, so it’s gonna continue to evolve. It’s warmer this time around. It’s not gonna be super hot, but it’s gonna be warmer, so handling should be a bigger deal than maybe what we had in February, but this place is kind of coming into its own. The next few years as it continues to age a little bit and lose some grip, it’ll be really interesting to see how it plays out and become kind of a hybrid between a superspeedway pack race and an intermediate track. I think handling is gonna be more important this time around than February, but we’ll have to see.”

COUNTDOWN TO THE CHAMPIONSHIP HITS KEY POINT IN ST. LOUIS AT NHRA MIDWEST NATIONALS

ST. LOUIS (Sept. 6, 2024) – At the start of the NHRA Countdown to the Championship playoffs, drivers in the NHRA Mission Foods Drag Racing Series know only 24 rounds of racing remain in the season. In that mix is the 13th annual NHRA Midwest Nationals, which again comes at a critical juncture on Sept. 27-29 at World Wide Technology Raceway in St. Louis.

A mainstay in the Countdown to the Championship, the annual race at the fan-favorite facility again serves as the halfway point in the six-race playoffs, finishing off an important stretch of three straight racing weekends in September.

Fans have always packed the standout track and the action starts immediately when all the stars in Top Fuel, Funny Car, Pro Stock and Pro Stock Motorcycle hit the track in St. Louis on Friday.

Beginning with a pair of qualifying sessions on Friday – including an epic session under the lights – the intensity and excitement is non-stop in this important Countdown to the Championship race, continuing with two qualifying sessions on Saturday and eliminations on Sunday, where all the top drivers will look to continue their championship journey.

Last season, Clay Millican (Top Fuel), Matt Hagan (Funny Car), Greg Anderson (Pro Stock) and Gaige Herrera (Pro Stock Motorcycle) all collected wins in St. Louis and this year’s race will again be broadcast on FS1, with elimination coverage airing at 3 p.m. ET on Sunday, Sept. 29.

Millican, a fan-favorite in the Top Fuel ranks, earned his first win from World Wide Technology Raceway last season when he took down Brittany Force in the finals. Millican has one win on the 2024 season from the prestigious Toyota NHRA U.S. Nationals in Indianapolis, starting the playoffs sixth in points. Reigning Top Fuel champion Doug Kalitta currently leads the points thanks to his three wins in 2024, while others to watch include Justin Ashley, who has three wins this year, as well as multi-time champs and past St. Louis winners Shawn Langdon, Steve Torrence and Antron Brown, along with stars like Tony Schumacher and Top Fuel rookie Tony Stewart.

Hagan picked up his second career St. Louis win last year over Ron Capps en route to his fourth NHRA Funny Car championship. Hagan is currently third in points, thanks to his two event wins in 2024. Leading the way is first-year Funny Car driver Austin Prock. Prock took over driving duties for Robert Hight at the beginning of the season and has collected five event wins, including the Toyota NHRA U.S. Nationals. Veterans Bob Tasca III, J.R. Todd, Hagan, Jack Beckman and Capps will be ready to take on Prock and his hot rod in the Countdown and St. Louis.

Anderson, the winningest Pro Stock driver, has three wins at St. Louis. The five-time champion has collected wins from Phoenix and Charlotte this year and is on the hunt for his sixth world title. Standing in front of him is his KB Titan Racing teammate and Pro Stock points leader Dallas Glenn, who has three wins on the season and is looking for his first NHRA title. In second is Indianapolis winner and four-time 2024 winner Aaron Stanfield, while reigning champ Erica Enders has six St. Louis wins – the most of any driver in NHRA history – and will be looking for her second win of the season.

Reigning Pro Stock Motorcycle champion Herrera has dominated the class for the last two seasons. In 2024, he has won seven of the nine Pro Stock Motorcycle races heading into the playoffs. The other riders to earn wins are 2023 Rookie of the Year Chase Van Sant, who won in Seattle, and the six-time champ Matt Smith, who earned the Sonoma win and also has a class-best five wins in St. Louis. Smith, Van Sant and the rest of the field are putting all their efforts towards taking down the seemingly unstoppable Herrera.

The NHRA Midwest Nationals also will feature thrilling competition in the NHRA Lucas Oil Drag Racing Series, as well as the Congruity NHRA Pro Mod Drag Racing Series presented by LearnEV+ and Flexjet NHRA Factory Stock Showdown. It is the penultimate race in Pro Mod’s “Road to the Championship” and the final race of the season in Flexjet Factory Stock Showdown. The ET Racing Showcase, Jr. Arch Shootout, Budweiser Challenge, high school challenge and Jr. Dragster Shootout will all take place during the weekend as well.

Fans will be invited all weekend long to the Nitro Alley Stage, which is the main entertainment hub in the pits, hosting Nitro School, meet and greets, music and much more. Race fans at World Wide Technology Raceway can enjoy the special pre-race ceremonies that introduce and celebrate each of the drivers racing for the prestigious Wally on Sunday and includes the fan favorite SealMaster Track Walk. The final can’t-miss experience of any NHRA event is the winner’s circle celebration on Sunday after racing concludes, where fans are invited to congratulate the St. Louis event winners.

As always, fans get a pit pass to the most powerful and sensory-filled motorsports attraction on the planet. Fans can see their favorite teams in action and servicing their hot rods between rounds, get autographs from their favorite NHRA drivers, and more. They can also visit NHRA’s Manufacturers Midway, where sponsors and race vendors create an exciting atmosphere that includes interactive displays, merchandise, food, and fun.

NHRA Mission Food Drag Racing Series qualifying will feature two rounds at 4:30 and 7:00 p.m. CT on Friday, Sept. 27, and the final two rounds on Saturday, Sept. 28 at 12:00 and 2:30 p.m. Final eliminations are scheduled for 11:00 a.m. CT on Sunday, Sept. 29. Television coverage includes qualifying action on FS1 at 7:30 p.m. ET on Friday, Sept. 27 and 2 p.m. ET on Sunday Sept. 29, with eliminations starting at 3 p.m. ET on FS1 on Sunday.

Tickets may be purchased at the WWTR ticket office, by phone at (618) 215-8888, or online at www.wwtraceway.com. All children 12 and under will be admitted free in the general admission area with a paid adult. For more information on NHRA, visit www.NHRA.com.


About Mission Foods

MISSION®, owned by GRUMA, S.A.B. de C.V., is the world’s leading brand for tortillas and wraps. MISSION® is also globally renowned for flatbreads, dips, salsas and Mexican food products. With presence in over 112 countries, MISSION® products are suited to the lifestyles and the local tastes of each country. With innovation and customer needs in mind, MISSION® focuses on the highest quality, authentic flavors, and providing healthy options that families and friends can enjoy together. For more information, please visit https://www.missionfoods.com/

About NHRA

NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 20 national events featuring the NHRA Mission Foods Drag Racing Series and NHRA Lucas Oil Drag Racing Series, as well as the Congruity NHRA Pro Mod Drag Racing Series presented by LearnEV+, NHRA Flexjet Factory Stock Showdown™, NHRA Holley EFI Factory X and Johnson’s Horsepowered Garage NHRA Mountain Motor Pro Stock at select national events. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and NHRA Street Legal™. NHRA also offers the NHRA Jr. Street® program for teens and the Summit Racing Jr. Drag Racing League® for youth ages 5 to 17. With 110 Member Tracks, NHRA allows racers to compete at a variety of locations nationally and internationally. NHRA’s Youth and Education Services® (YES) Program reaches over 30,000 students annually to ignite their interest in automotive and racing related careers. NHRA’s streaming service, NHRA.tv®, allows fans to view all NHRA national events as well as exclusive features of the sport. In addition, NHRA owns and operates three racing facilities: Gainesville Raceway in Florida; Lucas Oil Indianapolis Raceway Park; and In-N-Out Burger Pomona Dragstrip in Southern California. For more information, log on to www.NHRA.com, or visit the official NHRA pages on Facebook, Instagram, Twitter, and YouTube.

Jordan Anderson Racing Bommarito Autosport NASCAR Xfinity Series Race Overview- Atlanta

Jordan Anderson Racing Bommarito Autosport
NASCAR Xfinity Series Race Overview-
Atlanta Motor Speedway; September 7, 2024

Track: Atlanta Motor Speedway– Quad-Oval (1.5-Miles)
Race: Focused Health 250; 163 Laps –40/40/83; 251.02 Miles
Date/Broadcast: Saturday, September 7, 2024 3:00 PM ET
TV: USA, and the NBC Sports App
Radio: Performance Racing Network (PRN) – Check Local Listings for affiliate, and SiriusXM NASCAR Channel 90
Social Media: Jordan Anderson Racing Bommarito AutoSport; Facebook, Instagram, and X

Jeb Burton – No. 27 NORMA Precision Ammunition
Chevrolet Camaro SS Preview- Atlanta Motor Speedway

Social Media; Facebook, X, Instagram

News and Notes:

  • Practice; In similar fashion to the Spring race at Atlanta Motor Speedway (AMS) the NASCAR Xfinity Series (NXS) will receive no practice time for Saturday’s Focused Health 250.

– Starting Position; With no practice scheduled teams will move directly into qualifying at 11:00 AM ET Saturday morning to determine the starting order for that afternoon’s Focused Health 250. In 2024, superspeedway qualifying for the NXS would consist of a two rounds of single car single lap qualifying with the 10 fastest cars in Round 1 moving on to Round 2 to determine the starting order of the Top-10. With 37 cars entered, no cars will miss the race. Burton is scheduled to go out on track 23rd for his qualifying lap. Qualifying will be shown in its entirety LIVE on USA Network (USA) and the NBC Sports App at 11:00 AM ET.

– Atlanta Motor Speedway Stats; Saturday afternoons NXS Focused Health 250 will mark Burton’s ninth NXS start at AMS. In seven previous starts, Burton holds an average finish of 14.6 with a 99.8% lap completion rate completing 1323 laps of the possible 1326. Burton has two Top-10 finishes with a best of second coming in 2021 after starting 11th. Burton has finished in Top-25 in all of his eight starts at Atlanta. In the Spring Burton would start in the 25th position and finish 23rd after getting damage early in the event and having to make repairs.

Featured Partner

  • NORMA Precision Ammunition; Norma ammunition is a brand that has been a mainstay in the shooting community for over 100 years, known for its commitment to quality, innovation, and precision. Founded in Sweden in 1902, the brand has a rich history and a reputation for producing some of the most accurate and reliable ammunition in the world. Whether you’re a seasoned shooter or just starting out, you can trust Norma ammunition to provide you with the performance and reliability you need to succeed. Learn more about NORMA ammunition and all the items they have available at Norma-Ammunition.com or following the Norma social media channels on Facebook, Instagram and YouTube.

Parker Retzlaff – No. 31 FUNKAWAY
Chevrolet Camaro SS Preview- Atlanta Motor Speedway

Social Media; Facebook, X, Instagram

  • Practice; Similar to past superspeedway events the NXS will receive no practice time for Saturday afternoons Focused Health 250.

– Starting Position; With no practice scheduled teams will move directly into qualifying at 11:00 AM ET Saturday morning to determine the starting order for that afternoon’s Focused Health 250. In 2024, superspeedway qualifying for the NXS would consist of a two rounds of single car single lap qualifying with the 10 fastest cars in Round 1 moving on to Round 2 to determine the starting order of the Top-10. With 37 cars entered, no cars will miss the race. Burton is scheduled to go out on track 23rd for his qualifying lap. Qualifying will be shown in its entirety LIVE on USA Network (USA) and the NBC Sports App at 11:00 AM ET.

  • Atlanta Motor Speedway Stats; Saturday’s Focused Health 250 will mark Retzlaff’s fourth start at the AMS. In three previous starts, Retzlaff holds an average finish of 16.0 with a 98.2% lap completion rate completing 492 laps of the possible 901. Retzlaff has two Top-20 finishes with a best of fifth coming in the second-year Wisconsin racers last visit to AMS back in February.

Featured Partner

  • FUNKAWAY; Headquartered in Waukegan, Illinois, FUNKAWAY is a line of odor elimination products that removes the horrible effects of bad smells. Guaranteed to work on clothing, shoes, gear, pet products, car interiors and more, FUNKAWAY allows customers to renew and refresh, rather than throw away. To learn more about FUNKWAY, visit FUNKAWAY.com and connect on Instagram and Facebook.

About Jordan Anderson Racing Bommarito Autosport

Jordan Anderson Racing Bommarito AutoSport is a NASCAR team, owned by owner/driver Jordan Anderson and Bommarito Automotive Group President, John Bommarito. Established in 2017 the organization is fueled by an incredible, close-knit team of employees, fans, and sponsors with a focus on integrity in the pursuit of excellence. Our goal is to embrace the journey we’re on and to never give up – whether on the track, in the pits, or in life. Every single team partner, and fan of ours, is what keeps our race cars running strong and our team performing at the highest level.

RCR Race Preview: Atlanta Motor Speedway

Richard Childress Racing in the NASCAR Cup Series at Atlanta Motor Speedway… In 163 NASCAR Cup Series starts at Atlanta Motor Speedway, Richard Childress Racing has earned nine wins and four pole awards, including Kevin Harvick’s emotional victory in 2001. Dale Earnhardt won eight times at the Hampton, Ga., track under the RCR banner (1984-fall, 1986-fall, 1988-spring, 1989-fall, 1990-spring, 1995-fall, 1996-spring, 2000-spring). The Welcome, N.C., team has 31 top-five and 62 top-10 finishes at Atlanta and has led a total of 3,008 laps at the 1.54-mile oval.

RCR in the NASCAR Xfinity Series at Atlanta Motor Speedway… RCR has recorded six NASCAR Xfinity Series wins at Atlanta, led by Austin Hill’s three victories (2022-fall, 2023-spring, 2024-spring). Jeff Burton (2006 and 2007) and Kevin Harvick (2013) also secured victories at Atlanta with RCR. As an organization, RCR has piled up 17 top-five and 32 top-10 finishes over a span of 62 starts at the Peachtree State track.

Catch the Action… The Focused Health 250 at Atlanta Motor Speedway will be televised live on Saturday, September 7 beginning at 3 p.m. ET on USA. The race will be broadcast live on the Performance Racing Network and SiriusXM NASCAR Radio Channel 90.

The Atlanta 400 at Atlanta Motor Speedway will be televised live on Sunday, September 8 beginning at 3 p.m. ET on USA. The race will be broadcast live on the Performance Racing Network and SiriusXM NASCAR Radio Channel 90.

Austin Dillon and the No. 3 BREZTRI AEROSPHERE® (budesonide, glycopyrrolate, and formoterol fumarate) Chevrolet Camaro ZL1 at Atlanta Motor Speedway… In 15 NASCAR Cup Series starts at Atlanta Motor Speedway, Austin Dillon earned a best finish of sixth in March 2021. In four NASCAR Xfinity Series and four NASCAR Truck Series races at the Hampton, Georgia track, Dillon has posted seven top-10 results and never finished worse than the 11th position.

BREZTRI AEROSPHERE® (budesonide, glycopyrrolate, and formoterol fumarate) Team Up with Dillon… Dillon and the No. 3 Richard Childress Racing team will be supported by BREZTRI AEROSPHERE®, an AstraZeneca product, at Atlanta Motor Speedway. This partnership is about more than just racing. You can learn more about Austin Dillon and his family’s personal connection to the brand at Breztri.com. AstraZeneca is a global, science-led biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines in Oncology, Rare Diseases, and Biopharmaceuticals, including Cardiovascular, Renal & Metabolism, and Respiratory & Immunology. AstraZeneca operates in over 100 countries and its innovative medicines are used by millions of patients worldwide.

Take Me Out to the Ball Game with the Braves… On Friday, September 6, Dillon is scheduled to attend the Atlanta Braves game as part of NASCAR Night on behalf of BREZTRI AEROSPHERE® (budesonide, glycopyrrolate, and formoterol fumarate). Dillon’s No. 3 Chevrolet will make a lap on the warning track prior to the first pitch and be on display at The Battery outside of Truist Park before the game.

Meet Dillon… Before the green flag on Sunday, September 8, fans will have two opportunities to meet Dillon in the fan midway at Atlanta Motor Speedway. At 11:50 a.m. ET, the veteran racer is scheduled to sign autographs at the RCR Merchandise Hauler. Directly after at 12:15 p.m. ET, Dillon will answer fan questions at the Team Chevrolet Display.

AUSTIN DILLON QUOTE:

Do you like Atlanta Motor Speedway?

“I enjoy racing at Atlanta Motor Speedway. It’s interesting with the drafting style racing there now. Coming up with a gameplan is going to be key. When you don’t have a game plan that you can fully commit to, you can get stuck in the middle and that usually doesn’t turn out well. The track itself is still changing. RCR and ECR Engines always bring fast superspeedway cars with a lot of power though, so we need to capitalize on the weekend overall.”

Kyle Busch and the No. 8 Global Industrial Chevrolet Camaro ZL1 at Atlanta Motor Speedway… Kyle Busch has two victories (2008 and 2013), 10 top-five, and 14 top-10 finishes in 29 NASCAR Cup Series starts at Atlanta Motor Speedway. In the most recent Cup Series event at the Georgia track, the Las Vegas, Nevada native scored a third-place result, finishing .007 seconds behind race winner Daniel Suarez in a thrilling three-wide photo finish. Busch is tied with Jimmie Johnson for the most laps led (586) at the 1.54-mile speedway. In addition, the veteran racer has three NASCAR Xfinity Series and seven NASCAR Truck Series wins at Atlanta.

Riding Momentum… In the last three Cup Series events, Busch has posted three top-five finishes, including consecutive second-place results at both Daytona International Speedway and Darlington Raceway.

Did You Know? Busch is the youngest winner in Cup Series history at Atlanta Motor Speedway, earning the 2008 spring event victory at just 22 years, 10 months, and 7 days old. Busch also leads all active drivers with 23 lead lap finishes at the 1.54-mile oval.

Cup Series Debut for Global Industrial… This weekend marks Global Industrial’s debut as a primary partner in NASCAR’s premier series. The partnership between the Port Washington, N.Y. company and RCR began in 2021, as the value-added distributor has been a multi-race primary partner in the NASCAR Xfinity Series.

About Global Industrial Company… Global Industrial Company (NYSE:GIC) is a value-added distributor. For 75 years, Global Industrial has gone the extra mile for its customers, currently offering hundreds of thousands of industrial and MRO products needed to run businesses and facilities. Global Industrial is committed to its customer-centric strategy, and utilizes a team of subject matter experts, Global Industrial Exclusive Brands™ products and national vendor relationships to help customers succeed. Global Industrial. “We Can Supply That®”.

KYLE BUSCH QUOTES:

One of the best complete weekends that you’ve had this season was at the spring race at Atlanta Motor Speedway. Does that give you and the No. 8 team confidence going back this weekend?

“Absolutely it does. We had a game plan on what we needed to be better. We came back with more speed and a lot better car for the spring Atlanta race this year. I’m hoping that that same amount of notes and success translates to the race this weekend.”

You have top-five finishes in the last two races at Atlanta Motor Speedway. What does it take run well there?

“Atlanta now takes a lot of speed, but also a car that handles well. You have to pick the right line at the right time to get yourself in a spot where you can log some laps, especially in the middle stage of the race, and not get caught up in a crash when cars start to handle differently and mistakes are made.”

Earlier this year at Atlanta Motor Speedway, you picked up a lot from the first round to second round in qualifying. How rare is that?

“I would think that qualifying and picking up speed from round to round is very rare. When you’re in speedway qualifying scenarios, it’s a little easier to pick up because all the oils and bearings get hot and everything just moves a little bit more freely, so you should go a little faster on the second round. Tire wear and fall off is not something that you’re worried about with the newer surface yet.”

Jesse Love and the No. 2 Samsara Chevrolet Camaro SS at Atlanta Motor Speedway… Jesse Love will make his second NASCAR Xfinity Series start at Atlanta Motor Speedway this Saturday. After delivering a dominating performance in February, the 19-year-old drove his No. 2 Chevrolet to a 12th-place result in his inaugural race at the Hampton, Georgia facility.

Looking for Redemption… Earlier this season, in just his second career Xfinity Series start, Love put his speed on display at Atlanta Motor Speedway. The Menlo Park, California native earned the pole and led 157 of 169 total laps before running out of fuel in the closing laps.

Primary Debut… In addition to serving as a full-season associate partner on Love’s No. 2 Camaro, Samsara will make their debut as a primary partner in NASCAR at Atlanta Motor Speedway. Samsara will host 40 guests for an at-track experience on Saturday. Their video-based safety, vehicle telematics, and equipment monitoring solutions have been implemented into RCR’s fleet to increase safety, efficiency, and sustainability of its operations.

About Samsara… Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. With tens of thousands of customers across North America and Europe, Samsara is a proud technology partner to the people who keep our global economy running, including the world’s leading organizations across construction, transportation and warehousing, field services, manufacturing, retail, logistics, and the public sector. The company’s mission is to increase the safety, efficiency, and sustainability of the operations that power the global economy.

JESSE LOVE QUOTE:

Describe your thoughts on returning to Atlanta Motor Speedway after your strong performance earlier this season.

“I’m excited to go back to Atlanta Motor Speedway. To think in only our second race together, we were able to win the pole, led over 150 laps and almost win the race is something for us to be proud of. It gives our No. 2 team a lot of confidence going back there again. Our expectation is to do the same this weekend though. The Richard Childress Racing Chevrolets at drafting tracks are extremely fast, and I know Danny (Stockman) and the guys have been working hard to give us another opportunity. We hope to get Samsara up front in their debut race and maybe even take them to Victory Lane.”

Austin Hill and the No. 21 Bennett Transportation and Logistics Chevrolet Camaro SS at Atlanta Motor Speedway… Austin Hill has five career NASCAR Xfinity Series starts at Atlanta Motor Speedway, earning three wins and a second-place finish while piloting the No. 21 Bennett Transportation and Logistics Chevrolet. Hill has led at least one lap in each of his five starts, totaling 206 laps pacing the field. In addition, Hill has six NASCAR Truck Series starts at the Hampton, Georgia facility, posting one pole (2019), two top-five (2020, 2021) and three top-10 results (2019-2021).

Most Recent Race Winner… Hill enters Atlanta Motor Speedway as the most recent race winner. Earlier this season in February, the No. 21 Chevrolet started from the second position, ran inside the top-10 for the majority of the event, and captured the victory once again at Hill’s home track. This marked Hill’s second victory of the year, as the RCR driver secured the checkered flag in the first two Xfinity Series races.

Georgia Boy Returns Home… Hill is a native of Winston, Georgia, sited 60 miles from Atlanta Motor Speedway. The 30-year-old started his motorsports career racing bandolero and legends cars on the frontstretch quarter-mile oval. Hill’s family continues to live in the Peachtree State and will be in attendance for Saturday’s race.

Going Gold for Bennett’s 50th… Located a short 15 minutes from Atlanta Motor Speedway, Bennett Transportation and Logistics’ headquarters are based in McDonough, Georgia. Celebrating their 50th Anniversary in 2024, Bennett Family of Companies will have over 400 guests on site to watch Hill compete. For the first time this season, the No. 21 Camaro will debut a special gold design that features Bennett’s special 50th anniversary logo on the hood.

About Bennett Family of Companies… McDonough-Ga. based Bennett Family of Companies is a woman-owned, Women’s Enterprise Business Council (WBENC) certified, diversified transportation and logistics company. Through its 14 affiliated operating companies, the Bennett Family of Companies delivers integrated transportation and supply chain management solutions worldwide. Bennett has 4,625 drivers/owner-operators, over 1,000 employees and 600 agents located across the United States. For more information, visit www.bennettig.com.

AUSTIN HILL QUOTES:

What have you learned about the new track surface at Atlanta Motor Speedway? What do you expect from this race in particular, as you search for your fourth win at the track?

“The new configuration at Atlanta Motor Speedway is nothing like the old Atlanta. It’s a drafting style track now, but it’s also a different style of drafting. The technique is different than what you need at Daytona International Speedway or Talladega Superspeedway. I’ve noticed that over each race on the new surface, the track is changing and progressing. It’s losing grip and handling is becoming more of an issue. We still want to be fully trimmed out to have the speed, but the car also needs to handle. It’s difficult on drivers to balance the want for the car to drive well and the want for the car to have speed. Earlier this year in the first race at Atlanta, my car didn’t handle well, but it had really good speed. There seems to be a lot more single file racing, and all drivers are fighting for the top lane. It’s hard to make lap time work on the bottom because you will get bogged down or the car doesn’t handle well enough to draft down there. If the temperatures are hot enough, I’m interested to see if there is a breakaway on the field – maybe the first five cars have their group and then you have the rest of the field. It will depend on how much speed your car has. We will have to wait and see if it happens, but it seems to be trending that way.”

Bennett Transportation & Logistics is celebrating their 50th Anniversary this weekend with a special gold car. Talk about what it means to race this design.

“I’m excited to run a fully gold car to celebrate Bennett’s 50th Anniversary. It’s going to shine bright on track and hopefully we will be able to take it and the hundreds of Bennett guests to Victory Lane again. There is a lot of pressure to perform well in this car, but I expect us to run up front, led laps and be in contention at the end of the race. Bennett has been a huge supporter of my Xfinity Series career and it’s an honor to represent them on a weekly basis. To have a huge crowd of Bennett truck drivers, employees, and family members on site – at both of our home tracks – is special. Our No. 21 team is focused on winning the race trophy, but we also want the Bennett qualifying trophy too.”

Discover the Best Tablets with Stylus in 2024 for Creativity and Productivity

Introduction

Stylus-enabled tablets have become crucial companions for artists, designers, and working individuals who require accurate input and typical writing experience. Whether an artist desires to draw masterpieces on a tablet or a student needs a portable and highly functional note-taking device, selecting an efficient tablet directly impacts the resultant performance.

In this guide, you will find the list of the best tablets with stylus in 2024 for drawing and note-taking and with a low budget. We will also describe various species of styluses on such devices and how it will modify your interaction with such tablets.

Types of Styluses: Active vs. Passive

When selecting a tablet with a stylus, it’s important to understand the difference between active and passive styluses:

Active Stylus: An active stylus has extra features like battery power for pressure, hands-free touch rejection, and programmable buttons. This type of stylus is suitable for artists and designers who require complex operations and high precision.

Passive Stylus: An active stylus differs from a passive or capacitive stylus with neither batteries nor electronic elements. It functions as normal touch input and does not have high-level features like the ability to react to the pressure applied. This stylus is cheaper and should be used for routine writing and simple drawing operations.

Best Tablets with Stylus

Selecting appropriate tablets with a stylus entails looking at elements such as the screen, the performance of the stylus, the operating system, and the overall feel of the tablet. Here, we present the top options for different use cases:

Best Tablets with Stylus for Drawing

XPPen Artist 22R Pro

The XPPen Artist 22R Pro is a graphics pen screen tablet for professional use, demanding highly accurate and detailed illustrations. The graphics display is a 21.5-inch display with 1080p resolution, providing an excellent way for the user to draw directly on the screen. The tablet is equipped with features that might just set a new standard for the professional use of this device for artistic purposes.

Key Features

Large Display: The practical 21.5-inch screen with 1080p provides enough space for creating high-quality artwork.

USB-C to USB-C Connection: This is an advantage because it facilitates direct connection with other compatible devices, eliminating the need for add-ons.

Precise Cursor Positioning: Advanced technology is an advantage of mouse optimization that will help position the cursor precisely at the extreme edge of the monitors, which is important in performing intricate tasks.

● 20 Customizable Shortcut Keys: There are four regular keys and two red dial wheels located at both endpoints of the tablet, which aim the use of the gadget to left or right-handed people.

PA2 Battery-Free Stylus: The stylus comes with the tilt angle of up to 60 degrees and 8192 pressure levels for more precise line drawing and shading.

User Experience

XPPen Artist 22R Pro is another product that benefits from a large screen with superior resolution and PA2 stylus sensitivity. The keys and dials offer a high degree of customization, which helps users to work more effectively. A USB-C to USB-C connection is highly valued among Mac users and very helpful as there is no need for an additional converter for Mac. For creative work, the adjustable angle of the tablet stand and its comfortable shape allows work for hours, placing this model at the top of its niche.

Best Tablets for Taking Notes with Stylus

Samsung Galaxy Tab S9 Ultra

The Samsung Galaxy Tab S9 Ultra is still an exceptional two-in-one Android tablet that is rich in features for work and play. From the 14.6-inch display and accompanying S Pen, this is an ideal device for users who require a handy tool for note-taking, drawing and the like.

Key Features

14.6-inch Display: The bigger screen also increases the working space which is useful especially when handling many tasks or working on details.

S Pen Included: The S Pen stylus that comes with the tablet for drawing, writing, and other activities has an IP68 rating and supports pressure sensitivity as well as low latency.

1TB Storage: The Galaxy Tab S9 Ultra can store from 256 to 1024 GB, which allows users to store large collections of notes, sketches, and apps.

Dual 12MP Cameras: The tablet has a 12MP wide-angle camera and a 12MP ultra-wide-angle camera for great photography and video calling.

Wi-Fi 6E: Facilitates quick and stable internet connection that is crucial in the cloud arranged work processes and teamwork.

User Experience

The Samsung Galaxy Tab S9 Ultra is famous for its big screen which can be very useful in writing notes or creating different artworks. The S Pen works incredibly well, with virtually no latency and a very realistic feel. Technophile consumers also value the ability to perform multiple operations at once made easy by the tablet screen and hardware. It is truly solid, well made, and has a very pleasing ergonomic look and feel for consumer, business or commercial use.

Best Android Tablets with Stylus

XPPen Magic Drawing Pad

The XPPen Magic Drawing Pad is another popular Android tablet suitable for designers and artists of all levels. It is similar to having an Android tablet in your hands but adding a high quality and responsive stylus for drawing.

Key Features

Portable Design: Cubical and not very tall, ideal for artist who work on the go.

High-Resolution Display: HC-MDC outputs clear and vivid images that make your drawings and designs to be rendered to precision.

Customizable Stylus: The included stylus itself is equipped with buttons configurable and enhanced pressures, ideal for fine lines as well as larger movements.

Android OS: With the Android operating system, tablet supports most of the applications that are available on the Google Play Store, making it a perfect tool for creating and working.

Expandable Storage: The tablet also has room for a microSD card to enhance the storage capacity to contain large files and more applications.

User Experience

It seems that buyers of the XPPen Magic Drawing Pad are satisfied with the mobility and simplicity of this device. Google Android is compatible with other devices and applications, and the stylus is good for precise and general drawing. The battery life on the tablet appears to be good for lengthy usage and the overall construction of the product feels durable for everyday use. All in all, it is good for artists and designers, if they are looking for an efficient and mobile drawing tablet.

Best Cheap Drawing Tablet with Stylus

XPPen Deco 01 V2

The XPPen Deco 01 V2 is an efficient and cheap tablets with stylus equipped with a large drawing area and full-bodied stylus pen, it is suitable for first-time artists on a low budget.

Key Features

10″ x 6.25″ Active Area: Provides enough space for sketching and designing; it is spacious enough and well suited for both learners and designers.

8192 Levels of Pressure Sensitivity: The stylus is battery free which has the capability to produce fine details that is ideal for intricate drawings and designing.

8 Customizable Express Keys: These keys can be actually planned to do a lot of things depending on the task at hand, thus saving time and increasing efficiency.

Versatile Compatibility: It supports Windows, Mac OS and other common drawing software, so Deco 01 V2 fits well into your existing setup.

User Experience

The XPPen Deco 01 V2 has been receiving raving reviews because of its budget-friendly price and usable features. It is an absolute joy to use thanks to the combination of the large active area and high pressure sensitivity – perfect for new digital artists, and with pressure sensitivity and customizable express keys that simplify your workflow setup. Nonetheless, quality and sustainability are not compromised for the sake of a low price because the material used in making the tablet is robust.

Conclusion

There are many reasons why one might want a tablet with a stylus: to draw, to take notes, or just because a single device for work and entertainment sounds like a great idea. Some of the best tablets in 2024 that I have mentioned above, including the XPPen Artist 22R Pro for drawing and Samsung Galaxy Tab S9 Ultra, can improve your digital experience.

For beginners who are trying to manage their budget, XPPen Deco 01 V2 is one of the most practical models the company offers at the lowest price but with nearly all the necessary requirements. On the other hand, if one requires a compact and omni-purpose Android tablet, then XPPen Magic Drawing Pad is one of the best available options.

In this way, each of these tablets has special characteristics appropriate for specific users, and therefore, you will be able to select the one that will unveil your creativity. Check out these options and upgrade your digital artistry or productivity to a whole new level.

Ready to enhance your creative workflow? Discover more about the XPPen Artist 22R Pro and other top tablets with stylus by visiting our XPPen store. Unleash your creativity today!

Google’s Latest Strategy: Navigating a New Digital Frontier

Photo by Pixinooo at https://depositphotos.com/

As one of the world’s most influential technology companies, Google continues to play a pivotal role in shaping the digital landscape. With a suite of products that range from search engines and advertising to cloud computing and artificial intelligence, Google’s strategies significantly impact businesses, consumers, and the broader tech ecosystem. In recent years, Google has refined and evolved its strategy to meet emerging challenges and opportunities, from increasing competition to regulatory scrutiny and changing consumer behavior. This article explores Google’s latest strategy in detail, examining its core areas of focus and the potential implications for the future of technology.

1. Strengthening the Core: Search and Advertising

Google’s core business remains its search engine and the accompanying digital advertising network. The search engine still accounts for a large portion of the company’s revenue, and Google’s latest strategy is to continue enhancing the user experience while optimizing ad delivery.

best push ad networks

1.1 Focus on AI and Machine Learning in Search

Google has been increasingly leveraging artificial intelligence (AI) and machine learning (ML) to improve its search engine. This includes initiatives like MUM (Multitask Unified Model), a new AI model that can understand information across text, images, and videos to provide more accurate and comprehensive search results. MUM represents a leap forward from the BERT (Bidirectional Encoder Representations from Transformers) model, which Google previously implemented to improve the contextual understanding of search queries.

By integrating these AI capabilities, Google aims to make search more intuitive and capable of understanding complex, conversational queries. This not only improves the user experience but also helps Google maintain its competitive edge over emerging search technologies and platforms like TikTok and Amazon, which are becoming increasingly popular for specific types of searches.

1.2 Enhancing the Ads Ecosystem

Google’s advertising business remains a critical revenue driver. The company is focusing on improving ad targeting and measurement to provide more value to advertisers and users. Recent changes include new privacy features in line with regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Google is transitioning away from third-party cookies with its Privacy Sandbox initiative, which aims to create new web standards for advertising without compromising user privacy.

Moreover, Google is doubling down on its Performance Max campaigns, an AI-driven campaign type that uses machine learning to optimize ad placements across all of Google’s properties, including Search, Display, YouTube, and Gmail. This approach allows advertisers to reach potential customers with greater precision and flexibility.

2. Cloud Computing: Competing with AWS and Azure

Google Cloud, the company’s cloud computing division, is a key pillar of Google’s growth strategy. Although it remains a distant third behind Amazon Web Services (AWS) and Microsoft Azure in market share, Google Cloud is rapidly expanding, focusing on enterprise solutions, hybrid and multi-cloud environments, and specialized AI services.

2.1 Industry-Specific Solutions and Vertical Focus

To differentiate itself from competitors, Google Cloud is increasingly targeting specific industries with tailored solutions. It has developed vertical-specific offerings in sectors such as healthcare, finance, retail, and media. For instance, Google Cloud’s Healthcare Data Engine integrates various data types, including electronic health records, to provide a comprehensive view of patient data, thus enabling better decision-making for healthcare providers.

In finance, Google is collaborating with major institutions to offer tools that facilitate data analytics, fraud detection, and secure cloud environments. By focusing on these specific verticals, Google Cloud aims to leverage its strengths in data management, AI, and security to provide compelling solutions for enterprises.

2.2 Investments in AI and Machine Learning for Cloud Services

Google Cloud continues to emphasize AI and machine learning as core differentiators. The Vertex AI platform is designed to make it easier for businesses to build, deploy, and scale ML models. The platform integrates data labeling, model monitoring, and feature engineering tools, reducing the complexity of managing ML projects.

Moreover, Google is enhancing its AI-driven infrastructure services, such as AutoML, which allows non-experts to build custom machine learning models with minimal coding. This focus on AI has helped Google Cloud attract businesses looking for advanced data analytics and AI capabilities that other cloud providers may not offer as comprehensively.

2.3 Expansion in Hybrid and Multi-Cloud Solutions

Understanding that enterprises often use multiple cloud providers, Google is prioritizing its Anthos platform, which allows businesses to manage, secure, and scale applications across multiple cloud environments, including AWS and Azure. This strategy acknowledges the reality of the multi-cloud world and aims to position Google Cloud as an orchestrator and integrator of these diverse environments.

3. YouTube: The Continued Push for Monetization

YouTube, another major revenue generator for Google, continues to expand its monetization efforts. With over 2 billion monthly active users, YouTube remains the largest video-sharing platform globally, and Google’s strategy focuses on maximizing this user base’s revenue potential.

3.1 Expansion of YouTube Shorts

In response to the growing popularity of short-form video content, particularly from competitors like TikTok and Instagram Reels, YouTube launched YouTube Shorts. The platform is investing heavily in Shorts, offering a $100 million fund to incentivize creators and drive engagement. By expanding the Shorts ecosystem, YouTube aims to attract a younger demographic and increase overall user engagement.

3.2 Enhancing E-Commerce and Creator Monetization

Google is integrating more e-commerce features into YouTube, such as shoppable ads, live shopping events, and direct product links. This move aligns with the broader trend of social commerce, where social media platforms are becoming integral parts of the online shopping experience. YouTube aims to become a one-stop destination for entertainment, engagement, and shopping, providing new monetization avenues for both creators and brands.

Additionally, YouTube continues to develop tools that help creators monetize their content more effectively. Features like Super Thanks, Super Chat, and Channel Memberships offer creators multiple revenue streams beyond traditional ad revenue. This strategy aims to foster a more engaged creator community, leading to sustained growth in content and viewer numbers.

4. Embracing Artificial Intelligence and Machine Learning

AI and ML are at the heart of Google’s latest strategy across all its products and services. The company is heavily investing in AI research and applications, believing that AI will be the foundation of future digital experiences.

4.1 AI in Search and Advertising

As mentioned, Google’s AI initiatives like MUM and BERT are aimed at making search more intuitive and context-aware. This not only enhances the user experience but also provides better-targeted advertising, which remains Google’s primary source of revenue.

4.2 AI in Google Cloud Services

AI is also central to Google Cloud’s strategy, with products like Vertex AI and AutoML targeting businesses looking to leverage AI for data analysis, customer service, and other applications. Google’s advancements in natural language processing (NLP) and computer vision are integrated into its cloud services, offering clients unique capabilities that can drive growth and innovation.

4.3 Ethical AI and Responsible Innovation

Recognizing the growing concerns around AI ethics, Google has committed to responsible AI development. It has established an AI Ethics Board and published AI principles to guide its research and deployment. Google’s strategy includes focusing on AI transparency, fairness, and privacy, addressing both regulatory concerns and public apprehension about the potential misuse of AI technologies.

5. Google’s Hardware Ecosystem: Building a Comprehensive Tech Experience

Google continues to expand its hardware portfolio with products like Pixel smartphones, Nest smart home devices, and the Pixelbook. While hardware has traditionally been a smaller part of Google’s business, it is becoming increasingly important as Google seeks to create a more integrated and cohesive ecosystem.

5.1 Focus on the Pixel Lineup

Google’s Pixel smartphones have been positioned to showcase the best of Android and Google’s software innovations. The latest models, like the Pixel 6 and Pixel 6 Pro, feature Google’s custom-designed Tensor processor, optimized for AI and machine learning tasks, such as advanced photography and real-time language translation. This vertical integration, where Google controls both the hardware and software, is key to its strategy of creating a differentiated experience from other Android manufacturers.

5.2 Expansion of Smart Home Products

Google is also investing in its Nest lineup of smart home devices, including speakers, displays, thermostats, and security systems. The goal is to build a comprehensive smart home ecosystem that integrates seamlessly with Google’s services, like Google Assistant. This approach aims to capitalize on the growing trend of smart homes and IoT (Internet of Things) devices, positioning Google as a key player in this rapidly expanding market.

5.3 Wearable Technology and Health

Google has made strategic moves in the wearable technology space, particularly with its acquisition of Fitbit. The company is working to integrate Fitbit’s health and fitness tracking capabilities into its ecosystem, potentially launching its own line of smartwatches. This move aligns with the broader trend of merging health and technology, tapping into the growing consumer interest in personal health monitoring.

6. Navigating Regulatory Challenges and Privacy Concerns

Google is facing increased scrutiny from regulators around the world, particularly concerning privacy practices, antitrust issues, and data security. The company’s latest strategy includes a proactive approach to address these challenges.

6.1 Compliance with Global Privacy Regulations

Google is focusing on compliance with evolving global privacy regulations, such as GDPR in Europe and CCPA in the United States. Initiatives like the Privacy Sandbox aim to balance user privacy with advertisers’ needs. Google is also enhancing user control over data and transparency, providing clearer privacy settings and more information about data collection practices.

6.2 Addressing Antitrust Concerns

Google is currently involved in several antitrust lawsuits across the U.S. and Europe, facing accusations of abusing its market dominance. To mitigate these challenges, Google has begun altering some of its business practices. For example, it has offered concessions to publishers and competitors in its advertising business and has announced changes to its Play Store fees to appease developers.

7. Future Directions and Challenges

Google’s latest strategy reflects a multifaceted approach aimed at solidifying its core businesses while exploring new growth avenues. The company’s investments in AI, cloud computing, hardware, and ethical practices indicate a focus on long-term sustainability and adaptability in a rapidly changing digital landscape.

However, Google faces several challenges moving forward:

  • Regulatory Scrutiny: Continued pressure from global regulators could impact its business model and operations.
  • Competition: Intensifying competition from tech giants like Amazon, Microsoft, Meta, and Apple in areas such as cloud computing, AI, and digital advertising.
  • Privacy Concerns: Growing consumer awareness and concern over data privacy could lead to further regulatory action and changes in consumer behavior.
  • Technological Disruption: Rapid technological advancements and the emergence of new platforms could challenge Google’s existing business models.

Conclusion

Google’s latest strategy demonstrates a comprehensive approach to maintaining its market leadership while diversifying into new areas of growth. By leveraging its core strengths in AI, expanding its cloud services, monetizing YouTube, enhancing its hardware ecosystem, and addressing regulatory concerns, Google aims to secure its position as a dominant force in the tech industry for years to come. However, the company must navigate significant challenges to adapt and thrive in an increasingly competitive and scrutinized environment.

With its commitment to innovation, ethical practices, and user-centric development, Google continues to shape the future of technology, driving new digital experiences and setting the stage for the next era of the internet.