Kevin Harvick to Serve as Spokesperson for Champion® Spark Plugs Brand
KERNERSVILLE, N.C. (August 16, 2011) – Kevin Harvick Inc. (KHI) and Champion® Spark Plugs, a Federal-Mogul brand, announced today a multi-year partnership which includes a Personal Services Agreement (PSA) with NASCAR Sprint Cup Series driver and KHI co-owner Kevin Harvick. Champion, the world leader in manufacturing spark plugs for every kind of combustion engine, will also be the primary sponsor of the No. 33 Chevrolet Silverado driven by four-time NASCAR Camping World Truck Series champion Ron Hornaday at Michigan International Speedway on August 20 and again at Las Vegas Motor Speedway on October 15.
Alongside the PSA and two Truck Series events, Harvick will become the Champion spokesperson for Federal-Mogul and the Champion brand as part of the multi-year agreement.
“I am really proud to partner with Champion and to serve as their spokesperson,” said Harvick. “Not only have they been in NASCAR for such a long time, but I’ve always trusted and used their products.”
As one of the leading engine-parts supplies in the United States, Champion develops engine bearings, pistons, piston pins, piston rings, cylinder liners, valve seats and guides, transmission products and connecting rods. Federal-Mogul employs over 45,000 people in 34 countries with 107 manufacturing locations, 25 distribution centers and 16 technical centers.
“We are really excited to have Champion as primary sponsor on board this No. 33 Chevrolet,” said Hornaday. “Champion makes excellent, trustworthy products and we are thrilled to have them as part of the KHI family.”
“Champion is really looking forward to this exciting opportunity with Kevin Harvick, Ron Hornaday and KHI,” said Michael Proud, Director of Marketing, North America, Federal-Mogul. “Having our brand associated with the caliber of drivers like Harvick and Hornaday and to partner with a team as competitive as KHI, we couldn’t be happier. We have been involved in the sport for many years but to be a part of a team with such talent in the industry is really exciting for everyone at Federal-Mogul. A big thank you to Kevin and DeLana [Harvick] and everyone at KHI who has helped put this program together.”
About Federal-Mogul:
Federal-Mogul Corporation is a leading global supplier of powertrain and safety solutions to the world’s foremost original equipment manufacturers of automotive, commercial, aerospace, marine, rail and off-road vehicles; industrial, agricultural and power generation equipment; as well as the worldwide aftermarket. Federal-Mogul’s leading technology and innovation, lean manufacturing expertise, and global distribution network deliver world-class products, brands and services at a competitive cost. The company’s sustainable global profitable growth strategy creates value for its employees, customers and shareholders. Federal-Mogul was founded in Detroit in 1899. The company is headquartered in Southfield, Michigan, and employs approximately 45,000 people in 35 countries.
Federal-Mogul’s aftermarket products are sold under a variety of well-known brands, including: Abex®, AE®, ANCO®, Beral®, Carter®, Champion®, FP Diesel®, Fel-Pro®, Ferodo®, Glyco®, Goetze®, MOOG®, National®, Necto®, Nüral®, Payen®, Precision®, Sealed Power®, Speed-Pro® and Wagner®. All Federal-Mogul trademarks are owned by Federal-Mogul Corporation, or one or more of its subsidiaries, in one or more countries. Visit the company’s website at www.federalmogul.com About Kevin Harvick Inc.:
Kevin Harvick Inc. (KHI) enters 2011 celebrating 10 years of NASCAR racing. From the start, co-owners Kevin and DeLana Harvick set a goal to become leaders within the industry. With two Truck Series championships to their credit, the organization has built a reputation of integrity and competitiveness within the NASCAR community. KHI is housed in an over 80,000 sq. ft. facility located in Kernersville, N.C. This season, the organization will field three full-time NASCAR Camping World Truck Series teams and two full-time NASCAR Nationwide Series teams, competing for the drivers and owners championships in each series. With a roster comprised of both up-and-coming and veteran championship-caliber drivers, KHI continues to establish itself as one of the top teams in NASCAR competition. For more information about KHI and its teams, please visit www.KevinHarvickInc.com.
