Sponsorship is one of many ways grocery chain shows support for organizations, customers
NOVI, MI (August 16, 2011) – Kroger is proud to announce their sponsorship of Roush Fenway Racing’s Matt Kenseth and his No. 17 Ford in the Pure Michigan 400 NASCAR Sprint Cup Series event this weekend. The race will speed into Michigan International Speedway, located in Brooklyn, Michigan on Sunday, August 21 with television coverage presented by ESPN starting at noon EST.
“We are excited to be a part of Michigan racing and to support the Michigan auto industry, in general,” said Dale Hollandsworth, Customer Communications Manager, The Kroger Co. of Michigan. “Just as automobiles are a tradition in Michigan, Kroger supporting its customers and local organizations is a Michigan tradition, too.” Whether it is Fuel Rewards or Kroger Community Rewards, Kroger will support its communities and customers.
Kroger helps Michigan drivers save money through its fuel reward program by providing discounts on fill-ups. Kroger offers customers one point for every dollar they spend when they present their Kroger Plus card at any store within Michigan. Customers have the convenience of redeeming these points for fuel discounts up to $1 per gallon at any Kroger fuel center and up to 10 cents per gallon at participating Shell stations.
Kroger has long sponsored various organizations in the communities it serves with programs such as Kroger Community Rewards, which contributes $2 million to participating organizations throughout Michigan each year. Kroger Community Rewards is open to groups that are tax exempt under 501(c) (3) of the Internal Revenue Code, with organizations earning cash rewards every time their members purchase food and other products at Kroger.
A member of Roush Fenway Racing, Matt Kenseth is one of only five drivers in NASCAR history to win a Cup Championship (2003), the Raybestos Rookie Award (2000), and the Daytona 500 (2009), placing him in the elite company of racing legends Dale Earnhardt, Jeff Gordon, David Pearson, and Richard Petty. Entering this weekend’s Pure Michigan 400, Kenseth is currently fifth in the driver point standings. After 22 races so far in the 2011 season, Kenseth has accrued two wins, seven top five, and 11 top-10 finishes. Kenseth was the runner-up in June’s Sprint Cup Series event at Michigan as he looks to race to the front of the pack in his No. 17 Kroger Ford Fusion on Sunday.
About Kroger
Kroger, the nation’s largest traditional grocery retailer, employs more than 338,000 associates who serve customers in 2,458 supermarkets and multi-department stores in 31 states under two dozen local banner names including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry’s, King Soopers, QFC, Ralphs and Smith’s. The Company also operates 786 convenience stores, 361 fine jewelry stores, 1,014 supermarket fuel centers and 40 food processing plants in the U.S. Kroger, headquartered in Cincinnati, Ohio, focuses its charitable efforts on supporting hunger relief, health and wellness initiatives, and local organizations in the communities it serves. For more information about Kroger, please visit www.kroger.com.
