Chevrolet Making Strides Against Breast Cancer at Richmond
Chevy Will Donate $200 to American Cancer Society for Each Lap Specially Themed Camaro Pace Car Leads Field Under Caution During Cup Race at Richmond International Raceway
For release:
September 9, 2011
DETROIT – Chevrolet will make a donation to the American Cancer Society in the amount of $200 for each caution lap that a specially themed Camaro SS pace car runs in the NASCAR Sprint Cup Series race at Richmond International Raceway on Saturday. It will mark the second straight race that Chevrolet has made that pledge.
“We’re three weeks from October, which is Breast Cancer Awareness Month, and Chevrolet wanted to take this opportunity to raise awareness of our partnership with the American Cancer Society by pacing the NASCAR Sprint Cup Series race at Richmond with a specially themed pink Camaro SS pace car,” said Jeff Chew, Chevy Racing Marketing Manager. “Hopefully, this will serve to help race fans remember all of the upcoming events in October, and remind everyone that we all can do our part in helping in the fight against cancer.
“We also ran a specially themed pink Camaro SS pace car at Atlanta Motor Speedway last week and were overwhelmed by the positive response we received.”
There were 64 caution laps in Tuesday race’s at Atlanta, resulting in a donation of $12,800 to the American Cancer Society by Chevrolet.
About Chevrolet
Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 120 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs such as Silverado and Suburban; and award-winning passenger cars and crossovers such as Spark, Cruze, Malibu, Equinox and Traverse. Chevrolet also offers “gas-friendly to gas-free” solutions including Cruze Eco and Volt. Cruze Eco offers 42 mpg highway while Volt offers 35 miles of electric, gasoline-free driving and an additional 344 miles of extended range. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown. More information regarding Chevrolet models can be found at www.chevrolet.com .
