Midwest Industrial Equipment Dealer to Partner with Smith at Chicagoland Speedway
MOORESVILLE, N.C. (April 1, 2026) – As part of a push to celebrate their 55th anniversary, Vermeer Midwest will partner with Zane Smith and the No. 38 Ford Mustang Dark Horse team for the NASCAR Cup Series return to Chicagoland Speedway on Sunday, July 5. The collaboration will highlight a range of new products and provide an opportunity to connect with both customers and NASCAR fans, with Smith also sporting a revamped scheme for America’s 250th anniversary.
Founded in 1971 by Junior and Bev Kool in Eureka, Illinois, Vermeer Midwest has grown into a trusted equipment provider across Illinois, Indiana, Michigan, and Missouri, serving industries including utility installation, landscaping, tree care, recycling, and vacuum excavation.
“It’s great to have Vermeer Midwest return to our race program,” said Smith. “They were on board our Ford at Chicago when we finished 14th, so it would be great to give them another solid result at their home track.”
“This partnership is about celebrating the people who build America, on the jobsite and in our communities”, said Steve Kool, CEO. “As we mark 55 years of serving customers across the Midwest, and as our country celebrates its 250th anniversary, we’re proud to partner with NASCAR and sponsor Zane Smith. It’s an opportunity to connect with our customers, celebrate our people, and share the pride we have in supporting the work that keeps this country moving.”
Fans can watch Smith and the No. 38 Vermeer Midwest Ford Mustang Dark Horse compete for the checkered flag on Sunday, July 5th at 6:00 pm ET on TNT Sports. Fans can also listen in on the action from SirusXM Channel 90 and the Motor Racing Network.
ABOUT VERMEER MIDWEST
Vermeer Midwest is a leading dealer of industrial equipment proudly serving Illinois, Indiana, Michigan, and Missouri. Established in 1971 by Junior and Bev Kool in Eureka, IL, Vermeer Midwest has grown to 14 locations. Their commitment to exceptional customer service and high-quality equipment has made them a trusted partner for contractors in industries such as utility installation, landscaping, tree care, recycling, and vacuum excavation. Visit vermeermidwest.com and follow Vermeer Midwest on social media: Instagram at @vermeermidwest and Facebook at facebook.com/VermeerMidwest.
ABOUT FRONT ROW MOTORSPORTS
Front Row Motorsports (FRM) is a winning organization competing in the NASCAR Cup Series and the NASCAR CRAFTSMAN Truck Series. Founded in 2004 by entrepreneur Bob Jenkins, FRM has earned top honors including a 2021 Daytona 500 victory and the 2022 CRAFTSMAN Truck Series championship. Based in Mooresville, N.C., FRM fields the No. 4, No. 34, and No. 38 entries in the NASCAR Cup Series, along with the No. 34 and No. 38 teams in the CRAFTSMAN Truck Series. For more information, visit teamfrm.com and follow Front Row Motorsports on social media — X: @Team_FRM, Instagram: @teamfrm, Tik Tok: @Team_FRM, YouTube: @FrontRowNASCAR, and Facebook: facebook.com/FrontRowMotorsports.
