WELCOME, N.C. (December 21, 2011) -NASCAR Camping World Truck Series champion Austin Dillon and ARCA Racing Series presented by Menards champion Ty Dillon will look stylish on and off the track in 2012 thanks to a new partnership with TAG Heuer Eyewear in which the RCR drivers will serve as ambassadors for the company and its prestigious eyewear products.
Austin and Ty Dillon will wear TAG Heuer sunglasses exclusively as part of a multi-year deal designed to bring exposure to the TAG Heuer brand and aid in retailer development. The Dillon brothers will display the TAG Heuer eyewear logo on the visor of the racing helmet each wears during NASCAR competition, as well as in other forms of motorsport.
“We look forward to working with Austin and Ty Dillon and RCR as ambassadors for the TAG Heuer Eyewear brand,” said Pascal Brouard, CEO of Logo Group, worldwide distributor for TAG Heuer Eyewear. “After meeting with Austin and Ty, seeing their family values and the respect they show, along with their competitiveness, we hope to have a great relationship for years to come. TAG Heuer is affiliated with leading personalities and properties around the sports and entertainment world and Austin and Ty fit that role perfectly. They both are unquestionably premier talents in NASCAR.”
The Dillon brothers will wear the French-made sunglasses exclusively, joining an elite lineup of other motorsports drivers that are part of the TAG Heuer family.
“It’s an honor to be able to represent the TAG Heuer brand,” said Austin Dillon. “I had the opportunity to wear some TAG Heuer sunglasses this past season at Homestead-Miami Speedway and they are pretty cool. My brother and I have had a lot of fun looking at all of their different styles over the past few weeks and I can’t wait show a few of them off at the racetrack.”
While Austin Dillon will compete for the NASCAR Nationwide Series championship in 2012, Ty Dillon will vie for the NASCAR Camping World Truck Series championship.
“It’s a real honor to be able to represent a brand like TAG Heuer,” said Ty Dillon. “Both Austin and I were very fortunate to have lots of success in racing in 2011 and I hope we can continue that success for TAG Heuer in 2012.”
For additional information on today’s announcement, and all that’s happening at RCR, please visit rcracing.com.
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About TAG Heuer
TAG Heuer – maker of high-end sports watches and chronographs since 1860 – has been applying the same standards for design and quality found in their timepieces to the creation of exceptional eyewear since 2002. All TAG Heuer “Avant-Garde” Eyewear lenses are shatter-resistant, ultra-light and provide 100% UV-A and UV-B protection. Eyewear is available at authorized retailers nationwide. For more information on TAG Heuer’s Eyewear full line of sunglasses and eyeglasses, and to locate authorized retailers, please visit www.tagheuer.com/eyewear.
About Richard Childress Racing
Richard Childress Racing (www.rcrracing.com) has earned more than 200 victories and 14 championships, including six in the NASCAR Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, Nationwide Series and Camping World Truck Series. Its current Sprint Cup Series lineup includes Paul Menard (No. 27 Menards Chevrolet), Kevin Harvick (No. 29 Budweiser/Rheem/Jimmy John’s Chevrolet) and Jeff Burton (No. 31 Caterpillar/Wheaties Chevrolet). Its Nationwide Series program includes Elliott Sadler (No. 2 One Main Financial Chevrolet), 2011 Camping World Truck Series champion Austin Dillon (No. 3 Advocare Chevrolet) and Brendan Gaughan (No. 33 South Point Hotel & Casino/Menards Chevrolet). Tim George Jr. and Brendan Gaughan (No. 2 Potomac Family Dining Group/South Point Hotel & Casino Chevrolet), Joey Coulter, Jr. (No. 22 RCR Chevrolet) and 2011 ARCA Racing Series champion Ty Dillon (No. 41 Chevrolet) will compete in the 2012 Camping World Truck Series season.
