Champion® Spokesperson Kevin Harvick to ‘Chat’ Live with Fans Through Monthly Twitter and VYou.com Sessions
Innovative ‘#ChampionChat’ Campaign Begins January 10 on TweetChat.com
SOUTHFIELD, Mich. (January 5, 2012) The thousands of NASCAR® Sprint Cup racing fans who have always wanted to ask driver Kevin Harvick a question will now have the chance through an innovative monthly #ChampionChat social media campaign that begins this Tuesday, January 10, at 7 p.m.
Harvick – driver of the No. 29 Budweiser Chevrolet and spokesperson for Federal-Mogul’s (NASDAQ: FDML) iconic Champion® brand of spark plugs, filters, wipers and performance chemical additives – will “chat” live with fans for 30 minutes via the popular TweetChat.com social media website. To ask Harvick a question, participants simply need to visit TweetChat.com and use the #ChampionChat hashtag at the end of each message. Questions and answers will also appear on the Champion brand’s @ChampionParts Twitter feed.
#ChampionChat sessions will occur on the second Tuesday of each month in 2012.
In addition to the live monthly chats, fans can submit questions to Harvick through the VYou.com conversational video site via the #ChampionChat account. Harvick will respond to several questions each month.
“The ChampionChats campaign is a great way for racing fans and the millions of consumers who rely on Champion products to interact with Kevin on a one-to-one basis,” said Jessica Wynn, manager of brand strategy, North America, Federal-Mogul. “Participants can learn about race preparation and strategy and the things he does outside of the motorsports world.”
The Champion brand and its red and black “bow tie” logo now represent an extensive portfolio of “Performance Driven™” technologies, including spark plugs; oil, air and cabin air filters; wiper blades; and chemical additives for automotive, lawn and garden, marine, motorcycle, ATV and other applications. These products are available through thousands of retailers across North America.
To join a live ChampionChat with Kevin Harvick, simply log on to TweetChat.com and ask your question using the #ChampionChat hashtag at the end. The live feed will be available on TweetChat.com as well as the Champion brand’s @ChampionParts Twitter feed. To post a video question for Harvick, please log on to VYou.com.
For more information about Champion products and programs, please visit www.AlwaysaChampion.com.
About Federal-Mogul
Federal-Mogul Corporationis a leading global supplier of powertrain and safety solutions to the world’s foremost original equipment manufacturers of automotive, commercial, aerospace, marine, rail and off-road vehicles; industrial, agricultural and power generation equipment; as well as the worldwide aftermarket. Federal-Mogul’s leading technology and innovation, lean manufacturing expertise, and global distribution network deliver world-class products, brands and services at a competitive cost. The company’s sustainable global profitable growth strategy creates value for its employees, customers and shareholders. Federal-Mogul was founded in Detroit in 1899. The company is headquartered in Southfield, Michigan, and employs approximately 45,000 people in 35 countries.
Federal-Mogul’s aftermarket products are sold under a variety of well-known brands, including: Abex®, AE®, ANCO®, Beral®, Carter®, Champion®, FP Diesel®, Fel-Pro®, Ferodo®, Glyco®, Goetze®, MOOG®, National®, Necto®, Nüral®, Payen®, Precision®, Sealed Power®, Speed-Pro® and Wagner®. All Federal-Mogul trademarks are owned by Federal-Mogul Corporation, or one or more of its subsidiaries, in one or more countries. Visit the company’s website at www.federalmogul.com.
