CONCORD, N.C. (Feb. 16, 2012) — Roush Fenway Racing is proud to announce a new primary sponsorship for the 2003 Cup Series Champion, Matt Kenseth and his No. 17 Sprint Cup team on behalf of the Zest® brand of bar soap and body wash. Zest will serve as the primary sponsor for four races during the 2012 Sprint Cup Series season for Kenseth starting with Las Vegas in March (March 11). The remaining three races of the sponsorship are slated for Daytona (July 7), Kansas (October 21), and Martinsville (October 28).
“NASCAR has some of the best fans when it comes to brand loyalty, so we’re looking forward to welcoming Zest® to our sport, and thrilled to have them as part of our Roush Fenway team,” said Kenseth, driver of the No. 17 Zest Ford.
“Partnering with the No. 17 Ford of Matt Kenseth and the Roush Fenway team is a natural fit for Zest®,” said Jim Daniels, President and CEO of High Ridge Brands, the owners of Zest® bar soap and body wash. “Matt and the Roush Fenway team are perennial winners with a loyal following who respect their ability to deliver high energy performances on the track and a first class, clean image off the track. We look forward to another successful year for Zest®, Roush Fenway, and of course, Matt and his No. 17 Zest Ford.”
The premiere of the No. 17 Zest Ford Fusion will take place on March 11, 2012 for the Kobalt Tools 400 at Las Vegas Motor Speedway. Kenseth boasts two Sprint Cup wins at the 1.5-mile oval at Las Vegas. The Kobalt Tools 400 will be broadcast on FOX Sunday, March 11th with television coverage beginning at 2:30 P.M. EDT and radio coverage provided by the Performance Racing Network.
About Zest:
Zest® Bar Soap was introduced in 1952 and was the first nationally advertised deodorant bar soap that offered consumers the benefits of rich deodorant lather which rinsed away thoroughly, without leaving a sticky soap film. Through the 1980’s and 1990’s, the popular taglines “You’re not fully clean unless you’re Zestfully Clean” and “Get Zestfully Clean” maintained high consumer recall propelling the Zest® brand to its iconic status. Today, Zest® comes in a variety of revitalizing bar soap and body wash offerings that leave you “Zestfully Clean!” every time. Go to Zest.com for money saving coupons and to see the latest “Zestfully Clean!” TV commercial.
About Roush Fenway Racing:
Roush Fenway Racing is the winningest team in NASCAR history, fielding multiple teams in the Sprint Cup and Nationwide Series with championship drivers Carl Edwards, Matt Kenseth, Greg Biffle, Ricky Stenhouse Jr. and Trevor Bayne. Celebrating 25 winning years in 2012, Roush Fenway is the leader in NASCAR marketing solutions, pioneering its exclusive Roush Fenway OnTrack sponsorship measurement services, motorsport’s first team-focused TV show and its award-winning social marketing channel RickyvsTrevor.com. Visit www.RoushFenway.com, become a fan on Facebook at www.facebook.com/roushfenway and follow on Twitter at @roushfenway. For sponsorship inquiries call John Bauersfeld at 704.720.4621.
